Bus Advertising in Langton

Get in touch

Bus Marketing in Langton

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Langton - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Langton - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Langton- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Langton - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Langton (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Blackford Park Broom Leadgate Waterhead Bassenthwaite Oak Bank Gleaston Seatle Cumwhinton Friars' Ground Bewaldeth Beck Wythop Waverton Thrushwood Mossedge Rosley Orton Rigg Branthwaite Red Dial Backbarrow Hubbersty Head Kirklinton Raisbeck St Bees Thickholme New Cowper Dubwath Highlaws Ulpha Mosser Mains Kents Bank Alston Kelsick Gamblesby Gilgarran Townfoot Rockcliffe Grange Fell Little Strickland Wath Birkthwaite Brandlingill Hallbankgate Great Broughton Melmerby Hoff West Silloth Swinside West Causewayhead Longlands Winscales Wescoe Croftlands Green Bank Drybeck Tottlebank Great Salkeld Dendron Highmoor High Side Crosslands Lee Houses Watermillock Eaglesfield Newbiggin Ormathwaite Swarthmoor Rowrah Appleby-in-Westmorland Great Easby Cautley East Curthwaite Finsthwaite Winton Busk High Hesket Seaville Langrigg Penny Bridge Hunsonby West Curthwaite Casterton Bransty Pennington Dent Hutton Row Clappersgate Crosby Ravensworth Wood Gate Plumptonfoot Nunclose Doddick Parsonby Soutergate Southernby Great Orton Dean Thornhill Heron Hill Warnell Yarlside Bank End Plumpton Head Birkby Stanwix Asby Pelutho Hole Nook Newland Elterwater Cotes Flimby Rosebank Laithes High Cark Harrington Goat Ellonby Longcroft Croasdale Caldewgate Ruckcroft Chalkfoot Paradise Little Langdale Biggar Calder Bridge Penrith Harker Wallthwaite Hesket Newmarket Slack Head Roose Kirkcambeck Low Whinnow Scales Hutton Aldoth Pardshaw Briery Ormsgill Mountain View Lowick Bridge Reagill Hoskethill Brough Sowerby Knowefield Scarness Spark Bridge Chapel Stile Abbeytown Gatebeck Patton Bridge Tindale Outhgill Wellgill Cliburn Lindale Grayrigg Papcastle Askam in Furness Newbiggin Ellenborough Crosscanonby Troutbeck Bridge Abbotsmead Pica Calder Millthrop Halfpenny Haverthwaite Little Blencow Aikton Aikhead Salt Coates Dacre High Whinnow Nepgill Ewanrigg Roa Island Town End Seaton Parton Soulby Dykesfield Ennerdale Bridge Barrows Green Crewgarth Townhead Embleton Harraby Newland Bottom Keswick Colby Swallohurst Garrigill Yanwath Hornsby Cardewlees Blackbank Beaumont Crosby Talkin Hawcoat Wilton Stanger North Scale Great Corby Kingside Hill Brigham Legburthwaite Eccle Riggs Grayson Green Selside Aglionby Wolsty High Seaton Ravenglass Sandford Patterdale Fenton North Side Smardale Willow Holme Baggrow Low Row Nenthall Vickerstown Beck Side Saltcoats Loweswater Watchhill Ravenstown Millbeck Parkgate Eskdale Green Egremont Lessonhall Rannerdale Calthwaite Prizet Broughton Cross Wall End Towcett Allerby Holmwrangle Easton Mellguards The Lound Sockbridge Heggle Lane Langton Church Brough Staffield Newbarns Keekle Whitbeck Colton Thornby Winskill Browtop Prospect Torpenhow Townhead Crosby Garrett Ponsonby Heathwaite Marton Barber Green Denton Holme Waterside New Mill Ploughlands Coalfell Oughterside Western Bank Hallow Bank Greysouthen Colt Park Kingmoor House Coulderton Milton The Hill Haltcliff Bridge King's Meaburn Tarns Moor Row Kentrigg Bewcastle Galemire Murton Beck Longdales Weasdale Grizedale Seatoller Heversham Hetherside Laversdale Lane Todhills Kirksanton Mansriggs Market Brough Durdar Middletown Branthwaite Little Salkeld Kinkry Hill Roose Gate Wythop Mill Field Broughton Morton Blackdyke Blackwell Blagill Lowther Park Head Preston Patrick Lowgill Lanercost Stainton Natland Whasset Bayles Kirkoswald Low Braithwaite Ullock Hurst Summerlands Moorthwaite Shawfoot West Woodside Dowbiggin Longpark Bouth Pardshaw Hall Warcop Easton Rottington Crook Brigsteer Parton Threlkeld Crosscrake Mirehouse West Newbiggin Edderside Row Brow Foulbridge Station Hill Burton-in-Kendal Grange-over-Sands Moorend Staveley Greenscoe Dalton Sandwith Newtown Felldyke Crosthwaite Aldingham Borwick Rails Ulcat Row Mill Side Bleatarn Greengarth Hall Ayside Harker Marsh Dundraw Winder Hopebeck Far Arnside Knotts Brigflatts Gamelsby Sellafield Waitby Culgaith Fletchertown Watendlath Hethersgill Briar Rigg Chestnut Hill Port Carlisle Risehow Greenrow Bleatarn Ackenthwaite Nealhouse Hardendale Cocklakes Melkinthorpe Uppertown Seathwaite Bowston Tirril Milburn Burnhill Temple Sowerby Newton-in-Cartmel Ulverston Belle Vue Mawbray Moss Side Brackenthwaite Torver High Scales Buttermere Cleator Moor Lowca Grasmere Johnby Wath Brow Newtown of Rockcliffe Knipe Fold Middleshaw Little Loughrigg Pooley Bridge Howtown Seascale Tummer Hill Branthwaite Edge Kirkland Newtown Leece Chapelburn Dunningwell Belah Burneside Penruddock Millholme Hindpool Holker Whitehaven Fell Foot Brampton Ruleholme Skelsmergh Greengill Clifton Dykes Brougham High Nibthwaite Bomby Old Carlisle Brackenthwaite Down Hall Roger Ground Garlands Langrigg Skirwith Heggerscales Steel Green High Walton Parkside Thrimby Newbiggin Troutbeck Gilsland Yottenfews High Wray Rusland Cross Glen Dowlin Oldwall How Westmoor End Roosecote Kaber Deepthwaite Boot Plantation Bridge Welton High Longthwaite Leasgill Ruthwaite Farlam Ireleth Little Musgrave Kirkland Low Row Castletown Irthington Force Forge Scar Head Little Corby Meal Bank Little Orton Whiteclosegate Cowan Head Hampsfield Wreay Flookburgh Askham Barbary Plains North Stainmore Hilton Low Newton Boothby Lakeside Kiskin Little Urswick Shopford Beckfoot Haresceugh South Ulverston Cark Kelleth Hawksdale Hackthorpe Maulds Meaburn Arkleby Brockleymoor Wampool Plumpton Scarrowhill Uldale Cat Bank Lindal in Furness New Hutton Westnewton Cunsey Keisley North Dykes Sandale Chapels Morland Storth Penton Bolton Wood Lane Shire Siddick Hartbarrow Millom Fell End Albyfield Orthwaite Newtown Little Arrow Grizebeck Kershopefoot New Rent Great Ormside Troutbeck Scotby Oughterby Fell Side Quality Corner Rosgill Garnett Bridge Broughton in Furness Great Clifton Nenthead Kells Newby East North Walney Sedgwick Newby High Waverbridge Garden Village Little Broughton Scuggate Standingstone Mite Houses Garsdale Common End Knock Strawberry Bank Middleton Place Hewer Hill Witherslack Plasketlands Croslands Park Hallgarth Holme Mills Meathop Brownrigg Kirkandrews-on-Eden Long Marton Kidburngill Gatesgarth Upper Denton Moat Beetham Rosthwaite Greenside Burnbanks Wetheral Shield Hartsop Bow Cargo Stainburn Blindcrake Brothybeck Skiprigg Low Crosby Great Asby Stank Sand Side Howgate Cumwhitton Oxen Park Wood Broughton Hall Rusland Marthwaite Rheda Park Sunbiggin Bonning Gate Brisco Beckfoot Greystoke Moorhouse Town End Lupton High Row Etterby Buckabank Greenodd Blawith Annaside Sour Nook Holme Butterwick Cumrew Broughton Beck Eden Mount Row Rowe Head Ireby Anthorn Salta Salterbeck Beckces Sprunston Cleator Blencarn Haws Bank Great Crosthwaite Cummersdale Haverigg Pallaflat Catlowdy Monkhill Woodville Drigg Wharton Bowland Bridge Endmoor Stainton Greenwell Gawthwaite Lamplugh Caldbeck Wetheral Plain Newtown Flitholme Crosby-on-Eden Newlands Hallthwaites Lazonby Scales Keld Roosebeck Laversdale Sandylands Watchgate How Glassonby Scilly Bank Cowgill Metal Bridge Corney The Flatt Newby West Strands Hayton Mallsburn Ferney Green Rickerby Portinscale Powter How Fingland Redmain Howgill Lamonby Crackenthorpe Brough Heaning Hale Far Sawrey Newby Bridge Armathwaite Warwicksland Barrow-in-Furness Bridekirk Nether Wasdale Hall Waberthwaite Bradley Carwinley Bardsea Green Roadhead Newbiggin-on-Lune High Ireby Staveley-in-Cartmel Gosforth Warwick Bridge Glasson Kingstown Hawkshead Nether Welton Burnrigg Beck Head Boltongate Slack Newby Head Underbarrow Little Bampton Dalton-in-Furness Brampton Sunny Bank Whicham Matterdale End Prior Rigg Newton Thwaite Flat Whitrigg Scalebyhill Brackenlands Bowderdale Seathwaite Firbank Hyton Thornthwaite Berrier Longburgh Scotsdike Mains Studholme Waverbridge Aspatria Sandside Castle Carrock Kirkby Thore Longtown Kirkland Guards Bolton New Houses Dalston Highbridge Deepdale Moor Row Sandwick Moorhouse Hayton Newton Arlosh Forest Head Motherby Cockley Beck Brunstock Walby Raby Grinsdale Deanscales Hutton Moor End Howbeck Sandwith Haggbeck Greenbank Downfield Kirkbampton Carleton Renwick Bowscar Nether Row Woodhouse High Bankhill Bullgill Beckbottom Kirkby Stephen Monk Moors Moorclose Broad Oak Mirehouse East Mirehouse Moresby Parks Beckermet Low Wood Beck Houses Towngate High Casterton Woodrow Clickem Scout Green Hawkshead Hill Thomas Close Low Borrowbridge Barclose Lowick Green Far End Birkett Mire Warwick-on-Eden Stripes Micklethwaite The Common Coniston Sweetholme Grisdale Plumbland Middlesceugh Wordsworth Terrace East Causewayhead Braystones Broughton Mills Angerton Corkickle Low Biggins Silloth Three Bridges Hall Santon Calvo Dale Rooking Mealsgate Burgh by Sands Blitterlees Stone Raise Beckhouse Moss Side Sunbrick Ghyll Head The Nook Boltonfellend Docker Upperby Thurstonfield Plumgarths Beckfoot Wythburn Bampton Grange Rampside Currock Rockcliffe Cross Cumdivock Gillbank Lady Hall Blencogo Threapland Cartmel Stainton with Adgarley Kentmere Middleton High Newton Sowerby Row Whitrigglees Scaleby Low Lorton Kirkland Tarraby Whelpo Rosside Nentsberry Low Moresby Brownber Ickenthwaite Wetheral Bowness-on-Solway Great Urswick Longdale Bardsea Allenwood Stapleton Stair Hall Dunnerdale Hall Senna High Water Head Brackenber Carleton Longthwaite Applethwaite Mungrisdale High Oaks Brownrigg Santon Bridge Rowell Garth Row Barugh Red Hills Great Musgrave Brocklebank Allonby Catterlen Drumburgh Ings Sleetbeck Gaitsgill Oulton Beacon Hill Lower Hawthwaite Wetheral Pasture Whitbarrow Broadwath Netherton Barepot Shoregill Crosby Villa Holmrook Martindale Wheyrigg Crookdake Botcherby Unthank Longrigg Kirkbarrow Levens Lenacre Milton Clawthorpe Tallentire Kirkhouse Linstock Mossbay Raise Rosewain Harriston Townhead Hutton Roof Cotehill Blackbeck Soulby Town Bank Smithfield Foxfield Nethertown Kendal Rookby Lambfoot Bridgend Force Mills Hensingham Eamont Bridge Workington Hycemoor South Stainmore Low Seaton Frizington Swathwaite Head Green Quarter Scaws Low Geltbridge Wreay Bleachgreen Thornthwaite Arrowthwaite Ivegill How Old Tebay Thwaite Moss The Howe Outcast Camerton Newbiggin The Green High Harrington Little Braithwaite Gilwilly Raffles Homewood High Biggins Stockdalewath Glasson Skelton Newton Reigny Southwaite Oakshaw Ford Whale Pool Bank Hutton End Stainton Rydal Carleton Hall South Newbarns Town Head Irton Wiggonby Gaisgill Stone House Millhouse Salkeld Dykes Westlinton Midgeholme Wreaks End Coupland Burthwaite Mosser Sleagill The Sands Gilcrux Lyneholmeford Skinburness Kirkborough Flakebridge Garsdale Head Greystoke Gill Aughertree Gullom Holme Houghton Dockray Grassgarth Brackenthwaite Bandrake Head Fothergill Near Sawrey Holme St Cuthbert Langwathby Sebergham Isel Milnthorpe Bothel High Lorton Dunnerholme Sadgill Glenridding Castlerigg Townhead Skelton Wood End Maryport Powhill Biglands Carr Bank Carlisle Dufton Wasdale Head Baycliff Canal Foot Bowmanstead Barbon Mintsfeet Droomer Braithwaite Southerfield Clifton Hutton Roof Allithwaite Barugh Roundthwaite Distington Scales Kirkby Lonsdale Kearstwick Barton Heads Nook Orton Tower Wood Bampton Edenhall Beanthwaite Santon Skelwith Bridge Kirkbride Westward Bolton Low Houses Tarnside Croglin Storrs Crooklands Killington Whitbarrow Village Baldwinholme Ludderburn Tebay Outgate Haile Westfield Bridgefoot North Row Newtown Whitrigg Kirkby-in-Furness Great Blencow High Sellafield Lea Yeat Dovenby Low Cotehill Dearham Loppergarth Newbiggin Bootle Roachburn Helbeck Helton Mosedale Unthank Woodland Longrigg Woodend Stanthwaite Thwaite Head Little Ormside Blennerhasset Hincaster Raughton Aikrigg Greenholme Harras Arrad Foot Wigton Hazelslack Stubble Green Four Lane Ends Low Nibthwaite Thackthwaite Hornsby Gate Carleton Burtholme Dragley Beck Yearngill Head Crag Helmside Bigrigg Sunderland Pategill Dale Bottom Arnaby Banks Morton Eveninghill Cartmel Fell Unthank Corby Hill Water Yeat Brow Edge Low Knipe Burrells Winster Aiketgate Skitby Roughsike Old Town Colthouse Galligill Arnside Newton Rigg Thursby Farleton Bolton High Cunsey Edentown Cardew Ravenstonedale High Side Dunnerdale Scales Oddendale Ambleside High Hill Fair Hill Bowness-on-Windermere Walton Grange Bromfield Little Clifton Wellington Barras Boustead Hill Shap Brigham Catholes Hartley Row Woodhouses Skirsgill Great Strickland Lockhills Arlecdon Parkhead Lane Head Satterthwaite Kilnhill Barrow Island Mealrigg Old Hutton Millness Low Walton Crossgates Oxenholme Waberthwaite Ainstable Goodyhills Low Hesket Bushfield Littlebeck Unthank End Thackthwaite Duddon Bridge Mansergh Stonethwaite Little Asby Raughton Head Millgillhead Windermere Nateby Water Garth Nook Broughton Moor Longsowerby Mockerkin Gawthrop Sedbergh Ousby High Braithwaite Cockermouth Sampool Cardurnock Faugh Silecroft