Bus Advertising in Peak Dale

Get in touch

Bus Marketing in Peak Dale

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Peak Dale - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Peak Dale - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Peak Dale- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Peak Dale - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Peak Dale (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
High Peak Junction Harpur Hill Churchbalk Coplow Dale Foston Hassop Farlands Booth Oversetts The Bungalows Somercotes New Houghton Stanley Common Aston Cromford The Forties Swadlincote Wheston Broadholm Chinley Head Smalldale Marston on Dove Hammersmith Woodthorpe Sheldon Wingerworth Matlock Bath Creswell Upper Booth Oaks Green Lane Head Slaley Coton in the Elms Milehill Unthank Coxbench North Wingfield Edensor Hollington Hollins Green Ridgeway Moor Pilhough Shottle Shottlegate Greenwich Newtown Staveley Scropton Wakebridge Calow Green West End Stretton Aldwark Rodsley Eaves Knoll Codnor Shatton Harlesthorpe Heanor Owler Bar New Smithy Sawmills Smithy Moor Old Brampton Thulston Brookside Snitterton The Park Belper Lane End Hardstoft Thurvaston Over Burrows Matlock Bridge Whitfield Crowhole Litton Mill Doe Lea Gosforth Valley Breadsall Little Eaton Wardlow Pilsley Perryfoot Hull End Moorwood Moor Pilsley Brough Barrow upon Trent Shuttlewood Little Hayfield Slackhall Acre Ridge Estate Derby Bamford Mercaton Lees Charlestown Over Haddon Morley Park Whaley Thorns King's Newton Kirk Hallam Rawson Green Taxal Sawley Hollingwood Estate Breaston Glossop Northedge Whaley Padfield Higham Peakley Hill Street Lane Wash Mercaston Tideswell Stanton Blackwell Froggatt Henmoor Clifton West Edge Ironville Mickleover Grangemill Barton Blount Trusley Woodlinkin Breckend Spital Golden Valley Porterhouse White Moor Dronfield Ashover Sparrowpit Pilsley Green Newlands Bole Hill Crist Draycott Alfreton Tintwistle Lower Kilburn Clowne Tetron Point Higher Gamesley Clay Mills Apperknowle Melbourne Middle Handley Hallowes Higher Crossings Stanton Lees Hognaston Rosliston Bowshaw Farnah Green Hobroyd Normanton Borrowash Ogston Low Leighton Dove Head Chellaston Pleasley Two Dales Rowland Boylestone Hare Edge Priestcliffe Rowsley Congreave Riber Spout Potter Somersal Shirebrook Shireoaks Stoneheads Moorfield Dinting Vale Egstow Holloway Wirksworth Moor Lowgates Cutthorpe Dowry Pride Park Calver Middleton Ford Stanhope Bretby Long Duckmanton Edale End Whitwell Wirksworth West Handley Cokhay Green Roston Hangingbridge Langley Common Bellevue Bowden Head Penny Green Wyaston Hollington Grove Moravian Settlement Heath Riddings Elmton Brushfield Cross o' th' hands Arkwright Town Overseal Matlock Green Smithy Houses Stanfree Ravensnest Nether Sturston Torr Top Crich Grassmoor Norbury Matlock Cliff Lullington Cross Hill Unstone Sinfin Inkersall Crowdicote Long Eaton Dalbury Hollow Egginton Common Ballidon Barlow Dale End Bolehill Newton Solney Butterley Great Hucklow New York Walton-on-Trent Oxton Rakes Dronfield Woodhouse Nether Biggin Hearthstone Cowlow Pikehall Longcliffe Stonebroom Freebirch Tissington Linton Over End Nether Loads Hallam Fields Malcoff Uppertown Ollerbrook Booth Emmett Carr Friden Priestcliffe Ditch Winster Yeldersley Makeney Norwood Rise End Stanton-by-Dale Far Laund Spitewinter South Normanton Nether Booth Charlesworth Brailsford Hady Linton Heath Cockyard Rumbling Street Lee Head Mount Pleasant Tunstead Milton Hatton Boulton Moor Longfordlane Ashgate Corbriggs Parkhouse Green Simmondley Shirley Castle Gresley Codnor Breach Hardwick Sinfin Moor Belph Sterndale Moor Peak Forest Shepley Street Nether Moor Loundsley Green Heathcote Dale Abbey Lower Hartshay Newgate Upperwood Birch Vale Warrencarr Summerwood Top Morton Parsley Hay Stanley Higher Dinting Horsley Woodhouse Compton Holestone Biggin Spancarr Langwith Junction Stanton in Peak Newhall Cherrytree Hill Deepclough Nithen End Curbar Belper Swathwick Burnaston Woodhead Egginton Hathersage Booths Littlemoor Bramley Vale Loscoe Nether Handley Codnor Gate Calver Sough Mickley Bretby Horsleygate Youlgreave Smithfield Stoney Middleton Stockley Mill Green Aston-on-Trent Caldwell Foolow Nether Green Matlock Bank Eckington Rowthorne Risley Bretton Williamthorpe Alderwasley Holmgate Shirland Upper Loads Overton Rylah Commonside Hodthorpe Cowdale Pentrichlane-end Hayfield Chisworth Crowden Boylestonfield Oakwood Sunny Hill Mickley Barber Booth Baslow Short Heath Coal Aston Boythorpe Radbourne Whittington Moor Blackbrook Winsick Swanwick Birley Walton Lea Toadmoor Newton Moorend Hemming Green Dimple Farley Hepthorne Lane Bridgeholm Green Bullhurst Hill Blackwell Smalley Green New Brimington Westhouses Summerley Markeaton Plaistow Green Hardwick Wood Windmill Bonsall Etwall Common Marehay Holmewood Osleston Wilday Green Netherthorpe Higher Buxton Cressbrook Whatstandwell Turnditch Harper Hill Dethick Marsh Lane Darley Dale Sleet Moor Pilsbury Bullbridge Weston-on-Trent Openwoodgate Etwall Gamesley Netherthorpe Kirk Ireton Hatton Fields Thornsett Pomeroy Milltown Langley The Leys Breadsall Hilltop Upper Town Gowhole Quarndon Smalldale Greenhillocks Calton Lees Aston Birdholme Mapleton Hathersage Upper Newbold High Lee Lower Gamesley Bolsover Woodhouse Longway Bank Peak Dale Coldeaton New Whittington Cotes Park Ladmanlow Pinxton Duffield Denby Common Horsley Ambergate Darley Bridge Tomthorn St Augustines Thorpe Barlborough Staden Higher Chisworth Greenside Cock Alley Cotmanhay Pratthall Fernilee Tinkersley Denby Bottles Newbold Moor Poolsbrook Wessington Kniveton Ashbourne Ridgeway Ingleby Abney Upper Hartshay Smalley Common Chapel-en-le-Frith Lower Birchwood Hasland Smisby Morleymoor Annwell Place Fallinge Whitehough Upper Birchwood Tansley Knoll Elton West Broughton Allenton Kilburn Upper Biggin Stanton by Bridge Church Broughton Middleton Hartshorne Cinderhill Heage Hazelwood Mastin Moor Spitalhill Carsington Whitehough Head Broadmeadows Upper Town Batham Gate Leaden Knowl Church Hill Clay Cross Twyford Little Bolehill Castleton Unstone Green Eagle Tor High Cross Bank Willington Rowarth Brockwell Hargate Hill Birleyhay Burntheath Fallgate Bradwell Hills Mapperley Lane Ends Holmley Common Crich Carr Beeley Horwich End Sutton Scarsdale Hockerley Ashleyhay Shipley Common Nether Chanderhill New Bolsover Shaw Holmesfield Yeaveley Fritchley Hilcote Edlaston Common Side Hallfield Gate Wigley Upper End Hundall Calver Low Pleasley Vale Oakerthorpe Palterton Matlock Grindlow Alkmonton Lightwood Fenny Bentley Milford Ilkeston Junction Knockerdown Millers Green Buckland Hollow Washgreen Ladygrove Hulland Ward Pentrich Lower Thurvaston Alton Longford Cubley Common Upper Padley Lower Pilsley Wardlow Mires Dunston Doveridge Blackbrook Chaddesden Westthorpe Park Head Harehill Upperthorpe Great Wilne Snape Hill Dove Holes Church Gresley Milton Heathtop Old Tupton Ambaston Brassington Old Whittington Pear Tree Ashford in the Water Arthurs View Brockhurst Woodnook Brimington Yeldersley Hollies Ashgate Atlow New Horwich Woolley Moor Hulland Village Park Nook Lower Crossings Stonegravels Alport Kedleston Church Town Langley Mill Handley Edale Muggintonlane End Cropper Wensley Langwith Nether Heage Buxton Tupton Limekiln Field Hidebank Holbrook Buxworth Wilmorton Hollins Longlane King Sterndale Larklands Newmarket Mugginton Radbourne Common Ripley Lower Dinting Whaley Bridge Stone Edge Aston Heath Hopton Heanor Gate Boothgate Litchurch Windley Ticknall Osmaston Nether Burrows Temple Normanton Parwich Lilypool Lodge House Surface Mine Brand Side The Brushes Lumsdale Bolehill Findern Hill Somersal Coton Park Little Chester Townend Church Wilne Hardstoft Common Over Leigh Hartington Bagshaw Birchover Bakewell Alsop en le Dale Mackworth Spinkhill Dale Moor Burbage Ible Oxcroft Estate Smalley Repton Stenson Doehole Moorhall Chapel Milton Darley Hillside Newhaven Bargate Bankwood Gate Grindsbrook Booth Holymoorside Biggin Bridgehill Derby War Memorial Village Brookfield Astwith Grindleford Cowley Hilton The Holmes Riddings Ingmanthorpe Brimington Common Sheepbridge Hague Bar Boulton Quarndon Common Lydgate Brailsford Green Combs The Gutter Barrow Hill Nuttals Park Monsal Head Eyam Bakestone Moor Nether Padley Bridge End Marlpool Snelston Common Chesterfield Steeple Grange Woodville Waingroves Tibshelf Oxcroft Ashover Hay The Flourish Littleover Palmer Moor Highgate Burrfields Hillstown Gallows Inn Calke Woodseats Leam Cowers Lane Great Cubley New Sawley Starkholmes Osmaston Woolley Idridgehay Robin Hood Slack Trentlock Renishaw Markham Vale Bridgemont Shacklecross Old Dam Brackenfield Spondon Scotches Brightgate Sapperton Lower Midway Ockbrook New Zealand Common Side Nether End Ednaston Peasehill Cowhill Ilkeston Danesmoor Wormhill Furness Vale Chunal Warmbrook Holmesdale Culland Morley Ridgeway Little Cubley Toadhole Furnace Owlcotes Dunsa Old Matlock Stony Houghton Dalebank Stanton Gate South Wingfield Whitwell Common Hilltop Idridgehay Green Chevinside Bradwell Allestree Little Hucklow Duckmanton Thurvaston Glutton Bridge Bubnell Old Glossop Codnor Park Mount Pleasant Castle View Duffieldbank Hill Top Upper Hackney Brindwoodgate Callow Pye Bridge Churchtown Little Hallam Bradbourne Middlecroft Rose Hill Wheatcroft Gorseybank Somersal Herbert Crewton Stoke Marston Montgomery Flaxholme Holbrook Moor Hulland Moss West Hallam Great Longstone Millers Dale Shelton Lock Northwood Butterley Litton Brook Bottom Leadmill Bradley Millthorpe Stainsby Alvaston Glapwell Tansley Shardlow Wingfield Park Kelstedge Hillcross Shipley Hadfield Carr Vale Swarkestone Netherseal Hales Green Troway Denby Village Waldley Conksbury Slatepit Dale Gorsey Leys Chinley Heath End Sudbury Mount Pleasant Farhill New Stanton Upper Midway Whitfield Park Offerton Foremark Morley Smithy Bacon's Spring Calow Earl Sterndale Bramley Snelston Aldercar Thornhill Hillclifflane Tapton Killamarsh Press Godfreyhole Tunstead Monyash Dicklant Inkersall Green Wadshelf Sutton on the Hill Brampton Hargatewall Leabrooks Hollingwood Goseley Dale The Elms Eastmoor New Mills Dalbury Chelmorton Ault Hucknall Elvaston Newbold Plaistow Ashopton Kirk Langley Little Longstone Oaker Stainsby Common River's Vale Hope Upper Langwith Bolsover Stoneyford Taddington Cartledge Coddington Sandiacre Matlock Dale Weston Underwood Ireton Wood Flagg Darley Abbey Millington Green Canholes Scarcliffe