Bus Advertising in Rosgill

Get in touch

Bus Marketing in Rosgill

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Rosgill - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Rosgill - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Rosgill- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Rosgill - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Rosgill (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
High Walton Martindale High Lorton Holme Mills Garrigill Seatle Cumwhitton Water Garth Nook Grayson Green Kirkbride Keisley Scales Old Hutton Burnbanks Barbon Durdar Rookby Helmside Newtown Thwaite Flat Howtown Annaside Caldewgate Little Loughrigg Green Bank Stapleton Harrington Bardsea Bleatarn Mansriggs Gullom Holme Cardew Watchgate Sunny Bank Bigrigg High Oaks Mill Side Rampside Howgate Kingside Hill Killington Moss Side Stainburn Lowick Green Underbarrow Lakeside Thornthwaite Croglin Mallsburn Torpenhow Keswick Stone House Wath Smardale Hunsonby Mountain View Botcherby Knotts Hopebeck Embleton Dalton Nenthead Chapelburn Hesket Newmarket Pallaflat Roa Island Three Bridges Weasdale Dragley Beck Little Orton Vickerstown Cargo Uppertown New Hutton Lowgill Beetham Sedbergh Hyton Middletown Wellgill Brocklebank Kirkhouse Eskdale Green Unthank End Highlaws Nether Wasdale Scarrowhill Brougham Towngate Aiketgate Portinscale How Longdales Moorclose Waverton Kirkoswald Bowness-on-Solway Stockdalewath Applethwaite Rooking Burnrigg Dent Swallohurst Beckfoot Lyneholmeford Parton Chapel Stile Upper Denton Beckfoot Santon Talkin Eaglesfield Winscales Little Braithwaite Knowefield Marthwaite Brow Edge North Side Loweswater Gleaston Watchhill Edderside Dunnerdale Pica Heads Nook Kentrigg Waberthwaite Askam in Furness Greenside Wood Gate Old Tebay Clickem Beckermet High Water Head Sampool Newland Linstock Glasson Hartbarrow Birkby Aglionby Grizedale Longcroft Mawbray Shoregill Fletchertown Clifton Tirril Woodville Plantation Bridge Pardshaw Hall Thrushwood Park Head Kirkbampton Townhead Calvo Grange-over-Sands Gilgarran Bootle Blencarn Bampton Grange South Ulverston Busk Cardewlees Cliburn High Hill Brownrigg Nunclose Beckfoot Ireby Melmerby Four Lane Ends Abbotsmead Bowmanstead Staffield Soulby Watermillock Water Yeat High Braithwaite Bolton Low Houses Holker Wreay Wellington Beck Ennerdale Bridge Lane Head Great Corby Wythop Mill Parkhead Town End Rowrah Mellguards Southwaite Hawkshead Hill Outgate Eamont Bridge Sandylands Greengarth Hall Wolsty The Common Greystoke Rydal Ickenthwaite Smithfield Cartmel Angerton Parkside Cark South Stainmore Wetheral Bleachgreen Great Crosthwaite Low Newton Gamblesby Wetheral Pasture Bradley Catholes Mungrisdale Harker Chalkfoot Mealsgate Stubble Green Cat Bank Grizebeck Nealhouse Swinside Moresby Parks Plumbland Hincaster Church Brough Longtown Highbridge Ulpha Hubbersty Head Grange Renwick High Casterton Satterthwaite Stank Goodyhills Field Broughton Kidburngill Pool Bank Patterdale Threapland Scar Head Low Lorton Barrow-in-Furness Frizington Blackbeck Hewer Hill Wallthwaite Carlisle Penrith Meathop Wampool Whitbarrow Village Barrow Island Newbiggin Crookdake Braystones Dalston Millbeck Sunbrick Woodhouse Port Carlisle Galligill Rusland Bransty Fair Hill Little Blencow Longthwaite Harraby Downfield Westnewton Bowderdale Hallow Bank Baggrow Friars' Ground Nepgill Gawthrop Mains North Stainmore High Scales Mosser Long Marton Coalfell Endmoor Gamelsby Milburn Brunstock Ruleholme Silloth Bowscar Berrier Wood Broughton Hall Sprunston Low Knipe Sour Nook Crosscrake Crook Burtholme Whale Low Geltbridge South Newbarns Millthrop Newby Head Nethertown Nook Gillbank Stanger Roosecote Little Clifton Sandwick Little Corby Monk Moors Metal Bridge Knipe Fold Currock Skirsgill Crosby Garrett Hartsop Ulcat Row Ludderburn Stanthwaite Baycliff High Side King's Meaburn Scilly Bank Sandwith Kingmoor House Sunbiggin Morton Colby Milnthorpe Silecroft Aldoth The Hill Glassonby Borwick Rails Unthank Holme St Cuthbert Crosby Bushfield Penruddock Brigham Clawthorpe Lowick Bridge Dubwath Bewaldeth Windermere Cockermouth Firbank Loppergarth Orton Rigg Ambleside Corney Stainton Longrigg Troutbeck Beck Wythop Armathwaite Greenscoe Patton Bridge Wigton Laversdale Bleatarn Asby High Harrington Heggerscales Hayton Sweetholme Kershopefoot Townhead Allithwaite Elterwater Duddon Bridge Beckhouse Great Strickland Fell End Colt Park Hartley Clifton Dykes Broughton in Furness Lindale Wythburn Boltongate Barepot Kirklinton Troutbeck Lady Hall Wasdale Head Motherby Bothel Uldale Kentmere Branthwaite Culgaith Swarthmoor Rosthwaite Roose Gate Foxfield Corkickle Sunderland Garsdale Scotby Lea Yeat Moorthwaite Seaton Plumptonfoot Ruckcroft Kingstown Brackenber Wheyrigg Lessonhall Ravenglass Haverthwaite High Newton Shire Catterlen Broughton Mills Crewgarth Seascale Thursby Burneside Belah Hensingham Wilton Plasketlands Sand Side Kirkborough Little Musgrave Eccle Riggs Wiggonby Gosforth Low Moresby Lenacre Knock Scales Seaville Kirksanton Waitby Milton Banks Rockcliffe Gaitsgill Roose Pooley Bridge Lupton Edentown Standingstone Hawksdale Longburgh Arrad Foot Kirkby Thore Catlowdy Carleton High Cunsey Shawfoot Lee Houses New Cowper Kirkland Greenodd Tindale How Oddendale Winster Crooklands Irton Edenhall Laithes Skelton Crackenthorpe Little Asby Slack Head Thornhill Bridgend Pardshaw Great Blencow Near Sawrey Beanthwaite Camerton Prior Rigg Whitrigg Gaisgill Sadgill Hornsby Gate Storth Winton Middleshaw Whiteclosegate Wetheral Plain High Hesket Thurstonfield Scaleby Dykesfield West Curthwaite High Nibthwaite Moorhouse Great Broughton Mansergh Slack Moor Row Great Ormside Irthington Leasgill Braithwaite Prospect Salta Heron Hill Abbeytown Harriston Bridgefoot Skelwith Bridge Millgillhead Netherton Calthwaite Birkthwaite Newland Bottom Skelsmergh Matterdale End Dean Waverbridge Ewanrigg Little Urswick Barugh Hampsfield Haverigg Heversham Rusland Cross Burton-in-Kendal Newbarns Sowerby Row Kells Scalebyhill Oxenholme Southerfield Upperby Drumburgh Nenthall Millholme Dale Whasset Rowe Head Watendlath Willow Holme Rosewain Park Broom Ploughlands Farlam Bonning Gate Swathwaite Head Strawberry Bank Hawkshead Great Easby Calder Warnell Studholme Highmoor Thornby Seatoller Hall Dunnerdale Hilton Buckabank Kilnhill Hall Santon Helton Thickholme Oxen Park Gawthwaite Crossgates High Side Winder Skirwith Greystoke Gill Reagill Todhills Keekle Arnside Fenton Leece Chestnut Hill Longdale Newtown Kirkby Lonsdale Rheda Park Carwinley The Lound Hawcoat Towcett Low Hesket Arrowthwaite Haws Bank Holmrook Barrows Green Scout Green Johnby Beckces Hutton Row Ruthwaite High Ireby Wetheral Shield Maryport Westfield Oldwall Blackbank Hornsby Brackenthwaite Raby Rowell Seathwaite Anthorn Legburthwaite Morton Dalton-in-Furness Cotehill Soulby Thackthwaite Seathwaite Stripes Appleby-in-Westmorland Ackenthwaite Whitrigglees Saltcoats Stainton Brackenthwaite Moor Row Broadwath Moorend Pennington Kents Bank Tebay Parsonby Halfpenny Ravenstown Brampton Ellonby Nether Welton Fingland Haltcliff Bridge Bayles Hutton Moor End Kendal Newton Arlosh Winskill Ulverston Redmain Easton Cumrew Prizet Tottlebank Kirkland Guards Salkeld Dykes Aughertree Ferney Green Moat Moorhouse Newton Reigny High Biggins Dunningwell Crosby-on-Eden Natland Middleton Place Houghton Dendron Row Ivegill Allonby Blawith Scarness Harras North Row Warwicksland Mirehouse East Burgh by Sands Hoskethill Middleton Cowgill Quality Corner Beck Head Down Hall Birkett Mire Bow Salt Coates Brampton Oulton Keld Newtown of Rockcliffe Hurst Dowbiggin High Cark Old Town Harker Marsh Little Langdale Dunnerholme Boustead Hill Whicham Blackford Skitby Homewood Newtown Brigflatts Melkinthorpe Newby East Common End Barbary Plains Hoff Ireleth Unthank Gatebeck Haggbeck Bowland Bridge Goat Millness Kirkandrews-on-Eden Clappersgate Heaning Dockray Aldingham Walby Threlkeld Brisco Distington Easton Bullgill Carleton Meal Bank Askham Outhgill Mealrigg Newby Gatesgarth Bromfield Row Brow Hutton Roof Green Quarter Drigg Brigham Townhead Sandwith Newtown Cartmel Fell Flakebridge High Waverbridge Croasdale Woodrow Holmwrangle Heathwaite Aikton Crosslands Longpark Bolton Howgill Brownrigg Felldyke Temple Sowerby Tarnside Whitehaven Crosscanonby Lindal in Furness Newton-in-Cartmel New Rent Hardendale Bowston Rosgill Hall Senna Greenwell Low Walton Powhill Risehow Roadhead Waterhead Bampton Greenbank Crosthwaite Nether Row Hindpool Glen Dowlin Old Carlisle Boot Newby West Shopford Welton Woodland East Causewayhead Chapels Barras Casterton Kirkcambeck Skiprigg Burthwaite Milton Flookburgh Ghyll Head Canal Foot Thornthwaite Head Crag Sandford Yearngill Fothergill Blackdyke Ormsgill Dundraw Lamplugh Roger Ground Plumgarths Low Row Selside Cautley Newbiggin Deanscales Cotes Aspatria Plumpton Hetherside Staveley-in-Cartmel Biglands Wreaks End Far Sawrey Docker Westlinton Belle Vue North Dykes Sleetbeck Blencogo Tarraby Bardsea Green Baldwinholme Galemire Scales Bolton Wood Lane Newton Stainton Beaumont The Flatt Levens Longsowerby Low Wood Kiskin Roosebeck Arnaby Maulds Meaburn Mirehouse Midgeholme Allerby Colton Stainton with Adgarley East Curthwaite Ayside High Seaton Brigsteer Marton Scaws Raughton Head Tummer Hill Cardurnock Roachburn Langton Mosedale Lamonby Crosby Villa Newbiggin-on-Lune Little Broughton High Whinnow Wath Brow Colthouse Aikrigg Grayrigg West Silloth Yottenfews Raughton High Sellafield Hycemoor Allenwood Low Whinnow Storrs Low Borrowbridge Garden Village Blindcrake High Wray Cumwhinton Eden Mount Mirehouse West West Causewayhead Hazelslack Spark Bridge Stonethwaite Littlebeck How Ravenstonedale Great Urswick Longrigg Dale Bottom Hallthwaites Southernby Dufton Raise Hackthorpe Torver Briar Rigg Brothybeck Hutton Skelton Wood End Wescoe Drybeck Bewcastle Siddick Haile Summerlands Newbiggin Hall Waberthwaite Troutbeck Bridge Ings Town Head Barber Green Whelpo Thackthwaite Lower Hawthwaite Lazonby North Scale Force Forge Isel Blitterlees Castle Carrock Little Arrow Cleator Low Row Little Strickland Coulderton Brockleymoor Mosser Mains Rockcliffe Cross Briery Rosley Heggle Lane Garsdale Head Great Musgrave Denton Holme Cocklakes Station Hill Broughton Cross Roughsike Outcast Scuggate Kirkby Stephen Garth Row Biggar Stanwix Kelsick Ellenborough Orthwaite Glasson Carr Bank Thrimby Sleagill Woodend Monkhill Kirkland Oughterby Bank End Little Salkeld Egremont Barton Walton Steel Green Little Bampton Fell Foot Oakshaw Ford Whitbarrow Alston Staveley Carleton Kirkland Thwaite Head Plumpton Head Sedgwick Wall End Cowan Head Greenholme Low Braithwaite Beckbottom Cumdivock Penton Beacon Hill Sandale Carleton Hall Garlands Unthank Barclose Brough Sowerby Sellafield The Sands Brackenthwaite Tarns Hallbankgate Westward Farleton Boothby Tallentire Coupland Greysouthen Corby Hill Force Mills Kearstwick Lowther Sockbridge Warwick-on-Eden Haresceugh Low Seaton Forest Head Red Hills Gilcrux New Mill Newton Rigg Rickerby Caldbeck Newbiggin Greenrow Foulbridge Newlands Whitbeck Papcastle Townhead Branthwaite Edge Market Brough Kelleth Bolton New Houses Ormathwaite Wreay Little Ormside Warcop Boltonfellend Etterby Flitholme Broughton Beck Burnhill Broughton Moor Hutton Roof Parton High Longthwaite Sebergham Beck Side Arkleby Castlerigg Nateby Far End Workington Warwick Bridge Bandrake Head Middlesceugh Mossedge Ullock Howbeck Flimby Low Nibthwaite High Bankhill Row Wordsworth Terrace Brough Soutergate Preston Patrick Great Orton Droomer Westmoor End Oak Bank Yarlside Wharton Whitrigg Red Dial Grassgarth Bouth Lowca Grasmere Cunsey Broad Oak The Nook Helbeck Newtown Blagill Barugh Dacre Kaber High Row Backbarrow Sandside Buttermere Crosby Ravensworth The Green Dovenby Greengill Raisbeck Shap Yanwath Woodhouses Newby Bridge Scales The Howe Mockerkin Nentsberry Raffles Lanercost Garnett Bridge Tower Wood Low Crosby Langrigg Butterwick Albyfield Cleator Moor Calder Bridge Great Asby Grinsdale Langwathby Moss Side Witherslack Great Clifton Murton Low Cotehill Deepthwaite Stair Ousby Pelutho Longlands Santon Bridge Bowness-on-Windermere Holme Rosebank Kirkby-in-Furness Bomby Glenridding Burrells Langrigg Coniston Scotsdike Parkgate Far Arnside Blackwell Brackenlands Cockley Beck Townfoot Bridekirk Ponsonby Gilwilly West Woodside Doddick Rosside Town Bank Faugh Orton Low Biggins Waterside Kinkry Hill Hallgarth Leadgate Salterbeck Micklethwaite Mite Houses Laversdale Lane Lockhills Strands Hutton End Castletown Ainstable Browtop Hale Powter How Blennerhasset Croslands Park Pategill Gilsland Western Bank Millom St Bees Thwaite Moss Rannerdale Grange Fell Kirkbarrow Newbiggin Rottington Lambfoot Hethersgill Hayton Penny Bridge Beck Houses Arlecdon Brandlingill Mintsfeet Stone Raise Branthwaite Roundthwaite Deepdale Fell Side Grisdale Bassenthwaite Croftlands Great Salkeld Paradise Finsthwaite Hole Thomas Close Oughterside Brownber Morland Aikhead North Walney Newbiggin Cummersdale Dearham Town End Eveninghill Skinburness Millhouse Mossbay