Bus Advertising in High Cross Bank

Get in touch

Bus Marketing in High Cross Bank

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in High Cross Bank - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in High Cross Bank - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in High Cross Bank- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in High Cross Bank - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover High Cross Bank (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Aston Lightwood Ashford in the Water Nether Chanderhill Knockerdown Duckmanton Darley Dale Alfreton Fallgate Brimington Rise End Crowden Churchtown Rose Hill Carsington Duffield Codnor Breach Coplow Dale Sheldon Parkhouse Green Doehole Temple Normanton Calke Toadhole Furnace The Leys Nuttals Park Doveridge Combs Marlpool Ticknall Bullhurst Hill Stanfree Brookfield Bretton Greenhillocks Bridgeholm Green Cockyard Hollingwood Estate Cubley Common Mercaston Williamthorpe Nether Booth Owlcotes Mackworth Far Laund Rowthorne Bolehill Foremark Pilsley Higher Gamesley Swanwick Barber Booth Ambergate Rylah Staden Brindwoodgate Duffieldbank Calow Elton Edensor Bradley Killamarsh Millers Green Tissington Hangingbridge Tansley Smithy Houses Findern Allestree High Peak Junction Old Dam Holmewood Hulland Moss Weston Underwood Park Nook Hilcote Ollerbrook Booth The Holmes Hasland Furness Vale Over Haddon Woodseats Poolsbrook Matlock Bridge Aldercar Hayfield Somercotes Church Wilne Lower Gamesley Nithen End Matlock Bath Coton Park Birley Lullington Pomeroy The Brushes Lodge House Surface Mine Oaks Green Nether Sturston Boothgate Mickley Westhouses Marston Montgomery Langley Mill Ironville Whittington Moor Palterton Leaden Knowl Over Burrows Smalley Common Darley Bridge Shipley Common Eagle Tor Brockhurst Longlane Aldwark Morley Park Twyford Trusley Padfield Clay Mills Batham Gate Shipley Hockerley Great Wilne Upperwood Swadlincote Dalebank Calver Low Malcoff Oxcroft Hollington Grove Porterhouse Youlgreave Litton Brook Bottom Cross o' th' hands Bacon's Spring Sawley Crich Carr Rosliston Taxal Cock Alley Cowlow Shatton Biggin Holmgate Heathtop Taddington Egstow Beeley Somersal Herbert Brushfield Dale Abbey Markham Vale Bowshaw Baslow Matlock Cliff Cowhill Ashgate Wash Old Glossop Wyaston Oversetts Hillclifflane Lydgate Birch Vale Hilton Bradbourne Shirley Mount Pleasant Wheatcroft Ballidon Lowgates Golden Valley Wirksworth Moor Flagg Leadmill Ogston Littlemoor New Sawley Allenton Langley Common South Wingfield Pikehall Hill Top Bridgehill Churchbalk Darley Abbey Cinderhill Plaistow Green Plaistow Little Longstone Edlaston Shirebrook Sinfin Dale End Blackbrook Stanton Dunsa Sutton Scarsdale Dalbury Pentrichlane-end New Bolsover Morton Carr Vale Walton Waldley Radbourne Common Higher Crossings Brailsford Green Bakestone Moor Stanton Gate Breadsall Ripley Hallfield Gate Higham Ambaston Trentlock Normanton Foolow Upper Town Coal Aston Little Hallam Mount Pleasant Whaley Thorns Conksbury Bolsover Woodhouse Tunstead Milton Crich Winster Summerwood Top Moorfield Hopton Netherseal Stanley Common Hilltop Pilhough Heathcote Middlecroft Stone Edge Chapel Milton Fenny Bentley Hundall Pinxton Two Dales Deepclough Middleton Farlands Booth Yeaveley Little Hucklow Lea Thurvaston Culland Northwood Ravensnest Hollins Atlow Hollingwood Lumsdale Press Stanton by Bridge Palmer Moor Froggatt Corbriggs The Forties Woodlinkin Rowland Wingfield Park Holestone Hulland Ward Thornhill Heanor Gate Wakebridge Rowarth Blackwell Kilburn Newtown Whitehough Risley Smithfield Street Lane Morley Smithy Cokhay Green Heath Arkwright Town Willington Hatton Shottle Birdholme King's Newton Starkholmes Sparrowpit Dronfield Woodhouse New Whittington Glapwell Hobroyd Wensley Netherthorpe Denby Common Upper Padley Foston Upper Loads Old Whittington Curbar Warmbrook Parsley Hay Littleover Butterley Osmaston Newlands Slaley Priestcliffe Ashover Hay West Handley Farley Smithy Moor Charlestown Cartledge Hepthorne Lane Hollins Green Apperknowle New Mills Grassmoor Heanor Hardwick Wood Stoke Nether Handley Spitewinter Scarcliffe Washgreen Hardwick Sudbury Oxcroft Estate Fernilee Short Heath Bakewell Shelton Lock Canholes Gamesley Crewton Longcliffe Spancarr Over Leigh Hillstown Gowhole Openwoodgate Ashleyhay Riber Upper End Gorsey Leys White Moor Gorseybank Bowden Head Simmondley Heath End Shardlow Upper Newbold Ridgeway Moor Pilsley Green Denby Village Eastmoor Holmesfield Upper Booth Bradwell Hills Nether Loads Nether Padley Little Hayfield Harper Hill Matlock Bellevue Ashopton Pleasley Newton Solney Clifton Newhall Peak Dale Nether Burrows Church Town Congreave Codnor Barrow Hill Caldwell Burntheath Spitalhill Mapperley Rumbling Street Church Broughton Denby Bottles Winsick Bolsover Upper Biggin Steeple Grange Waingroves Repton Limekiln Field Ladygrove Bubnell Matlock Green Hearthstone Oxton Rakes Dicklant Owler Bar Hague Bar Hales Green Holymoorside Brough Walton-on-Trent Horsley Woodhouse Edale Dinting Vale Cressbrook Bullbridge Cotmanhay Stockley Kirk Hallam Hallowes Matlock Bank Chevinside Pleasley Vale Ingmanthorpe Alton Cotes Park Cropper Potter Somersal Melbourne Stonebroom Weston-on-Trent Peasehill West End Etwall Common Langwith Junction Cromford Eyam King Sterndale Idridgehay Parwich Horwich End Lower Kilburn New Brimington Cherrytree Hill Bankwood Gate Higher Buxton Milton Bretby Dethick Annwell Place Birleyhay Lower Pilsley Tupton Norbury Elmton Lee Head Chinley Head Torr Top Newbold Shottlegate Upperthorpe Breadsall Hilltop Quarndon Mickley Linton Heath Spinkhill Pentrich Bramley Whaley Dove Holes Hope Chunal Gallows Inn Wilmorton Acre Ridge Estate Birchover Dove Head South Normanton Lane Head Arthurs View Eckington Glossop Church Hill Alsop en le Dale Upper Birchwood Belph Boythorpe Higher Chisworth Moorend Great Hucklow Larklands Higher Dinting Longfordlane Creswell Newbold Moor Great Longstone Townend Dowry Yeldersley Hollies Uppertown West Hallam Brassington Fallinge Calver Sough Grindsbrook Booth Handley Dalbury Hollow Bridgemont Sheepbridge Church Gresley Upper Hartshay Linton Barrow upon Trent Troway Spondon Perryfoot Emmett Carr Lane Ends Wessington Barton Blount Upper Town Belper Highgate River's Vale Loscoe Slackhall Harehill Chinley New Horwich Hassop Shuttlewood Coxbench Freebirch Holmley Common Chesterfield Rowsley Hammersmith Moorwood Moor Matlock Dale Newton Stenson Blackbrook Whitfield Park Lower Midway Crowdicote Spital Sapperton Tideswell Woodnook Wardlow Hardstoft Snape Hill Smalldale Hady Ault Hucknall The Bungalows Shaw Upper Langwith Castle View Whitwell Common Borrowash Hatton Fields Leam Riddings West Edge Long Duckmanton New Houghton Wilday Green Little Eaton Inkersall Barlborough Compton Common Side Hazelwood Hemming Green Greenwich Radbourne Wardlow Mires Osmaston Tetron Point Danesmoor Kedleston Quarndon Common Marston on Dove Marsh Lane Smalley Green Etwall Alkmonton Ireton Wood Peak Forest Pride Park Woodthorpe Henmoor High Cross Bank Sterndale Moor Holmesdale Stony Houghton Millington Green Makeney Belper Lane End Dale Moor Grindlow Sutton on the Hill Bridge End New Zealand Darley Hillside Unstone Green Windley Overseal Stretton Whitehough Head Farnah Green Tomthorn Park Head Hodthorpe Chapel-en-le-Frith Mickleover Moorhall Hathersage Booths Smalldale Old Matlock Derby War Memorial Village Over End Boylestone Edale End Hathersage Hillcross Sunny Hill Wigley Glutton Bridge Ilkeston Junction Shireoaks Chaddesden Inkersall Green Clowne Osleston Hargate Hill Nether Heage Wingerworth Coddington Lees Lower Crossings Grangemill Stanley Litton Mill Brookside Kniveton Buxton Buxworth Mount Pleasant Draycott Bradwell Little Chester Cowers Lane Milford Doe Lea Calver Nether Green Stanton in Peak Ashbourne Northedge Netherthorpe Old Brampton Great Cubley Alvaston Woolley Moor Ridgeway Aston Heath Low Leighton New York Cowley Windmill Hare Edge Lower Thurvaston Commonside Thorpe Brightgate Thurvaston Harlesthorpe Greenside Stoneyford Nether End Horsley Burnaston The Elms Offerton Elvaston Gosforth Valley Upper Hackney Eaves Knoll Alport Clay Cross Bargate Spout Boulton Earl Sterndale Holbrook Roston Mercaton Tintwistle Biggin Turnditch Stanhope Bretby High Lee Buckland Hollow Mill Green Dimple Flaxholme Whaley Bridge Rawson Green Burbage Newhaven Hargatewall Egginton Common Snitterton Pilsbury Castle Gresley Mapleton Chellaston Scropton Morleymoor Norwood Newgate Goseley Dale Castleton Whitwell Penny Green Farhill Oaker Calow Green Leabrooks Codnor Gate Blackwell The Gutter Stainsby Common Coldeaton Mugginton Cowdale Priestcliffe Ditch Fritchley Unstone Swarkestone Broadholm Chisworth Bamford Brimington Common Hollington Bolehill Calton Lees Tansley Knoll Middle Handley Harpur Hill Callow Breckend Stanton-by-Dale Monyash Aston-on-Trent Oakwood Ashgate Hardstoft Common Millers Dale Lower Dinting Hull End Warrencarr Kelstedge Kirk Ireton Ockbrook Marehay Smisby Heage Kirk Langley Cutthorpe New Stanton Tibshelf Abney Godfreyhole Shepley Street Brand Side Slack Shirland Ilkeston Barlow Hadfield Ible Muggintonlane End Monsal Head Mastin Moor Idridgehay Green Hidebank West Broughton Staveley Pear Tree Little Bolehill Breaston Wormhill The Park Longford Old Tupton Summerley Milltown Alderwasley Hartington Newmarket Yeldersley Unthank Upper Midway Litchurch New Smithy Lilypool Hill Somersal Brailsford Ladmanlow Bramley Vale North Wingfield Dronfield Coton in the Elms Oakerthorpe Lower Birchwood Egginton Common Side Stanton Lees Sinfin Moor Thulston Pilsley Brockwell Brampton Ednaston Hulland Village Grindleford The Flourish Tinkersley Ingleby Broadmeadows Milehill Friden Cross Hill Holbrook Moor Riddings Overton Stoneheads Morley Swathwick Ridgeway Ashover Boylestonfield Snelston Common Hallam Fields Tapton Nether Moor Nether Biggin Loundsley Green Burrfields Tunstead Woolley Boulton Moor Sleet Moor Thornsett Bagshaw Moravian Settlement Horsleygate Robin Hood Codnor Park Markeaton Shacklecross Pratthall Hartshorne Aston Snelston Long Eaton Renishaw Toadmoor Holloway Stonegravels Sandiacre Butterley Westthorpe Middleton Little Cubley Whitfield Hognaston Lower Hartshay Astwith Dunston Ford Peakley Hill Langley Chelmorton Brackenfield Langwith Millthorpe Crowhole Rodsley Sawmills Charlesworth Wadshelf Woodville St Augustines Woodhead Bonsall Derby Stoney Middleton Wheston Bole Hill Scotches Smalley Pye Bridge Crist Stainsby Whatstandwell Longway Bank Wirksworth Slatepit Dale