Bus Advertising in Kendal

Get in touch

Bus Marketing in Kendal

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Kendal - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Kendal - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Kendal- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Kendal - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Kendal (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Branthwaite Edge Cowan Head Tarnside Stone Raise Catholes Newtown of Rockcliffe Seatoller Bank End Brackenthwaite Ulcat Row Bromfield Hallbankgate Force Mills Ruckcroft Langrigg Gawthwaite Askam in Furness Beckces Highlaws Morton Brackenlands Storth Chestnut Hill Beckfoot Ireby Foxfield Bewaldeth Helmside Mallsburn Howgill East Curthwaite Bampton Brackenber Southernby Kingmoor House High Seaton Butterwick Warwick-on-Eden Penton Holmrook Thornthwaite Broad Oak Harker Marsh Wordsworth Terrace Endmoor Penrith Hall Waberthwaite Docker Whale Crosby-on-Eden Harras Wall End Milton Blackwell Bowmanstead Cockley Beck Shopford Great Musgrave Little Corby Old Carlisle Drybeck Dunningwell Carleton Hall Whitrigg Legburthwaite West Woodside Farlam Skelwith Bridge Laversdale Lane Sandwith Newtown Field Broughton Rowell Cumdivock Temple Sowerby Crosby Kingstown Papcastle Westward Burnrigg High Newton Hall Dunnerdale Raughton Ludderburn Chapel Stile Aldingham Patton Bridge Lazonby Dearham Ackenthwaite Shoregill Great Blencow Waverbridge Friars' Ground Silecroft Birkby Corkickle Raby Row Annaside Sadgill Milnthorpe Murton Bassenthwaite Pardshaw Hall Troutbeck Yarlside Lowther Roosecote Hethersgill Denton Holme Hoskethill Beetham Barugh Briar Rigg Outhgill Sellafield Little Asby Whasset Boot Bullgill Salta Haverthwaite Bampton Grange Wasdale Head Scaleby Townfoot North Stainmore Upperby Dykesfield North Row Micklethwaite Plasketlands Cartmel Near Sawrey Crossgates South Newbarns Foulbridge Cautley Hutton Brunstock Kirklinton North Walney Wetheral Brampton Branthwaite Linstock Maryport Strands Water Garth Nook Goodyhills Waterhead Barbary Plains South Ulverston Bonning Gate Asby Oakshaw Ford Kirkandrews-on-Eden Westlinton Holme Three Bridges Bleatarn Croasdale Barugh Eccle Riggs Boothby Marton Kelleth Carleton Plumbland Burneside Lindale Renwick Holker Talkin Moorthwaite Nether Wasdale Hartley Duddon Bridge Beacon Hill Motherby Mite Houses Pategill Torpenhow Irthington Selside Ennerdale Bridge Baycliff Stainburn Southwaite Cardurnock Dalton Beckbottom Deepthwaite Woodhouse Mirehouse Meal Bank Botcherby Rickerby Scarrowhill High Wray Blackbeck Sandylands Rookby Longcroft Seathwaite Dufton Wellgill Lowick Green New Hutton Red Hills Greengill Flitholme Burtholme Hesket Newmarket High Ireby Port Carlisle Newton Reigny Ruthwaite Unthank Stapleton Rosewain Pool Bank Winscales Carlisle Morton Bardsea Green Stainton Culgaith Walby Thrimby Nook Moorend Croslands Park Edentown Houghton Beanthwaite Thrushwood Harker Howtown Haile Millthrop Crosby Villa Pennington Nealhouse Lockhills Helbeck Thackthwaite Quality Corner Applethwaite Aiketgate Oxen Park Clappersgate Arrowthwaite Flookburgh Sunderland Heathwaite Leadgate Western Bank Matterdale End Old Hutton High Oaks Dalton-in-Furness Whitehaven West Causewayhead Aikrigg Ewanrigg Haggbeck Gosforth Saltcoats Plumgarths Soulby Gilgarran Arnside Winder Hardendale Holme Mills Low Nibthwaite Woodhouses Baggrow Armathwaite Boltongate Garth Row Glen Dowlin Wreay Slack Browtop Willow Holme Thwaite Head Little Broughton Uppertown Bigrigg Dragley Beck Tirril Crosscrake Greenbank Arkleby Warwicksland Lowca Roose Kirkbampton Edderside Rowrah Orton Greenholme Wharton Mansriggs Lower Hawthwaite Lyneholmeford Threapland Beckhouse Slack Head Killington Vickerstown Wiggonby Newby Bridge Calder Bridge Grizedale Swathwaite Head The Flatt St Bees Briery Rottington Allonby Gawthrop Hindpool Watermillock Irton High Waverbridge Oulton Appleby-in-Westmorland Crosby Ravensworth Distington Siddick Nunclose Walton Low Row Backbarrow Bowness-on-Windermere Moss Side Brigham Knock Catlowdy Kirkby Thore Mealrigg Hutton Moor End Deepdale Townhead Bowness-on-Solway Newbiggin Station Hill Gleaston Sampool Broughton Moor Ghyll Head Kendal Galligill Grinsdale Hutton Row Glenridding King's Meaburn Wampool Fothergill High Bankhill Howgate Hale Upper Denton Thornthwaite Mockerkin Nethertown High Hesket Townhead Mellguards Far Arnside Ainstable Hutton Roof Parton Scotsdike Storrs Lowgill Stair Raughton Head Eden Mount Ruleholme Droomer Hutton End Millholme Redmain Kentrigg Staffield Workington Great Strickland Middletown Midgeholme Oughterby Newland Bottom Harrington Ellenborough Southerfield Smardale Baldwinholme Felldyke The Green Colby Croglin Lowick Bridge Brownrigg Scarness Town Bank Rannerdale Aspatria Reagill Plantation Bridge Ickenthwaite Sunbiggin Crosscanonby Parkhead Hallgarth Low Whinnow Roosebeck Bewcastle Birkthwaite Aikhead Eveninghill Rowe Head Blencogo Frizington Fell Foot Bootle Stainton with Adgarley Cartmel Fell Abbeytown Flakebridge Heaning Deanscales Glasson Hall Senna Whiteclosegate Arnaby Waverton Winton East Causewayhead Sedbergh Ravenglass Hampsfield Millbeck Catterlen Greenscoe The Nook High Whinnow Roose Gate Newton Rigg Shire Bow Greysouthen Westmoor End Barras Thursby The Lound Wetheral Pasture Glassonby Dent Keld Scilly Bank Barbon Kirkborough Lambfoot Dundraw Unthank End Fell Side Moorclose Dockray Thornby Thurstonfield Keswick Gilcrux Chalkfoot Little Ormside Ings Greystoke Sowerby Row Tower Wood Ivegill High Row Scuggate Blagill Gatesgarth High Braithwaite Newtown Wythop Mill Penruddock Hutton Roof Winster Townhead Yearngill Low Braithwaite Hallthwaites High Cark Wath Scales Camerton Castlerigg Great Urswick Sedgwick Middleton Place Low Moresby Firbank Borwick Rails Calvo High Scales Chapels Castle Carrock Great Orton Lea Yeat Forest Head Bandrake Head Kirkoswald Bothel Sandside Townhead Kinkry Hill Far Sawrey Hartsop Kells Cumwhitton Blitterlees Kingside Hill Netherton Scout Green Allithwaite Seatle Scales North Side Ormsgill Hayton Heversham Fell End Kirkby Stephen Kearstwick Keekle Crookdake Sunny Bank Whitrigglees Shap Thwaite Moss Longdales Clawthorpe Low Biggins Marthwaite Mungrisdale Brocklebank Standingstone Garnett Bridge Hensingham Ambleside Stanger South Stainmore Sandford Lupton Ploughlands Kiskin New Rent Town Head Little Salkeld Beaumont Watendlath Bowscar Stanthwaite Crook Salt Coates Ullock Great Crosthwaite Brownrigg Preston Patrick Helton Lessonhall Roadhead Howbeck Stripes Thornhill Hawkshead Hill Stainton Dacre Troutbeck Bridge Low Newton Grayson Green Town End Belle Vue Greenwell Martindale Steel Green Bradley Great Ormside Bayles Swarthmoor Force Forge Newby East Clifton Dalston Scar Head Town End Farleton Mosedale Orthwaite Hycemoor Hazelslack Stanwix Fletchertown High Walton High Cunsey Lenacre Whitbarrow Waberthwaite Little Braithwaite Gullom Holme Highbridge Dunnerholme Greengarth Hall Longtown Skirwith High Longthwaite Moor Row Dovenby Sleagill Hewer Hill Park Head Pardshaw Little Orton Carwinley Little Clifton Knipe Fold Paradise Newbiggin Moat Harriston Kilnhill Wreaks End Underbarrow Mossedge Dunnerdale Rockcliffe Cross Flimby Tebay Nenthead Belah Lane Head Coalfell Prizet Fingland Rampside Newtown Cumwhinton High Casterton Newland High Side Bleachgreen Broughton Mills Longrigg Caldbeck Newby Strawberry Bank Low Seaton Johnby Hallow Bank Low Geltbridge Staveley-in-Cartmel Towcett Low Lorton Galemire Woodrow Lady Hall Melmerby Seaton Langton Kirkbride Aldoth Skirsgill Beckermet Low Row Salterbeck Arlecdon Hawkshead Blennerhasset Westnewton Rusland Eaglesfield Sockbridge Ferney Green Winskill Corney Beck Side Scalebyhill Gaisgill Colthouse Hopebeck Longdale Outgate Wheyrigg Far End Dean Ulverston Albyfield Drigg Rockcliffe Newbarns Orton Rigg Calthwaite Corby Hill Warnell Braystones Spark Bridge Prior Rigg Witherslack Little Langdale Barrow-in-Furness Ormathwaite Casterton Parton Gatebeck Newbiggin High Hill Natland Thickholme Banks Brandlingill Studholme Mill Side Clifton Dykes Finsthwaite Monk Moors Mossbay Eamont Bridge Low Wood Garden Village Harraby Bowderdale Swinside Longthwaite Wetheral Plain Silloth Crewgarth Middleton Kentmere Great Broughton Grassgarth Kaber Santon Market Brough Ravenstown Summerlands Bridekirk Gilsland Longlands Middlesceugh Satterthwaite Crosby Garrett Blackbank Scales Woodland Durdar Nepgill Parsonby Parkside Mintsfeet Coniston How Weasdale Cunsey Garsdale Newton Arlosh Portinscale Gilwilly Melkinthorpe Beck Houses Whicham Eskdale Green Rosebank Hilton Sandale Four Lane Ends Clickem Salkeld Dykes Meathop Yanwath Sweetholme Askham Milburn Burrells Wath Brow Wallthwaite Risehow Thackthwaite Embleton Coupland Plumpton Seascale Cleator Moor Oddendale Pelutho Laithes Crackenthorpe Nether Row Downfield Allenwood Kirkby-in-Furness High Lorton Tarns Lakeside Brockleymoor Homewood Maulds Meaburn Moorhouse Greenodd Head Crag Burton-in-Kendal Kirkland Oxenholme Lanercost Biglands Bolton Wood Lane Roundthwaite Warcop Whitbarrow Village Anthorn Lamplugh Ayside Carleton Bowston Bardsea Kirkland Guards Scotby Tummer Hill Allerby Sour Nook Kirkby Lonsdale Knotts Stone House Cotehill Santon Bridge Brow Edge Rheda Park Ponsonby Barrows Green Woodend Smithfield Birkett Mire Skelton Hoff Sandwith Low Walton Gamblesby Grange Kershopefoot Carr Bank Brough Brownber Greenside Greenrow Mirehouse West Tindale Chapelburn Holme St Cuthbert Pooley Bridge Knowefield Beckfoot Great Salkeld Kents Bank Boltonfellend Grange-over-Sands How Little Urswick Croftlands How Faugh Ousby Bransty Mains Blencarn Busk Longburgh Westfield Laversdale Hurst Parkgate Aughertree Biggar Barber Green The Sands Grisdale Brisco Ellonby Hartbarrow North Scale Gamelsby Millness Hornsby Gate Green Quarter New Cowper West Silloth Windermere Scales High Sellafield Wescoe West Curthwaite Plumptonfoot Grasmere High Side Bouth Wreay Scaws Whelpo Kirkland Wilton Long Marton Barepot Mosser Mains Barclose Mountain View Cotes Low Crosby Hyton Cumrew Watchhill Elterwater Powhill Rosthwaite Calder Swallohurst Skiprigg Wigton Stainton Brampton Seathwaite Skinburness Soulby Cummersdale Goat Haws Bank Park Broom Drumburgh Brigflatts Plumpton Head Edenhall Coulderton Kirkland Brougham Nether Welton Easton Hawksdale Leasgill Low Knipe Langrigg Bridgend Watchgate Raffles Hall Santon Wythburn Ulpha Carleton Loppergarth Tallentire Sebergham Hawcoat Garrigill Little Blencow Kirkbarrow Roa Island Raise Dale Bottom Highmoor Tottlebank Newton Cleator Stubble Green Bolton Newton-in-Cartmel Little Bampton Boustead Hill Sprunston Row Isel Water Yeat Ireleth Abbotsmead Garsdale Head Canal Foot Burthwaite Bomby Mirehouse East Little Musgrave Skelton Wood End Little Strickland Red Dial Blindcrake Castletown Burgh by Sands Sand Side Mawbray Church Brough Alston Green Bank Hincaster Sandwick Oughterside Stockdalewath Buttermere Sunbrick Crosslands Barton Thomas Close Torver Raisbeck Beck Head Down Hall Broughton in Furness Low Hesket Milton Mansergh Dubwath Gillbank Stonethwaite Loweswater Hole Leece Littlebeck High Biggins Wood Gate Dowbiggin Brough Sowerby Nentsberry The Howe Caldewgate Gaitsgill Dale Etterby Branthwaite Great Corby Oldwall Garlands Newbiggin-on-Lune Longsowerby Wellington Welton Moresby Parks Hunsonby Staveley New Mill Cargo High Nibthwaite Grayrigg Bolton New Houses Blackdyke Newby West Rosgill Buckabank Aglionby Mosser Hubbersty Head Brackenthwaite Roughsike Pica Little Arrow Soutergate Newby Head Heads Nook Millgillhead Thwaite Flat Whitbeck Burnhill Kidburngill Cardew Beckfoot Currock Common End Haltcliff Bridge Langwathby Mealsgate Yottenfews Broughton Beck Low Cotehill Haverigg Crooklands Uldale Grizebeck Rosside Glasson Patterdale Kirkhouse Cat Bank Lindal in Furness Greystoke Gill Tarraby Roachburn Hornsby Angerton Old Tebay Broughton Cross Monkhill Rosley Bolton Low Houses Great Easby Seaville Berrier Barrow Island Threlkeld Wood Broughton Hall Middleshaw Brigsteer Newbiggin Longrigg Broadwath Old Town Waterside Rydal Heggerscales Row Brow Penny Bridge Skelsmergh Great Asby Moorhouse Heron Hill Cockermouth Lee Houses Beck North Dykes Levens Cowgill Braithwaite Burnbanks Newbiggin Newbiggin Pallaflat Kelsick Little Loughrigg Whitrigg Newtown Blackford Cliburn Brigham Kirkcambeck Colton Colt Park Millhouse Brothybeck Rooking Crosthwaite Towngate Hetherside Bridgefoot Wolsty Troutbeck Woodville Moor Row Doddick Ravenstonedale Great Clifton Cark Holmwrangle Waitby Morland Fenton Blawith Roger Ground Cocklakes Unthank Hackthorpe Bleatarn Outcast Bushfield Newtown Shawfoot Keisley Cardewlees The Common Metal Bridge Haresceugh Todhills Skitby High Water Head Arrad Foot Beck Wythop Warwick Bridge Easton Powter How Nateby Kirksanton Dendron Newlands Nenthall Prospect The Hill Low Borrowbridge Brackenthwaite Egremont Millom Grange Fell Oak Bank High Harrington Longpark Lamonby Bowland Bridge Halfpenny Wetheral Shield Unthank Rusland Cross Moss Side Fair Hill Aikton Heggle Lane Hayton Stank Sleetbeck