Bus Advertising in Low Biggins

Get in touch

Bus Marketing in Low Biggins

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Low Biggins - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Low Biggins - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Low Biggins- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Low Biggins - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Low Biggins (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Beck Houses Wood Broughton Hall Newby West Town Head Witherslack Mite Houses Brackenber Sunderland Haverthwaite Wood Gate Low Borrowbridge Howbeck Plumpton Head Lakeside Parsonby Hampsfield Town End Natland Forest Head Holme Lockhills Raughton Broughton Beck Middleton Place Hackthorpe Seatoller Alston Borwick Rails Salkeld Dykes Easton Aikrigg Gleaston Ireby Castle Carrock Gilcrux Duddon Bridge Braithwaite Whitrigglees Warcop Smardale Hutton Grayrigg Bowston Far End Rowrah Pool Bank Beckfoot Little Clifton Scales Kirkland Red Hills Rooking Applethwaite Pica Chapels Dovenby Hunsonby Beck Fletchertown Lower Hawthwaite Highbridge Vickerstown Cartmel Hincaster Lady Hall Bowscar Westmoor End Abbotsmead Scales Rosthwaite Keswick Grizebeck Swarthmoor Arlecdon Head Crag Wythburn Coalfell Kirkoswald Frizington Westward Common End Clifton Summerlands Waterhead Hale Beckfoot Sprunston Whitehaven Greengarth Hall Millthrop Aspatria Seascale Scaleby Rosley Low Biggins Laversdale Lea Yeat Albyfield Plasketlands Lenacre Hutton Row Roose Gate Calvo Heron Hill Hornsby Gate Carwinley Burneside Penruddock Bardsea Mossbay Croasdale Mirehouse Downfield Kingstown Rydal Roundthwaite New Mill Wall End Sandford Botcherby Catlowdy Moss Side Woodhouses Milton Brougham Birkby Grange Dunningwell Kirkborough Bowmanstead Whiteclosegate Great Crosthwaite Crook Nook Cliburn Beckbottom Farlam Croftlands Thornthwaite Prior Rigg Chestnut Hill Little Corby Three Bridges Orton Rigg Eveninghill Kelsick Yottenfews Tarns Monkhill Gilsland Winscales Boltonfellend Bampton Grange Foulbridge Bandrake Head Doddick High Scales Gaisgill Colthouse Fell End Risehow Crosby Ravensworth Hutton Moor End Torver Kaber Sandwith Ellenborough High Cunsey Howgate Colton Harrington High Walton Highmoor Renwick Oxen Park Allerby Burthwaite Parton Wasdale Head Waberthwaite Low Newton North Dykes Force Mills Mallsburn Stank Sunny Bank Heggle Lane Hornsby Old Hutton Low Moresby Middletown Mintsfeet Low Crosby Swathwaite Head Blawith Maulds Meaburn Haggbeck Pardshaw Hall Longdale Cowgill Cardewlees Hawksdale Torpenhow Little Ormside Halfpenny King's Meaburn Staffield Wetheral Southernby Hutton Roof Catterlen Wordsworth Terrace Nunclose Raisbeck High Water Head Stainton Foxfield Nether Wasdale West Causewayhead Hyton Newtown Castlerigg How Seathwaite Hartley Kents Bank Tottlebank Heversham Embleton Branthwaite Edge Workington Blencogo Penrith Aldingham Ludderburn Lowick Green Mawbray Bransty Water Yeat Browtop North Walney Townhead Dragley Beck Chalkfoot Allithwaite Ruthwaite Brothybeck Barrows Green Brunstock Barrow Island Matterdale End Kirkland Guards High Hesket Croslands Park Thornhill Thwaite Head Sandylands Low Lorton Lyneholmeford East Causewayhead Row Thwaite Moss Stainton Camerton Burgh by Sands Mosser Gatebeck Longpark Wolsty Gilgarran Grisdale Underbarrow Bowness-on-Solway Berrier Murton Ickenthwaite Tallentire Morton Old Town Wampool Woodville Ponsonby Biglands High Hill Scaws Bewcastle Whasset Brigflatts Stainton with Adgarley Brownrigg Haltcliff Bridge Hayton Rickerby Levens Newlands Boothby Lowca Kiskin Egremont Roa Island Kingmoor House Shopford Scales Beckfoot Brisco Garth Row Bowderdale Broadwath Cumwhitton Plumpton Windermere Dean Little Braithwaite Raise Baggrow Clifton Dykes Hutton End Cartmel Fell Micklethwaite Wath Beacon Hill Blackford Stanthwaite Crackenthorpe Chapel Stile North Stainmore Rosside Bank End Scilly Bank Low Nibthwaite Fingland Eskdale Green Drigg Newton Reigny Parkhead Backbarrow Stapleton Kirkby-in-Furness Oldwall Crosthwaite Skelton Scotsdike Pardshaw New Cowper Newbiggin-on-Lune Cummersdale The Hill Deepthwaite Wetheral Shield Scarness Oak Bank Blackbank Sowerby Row Pennington Crosslands Kirksanton Field Broughton Silloth Irton Moat Weasdale Barclose Aglionby Hazelslack Croglin Water Garth Nook Ackenthwaite Yearngill Patterdale Knipe Fold Colt Park Lane Head Strawberry Bank Dalton Aikton Flimby Glasson Melmerby Glasson Moorhouse Sunbrick Sandale Slack Braystones Newbiggin Kidburngill Stubble Green Cardew Hall Santon Rusland Barugh New Hutton Yanwath How Great Urswick Newby East Ghyll Head Hethersgill Harraby Helmside Harker Marsh Kirkcambeck Troutbeck Bridge Askham Roughsike Blindcrake Lowick Bridge Kershopefoot Gatesgarth Slack Head Tarraby Near Sawrey Longcroft Newby Bridge Distington Chapelburn Standingstone Galligill Rheda Park Kirklinton St Bees Carr Bank Ullock Bolton Wood Lane Dunnerdale Lowgill Southwaite Flitholme Little Salkeld Steel Green Wescoe Bleatarn Siddick Edentown Burtholme Bolton Stonethwaite High Row Gosforth Bootle Quality Corner Millom Thursby Millholme Dalston Hallow Bank High Side Troutbeck Newton Rigg Skirsgill Mains Cat Bank Walby North Side Kearstwick Little Broughton Dufton Killington Thackthwaite Bomby Greenside Edenhall Winder Denton Holme Uppertown Holme St Cuthbert Keekle Brampton Netherton Glen Dowlin Melkinthorpe Seaville Little Bampton Orton Biggar Longtown Aughertree Crossgates Threlkeld Etterby Barton Raby Greenwell Morland Bothel Ferney Green Barugh Spark Bridge Unthank End Monk Moors Langton North Row Paradise Hindpool Firbank Wreaks End Brockleymoor Threapland Stone House Calthwaite Wallthwaite Coniston Meathop Heads Nook Ainstable Hardendale Outcast Beckces Mockerkin Skitby Newtown High Longthwaite Nether Row Kirkland Kirkbampton Corney Rowell Wreay Tindale Woodend Sleetbeck Watermillock Wheyrigg Elterwater Bleatarn Whelpo Warwick Bridge Buckabank Upperby Harker Plumgarths Arrowthwaite Willow Holme High Waverbridge Eaglesfield Hallthwaites Low Row Tirril Skelwith Bridge Hetherside The Sands Roadhead Newby Crosscanonby Dalton-in-Furness Ewanrigg Homewood Nentsberry Metal Bridge Newbiggin Fell Foot Catholes Farleton Finsthwaite Laithes Ploughlands Oughterby Santon Meal Bank Staveley-in-Cartmel Arkleby Little Langdale Blencarn Loppergarth Barepot Edderside Brow Edge Yarlside Prospect Parkgate Newbiggin Baldwinholme Kirkandrews-on-Eden Great Salkeld Lindale Redmain Grange Fell Ulverston Linstock Shap Newtown of Rockcliffe Lee Houses Broughton in Furness Calder Bridge Rosewain South Ulverston Holker Culgaith Low Hesket Sockbridge Gaitsgill Hall Senna Bridgend Crosby Garrett Moorthwaite Houghton Carleton Bromfield Sand Side Cocklakes Troutbeck Longburgh Towcett Greenscoe Hallgarth Dale Bottom Caldbeck High Ireby Waverton Port Carlisle Eden Mount Town End Bullgill Beanthwaite Mossedge Coulderton Eamont Bridge Legburthwaite Bampton Rottington Sunbiggin Row Blackwell High Bankhill South Newbarns Docker Bolton Low Houses Unthank Colby Moor Row Longrigg Warnell Ravenstown Scout Green North Scale Broughton Cross Oddendale Brownber Cowan Head Cunsey Green Quarter Kirkbride Market Brough Ormsgill Shire Lamplugh Kentrigg How Wigton Tummer Hill Greenodd Crosby Villa Allonby Pooley Bridge Sandwith Newtown Row Brow Wilton Dockray Branthwaite East Curthwaite Preston Patrick Cockermouth Thomas Close Great Strickland Crosscrake Brackenthwaite Ings Ireleth Soulby Cumdivock Goodyhills Brough West Silloth Grasmere Cautley Fenton Bardsea Green Nepgill Westnewton Newton Arlosh Easton Rosebank Burnbanks Barber Green Wetheral Plain Mosser Mains Butterwick Arnaby Salta Thrimby Scales Lupton Sandside Cotes Helbeck Ambleside Papcastle Hensingham Waitby Roose Watchhill Moresby Parks Satterthwaite Swinside Thickholme Great Corby Aiketgate Lindal in Furness Warwick-on-Eden Broughton Moor Ivegill Moorclose Saltcoats Low Cotehill Warwicksland Westlinton Garsdale Brownrigg Newton Bewaldeth Outgate Blennerhasset Boltongate Kingside Hill The Flatt Santon Bridge Garden Village Bleachgreen Kells Irthington Skinburness Red Dial Blackdyke Barras Mirehouse West Orthwaite Scar Head Glassonby Low Walton Beck Head Soulby High Whinnow Low Seaton Raughton Head Newby Head Kelleth Barrow-in-Furness Bradley Pelutho Studholme Moor Row Newbiggin Kirkhouse Townfoot Thwaite Flat Thrushwood Stair Knowefield High Seaton Penny Bridge Little Arrow Sweetholme Maryport Scotby Hewer Hill Shoregill Scarrowhill Strands Roosecote Eccle Riggs Stainton Boustead Hill Harras Staveley Hilton Asby Cleator Moor Skiprigg Reagill Little Blencow Rusland Cross Stainburn Dunnerholme Birkett Mire Grizedale Ravenstonedale Ruleholme Oxenholme Millness Ennerdale Bridge High Sellafield Howgill Clappersgate Endmoor Hallbankgate Fothergill Hurst Woodrow Durdar Mealrigg Barbary Plains Burnrigg Brackenthwaite Stripes Little Asby Townhead Dacre Hawcoat Salt Coates Plantation Bridge Ulcat Row Great Broughton Flakebridge Beckermet Scalebyhill Leadgate Uldale Abbeytown Kirkby Thore Casterton Parton Whitbarrow Village Nethertown Roosebeck Crookdake High Biggins Ormathwaite Kirkbarrow Carleton Hall Moorhouse Seathwaite Hartsop Unthank West Woodside High Lorton Longlands Townhead Mansergh Outhgill Beetham Lowther Brackenthwaite Sleagill Moorend Burton-in-Kendal Aldoth Hall Dunnerdale Clickem High Wray Ayside Newland Bottom Walton High Newton Dale Stockdalewath Dundraw Great Ormside Holme Mills Midgeholme Far Arnside Mellguards Rockcliffe Cross Isel The Common Langrigg Seaton Angerton Langrigg Ulpha Greenholme Rosgill Western Bank Wath Brow Wythop Mill Brandlingill Hall Waberthwaite Martindale Swallohurst Unthank Beaumont Haile Four Lane Ends Crosby-on-Eden Hesket Newmarket Sandwick Friars' Ground Rampside Waverbridge Droomer Scuggate Busk Newland Wiggonby Briery Garnett Bridge Heggerscales Grassgarth Blagill Nateby Gilwilly Low Geltbridge Felldyke Hartbarrow Great Asby Bowness-on-Windermere Buttermere Cumrew Whale Newbiggin Holmwrangle Howtown Kirkby Lonsdale Cotehill Corkickle Beckhouse Lamonby Lambfoot Brampton Beck Side Bowland Bridge Millbeck Hole Bolton New Houses Johnby Fell Side Crewgarth New Rent Holmrook Southerfield Great Blencow Highlaws Mungrisdale Knock Haws Bank Baycliff Castletown Loweswater Goat Little Strickland Burnhill Green Bank Tebay Clawthorpe Shawfoot Glenridding Keisley Flookburgh Barbon Low Wood Calder Canal Foot Cockley Beck Annaside Keld Hoff Corby Hill Roger Ground Broad Oak Broughton Mills Hayton Brigsteer Church Brough Beck Wythop Watendlath Fair Hill Pallaflat Ousby Gamblesby Sebergham Coupland The Green Greysouthen Sampool Kentmere Heaning Stanwix Haverigg Bonning Gate Drumburgh Seatle Laversdale Lane Leasgill Wetheral Pasture High Braithwaite Whitrigg Town Bank Bow Newbiggin Deepdale Longthwaite Whicham High Cark Branthwaite Lazonby Whitbeck Carleton Arrad Foot Whitbarrow Mill Side Newtown Brocklebank Skelsmergh Belle Vue Stanger Woodhouse Heathwaite Far Sawrey Longdales Kendal Harriston Great Easby Birkthwaite Moss Side Dent Rannerdale Allenwood Askam in Furness Oughterside Welton Great Musgrave Currock High Side Selside Low Row Gawthwaite Powter How West Curthwaite Long Marton Newbarns Skelton Wood End Faugh Dowbiggin Carleton Langwathby Tower Wood Marthwaite Burrells Winskill The Nook Little Loughrigg Pategill Low Braithwaite Wreay High Oaks Anthorn Penton Blitterlees Sadgill Milnthorpe Sedbergh Silecroft Kilnhill Mealsgate Oulton Brough Sowerby Raffles Hubbersty Head Nenthead Dykesfield Carlisle Greystoke Oakshaw Ford Drybeck Little Urswick Bridgefoot Portinscale Nether Welton Hawkshead Nealhouse Motherby Rockcliffe Crosby Cardurnock Hawkshead Hill Station Hill Banks Ravenglass Longrigg Kirkland Hycemoor Mountain View Rookby Blackbeck Waterside Todhills Milton Hopebeck Down Hall Skirwith Wharton Arnside Longsowerby Lessonhall Garlands Powhill Cumwhinton Patton Bridge Soutergate Townhead Sedgwick Force Forge Great Clifton Helton Great Orton Sour Nook Winster Salterbeck Stone Raise Mansriggs Sellafield Brigham Low Whinnow Cargo Hutton Roof Smithfield Brigham Lanercost Bayles High Casterton Storth Cark Greystoke Gill Haresceugh High Harrington Dearham Morton Upper Denton Appleby-in-Westmorland Thurstonfield Dubwath Boot Millgillhead Westfield Dendron Deanscales Bouth Tarnside Old Tebay Millhouse Old Carlisle Leece Towngate Temple Sowerby Brackenlands Armathwaite Marton Middlesceugh Greenbank Kinkry Hill The Lound Hoskethill Winton Aikhead Thornthwaite Plumbland Little Musgrave Wellington Galemire Ruckcroft Plumptonfoot Gillbank Littlebeck Low Knipe Park Head Bushfield Bigrigg Garrigill Thackthwaite The Howe Prizet Caldewgate Thornby Gawthrop Bridekirk Wellgill Middleshaw Roachburn Ellonby Little Orton Nenthall Milburn Grayson Green Belah Mirehouse East Mosedale Crooklands Parkside Briar Rigg Newtown Newton-in-Cartmel Greengill Talkin High Nibthwaite Grange-over-Sands Gullom Holme Middleton Park Broom Bassenthwaite Woodland Kirkby Stephen Knotts Storrs Garsdale Head South Stainmore Cleator Grinsdale Gamelsby Rowe Head Watchgate Whitrigg Greenrow