Bus Advertising in Lowther

Get in touch

Bus Marketing in Lowther

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Lowther - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Lowther - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Lowther- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Lowther - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Lowther (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Ainstable Kingstown Mossedge Hornsby Gate Birkett Mire Shopford Egremont Littlebeck Brigham Longthwaite Winder Alston Bardsea Green Middleton High Oaks Great Crosthwaite Sprunston Seascale Scotby Mosedale Cliburn Abbotsmead Holme St Cuthbert Greenbank Docker Stanger Metal Bridge Blindcrake Moor Row Scales Eccle Riggs Fell End Thwaite Head Newtown Arrowthwaite North Row Three Bridges New Mill Ousby Townfoot High Cunsey Little Bampton Broad Oak High Hill Eden Mount North Scale Eamont Bridge Barclose Newby Salta Swinside Beck Wythop Scaws Aldingham Salterbeck Low Borrowbridge Skelsmergh Satterthwaite Firbank Wellgill Galligill Croslands Park Corney Killington Dean Little Asby Little Ormside Ormathwaite New Hutton High Walton Bothel Blennerhasset Force Mills Brigham Foulbridge Lamplugh Branthwaite Edge Little Corby Eskdale Green Lindale Biglands Yanwath Bampton Lea Yeat Sandford Lady Hall Arnside Redmain Waverbridge Dunnerholme Corby Hill Woodend Lowgill Scales Bleachgreen Moorclose Newton Reigny Grizedale Ghyll Head Bolton Low Houses Wreay Garsdale Eaglesfield Whitehaven Beacon Hill Heggle Lane Buckabank Harker Marsh Laithes Clawthorpe Millthrop Allithwaite Hilton Carleton Hall Greengarth Hall Kirkby Thore Warcop Low Nibthwaite Keld Hutton Roof Mealsgate Plumptonfoot Whitbarrow Village Wath Brow Wood Broughton Hall Powhill Waverton Water Garth Nook Embleton Hutton Roof Brunstock Blencogo Beck Side Kinkry Hill Wood Gate Clifton Dykes Carlisle Waterhead Howgill Longsowerby Little Strickland Milton Moorhouse Woodhouses Nether Wasdale Parton Lindal in Furness Birkthwaite Wetheral Penrith Greenwell Boustead Hill Ulverston Endmoor Denton Holme Little Clifton Ormsgill Raise Oxenholme Kirkbarrow Cumrew Carleton Keisley Yarlside Oakshaw Ford Rockcliffe Cross Cocklakes Ravenstonedale Kelleth Winster Ravenglass Troutbeck Bridge Warwick Bridge Thornby North Side Ulcat Row South Stainmore Bullgill Howbeck Glassonby Watendlath Cautley Kirkland Guards Tindale Colton Goat Colt Park Dendron Shawfoot Red Hills Brampton Wath Great Strickland Stainton with Adgarley Wolsty Westfield Preston Patrick Morland Heaning Browtop Newtown Barrow Island Deanscales Hornsby Parkgate Brougham Blencarn Welton Ickenthwaite Barugh Crosscrake Midgeholme Far Sawrey Thornthwaite Uldale Bridgend Kents Bank Low Crosby Newbiggin Kirkland Stainton Longburgh High Longthwaite Spark Bridge Harker Rooking Marton Sour Nook Coulderton Mountain View Roosebeck Saltcoats Plumpton Head The Nook Bradley Gawthwaite Hethersgill Newbiggin Sandwith Little Broughton Low Cotehill Garrigill Studholme Longrigg Near Sawrey Haile Roadhead Colthouse Seatle Winton Flimby Seathwaite Swallohurst Upperby Nenthall Hutton Row Great Musgrave Sandylands Greengill Dovenby Prospect Hallow Bank Scotsdike Woodrow Cardewlees Swarthmoor Town Head Aikhead The Flatt Pool Bank Town End Hindpool Rosewain Faugh Sunbrick Melmerby Edderside Hampsfield Port Carlisle Scarrowhill Kirklinton Warwick-on-Eden Pallaflat Brownrigg Crosby Villa Milburn Bushfield Monkhill Grayson Green Ireby Kirkby Stephen High Water Head Lakeside Kirkland Raffles Silloth Underbarrow Gullom Holme Garth Row Little Salkeld Outgate Stair Watermillock Sunderland Hardendale Town Bank Chestnut Hill Scalebyhill Lenacre Rickerby Sockbridge North Walney Unthank Whiteclosegate Lowca Seathwaite Ravenstown Lowick Bridge Wreaks End Mallsburn Pardshaw Hall Hopebeck Carr Bank Sunbiggin Lyneholmeford Church Brough Bowness-on-Solway Lower Hawthwaite Greenscoe Allonby Branthwaite Highbridge Tallentire Newtown of Rockcliffe Salt Coates Rowrah Gamelsby Deepthwaite Lowther Sowerby Row Skelwith Bridge Matterdale End Sleetbeck Galemire Boltongate Outcast Mite Houses Longpark Newtown Ireleth Helton Millgillhead Weasdale Seaton Pennington Ambleside Great Salkeld Flitholme Millhouse Newbiggin Seaville Common End Helmside Staveley Upper Denton Scaleby Rosley Crosby Garrett Brow Edge Low Newton Cummersdale Ennerdale Bridge Woodhouse Martindale Gaisgill Finsthwaite Ploughlands Sedgwick Chapelburn Hoff Eveninghill Downfield Bank End Newtown Hesket Newmarket Brownrigg Temple Sowerby Kilnhill Kelsick Whitrigg Stanthwaite Beck Great Asby Howgate Birkby Drumburgh Low Geltbridge Oulton Old Town Risehow Chapel Stile Force Forge Brockleymoor Lee Houses Dale Bottom Hutton End Rannerdale Santon Newton-in-Cartmel Soulby Kaber The Lound Brigsteer Duddon Bridge Scarness Aiketgate Doddick Kingmoor House Bowland Bridge Highlaws Kiskin Broughton Moor Mellguards Rottington Moat Blawith Kidburngill Crewgarth Wythburn Kells Gilgarran Baggrow Knipe Fold Chalkfoot Field Broughton Droomer Kirkbampton Scales Bewcastle Cockermouth Angerton Aspatria Scales Walby Gilwilly Linstock Tirril Boot Raughton Skitby Meathop Glasson Lazonby Pooley Bridge Wallthwaite Todhills Kearstwick Summerlands Silecroft Whelpo Carleton Camerton Sandside Rookby Banks Outhgill Seatoller Whitrigglees Waberthwaite Mirehouse East Dacre Wreay Homewood Hawksdale Bandrake Head High Side South Newbarns Nentsberry Morton Cardew Wescoe Nethertown Kentrigg Heads Nook Brough Sowerby Burnrigg Middleton Place Bouth Rowe Head Brackenlands Vickerstown Cotes Burnhill Longdale Troutbeck Milton Western Bank Heversham Orton Rigg Old Tebay Farlam Ullock Nenthead Dalton-in-Furness Southwaite Moss Side Deepdale Yearngill Aikton Croftlands Oldwall Grizebeck Oak Bank Tower Wood Brisco Buttermere Burgh by Sands Hunsonby Allerby High Row Swathwaite Head Nether Row Selside West Causewayhead Wheyrigg Flakebridge Mintsfeet Durdar Great Orton Hawkshead Hill Forest Head How Broughton Beck Wythop Mill Burton-in-Kendal Ferney Green Glenridding Orthwaite Brampton Baycliff Brackenthwaite Little Arrow Hurst Cumwhitton Briery Hallbankgate Gaitsgill Edentown Morton Bleatarn Oddendale Brownber Kirksanton Bardsea Mungrisdale Green Bank Winscales Crosslands Legburthwaite Great Broughton Chapels Hall Senna Goodyhills Beanthwaite Low Whinnow Halfpenny Thwaite Moss Blackbeck Great Easby Brandlingill Hawcoat Roa Island Catterlen Nether Welton Cleator Moor Moresby Parks Sweetholme Newland Bottom Bridgefoot Beckhouse Ulpha Sellafield Gatebeck Quality Corner Townhead Beckfoot West Silloth Westmoor End Corkickle Whasset Fingland New Cowper Dykesfield Wellington Blackford Motherby Elterwater Ivegill Grange Fell Scar Head Moor Row Mansriggs The Howe Maulds Meaburn Langrigg Bassenthwaite Dockray Rosside Newlands Anthorn Melkinthorpe Newton Rigg Belah Winskill Middlesceugh Grinsdale Warnell Gamblesby Staveley-in-Cartmel Whale High Ireby Strawberry Bank Brackenber Holker Beck Houses Meal Bank Papcastle Kendal Drybeck Armathwaite Nook Oughterside Bolton Low Hesket Etterby Hayton Garlands Beckfoot Hawkshead Tummer Hill Bigrigg Calder Bridge Abbeytown Mill Side Micklethwaite Parsonby Stubble Green Arnaby Oxen Park Lamonby Hensingham Bampton Grange Low Lorton Felldyke Stapleton Tarnside Wigton High Wray Bomby Watchhill North Stainmore Broughton in Furness Millness Parton Low Biggins Kirkbride Dunningwell Isel Loppergarth Green Quarter Kirkandrews-on-Eden Coalfell Old Hutton High Sellafield Water Yeat Witherslack Ponsonby Steel Green Barber Green Red Dial Sandwith Newtown Monk Moors Great Corby Laversdale Bow Borwick Rails Wasdale Head Haws Bank Roger Ground Crook Unthank End Cowgill Strands Rosthwaite Stainton Down Hall High Nibthwaite Thackthwaite Haverigg South Ulverston Blackbank Grange Fell Foot Blackdyke Dubwath Harras Sebergham Newby Bridge Hoskethill Burtholme Crosby Westnewton Dearham Patterdale Great Clifton High Hesket Greenrow Kentmere Langrigg Sand Side Clappersgate Ackenthwaite Haresceugh Southernby Nealhouse Head Crag West Woodside High Biggins Cat Bank Greenside Sunny Bank Westlinton Kirkborough Heggerscales Millbeck Braystones Mawbray Hall Waberthwaite Knotts Mosser Torver Little Braithwaite Gawthrop Butterwick Grayrigg Westward Troutbeck Gatesgarth Haltcliff Bridge Bowderdale Beck Head Colby Asby Askham Cockley Beck Foxfield Great Ormside Skelton Ruleholme Barton Staffield High Side Slack Longrigg Hale Whitbarrow St Bees Towngate Heathwaite How Barrows Green Kirkoswald Burnbanks Hyton Gleaston Newton Penruddock Yottenfews Easton Baldwinholme Millholme Plantation Bridge Brackenthwaite Biggar Thrushwood Haverthwaite Burthwaite Dalton Nunclose Park Head Dunnerdale Gilsland Workington Bolton New Houses Wordsworth Terrace Rheda Park Warwicksland Scilly Bank King's Meaburn Belle Vue Hycemoor Cargo Calvo Howtown Roosecote Tarraby Tebay Low Row Glen Dowlin Blackwell Murton Greenholme Prior Rigg The Green Cark Thornthwaite Low Wood Brigflatts Arlecdon Salkeld Dykes Tarns Crosby Ravensworth Crosscanonby Langton Kershopefoot Clifton Wampool Bayles Row Brow Frizington Rosebank Shap Mirehouse West Sandale Ruckcroft Parkside Townhead Croasdale Grange-over-Sands Wall End Low Braithwaite Coupland Hartley Dundraw Little Orton Far Arnside Highmoor Shire Catholes Appleby-in-Westmorland The Hill Far End Waitby Briar Rigg Skiprigg Friars' Ground Powter How Bowston Backbarrow Caldewgate Newby East Rockcliffe Rydal High Bankhill Moorhouse High Seaton Townhead Castlerigg Greenodd Bewaldeth Crosby-on-Eden Catlowdy Bridekirk Newbiggin East Curthwaite Moorthwaite Nepgill North Dykes Holme Mills Woodland Leece Ayside Irthington Whitbeck Helbeck Thornhill Barrow-in-Furness Longtown Whitrigg Mealrigg Wilton Hallgarth Penton Fell Side Raby Mirehouse Berrier Knock Hartsop Kingside Hill Roose Gate Skirwith Orton Oughterby Stone Raise Roose Irton Torpenhow Castletown Rampside Tottlebank Lowick Green Thursby Burrells Beckbottom Botcherby Branthwaite Storrs Caldbeck New Rent Johnby Standingstone Ellonby Clickem Cleator Sadgill Walton Levens High Casterton Newby West Bowness-on-Windermere Ellenborough Boltonfellend Pica Storth Cumwhinton Pardshaw Skirsgill Marthwaite Four Lane Ends Old Carlisle Row Newby Head Knowefield Barepot Sampool Cumdivock Heron Hill Low Moresby Beckermet Haggbeck The Common Longlands Little Loughrigg Gosforth Sandwick Plumpton Hallthwaites Threlkeld Crossgates Broughton Mills Unthank Moorend How Thrimby Leadgate Lanercost Pelutho Stripes Brough High Braithwaite Beckces Hall Dunnerdale Threapland Smithfield Lane Head Newbiggin Hall Santon Barras Mains Sleagill Drigg Busk Hutton Moor End Soulby Aglionby Skelton Wood End Albyfield Boothby Mossbay Parkhead Loweswater Bransty Greystoke Gill Wetheral Shield Millom Roachburn Thurstonfield Houghton Lupton Aldoth Low Seaton Flookburgh Moss Side Plasketlands Prizet Newton Arlosh Crosthwaite Watchgate Southerfield High Lorton Holme Lambfoot Hazelslack Market Brough Kirkcambeck Raughton Head Keekle Mockerkin Carleton Woodville Burneside Cardurnock Wetheral Pasture Greysouthen Uppertown Mansergh High Whinnow Bowmanstead Low Walton Paradise Waterside Culgaith Cunsey Arrad Foot Crooklands Unthank Little Urswick Reagill Siddick Blagill Middletown Garden Village Willow Holme Brocklebank Fothergill Farleton Hubbersty Head Holmwrangle Soutergate Keswick Great Blencow Hayton Wetheral Plain Greystoke Stainton Stank Hole Askam in Furness Distington Little Musgrave Rowell Talkin Bolton Wood Lane Fletchertown Dale Glasson Stanwix Stone House The Sands Bleatarn Thackthwaite Newbiggin-on-Lune Great Urswick Leasgill Canal Foot Windermere Hackthorpe Middleshaw Lessonhall Dragley Beck Hincaster Townhead Skinburness Natland Hartbarrow Garsdale Head Thwaite Flat Kirkhouse Crookdake Patton Bridge High Waverbridge Stockdalewath Annaside Scout Green Newbarns High Cark Newbiggin Dent Ruthwaite Langwathby Cotehill Fair Hill Dalston Grassgarth Blitterlees Fenton Mosser Mains Kirkby-in-Furness Hutton Long Marton Castle Carrock Netherton Gilcrux Slack Head Cowan Head Smardale West Curthwaite Towcett High Newton Little Blencow Beaumont Wiggonby Barbary Plains Beetham Harrington Gillbank Thickholme Edenhall Newland Arkleby Dufton Stainburn Plumgarths Milnthorpe Barbon Ings Harriston High Harrington Garnett Bridge Portinscale Calthwaite Cartmel Brothybeck Roundthwaite Lockhills Scuggate Low Knipe Calder Rusland Croglin Aughertree Rusland Cross Maryport Low Row Broughton Cross Ewanrigg Raisbeck Ludderburn Plumbland Cartmel Fell Whicham Casterton Harraby Hewer Hill East Causewayhead Carwinley Nateby Grisdale Station Hill Dowbiggin Longcroft Renwick Beckfoot Shoregill Rosgill Bromfield Easton Allenwood Brackenthwaite Hetherside Town End Park Broom High Scales Pategill Longdales Thomas Close Kirkland Coniston Currock Holmrook Braithwaite Wharton Stonethwaite Roughsike Bonning Gate Penny Bridge Barugh Bowscar Grasmere Kirkby Lonsdale Row Aikrigg Broadwath Bootle Crackenthorpe Sedbergh Little Langdale Applethwaite Santon Bridge Laversdale Lane