Bus Advertising in Bittaford

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Bus Marketing in Bittaford

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Bittaford - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Bittaford - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Bittaford- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Bittaford - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Bridgerule Southerly North Prospect Burrow Weycroft Chapmans Well Shinner's Bridge Fordwater Meshaw Barnfield Bishopsteignton Kingford Hawkmoor Park Wrinkleberry Barton Town Bridford Meeth Pomphlett Foxhayes West Charleton Langleigh Kitbridge Blackpool Corner Bickham Bow Higher Molland Deancombe Prixford Combe Raleigh Stokeinteignhead Aunk Ticket Wood Dartmeet Goveton Roborough Down Itton Knowle Holbeton Woodmanton Stowford Furze Lower Gabwell Buck's Cross Boasley Cross Seaton West Putford Dalwood Combe Willingcott Rexon Hartley Berrynarbor Lower Blagdon Allaleigh Leeford Kentisbeare Littletown Sampford Courtenay East Portlemouth Parnacott Exminster Swimbridge Newland Ludbrook Lettaford Holwell Bowd Garlandhayes Frogmore Cheston Brockfield Salcombe Church Green Uplowman Glanvill's Close Stoneycombe Lake Teign Village Longcross Princetown Molland Mutley Mead Ashburton Westwood Higher Warcombe Clyst Hydon Enis Great Torrington Shobrooke Ugborough Trentishoe Chaddlehanger Hillhead Appledore Dippertown Sticklepath Hexworthy Chub Tor North Molton Staverton Tosberry Huxham's Cross Estate Huddisford Crowder Park Ponsworthy Churchstow Holcombe Rogus Stopgate True Street Lower Cheriton West Park Whitford Sydenham Damerel Newton Poppleford Thorverton Plymouth Pizwell Batworthy Bidlake Lee Moor Warcombe Alswear Mount Wise East Down Nomansland Parkham Tipple Cross Hittisleigh Barton Dawlish Polsloe Ash Moor Chambercombe Higher Yalberton Higher Brixham Babeny Hemerdon South Yeo Willand Moor Eggbuckland Tipton St John Elmscott Dawlish Warren Stowford Heanton Punchardon West Ilkerton Leigham Highworthy Withleigh Kenton Welstor Alphington Dittisham Colscott Countisbury Aylesbeare Pilton Kennerleigh Hallspill Fairmile East Buckland Guineaford Inner Hope Milber Higher Gabwell Middlecott Woodford Lifton Longcause Heddon Bulverton Hill Roborough Higher Coombe Mortehoe Dartmouth St Loye's Stoke Hill Bondleigh Ellerhayes Blackborough St. Stephens Place Broadclyst Frenchbeer Chawleigh Shirwell Cross Eggesford Station Alderford Lobb Axmouth Stroxworthy Chardstock Bondstones Bodmiscombe Broadhempston Widewell Clearbrook Nethercott Gappah Brushford Combpyne Goodrington Woodacott Cross Ossaborough Woodacott Tawstock Morchard Road Higher Metcombe Fortescue Sheepwash Ashford Newton Ferrers North Huish Dainton Stoneyford Furley Clovelly Stonecombe Rickard's Down Monkleigh Aish Musbury Boode Halsinger Weeke Morchard Bishop West Worlington Barbrook Bentwitchen Willand Sweetham Meethe Madford Halwill Junction Lower Town Bolham Water Hollacombe Petton Beeson Holne Clyst Honiton Heathfield Camp Chilsworthy Landkey Newland Cadeleigh Beechdown Ash Hill Pennycross Crediton Forda Eastern Town Yeo Mill Lower Woolbrook Broadwoodwidger Lower Wear East Youlstone Churchwater Pinhoe Frankaborough Broadlands Churchill Southdown Bridge Reeve Welcombe Reedy Ash Cross Colwell Cove Estover Yealmpton Loxbeare Brookside Harbourneford Lower Hookner Marsh Green Frittiscombe Moorhayes Park Buckfastleigh Blackpool Langtree Week Gooseham Mill Riverside Croyde Hemyock Pennymoor Derby Brithem Bottom Hiscott Beesands Aveton Gifford Folly Cross Martinhoe Cross Ottery St Mary Lower Creedy Stoke Gabriel Culm Davy Muddlebridge Wolverstone Lower Tale Combe Martin Winkleigh Cornwood Kingford Yeoford Umborne Kingsheanton Churscombe Uppacott Quoditch Highampton Stowford Sandygate Edistone Burlestone East Butterleigh Lower Town Tillworth Muckworthy Waddeton Staddon Silford Northmostown Hollocombe Thorne Moor Newton Abbot Talewater Ingleigh Green Taddiport South Molton Dunsford Gooseford Bow Billacombe Alminstone Cross Higher Rocombe Barton Smallmarsh Titchberry Herner Upton Hellions Marsh Mills Sidford Yeo Vale Dolton Glenholt Combeinteignhead Great Fossend Cullompton Dog Village Dean Bolham Alfardisworthy Langage Stowford Woolacombe Cookbury Wick Sterridge Stentwood Dunkeswell Livingshayes Old Beat Bellever Lapford Cross Arlington Fullabrook Preston Filleigh Holemoor Forestreet 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Washford Pyne Millcombe Farleigh Meadows Dowland Colebrook Millway Rise Rousdon Brendon Collaton St Mary Gulworthy Harberton Malborough Winswell Chasty Halford Tetcott Martinhoe Corntown Lower Loxhore Knowles Hill Folly Gate Witheridge Newtown Kentisbury Aller Grove Shillingford Sector Milford Rose Ash Littleham Hayne Manor Bourne Middle Woolbrook Dean Cross Batson Stony Cross Buckland Brewer Oakfordbridge Waddicombe Riverton Totnes Merton Coryton Little Bray Sigford Lydford Exwick Darracott Torre Mogworthy Harford Middlewood Capton Upton Kerscott Bickleigh Dunterton Fordton Wembury Westville Brimley Lupridge Prince Rock Higher Ashton Two Pots St Marychurch St George's Well Orchard Hill Blagaton Horwood Netherton Great Weeke Northcote Woodford Chittlehamholt Hele Forda Upton Elstone Budlake Two Bridges Yelverton Norman's Green Southcott Rosemary Lane Bridgend Colaton Raleigh Stoford Water Teignmouth Ponsford West Leigh Sidbury Bovey Tracey Weston Mill Bradiford Higher Burrowtown Yettington Knighton West Down Grenofen Olchard Clayhanger Beckett Woody Bay Woolfardisworthy Bottreaux Mill Colleton Mills Chapelton South Knighton Yelland Smallridge Virginstow Combrew Week Torr Honeychurch Buckerell Forder Green West Lyn Foxhole Stenhill Hollacombe Hill Exmansworthy Yawl Patchole South Common Feniton Bratton Fleming North Waterhayne Bridge Ball Ebberly Hill The Point Modbury The Butts Abbots Bickington Heathercombe Velator Lamerton Haddacott Inwardleigh Cotford Chelfham Claypits Sourton Sherberton Northcott Butterleigh West Hoe Holmsleigh Green Merrifield Chevithorne Street Harpford Throwleigh Hutcherleigh Ashridge Court Whipcott Henaford Clyst St Mary Easton Bittadon Priestacott Horsebridge Jack-in-the-Green Peat Cot Belsford Heavitree Charles East Village St Giles in the Wood Crabtree Grinacombe Moor St Leonard's Zeal Monachorum Higher Muddiford Stretch Down Hagginton Hill Natcott Brendon Belliver Ford Park Frost Tedburn St Mary Brampford Speke Wick Cockwood St Michaels Stoke Rivers Wastor Satterleigh East Town Bickham Thornbury Kelly Heybrook Bay Newton St Petrock Hennock Eckworthy Bradaford Northmoor Roundswell Higher Tale Twist Ash Mill Alwington Bennah Oldways End Chichacott Bere Alston Teigngrace Hatch Two Mile Oak Cross Weare Giffard Allercombe Laira Landcross Rock Wembworthy Dinworthy Little Blagdon Stonehouse Challacombe Columbjohn Middle Marwood Holcombe Langridgeford Half Moon Village Battisborough Cross Wembury Point Bountis Thorne Axtown Watchcombe Moor Cross Clayhidon Stowford Landhill Lipson East Budleigh Bocombe Abbey Stoodleigh Town Barton Hele Furzehill Pyworthy Broadbury Woodgate Vention Hardisworthy Uton Hollicombe Brockscombe Underdown Broadsands Horns Cross Bickington Holewater West Hill Otterton Ebford Hele Exeter Wolborough Ford Marystow Holland Copse Shorton Abbotskerswell Meadwell Henford Ashculme Lumburn Bradford Hawkchurch Cleave Portington Derriton Woodland Darracott New Town Templeton Bridge Ledstone Pennsylvania Cott Bradstone Kings Nympton Little Knowle Kingston Alfington Shaldon Chaddlewood Lewtrenchard Buckland Cattedown Simonsburrow Stokenham Petrockstowe Highfield Lopwell Doccombe Walkhampton Abbey Gate Land Part Tor Weston Southleigh Lake Ford Venngreen Preston Meldon Vale Down Down St Mary Compton Dartington Coffinswell Holsworthy Eastdown Helestone Park Mount Batten Prescott Hallsands Bantham Kentisbury Ford Coldeast Farway West Blackdown Knowle Upham Penstone Huntsham Week Sutton Colyford Thurlestone Newport Cheriton Bishop Hatherleigh Heathpark Dumpinghill Poundsgate Ashreigney Weston Raddon Beare Eastleigh Elwell Fairy Cross Cofton Three Horse Shoes Ringmore Saunton Filleigh Hoops Sandford Upcott Lower Batson Warkleigh St John's Chapel Tippacott Chivenor Ash Kemacott Efford Payhembury Alverdiscott Lustleigh Cleave Stockleigh English Week West Panson Halwell Milton Abbot Crapstone Brynsworthy Park Nymet Tracey Clyst St George Pillmouth West Alvington Rumsam Coleford Kingsdon Shelly 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North Bovey Plympton St Maurice West Town East Putford Wotter New Inn Ideford Bickleton Heathfield Eastacombe Mothecombe Haccombe Hockworthy Stoke Canon Dean Prior Luton Hoo Meavy Caute Kersbrook East Mere Corscombe West Ashford Brandis Corner Newtown Burnstone Torquay Trecott Chipshop South Brent Plainmoor Aish Sherford Hamlet Frithelstock Higher Slade Walreddon Littleham Liddaton Venn Clyst William Kennford Gammaton Cheriton Kellaton Gatherley Venton Scorriton North Star Staddiscombe Goodshelter Pennycomequick Wilmington Milton Damerel Nine Oaks Churchtown Alston Guscott Knowstone Stockwell Crockernwell Benton Babbacombe Chivelstone Camel's Head Longdown East Allington Splatt East Kimber Diddywell Hollis Head Lower Compton Wellswood Copplestone Cruwys Morchard Murchington Batsworthy Venton West Town Curtisknowle Harrowbeer Golden Park Green Lane Northlew Barne Barton Mannamead Hook Holdstrong Kenn Filham Higher Dunstone Way Village Bulkworthy South Milton Loxhore Marsh Barton Sorley Higher Lovacott Shore Bottom Lewdown Lynmouth Bigbury-on-Sea Cookbury Little Torrington King's Tamerton Tudhay Woolsgrove Avonwick Twitchen Langaford Devonport Luson Bishop's Clyst Higher Woolbrook Ashbury Bratton Clovelly Eastdon Cranford East Charleton Drayford Woodmanswell Beacon Rewe Ilfracombe Wreyland Charles Bottom Colebrooke East-the-Water Burlescombe Fordmoor Six Acres Kingsett Redhills Clyst Heath Lovacott Green Tillislow Westwoods Morice Town Clapworthy Lana Raymond's Hill Colebrook Bradninch Crockers Instow West Raddon East Cornworthy Tuckenhay Derril Brealeys Fremington Upottery Well Town Abbotsham Combe Tredown Chenson Stockley Hamlet Duryard Cheglinch Beer Westcott Rockford Awliscombe Teigncombe Galmpton Goodleigh Sowton Barton Shortmoor Ham Mount Lane Penninn Bradwell Nomansland Ensis Loxhore Cott Haytor Vale Ivybridge Maidencombe Polsloe Bridge Thrushelton Mackham Dodbrooke Higher Blagdon Icy Park East Anstey Nadderwater Stoke Fleming Pickwell Rushford Shute 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