Bus Advertising in Spark Bridge

Get in touch

Bus Marketing in Spark Bridge

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Spark Bridge - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Spark Bridge - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Spark Bridge- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Spark Bridge - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

Other locations available for bus advertising
Sunny Bank Ellonby Lambfoot Arlecdon Rannerdale Santon Barton Wetheral Shield Coulderton Newtown Lee Houses High Sellafield Littlebeck Bardsea Green Lanercost Harker Marsh Longsowerby Sandwick Hawksdale Staveley Clifton Dykes Newby Bridge Stone House Beaumont King's Meaburn Newland Bottom Brownrigg St Bees Dendron Flookburgh Kirkby-in-Furness Tallentire Kirkbarrow Slack Reagill Cliburn Heron Hill Nealhouse Wetheral Moorthwaite North Side Patton Bridge Plumpton Head Kentmere Embleton Old Carlisle South Newbarns Skinburness Holme St Cuthbert South Stainmore Calder Haverigg Lyneholmeford Brockleymoor Hole Mealsgate Hall Dunnerdale Cockermouth Watermillock Quality Corner Workington Arnaby Red Dial Green Quarter Thwaite Moss Culgaith Prizet Nether Wasdale Townhead High Cunsey Broughton Moor Yarlside Southernby Grange Fell Kents Bank Wath Brow Hutton End Wood Gate Dockray Blackbank Great Musgrave Little Musgrave Burthwaite Nunclose Orthwaite Hincaster Motherby Hartbarrow Burgh by Sands Tottlebank Moat Seathwaite Millholme Haltcliff Bridge Gaitsgill Dykesfield Croglin Oakshaw Ford Middleshaw Stone Raise Papcastle Hall Waberthwaite Wilton Firbank Kelsick Mirehouse West Angerton High Oaks Glenridding Barrows Green Ponsonby Knowefield Seatoller Farlam Aspatria Smardale Longlands Great Crosthwaite Warwicksland Newtown Vickerstown South Ulverston Chapels Kirkborough Ulcat Row Ploughlands Arrad Foot Mintsfeet Spark Bridge New Rent Mossbay Grizebeck Crosthwaite Townhead Ireby Loppergarth Summerlands Middleton New Hutton Waterside Oxenholme Plumgarths Coniston Goodyhills Scout Green Preston Patrick Galemire Hallow Bank Berrier Low Crosby Low Whinnow Sunderland Slack Head Old Town Thackthwaite Old Tebay Nenthead Glasson Skelwith Bridge Brandlingill Yottenfews Crosscrake Ruthwaite Longpark Roundthwaite Dunnerholme Clifton Great Strickland Kilnhill Saltcoats Westmoor End Irton Aikrigg Gamelsby Milburn Scarness Holmrook Thwaite Head Little Strickland Whitbarrow Village The Hill Duddon Bridge Hampsfield Stainton with Adgarley Unthank Irthington Millgillhead Crosslands Hutton Roof Stanger Little Bampton Longcroft Gosforth Three Bridges Lessonhall Hale Water Garth Nook Red Hills Renwick Currock Grassgarth Town End Blencarn Garth Row Bromfield Birkett Mire Aikton Anthorn Winster Seathwaite Great Asby Whale Roa Island Browtop Forest Head Blackford Far Sawrey Townhead Leasgill Town Bank Seaville Threlkeld Arrowthwaite Mirehouse East Little Salkeld Elterwater Pallaflat Far End Aikhead West Curthwaite Chapel Stile Portinscale Buttermere Bullgill Deanscales Harriston Ulpha Rosgill High Bankhill Unthank Carleton Haggbeck Halfpenny Tower Wood Haverthwaite West Causewayhead Parkside Four Lane Ends Walby Barber Green Gilcrux Wolsty Lupton Skirwith Whasset Drybeck Oughterby High Ireby Ings Lazonby Newton Reigny Little Urswick Kirkland Guards Talkin Hindpool Patterdale Carr Bank Brampton Kentrigg Westward Watchgate Dundraw Carleton Hall Eamont Bridge Powter How Beckermet Morton Clickem Whiteclosegate Tebay High Scales Low Hesket Rockcliffe Cumwhinton Busk Barbon Marton Coupland Ellenborough Lamonby Thwaite Flat Morton Kirkby Thore Backbarrow Warnell Nook Bowderdale Micklethwaite Knipe Fold Whelpo Boot Scotby Pardshaw Hall Oldwall Newbiggin High Lorton Hawkshead Carleton Newbiggin Great Easby Newby East Bank End Butterwick Isel Roose Longthwaite Blennerhasset Faugh Cowan Head Thornhill Banks High Newton Wood Broughton Hall Wescoe Long Marton Borwick Rails Towcett Beckfoot Wiggonby Lowick Bridge Head Crag Risehow Boustead Hill Hornsby Gate Catlowdy Allithwaite Gilwilly Eaglesfield Sebergham New Mill Brownrigg Colton Mirehouse Howgill Moorhouse Cleator Moor Kingstown Bowland Bridge Lamplugh Knotts Oxen Park Sadgill Wordsworth Terrace Waverton Cumwhitton Doddick Flakebridge Brigflatts Mawbray Heggerscales Wythburn Whitrigg Bolton New Houses Millness Fletchertown Gullom Holme Middletown Hutton Moor End Moorend Moorclose Stockdalewath Gillbank Beacon Hill Wall End Drigg Boothby Wreaks End Glen Dowlin Middleton Place Great Broughton Abbotsmead Dalton-in-Furness East Causewayhead Raby Skitby Hutton Bonning Gate Wetheral Pasture Hawkshead Hill Kirkbampton Belle Vue Burrells Corkickle Brough Allerby Bridgend Hethersgill Newby Head Bolton Town End Cartmel Fell Moresby Parks Meal Bank Langrigg Fenton Lenacre Soutergate Stainburn Brocklebank Kearstwick Bushfield Holme Mills Crooklands Kirkoswald Pool Bank Galligill Aldingham Fell Foot Heathwaite Westfield Greysouthen Bandrake Head Force Mills Keisley Dubwath Kaber Ravenstown Rowell Pennington Powhill Houghton Chalkfoot Plumptonfoot Bardsea Strawberry Bank Leadgate Penny Bridge Temple Sowerby Rowe Head The Flatt Fell End Torver Low Row Great Blencow Rosthwaite Finsthwaite Dovenby Pategill Thurstonfield Heversham Santon Bridge Studholme Beckbottom Beck Head The Sands Upper Denton Swinside Abbeytown Carleton Longtown Penton Hyton Southwaite Burnhill Raughton Western Bank Gilgarran Troutbeck Rosebank Boltonfellend Brougham Low Cotehill Friars' Ground Tarns Thomas Close Alston Flitholme Scarrowhill Staveley-in-Cartmel Row Longdales Cartmel Garsdale Head The Common Baldwinholme Holker Town Head Newbiggin Low Lorton Stonethwaite Maulds Meaburn Low Wood Cocklakes Shopford Low Walton Edderside Gawthrop Low Biggins Orton Standingstone Southerfield Greystoke Gill Hutton Roof Upperby Hycemoor Grinsdale Gawthwaite Egremont Dacre Nethertown Skelton Baggrow Todhills Highlaws Dean Rosside Marthwaite Distington Chapelburn Water Yeat Lower Hawthwaite High Waverbridge High Biggins Gamblesby Wellgill Mill Side Sunbiggin Eccle Riggs Windermere Arnside Hoskethill Gilsland Sour Nook Kirkland Newbiggin Great Orton Oughterside Arkleby Ainstable Allonby Oddendale Garden Village Little Braithwaite Appleby-in-Westmorland Garrigill Hayton Kirkbride Newtown of Rockcliffe Lindal in Furness Caldewgate Newlands Greenholme Mansriggs Dalston Silloth Colby Kirkby Stephen Thrimby Park Broom Weasdale Cautley Bomby How Goat Rosewain Sandside Ruleholme Hubbersty Head Watchhill Low Newton Bradley Annaside Little Blencow Hensingham Barrow Island Kinkry Hill Stanthwaite Pelutho Parkhead Barras Haresceugh Thornby Winton Brownber Eveninghill Cleator High Row Thickholme Wreay Greenside Heggle Lane Croslands Park Burton-in-Kendal Denton Holme Martindale Calvo Laithes Grange High Longthwaite How Kirkland Murton Bampton Grange Down Hall Cardurnock Birkthwaite Grayson Green Blindcrake Pooley Bridge Broughton Mills Ackenthwaite Scaleby Cotehill Helmside Crackenthorpe Ruckcroft Great Ormside Sandylands Bleachgreen Raffles Hallbankgate Warwick-on-Eden Winder Little Arrow Stainton Colthouse Stripes Carwinley Moss Side Hurst Newbiggin-on-Lune Rydal Whitbeck Greengarth Hall Great Clifton Station Hill Milton Howgate Yanwath Thursby Field Broughton Whicham Plasketlands Port Carlisle Plantation Bridge Common End Lady Hall Fair Hill Threapland Haile Scaws Cummersdale Thackthwaite Kirkandrews-on-Eden Barugh Castlerigg Croasdale Market Brough Wreay Swallohurst Roadhead Moor Row High Hill Mains Brackenthwaite Crook Mountain View New Cowper Sleetbeck North Walney Dragley Beck Mosedale Aldoth Waberthwaite Calthwaite Rottington Laversdale Parkgate Scotsdike Lindale Low Braithwaite Unthank End Linstock Eden Mount Hutton Row Outcast Scilly Bank Sprunston Waitby Carlisle Bothel Drumburgh Laversdale Lane Broughton Cross Sleagill Frizington Mosser Mains Hardendale Millthrop Stubble Green Stank Wetheral Plain Greenrow Beckfoot Rookby Armathwaite Fingland Kirklinton Oulton High Harrington Ewanrigg Helbeck Row Rosley High Braithwaite Whitehaven Endmoor Barbary Plains Crookdake Coalfell Kershopefoot Little Orton Bewaldeth Burtholme Scales Low Nibthwaite Aiketgate Staffield Bridgefoot Midgeholme Barclose Killington Tarraby Woodrow Crewgarth Crosby Ravensworth Lowca Longburgh Winscales Branthwaite Dale Etterby Salt Coates Willow Holme Edentown Aglionby Shoregill Soulby Prospect Bolton Low Houses Great Urswick Biglands Hayton Low Row Mungrisdale Westlinton Beckfoot Uppertown Hallgarth Moorhouse Scales Newton Sowerby Row Lowther Harrington Sockbridge The Green Glassonby Morland Canal Foot Ambleside Kendal Beetham Oak Bank Lockhills Hall Santon Yearngill Kidburngill Casterton Milnthorpe Wheyrigg Nentsberry Langrigg Catterlen Nateby Briar Rigg Asby Flimby Melmerby Raisbeck Cowgill Hartsop Docker Salta Stanwix Rheda Park Bow Ickenthwaite Nenthall Downfield Hornsby Ousby Beck Hetherside Keekle Fell Side Gatebeck Holmwrangle Hesket Newmarket Bolton Wood Lane Sand Side Cargo Newtown Sandale Ludderburn Harras Blagill Parton Rockcliffe Cross Bassenthwaite Harker Castletown Grasmere Waverbridge Wigton Newbiggin Little Corby Great Salkeld Burnrigg Kirkby Lonsdale Newton Rigg Blackdyke Broughton Beck Nether Row Hopebeck Bowston Swathwaite Head Netherton Barugh Sedgwick Low Knipe Bouth Castle Carrock Dent Leece Durdar Waterhead Chestnut Hill Lowick Green Hilton Dearham Ferney Green Bewcastle Kirkhouse Ullock Crosby Garrett Troutbeck Rowrah Townhead Watendlath Mallsburn Rusland Cross Highbridge Clappersgate Brow Edge Maryport Clawthorpe Roger Ground Branthwaite Park Head Penruddock Braithwaite Broad Oak Redmain Brackenlands Pica Woodhouses Scales Welton Albyfield Bowmanstead Beck Houses Dalton Great Corby Dufton High Seaton Bampton Milton West Silloth Towngate North Scale Tirril Near Sawrey Burneside Easton Unthank Crosby-on-Eden Biggar Foulbridge Whitbarrow High Side Outhgill Langton Underbarrow Applethwaite Edenhall Monk Moors Low Borrowbridge Skelsmergh Scales Woodland Penrith Gaisgill Caldbeck Langwathby Whitrigg Raise Grange-over-Sands Middlesceugh Roughsike Brothybeck Strands Askam in Furness Greenbank Blackbeck Ravenglass Hartley Tindale Blitterlees Newbarns Lane Head Woodend Hallthwaites Cardew Smithfield Garnett Bridge Keld Brackenthwaite Thrushwood Sellafield Barrow-in-Furness Deepthwaite Beanthwaite Meathop Hunsonby Burnbanks Little Loughrigg High Water Head Brackenthwaite Birkby Scar Head Branthwaite Edge Cat Bank Baycliff The Nook Uldale Foxfield Natland Bransty Beck Side Grayrigg Skiprigg Helton Mosser Winskill Glasson Allenwood High Cark Storrs Braystones Wellington Beck Wythop Rooking Mockerkin Newton-in-Cartmel Howbeck Bowness-on-Solway Highmoor Troutbeck Bridge Shire Levens Mealrigg Knock Greengill Cunsey Warcop Mossedge High Side Dunningwell Johnby Garlands Rusland High Whinnow Hackthorpe Heaning Woodville Camerton Mellguards Row Brow Roose Gate Kiskin Newtown Westnewton Monkhill High Wray Paradise Felldyke Storth Little Broughton Melkinthorpe Hazelslack Little Clifton Scalebyhill Loweswater How Aughertree Blackwell Old Hutton Sampool Selside Bootle High Walton Metal Bridge Bowscar Townfoot Lea Yeat Kelleth Broughton in Furness Salterbeck Gleaston Bowness-on-Windermere Scuggate Greenscoe Rampside Belah Rickerby Fothergill Warwick Bridge Silecroft Parsonby Seatle Hewer Hill Legburthwaite Briery Longrigg Mite Houses Dale Bottom Newland Kingmoor House Steel Green Ulverston The Howe Howtown Thornthwaite Beckces Wath Grisdale Crosby Villa High Hesket Millom Swarthmoor Force Forge Prior Rigg The Lound Askham Plumbland Skelton Wood End Roachburn Cark Shap Botcherby Greenodd Colt Park Eskdale Green Parton Sunbrick Gatesgarth Sandwith Newtown Haws Bank Shawfoot Farleton Seaton Orton Rigg Barepot High Casterton Sweetholme Wythop Mill Kirkcambeck Ghyll Head Keswick Ireleth Greystoke Outgate Low Geltbridge Lakeside Wasdale Head Sandford Brunstock Corney Tummer Hill Droomer Millhouse North Row Broadwath Cotes Stapleton Bleatarn Holme Crossgates Calder Bridge Salkeld Dykes Stainton Sedbergh Soulby Newby West Blawith Whitrigglees Longrigg Matterdale End Kirkland Kingside Hill Bridekirk Hawcoat Millbeck Mansergh Newby Grizedale Skirsgill Brisco Ivegill Kells Satterthwaite Crosscanonby North Stainmore Torpenhow Roosecote Corby Hill Moss Side Harraby Ravenstonedale North Dykes Catholes Witherslack Heads Nook Nepgill Easton Cumdivock Cockley Beck Ennerdale Bridge Low Moresby Plumpton Bigrigg Thornthwaite Bayles Moor Row West Woodside Hoff East Curthwaite Homewood Seascale Wampool Roosebeck Hall Senna Newton Arlosh Siddick Low Seaton Wharton Croftlands Stainton Pardshaw Little Asby Crosby Ormathwaite Garsdale Newbiggin Ayside Dowbiggin Blencogo Little Ormside Tarnside Boltongate Brampton Brackenber Dunnerdale Church Brough Far Arnside Green Bank Brigsteer Cardewlees Beckhouse Greenwell Little Langdale Brough Sowerby Sandwith Kirksanton Walton Bleatarn Longdale Brigham Stair Buckabank Brigham Cumrew Woodhouse Ormsgill Nether Welton High Nibthwaite Deepdale Raughton Head Wallthwaite Lowgill