Bus Advertising in Stanger

Get in touch

Bus Marketing in Stanger

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Stanger - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Stanger - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Stanger- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Stanger - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Stanger (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Warwick-on-Eden Greenholme Ivegill Croslands Park Prospect Roachburn Hetherside Parkside Little Salkeld Great Orton Pardshaw Sunbrick Aiketgate Thornthwaite Egremont Keld High Braithwaite Garsdale Head Brownber Stubble Green Beacon Hill Standingstone Dearham Brunstock Wood Gate Cotehill Santon Bridge Woodrow Dundraw Ormsgill Moss Side Kirkborough Nateby Rannerdale Haresceugh Whelpo Greengill Hutton Roof Oughterside Crackenthorpe High Row Birkett Mire Raughton Crosthwaite Skelton Ackenthwaite Cardurnock Scout Green Harriston Great Clifton New Cowper Ghyll Head New Rent Broughton in Furness Foulbridge Pica Coupland Ruleholme Thackthwaite Keswick Beetham Felldyke Scales Townhead Millhouse Mirehouse East Birkthwaite Nether Welton Little Arrow Loweswater Risehow Steel Green Plumpton Head Marton Newbiggin Cleator Plumpton Lee Houses Thursby Paradise Newbiggin Scarrowhill Houghton Edenhall Kirkland Burnhill Keisley Buttermere Whiteclosegate Port Carlisle Dunnerdale Parton Barepot Borwick Rails Carleton Beck Head Cockermouth Castletown Wreay Chalkfoot Newtown Laversdale Harker Cardew Skirsgill Raughton Head Great Corby Crosby Ravensworth Rooking Thrimby Wetheral Pasture Flakebridge Scales Gamelsby Haws Bank Hutton Moor End Mealsgate Deepthwaite Rickerby Moorhouse Ewanrigg Beckces Park Head Farlam Bampton Grange Bleachgreen Blawith Papcastle Lamplugh East Causewayhead Calder Bridge Four Lane Ends Tindale Eamont Bridge Bolton New Houses Johnby Hycemoor Bardsea Low Seaton Burtholme Middleshaw Stockdalewath Langrigg Clickem Orton Crossgates Whale Woodland Nealhouse Ambleside Dunningwell Helmside Row Ayside Levens Lea Yeat Broughton Cross Beanthwaite Blagill Corby Hill Raffles Warwicksland Duddon Bridge Colby Kingside Hill Waverbridge Holmwrangle Littlebeck Hutton End Askham Greenscoe Swinside Ellenborough Kidburngill Wilton Stapleton Droomer Wreay Unthank Hubbersty Head Nepgill Millgillhead Culgaith Kents Bank Laithes Hallbankgate Farleton Greenside Currock Newtown of Rockcliffe Carleton Parkhead Morton Skiprigg Bigrigg Gilwilly Hindpool Kirkbride Moss Side Summerlands Meathop Oddendale Cautley High Biggins Wampool Newton Arlosh Blackbank Bank End Storth Strands The Sands Hayton Scaleby Dendron Thwaite Head Beckbottom Fenton Chapels High Whinnow High Scales Brigflatts New Mill Greenrow Little Corby Corkickle Brackenthwaite East Curthwaite Little Strickland Bowland Bridge Baldwinholme Blackwell Newbiggin-on-Lune Scar Head Crosby-on-Eden Hensingham Bowness-on-Solway Staveley-in-Cartmel Sandwith Newtown Bleatarn Newby Bridge Goat Walton Butterwick Glasson Wetheral Plain Bolton Low Houses Hutton Sedgwick Hazelslack Kirkby Lonsdale Dale Matterdale End Stainburn Mansergh Reagill Hale Redmain Dale Bottom Stripes Gillbank Roa Island Whitbarrow Ruthwaite Cargo Winton Thomas Close Clifton Dykes Barrows Green Santon Roosecote Unthank End Brackenber Park Broom Seaton Aglionby Little Clifton Haile Great Easby Biggar Row West Silloth Outgate Little Langdale Mountain View Little Bampton Skelwith Bridge Powhill Ousby Woodend Thornby Gleaston Garsdale Kells High Hill Natland The Howe High Longthwaite Chapel Stile Little Ormside Highlaws Great Musgrave Torver Colthouse Rusland Cross Hilton Penruddock Sandside Catterlen Water Garth Nook North Walney Crooklands Bow Town End High Harrington Leadgate Oxenholme Soulby Bridgefoot Nenthead Ravenstonedale Kingmoor House Far Arnside Orton Rigg North Dykes Kearstwick Holme Dunnerholme Warcop Greysouthen Oulton Aughertree Great Blencow Moor Row Harraby Edderside Raise Firbank Camerton Watendlath Millbeck Brigham Branthwaite Edge Bolton Yottenfews Seatle Irton Cunsey Plumgarths Brockleymoor Crosby Garrett Calder Ferney Green Hurst Newlands Mellguards Prior Rigg Bowness-on-Windermere Bomby Warwick Bridge Burnbanks Bandrake Head Stanwix Great Crosthwaite Boltongate Helbeck Rowe Head Longdales Branthwaite Greystoke Crosscrake Ravenglass Edentown Harker Marsh Tottlebank Penny Bridge Roger Ground Croftlands Haggbeck Sweetholme Stainton Buckabank Town End Rydal Little Broughton Beckhouse High Nibthwaite Barras Windermere Patton Bridge Oxen Park Great Urswick Mains Hawksdale Blitterlees Great Asby Lady Hall Todhills Dubwath Tirril Eskdale Green Winscales West Curthwaite Mawbray Raisbeck Arnside Loppergarth Rosewain Middleton Lanercost Roundthwaite Hall Waberthwaite Shawfoot Townfoot Seathwaite Garth Row Beck Houses Greenwell Kinkry Hill Strawberry Bank Howgate Millthrop Skitby Mossbay Kirkby Thore Beckfoot Angerton Wharton Halfpenny Hutton Row Ainstable Hardendale Sandylands Scuggate Newbarns Middleton Place Gilsland Mossedge Barrow-in-Furness Gaitsgill Catlowdy Force Forge Aikhead Brisco Gatesgarth Biglands Newbiggin Great Broughton Brackenlands Southernby Rampside Foxfield Asby Barbary Plains Croglin Knotts Howbeck Watchhill Townhead Busk Silecroft Kirkcambeck High Waverbridge Whicham Brigsteer Nethertown Pategill Distington Smithfield Clappersgate Leasgill Milton High Walton Brampton Great Salkeld Greengarth Hall Thwaite Flat Woodhouse Lindale Brow Edge Nentsberry Longtown Drumburgh Shap Stone House Outcast Kilnhill Wood Broughton Hall Lambfoot Hallthwaites Low Geltbridge Old Town Heversham Uppertown Salterbeck Oakshaw Ford Ravenstown Homewood Mintsfeet Haverthwaite Broadwath Thornthwaite High Hesket Arrowthwaite Abbeytown Wath Brow Rosley Annaside Crosby Newtown Seatoller Watermillock Lessonhall Kentmere Cumwhitton Whasset Netherton Renwick Berrier Workington Newbiggin Westmoor End Little Musgrave Stair Allenwood Boltonfellend Sellafield Langton Deepdale Spark Bridge Mealrigg Finsthwaite Denton Holme Lupton Mite Houses Town Bank Whitehaven Mallsburn Southerfield Waterhead Dalston Skelsmergh The Green Hall Santon Sprunston Orthwaite Raby Burton-in-Kendal Stanthwaite Studholme Drigg Little Braithwaite Dalton-in-Furness Plumptonfoot Satterthwaite Brackenthwaite Sleagill Grayson Green Uldale Waverton Allerby Troutbeck Longrigg Tebay Heggle Lane High Sellafield Aldingham Sandford Winster Hesket Newmarket Colt Park Bransty Knock Harras Thrushwood Tallentire Crosscanonby Hyton Mosedale Grasmere Kendal Garnett Bridge Walby Far Sawrey Cockley Beck Rheda Park Hartsop Low Walton Langwathby Kiskin Grassgarth Waberthwaite Ludderburn High Lorton Lowick Green Low Whinnow Temple Sowerby Harrington Beckfoot Head Crag Portinscale Leece Low Braithwaite Monk Moors Knowefield Coniston Grizebeck Forest Head Hawkshead Drybeck Bullgill Wescoe Wythop Mill Eden Mount Scilly Bank Westnewton Kirkoswald Sunbiggin Carwinley Milton Pelutho Braystones Moresby Parks Tarnside Barton Fair Hill The Hill Rowrah Clifton Gullom Holme Underbarrow Corney Hawkshead Hill Kaber Ruckcroft South Ulverston Whitrigg Monkhill Scalebyhill Brandlingill Haltcliff Bridge Rockcliffe Easton Salta Catholes Low Biggins Micklethwaite Lane Head Cumrew Troutbeck Bootle Sunderland Hartley Linstock Brownrigg Selside West Woodside Plasketlands Grinsdale Allonby Lindal in Furness Gilcrux Scaws Westlinton Shire Red Hills Hall Senna Thornhill Coalfell Low Cotehill Nook Bowmanstead Great Ormside South Newbarns Armathwaite Holker Deanscales Dalton Highbridge Barbon Holme St Cuthbert Langrigg The Flatt Swallohurst Burgh by Sands Friars' Ground Melkinthorpe Pool Bank Applethwaite Aldoth Gosforth Storrs Cotes Pennington Beckfoot Killington Gilgarran Parkgate Millness Bewaldeth Lowick Bridge Nether Row Fell End Skinburness Dovenby Dean Bowston Waitby Hopebeck Canal Foot Longdale Ings Hampsfield Water Yeat Bewcastle Boot Green Quarter North Scale Dent Rottington Beck Tarraby Fletchertown Sleetbeck Beaumont Blackford Belah Arnaby Burrells Calvo Grizedale Low Nibthwaite Wallthwaite Rookby Wall End Cumwhinton Lowca Oak Bank Howgill Docker High Bankhill Stone Raise Roose Low Borrowbridge Grange-over-Sands Easton Grisdale Crookdake Moorhouse Ullock Fingland Cumdivock Townhead Garden Village Little Loughrigg How Green Bank High Cunsey Goodyhills Newbiggin Sunny Bank South Stainmore Wath Smardale Longpark Lazonby Kelsick The Nook Carleton Hall Nether Wasdale Kirkbampton Caldewgate Dykesfield Longsowerby Torpenhow Brough Westward Old Carlisle Salt Coates Threlkeld Abbotsmead Askam in Furness Wasdale Head Doddick Mosser Mains Parton Casterton Lamonby Yanwath Willow Holme Cardewlees Salkeld Dykes Eveninghill Heggerscales Bothel Highmoor Newtown Newton Seathwaite Roose Gate Troutbeck Bridge Rosebank Scales Saltcoats Upperby Frizington Bleatarn Holme Mills Kirkland Guards Down Hall The Lound Briar Rigg Shopford Gaisgill Mill Side Sandale Unthank Millom Ellonby Maryport North Row Crosslands Low Knipe Rusland Arkleby Bardsea Green Kentrigg Gatebeck Cummersdale Upper Denton Rowell Little Asby Chestnut Hill Meal Bank Dufton Seascale Rosgill Greystoke Gill Church Brough Heaning Cliburn Winskill Hall Dunnerdale Blackbeck Quality Corner Patterdale Townhead Southwaite Bonning Gate Dragley Beck Stainton Sebergham Kershopefoot Broad Oak Stainton with Adgarley Appleby-in-Westmorland Fothergill Hawcoat Birkby Mockerkin Whitrigglees Milnthorpe Sandwick Helton Hornsby Wigton Witherslack Rosthwaite Newton Rigg Newby East Silloth Arlecdon Fell Foot Old Tebay Mirehouse West Croasdale Mansriggs Powter How Low Moresby Three Bridges Bromfield Lyneholmeford Flimby High Cark St Bees Thwaite Moss Siddick Etterby Hartbarrow Garrigill Baggrow Bampton Low Row Bridgend Longlands Old Hutton Town Head Brough Sowerby Parsonby Kirkandrews-on-Eden Branthwaite Aspatria Glasson Wetheral Staveley Middlesceugh Kirkby-in-Furness Cocklakes Embleton Wordsworth Terrace Wetheral Shield Sour Nook Hunsonby Alston Milburn Motherby Coulderton Mosser Winder Western Bank Cartmel Newby Shoregill Cat Bank Newland Bottom Low Newton Burthwaite Westfield High Wray Holmrook Penton Woodville Brothybeck Haverigg Crewgarth Marthwaite Glassonby Long Marton Melmerby Waterside Ulpha Lakeside Castle Carrock Blencarn Eccle Riggs Hackthorpe Keekle Towcett Cleator Moor Caldbeck Common End Prizet Botcherby Talkin Far End Yarlside Blindcrake Glenridding Middletown The Common Beck Side Plumbland Thackthwaite New Hutton Burneside Bowderdale Galemire Low Hesket Kirkby Stephen Lowgill Brampton Kirksanton Swathwaite Head Gawthrop Brackenthwaite North Stainmore Cowgill High Seaton Durdar Newby West Kirkland Heron Hill Stanger Hornsby Gate Eaglesfield Pallaflat Irthington Roosebeck Aikrigg Kirkland Oldwall Midgeholme Warnell Broughton Mills Backbarrow Roughsike Newland Bouth Moor Row Flitholme Hole Heads Nook Red Dial Blencogo Legburthwaite Penrith Station Hill Unthank Endmoor Clawthorpe Kirkhouse Colton Welton Bradley How Brigham Belle Vue Roadhead Pardshaw Hall Weasdale Crosby Villa Mirehouse Soulby Woodhouses Kelleth Blennerhasset Bridekirk Sedbergh High Newton Boothby Low Row Barrow Island Galligill Scales Moorthwaite Sandwith Longthwaite Hoff Braithwaite Near Sawrey Broughton Beck Fell Side Watchgate Grange Fell Newton Reigny Skelton Wood End Garlands Longrigg Martindale Seaville High Side Nunclose Longcroft Briery Ulcat Row Hethersgill Newton-in-Cartmel Castlerigg Stonethwaite Ploughlands King's Meaburn Beck Wythop Slack Head Hallow Bank Chapelburn Arrad Foot Wreaks End Moorclose Hayton Gawthwaite Scotby Downfield Wellgill Bowscar Preston Patrick Hutton Roof Barugh Faugh Sand Side Great Strickland Swarthmoor Little Urswick Wheyrigg Ormathwaite Dockray Hoskethill Field Broughton Brocklebank Millholme Glen Dowlin Sowerby Row Kirklinton Wellington Staffield Calthwaite High Water Head Wolsty Albyfield Grange Carleton Thurstonfield North Side Brownrigg Greenbank Sadgill Skirwith Force Mills Greenodd Whitbarrow Village Low Crosby Bolton Wood Lane Lockhills Yearngill Stainton Ireleth Dowbiggin Browtop Scarness Barugh Newbiggin Longburgh Carr Bank Vickerstown Soutergate Plantation Bridge Blackdyke Brougham Gamblesby Mungrisdale Row Brow Dacre Barber Green Morland Ireby Bushfield Scotsdike Towngate Heathwaite How Wythburn Ponsonby Thickholme Bassenthwaite Little Orton Pooley Bridge Crook Moorend Tower Wood Cartmel Fell Low Lorton Barclose Elterwater Beckermet Burnrigg Hewer Hill Aikton High Casterton Lowther Newtown Boustead Hill Cark Ulverston Whitrigg Lower Hawthwaite Oughterby West Causewayhead Metal Bridge Wiggonby Baycliff Whitbeck Murton Broughton Moor Ennerdale Bridge Isel Carlisle Flookburgh Stank Little Blencow Nenthall Sampool Grayrigg Rockcliffe Cross Laversdale Lane Tummer Hill Knipe Fold Banks Allithwaite Tarns Bayles Lenacre Low Wood Hincaster Market Brough Slack Threapland Anthorn Rosside Cowan Head Morton Maulds Meaburn Newby Head Kirkbarrow Hallgarth Outhgill Howtown High Ireby Ickenthwaite High Oaks Kingstown Sockbridge Moat High Side