Bus Advertising in Bishopsteignton

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Bus Marketing in Bishopsteignton

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Bishopsteignton - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Bishopsteignton - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Bishopsteignton- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Bishopsteignton - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Meethe Hartland Blackpool Corner Hexworthy Cheriton Fitzpaine Roborough Templeton Bridge Half Moon Village Alminstone Cross Ipplepen Middle Marwood Exmansworthy Woolwell Huxham Docton South Zeal Brockfield Abbotsham Broadsands Duryard Brushford Holcombe West Blackdown Clayhanger Narracott Rosedown Lewtrenchard Holne Turn Culmstock Alfington Shiphay Hollocombe Uppacott Challaborough Herner Chettiscombe Harracott Bowden Buckland Lower Batson Exwick Fairmile Mortehoe Washford Pyne Bishop's Nympton Longdown Snapper Olchard Beesands Dunstone Powderham Coombelake Bradninch Alphington Branscombe Southdown Morchard Bishop Drewsteignton Cruwys Morchard South Milton Gammaton Moor Westwood Lower Town Fordton Knowstone Landkey Newland Higher Woolbrook Horndon West Clyst Upton Croyde Chevithorne West Hoe Crockers Monkokehampton Lewthorn Cross Brynsworthy Park Batson Holewater Lower Slade Fairy Cross Huish Doddiscombsleigh Furzehill Higher Ashton Iddesleigh North Huish Combe Umberleigh Burlescombe Gappah Stoodleigh Combe Raleigh Black Dog East Panson Yondercott Hemerdon Shinner's Bridge Clyst St Lawrence Clyst Heath Tuckermarsh Pottington Higher Tale Stevenstone Arlington Beccott Hill Winswell Corscombe Wolborough Blackpool Gipsy Town Sorley Lopwell Bradworthy Horsebridge Bentwitchen Middlemoor Templeton Frittiscombe Meddon Odam Barton Moretonhampstead Venton Buckland in the Moor Romansleigh Crawley Burrington Little Bray Green Lane Brandis Corner Easton Lynton St Andrew's Wood Starcross Spreyton Combrew Tor Thorndon Cross Dumpinghill North Radworthy Lower Ashton Rexon Cross St Dympna's Six Acres Bickham Newport Street Stoke Fleming Hele Frithelstock Yealmbridge St James' Oldborough Longcross Fenny Bridges Cockington Craze Lowman Whitchurch Colscott South Radworthy Wreyland Roborough Great Torrington Holyford Oak Cross Derriton Littleham Dippertown Keyham Loxhore Cott Underwood South Allington Hillhead Stowford Kings Nympton George Nympton Polsloe Priory Taw Green Bellever Georgeham Derby Billacombe Blackpool Cookbury Collaton St Mary Warfleet Ideford North Heasley Longbridge Mouth Mill Haytown Ashburton Membury Berry Cross Ticket Wood Buckland Holmacott Colyford Murtwell Littlehempston Poundsgate Westleigh Tweenaways Exeter Luxton Gittisham Stretch Down Newtake Pennymoor Millcombe Witheridge Deancombe Halberton Mullacott Cross Western Town Bradaford Little Silver Churchill Forder Green East Leigh Totnes Blackdown Yarnscombe Reedy Cheston Harcombe Bottom Stokenham Lovaton Lower Dean The Point Chudleigh Knighton Clayhidon Combe Pafford Harford Haccombe Elburton Alston Ashmansworthy North Brentor Peat Cot East Budleigh St Giles in the Wood Lapford Cross Loxbeare Trecott Willand Icy Park Yeo Mill Plymtree Hollacombe Hill Chichacott Upton Stokeinteignhead Stonehouse Brookleigh Simonsburrow Bere Ferrers Stowford Yeoford Henford Westwood West Ilkerton Ingleigh Green Merrivale Millhayes Waddeton Hartley Pizwell Combe Penquit Bidlake Raleigh Estate Pennsylvania West Leigh Garlandhayes Lynmouth Horns Cross Upcott Heathfield Newtown Muckworthy Kitbridge Aunk Wadbrook Woodmanswell Aveton Gifford Spriddlestone East Anstey Clapworthy Heddon Hallsands Farway Dulford Buckfastleigh Ottery St Mary Monkleigh Farleigh Meadows Holy City Butterleigh Holdstrong Langdown Cotleigh Pattard Water Bottreaux Mill Patchole Lustleigh Cleave Marsh Eastacombe Lower Cator Plymstock North Waterhayne Clapham Sampford Spiney Countisbury Holne Cheldon Livingshayes Sampford Peverell Langaford Mutley Eworthy Teigngrace Sidbury Peppercombe Upcott Venngreen Nomansland Polsloe Smeatharpe Stibb Cross Kellacott Torre Brealeys Luton Nomansland Crockernwell Lobb Enis Whiddon St Loye's Stoke Hill Tipple Cross Woodacott Yelverton Stoford Water Darracott Forda Edistone Cattedown Brynsworthy North Tawton Wonson Germansweek Cove Aller Park South Pool Southway Mutterton Eastdown Pilton Church Green Bondleigh Atherington Arlington Ramsley Rock Filleigh Rushford Bittadon North Buckland Horwood Cotteylands Chelfham Bentwichen Drakeland Corner Huxham's Cross Estate Lee Moor Goodshelter North Molton Old Beat Dean Cotts Twist Stoke Rivers Brightley Up Exe Titchberry Uppincott South Wonford East Charleton Smallridge Torbryan Whiteworks Shortmoor Weycroft Priestacott Kemacott Hele Liverton Week East Kimber Kimworthy Westweekmoor Rose Ash Honiton Morice Town Dunkeswell Derril Jack-in-the-Green Larkbeare Venton Aylesbeare Belliver Clannaborough Sutton Broadhembury Langford Oakfordbridge East Down Hollacombe Creacombe Raymond's Hill Yalberton Kentisbury Harcombe Colleton Mills Cheriton Bishop Frankaborough Ashford Tamerton Foliot Cadeleigh Neopardy Goosewell Exmouth Fishleigh Down St Mary Eggbuckland New Town Instow Cabbacott Woolston Beechdown Clyst William Cornworthy Brendon Foxhayes Berry Dartmouth Northmostown Landcross Smithaleigh Stowford Milton Damerel Milehouse Cole's Cross Great Weeke Ringmore Coarsewell Nettacott Hookway Awliscombe Chittlehamholt Caute West Putford Bridestowe Heathpark Nicholashayne Sandygate Boasley Cross Eastdon Waddicombe Dunterton West Charleton Batworthy Yeo Vale Petton Cudlipptown Laira Corntown Curtisknowle Chenson Watchcombe Bantham North Star Northam Higher Prestacott Northway Glenholt Stoke Gabriel Upham Manaton Woodland Head Forder Torbay Membland Little Knowle Malborough Brixton Velator Okehampton Weston Shelly Knowles Hill Bradwell Moor Cross Lower Twitchen Chittlehampton East-the-Water Holemoor Clawton Cott Two Bridges Milton Combe Wrangaton Kentisbury Ford Satterleigh Holmsleigh Green Bridge Ball Little Blagdon Heathfield Camp Ringmore Torcross Rosemary Lane Hooe Lower Loxhore Dolton Mead Axminster Halsey Lake Higher Molland Hele Challacombe Hatherleigh Chulmleigh Dean Prior Goodleigh Kersbrook Kentisbeare Huntshaw Water All Saints Lake Whipton Cullompton Saint Hill Dartington Lutton Smallmarsh Heasley Mill Peter Tavy Payhembury Upcott Way Village Trimstone Kerswell Capton Widworthy Madford Colwell Dean Cross 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Trentishoe Woodmanton Lutton Outer Hope East Prawle Grinacombe Moor Cornwood St. Stephens Place Dowland Combeinteignhead Wilmington Knightacott Riddlecombe Hollocombe Town Newtown Brockscombe Philham Penstone Beeson Clovelly Hand and Pen Wembury Point Rickard's Down Mogworthy Goodrington Swimbridge Folly Cross Riverside Tythecott Stoneycombe Diddywell Hoops Cheriton Lower Hookner Moorhaven Village Modbury West Lyn Jacobstowe Craddock Tillworth Daccombe Portington Meldon Teign Village St Marychurch Brampford Speke Peverell Landhill Natcott Bridgerule Coryton Turnchapel Tytherleigh Brookside Lower Wear Lobhillcross Brayford West Buckland High Bray Hollis Green Grimpstonleigh Higher Weaver Littleham Quither Dartmoor Expedition Centre Kingswear Ford Park Heathstock Doccombe Luton Estover Dunstone Sampford Chapple South Common Barnstaple Mount Wise Liftondown Shirwell Cross Coombe St Jude's Bradstone West Worlington Michelcombe Kelland Court Sloncombe East Ogwell Fluxton Goosewell Holbeton 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Batsworthy Buckhorn Cory Abbey Nadderwater Burraton Warcombe Frenchbeer Exbourne Polsloe Bridge Beacon Rawridge Hannaford South Yeo Allaleigh Hatch Puddaven Sheepstor Hayne Bugford Redhills Langage Woolacombe Staple Cross Haytor Vale Dexbeer Zeal Monachorum Blegbury Kennerleigh Stowford Sterridge Barbrook Buck's Mills Dunsford Chawleigh Roundswell Bickleigh Down Winkleigh Woodland Staddiscombe St Budeaux Bradiford St Ann's Chapel Weare Giffard Stonyland Woolston Green Ash Cross Coxside Virginstow Chardstock Beer Whitmoor Humber Barton Town Galmpton Staverton Halsinger Dinworthy Stentwood Churchstow Ford Cheglinch Sector Venn Tipton St John Tredown Wick Lustleigh Wilsham Grenofen Aish Shute Uplyme Swincombe East Putford Bishop's Clyst Talewater Venny Tedburn Woodford Tavistock Ashridge Court Chambercombe Burnstone Wrinkleberry Middle Winsham Ebberly Hill Didworthy Stony Cross Buckerell Rackenford Sutcombe Combe Cobbaton Frost Cranford Chagford Trow Higher Metcombe Scorriton Bradford Colyton Two Pots Easton Camel's Head Burrow Higher Gabwell Stopgate Plympton St Maurice Bridge Reeve Bolberry Caton Quartley Chelston Sherwood Green Barton Cross Padson Hutcherleigh Duerdon Wyke Green East Village Portgate Berrynarbor Shortacombe Talaton Westcott Ivybridge Woodtown Thrushelton Ashbury Land Part East Stowford Chub Tor Lipson Nine Oaks Odham Colebrooke Rockbeare Harrowbeer Dodbrooke Sweetham Sessacott Sprytown Sidford Brimley Galmpton Gosford Denbury Wonford Wembury Venton Eastern Town Marwood Lettaford Higher Brixham Crabtree Prixford Eastleigh Berry Pomeroy Ratsloe Alswear Croyde Bay Yelland Upton Hellions Withleigh Wiggaton Lana Lana Bow Roachill Chillaton Haddacott Halford Tinhay Grilstone Millbay Hittisleigh Lower Creedy Chapmans Well Honicknowle Walreddon Orchard Hill Woodford Salmonhutch Tigley Lupridge Fullabrook Middle Luxton Ashwater Queen Dart Sigford Knighton Goveton Whitnage Mount Gould Fishleigh Castle Exminster Colaton Raleigh Leusdon Westlake Kenn Lifton Petrockstowe Farway Marsh Metcombe Buckland Filleigh Garliford Pennycomequick Babeny Ash Cheristow Red Ball Langtree Week South Molton Withacott Sparkwell Rexon Culverlane St George's Well Vale Down Shobrooke St Michaels Claypits Beare Preston Churchwater East Knowstone Bere Alston Whiddon Down Copplestone Millmoor Ashcombe Hopworthy Lower Yelland Woolfardisworthy Newton St Petrock Ash Thomas Aish Shebbear Chivelstone Kingscott Throwleigh Puddington Underdown East Worlington Lower Town Merton Livermead Uton Parnacott Bridfordmills Plymouth Monkton West Hill Chestwood Hittisleigh Barton Aller Barbican Prowse Week Belstone Corner Dalwood Clyst St Mary Whitford Slapton Broadhempston Milford Guscott Dartmeet Bulkworthy Henaford Southerly Hennock Churston Ferrers Benton Knowle Broadlands Abbotsbury Higher Dunstone Ham Penstone Inwardleigh Loddiswell East Town Wotton Cross Merrifield Hawkmoor Park Saunton Bonehill Trill Sheepwash Kingford Colebrook Bridford Northcote Millhayes Halsfordwood 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Clyst St George Compton Brixham Heath Cross Bursdon Stowford Higher Lovacott Bondstones Perkin's Village Swallowfields Calverleigh Mount Lane Churchtown Taleford Dousland Elwell Bishopsteignton Tillislow Hakeford Bickerton Pool Feniton Chapelton Sheldon Parracombe Efford Hollis Head Stockleigh English Week Hamlet Combe Martin Veraby Lee Mill Welstor Holcombe Silverton Welcombe Newton Tracey Golden Park Luson Belstone East Week Boode West Park Mile End Kingsett Walkhampton Dunchideock Brent Mill Murchington Brownston Charles Milltown Shirwell Nymet Tracey Eastacott Widecombe in the Moor Ponsford Northleigh Dog Village Ide Hardisworthy Musbury Mainstone Lynbridge Muddlebridge Axtown Upton Pyne Manadon Shillingford Abbot Eckworthy Mackham Brayfordhill Salcombe Regis Morchard Road North Whilborough Ash Hill Thornehillhead Aller Grove Colestocks Higher Rocombe Shore Bottom Sampford Courtenay Bratton Clovelly Carlingwark Stroxworthy Itton Wellswood Champson True Street Barnfield Knowle 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