Bus Advertising in Thackthwaite

Get in touch

Bus Marketing in Thackthwaite

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Thackthwaite - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Thackthwaite - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Thackthwaite- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Thackthwaite - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Thackthwaite (Cumbria)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Moor Row Langrigg Millhouse Welton Bolton Barras Colthouse Scales Dean High Water Head Midgeholme Cleator Moor Millbeck High Sellafield Stank Three Bridges Whiteclosegate Near Sawrey Rosgill Thornhill Stone House Melmerby Kirkland Great Blencow Little Bampton Heggerscales Rottington Blagill Sunbrick Skitby Knock Sour Nook Greengill Rosley Plumbland Hazelslack Askham Edentown Mungrisdale Roosecote The Hill North Row Haile The Sands Cark Tummer Hill Berrier Dearham Brough Sowerby Newbiggin-on-Lune North Stainmore Aikhead Garrigill Gilsland Braithwaite Kirksanton Broad Oak Lady Hall Endmoor Nateby Kirkoswald Croftlands Kilnhill Allerby Crosby Ravensworth Carlisle Clifton Dykes Calder Bridge Shoregill Bleatarn Parkhead Barepot Monkhill Cartmel Fell Thwaite Flat Dykesfield Anthorn Durdar Bullgill Bowscar Longthwaite Beckces Little Salkeld Kiskin Woodrow Towcett Brigflatts Bleatarn The Common Strawberry Bank Heggle Lane High Seaton Wheyrigg Whitrigg Beckermet Beckfoot Crosby Grayson Green Calvo Penrith Ambleside Kirkbampton Downfield Cat Bank Ponsonby Oakshaw Ford Sandylands Hornsby Harker Marsh Langrigg Blencarn Harraby Lowther Garnett Bridge Unthank Greysouthen Catlowdy Applethwaite Beckbottom Warwick-on-Eden Upper Denton Galemire Mawbray Bandrake Head Rosside Far Sawrey Ravenstown Waverton Wreaks End Mite Houses Great Ormside Greengarth Hall Newbiggin Dalston Kaber Broughton Cross Meathop Bleachgreen Bomby Bardsea Green Crook Ploughlands Soutergate Heaning Plumpton Head Pool Bank Crosby Villa Wetheral Glen Dowlin Kirkborough Sebergham Middleton Place Longlands Foxfield Rockcliffe Fell Side Oughterby Tebay Brackenlands Bothel Coalfell New Rent Harker Park Broom Gaitsgill Faugh Unthank Newby West High Wray Sedgwick Roachburn Bushfield Witherslack Carleton Hall Dalton-in-Furness Millholme Scalebyhill Banks Shap Low Nibthwaite Cumwhinton Lea Yeat Mealsgate Low Cotehill Galligill Chapel Stile Staveley-in-Cartmel Abbeytown Bradley Aiketgate Whitehaven Cautley Eaglesfield Little Orton Ennerdale Bridge Beck Irton Colt Park West Curthwaite Howtown Blitterlees Low Moresby Garlands Abbotsmead Lowca Great Corby Bransty Blennerhasset Ellonby Kirkland Seatoller Lanercost Harriston Haws Bank Force Forge Meal Bank Melkinthorpe Plumptonfoot Bridekirk Bolton New Houses Ormathwaite Bardsea Leasgill Red Hills Leece Parkside Loweswater Bassenthwaite Clawthorpe Marthwaite Killington Stone Raise Goat Netherton Haresceugh Brownrigg Burthwaite Plasketlands Seatle Ormsgill Brough Mosser Hallbankgate Sockbridge Mansergh Wreay Crosby Garrett Beckfoot High Longthwaite Waberthwaite Branthwaite Branthwaite Edge Johnby Mintsfeet Edderside Great Musgrave East Causewayhead Sandwick Town End Row Wellington Western Bank Hubbersty Head Carleton Market Brough Salta Harras Holme St Cuthbert Shawfoot Slack Crackenthorpe Pategill Watchhill Carleton Beaumont Newton Reigny Uppertown Casterton Lowick Bridge Newton Crookdake Thackthwaite Rowell Rowe Head Southernby Haltcliff Bridge Brackenthwaite Uldale Eden Mount Watendlath Saltcoats Mossedge Hornsby Gate Longtown Millgillhead Aglionby Beck Head South Stainmore Hutton Moor End Annaside Castle Carrock Whicham Gatesgarth Canal Foot Low Crosby Green Quarter Oddendale Lane Head Leadgate Little Asby Broughton Beck Quality Corner Stainburn Raby Summerlands Port Carlisle Boustead Hill Townhead Dunnerholme Knipe Fold Seaton Milton Pardshaw Hall Hyton Oughterside Allenwood Great Asby Gullom Holme Rheda Park Roosebeck Newtown of Rockcliffe Linstock Aldingham Oxenholme Roa Island Hackthorpe Nether Wasdale Mirehouse Butterwick Hardendale Levens Ludderburn Nook Bigrigg Sunny Bank Chalkfoot Burnbanks Burrells Newby Head Burneside Fell End Martindale Low Row Croasdale Troutbeck Spark Bridge Mosser Mains Low Lorton Carwinley The Howe Armathwaite Longrigg Blencogo Grisdale Scaleby Sleagill Bank End Wall End High Nibthwaite Portinscale Haverigg North Side Sedbergh Grassgarth Hartley Windermere Arnaby Town End Rydal Albyfield Lindal in Furness Lowgill Culgaith Glasson Skirwith Cliburn Raughton Lessonhall Kelsick Heads Nook High Cunsey Hewer Hill Risehow Water Yeat Calthwaite Whitrigglees Lyneholmeford Ellenborough Tindale Pooley Bridge Brougham Staveley Cockley Beck Ireleth Wampool Browtop Bolton Wood Lane Corney Bewaldeth Ruthwaite Halfpenny Bampton Penruddock Wythop Mill The Lound Drigg Drybeck Clappersgate Townhead Felldyke Raise North Walney Ireby Ackenthwaite Great Broughton Woodland Blackbank Talkin High Ireby Kirkland Guards Woodhouse Wiggonby Hallgarth Skelsmergh Westlinton Rosewain Holmwrangle Oxen Park Thackthwaite Friars' Ground Hurst Stanthwaite Longrigg Hincaster Milton Lazonby Lamplugh Newbiggin Sandford Cartmel Cumrew Helbeck Cumdivock Little Langdale Prizet Brow Edge Fair Hill Littlebeck Newbiggin Unthank End Edenhall Wescoe Warwick Bridge High Walton Kendal Blackford High Oaks Long Marton Sand Side Penny Bridge Walton The Flatt Brackenber Droomer Rampside Arlecdon Frizington Prior Rigg Deepdale Knotts Steel Green Great Strickland Hutton Row Chestnut Hill Flookburgh Longsowerby Hampsfield Waverbridge Moss Side Penton Todhills Fell Foot Kingstown Arrad Foot Woodville Newbiggin Gamblesby Goodyhills Holmrook Skelton Wood End Kells Scilly Bank Millthrop Wetheral Pasture Grayrigg Whelpo Laversdale Motherby Burtholme Roose Gate Natland Redmain Weasdale Borwick Rails Little Arrow Kinkry Hill Birkett Mire Beck Side Grange-over-Sands Aldoth Bridgefoot Flakebridge Kirklinton Dundraw Braystones Longdales Bampton Grange Stubble Green Lindale Gosforth Greenscoe Low Knipe South Ulverston Blackwell Croslands Park Low Whinnow Cowgill Barugh Greenrow Greystoke Gill Dragley Beck Scotby Brocklebank Warwicksland Denton Holme Maryport Bowland Bridge Newland Bottom Orthwaite Southwaite Skinburness Satterthwaite Upperby Staffield Birkby Highlaws East Curthwaite Grange Fell Rowrah Kershopefoot Hallthwaites Great Salkeld Soulby Patterdale Ings Tarns Hawkshead Hill Thornby Bowderdale Brownber Workington Thrimby Croglin Watermillock Unthank Newbarns Dockray Roundthwaite Keld Cockermouth Glassonby Woodend Ulcat Row Botcherby Middlesceugh Busk Storth Silecroft Sunderland Rosthwaite Etterby Lee Houses Yearngill Fenton Middletown Stainton Far End Newbiggin Hayton Head Crag New Mill High Hesket North Scale Egremont Briar Rigg Dovenby Moorhouse Skelton Bowness-on-Windermere Hale Coupland Coulderton Seathwaite Catterlen Renwick Water Garth Nook Red Dial Newton Rigg Longpark Sampool How Selside Firbank Moorclose Church Brough Threlkeld Langwathby Keekle Dunnerdale Camerton Caldewgate Raffles Mellguards Allonby Rooking Milnthorpe Sleetbeck Dowbiggin Laversdale Lane Glenridding Warcop Kentrigg Ruleholme Yarlside Southerfield Preston Patrick Bootle Brigsteer Ravenglass Broadwath Threapland Brackenthwaite Field Broughton Skelwith Bridge Bewcastle Westward Castlerigg Moor Row Hoff Mealrigg Eamont Bridge Clickem Thornthwaite Siddick Sadgill Garsdale Head Allithwaite Boltonfellend Arkleby Nenthall Parton Monk Moors Winskill Currock Little Musgrave Little Urswick Gamelsby Caldbeck Low Braithwaite Helmside Briery Nunclose Howbeck Sunbiggin Holme Mills Torver Little Ormside Barrows Green Kelleth Bridgend Buckabank Garden Village Brigham Homewood Foulbridge Hartbarrow Beacon Hill Oldwall Scout Green Burnhill Tower Wood Brackenthwaite Nethertown Aspatria Blackbeck Haggbeck Mosedale Outgate Low Geltbridge North Dykes Stanger Morland Ruckcroft Great Urswick Corkickle High Bankhill Troutbeck Bridge Beck Wythop Tarraby High Whinnow Brownrigg Kirkby-in-Furness Metal Bridge Town Bank Warnell Millness South Newbarns Eskdale Green Wilton Santon Tarnside Barclose Nepgill Low Seaton Belah Keisley Rookby Westfield Hunsonby Fletchertown Shopford Stapleton Swinside Milburn Brockleymoor Mockerkin Towngate Bayles Eveninghill Plantation Bridge Deanscales Crosscrake Winder Bonning Gate Standingstone Little Broughton Houghton Bow Lowick Green Winton Easton Cumwhitton Matterdale End Wetheral Plain Scarrowhill Orton Patton Bridge Irthington Gilgarran Lupton Kingside Hill Heron Hill Colton Murton Skiprigg The Green Stockdalewath Great Clifton How Row Brow Newtown Ewanrigg Biglands Santon Bridge Thursby Biggar Cardurnock Ickenthwaite Kirkhouse Shire Thwaite Moss Farlam Winster Lakeside Wreay Fingland Row Nether Welton Cotes Wythburn Sprunston Moorthwaite Longdale Arnside Beetham Appleby-in-Westmorland Prospect High Lorton Nenthead Tirril Heversham Smardale Barber Green Mallsburn Helton Hutton Roof Soulby Grizedale Heathwaite Park Head Catholes Gawthwaite Cunsey Hetherside Kirkby Thore Fothergill Hutton Roof Newtown Dacre Wellgill Hawksdale Finsthwaite Winscales How Cardew Force Mills Boltongate Scales Barugh Waitby Little Corby Langton Burgh by Sands Angerton Howgate Yanwath High Newton Hawkshead Newton Arlosh Gleaston Grasmere Whitrigg Roughsike Little Clifton Moresby Parks Grizebeck Whale Birkthwaite Greenbank Embleton Boot Longburgh Townhead Thornthwaite Scar Head Nentsberry Newtown Pardshaw Middleton Crossgates High Cark Powhill Little Loughrigg Mains Wordsworth Terrace Crosthwaite Papcastle Ousby Hensingham Clifton Crosby-on-Eden Boothby Stanwix Morton Ullock Mirehouse East Stripes Underbarrow Roadhead Beckfoot Kirkcambeck Aughertree Powter How Ulverston Bromfield Burton-in-Kendal Highmoor West Woodside Flimby Cardewlees Low Walton Baldwinholme Greystoke Easton Newby East Crooklands Oak Bank Silloth Thomas Close Scarness Hopebeck Roose Backbarrow Ainstable High Hill Newlands Pelutho Wigton Harrington Brigham Four Lane Ends Kingmoor House Salkeld Dykes Ghyll Head Laithes Lenacre St Bees Asby Dunningwell Reagill Kirkland Raisbeck Hallow Bank Westnewton Vickerstown Gatebeck Salt Coates Willow Holme Thickholme Seaville Crosslands Little Blencow Crosscanonby Chapels Wath Hall Senna Paradise Lower Hawthwaite Sellafield Docker Gilcrux Crewgarth Gillbank Rusland Cross Dent Waterhead Bowness-on-Solway Dale Little Braithwaite Nether Row Broughton Moor Newby Aikrigg Maulds Meaburn Colby High Side Deepthwaite Wood Broughton Hall Kents Bank Barrow-in-Furness Thurstonfield Orton Rigg Plumgarths Baggrow Greenholme Thrushwood Brampton The Nook High Scales Farleton Newland Moorhouse Blackdyke Distington Hall Santon Storrs Town Head Barbary Plains Rickerby Bowmanstead Barton Wharton Scales Roger Ground Beck Houses Newby Bridge Newtown Middleshaw Aikton Station Hill Yottenfews Mill Side Low Hesket Baycliff Parton Hutton End Stair Dendron Salterbeck Legburthwaite Blawith Elterwater Greenside Rockcliffe Cross Micklethwaite Skirsgill Seascale Hartsop Wolsty Knowefield Broughton in Furness Smithfield Nealhouse Lamonby Stainton Mountain View Corby Hill Moss Side Bolton Low Houses Wasdale Head Green Bank Townhead West Causewayhead Howgill Wallthwaite Scaws Stainton with Adgarley Marton King's Meaburn Gaisgill New Cowper Holme Keswick Moorend Hoskethill Mirehouse West Broughton Mills Kirkandrews-on-Eden Dufton Askam in Furness Newton-in-Cartmel Low Borrowbridge Rusland Common End Lockhills Brampton Stonethwaite Woodhouses Bouth Parsonby Garth Row Walby New Hutton Gawthrop Glasson Old Town Kirkbarrow Hycemoor Brothybeck High Harrington Isel Rannerdale Cummersdale Sandside Great Crosthwaite Eccle Riggs Raughton Head Gilwilly Coniston Kirkby Stephen Hayton Parkgate Drumburgh Sweetholme Tallentire Dale Bottom High Casterton Dalton Strands Hole Oulton Studholme Beckhouse Townfoot Scuggate Brunstock Highbridge Carr Bank Cleator Newbiggin Holker Rosebank Low Wood Hethersgill Hawcoat Millom Far Arnside Wetheral Shield Plumpton Hall Waberthwaite Grinsdale Sandwith Hindpool Stainton High Waverbridge Chapelburn Sowerby Row Low Newton Bowston Barbon Alston Temple Sowerby Flitholme Brisco Loppergarth Greenwell Kirkby Lonsdale Kentmere Blindcrake Low Biggins Cotehill Greenodd Pennington Seathwaite Whitbarrow High Biggins Ravenstonedale Buttermere Branthwaite Garsdale Castletown Old Carlisle Waterside Low Row High Braithwaite Down Hall Calder Grange Cocklakes Wath Brow Torpenhow Scales Old Tebay Troutbeck Wood Gate Tottlebank Forest Head Outcast Old Hutton High Side Kidburngill Hilton Morton Watchgate Whitbarrow Village Brandlingill Pallaflat Pica Swallohurst Swathwaite Head Little Strickland Lambfoot Great Orton Mansriggs Haverthwaite Longcroft Hesket Newmarket Belle Vue Westmoor End Swarthmoor West Silloth Sandale Duddon Bridge Kearstwick Sandwith Newtown Scotsdike Ivegill Carleton Whasset Thwaite Head Great Easby Whitbeck Doddick Hutton Cowan Head Beanthwaite High Row Hall Dunnerdale Slack Head Mossbay Ulpha Arrowthwaite Ferney Green Moat Barrow Island Kirkbride Burnrigg Ayside Dubwath Cargo Outhgill