Bus Advertising in Nether Exe

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Bus Marketing in Nether Exe

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Nether Exe - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Nether Exe - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Nether Exe- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Nether Exe - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Nether Exe (Devon)

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Newton Ferrers Frost Hugglepit Beaford East Village Six Acres Little Bray Venn Chawleigh Combe Raleigh True Street Stowford Inwardleigh Cross Batworthy Bridge Reeve Week West Anstey Loxbeare Holsworthy Beacon Bishop's Nympton Fairy Cross North Prospect Curtisknowle Upottery Landkey Harcombe Plymtree Highweek Collipriest Feniton Velator Allaleigh Eastdown New Town Manor Bourne Estover Iddlecott Bere Ferrers Frithelstock Crawley Nymet Rowland Nomansland Abbey Gate Easton Gooseford Landscove High Bray Staple Cross St Giles on the Heath Higher Slade Bradninch Hagginton Hill Morice Town Weycroft Buckerell Hawkmoor Park Hamlet Beesands Milltown Templeton Bridge Highampton Tuckenhay Parnacott Well Town Leigh Cross Abbotsham Holmsleigh Green Half Moon Village Cheriton Bishop Tweenaways North Radworthy East Charleton Newport Lake Landcross Sampford Spiney Liddaton Teign Village Sherberton Broadbury Kernborough Poltimore Highworthy Higher Muddiford Dawlish Northway Bishopsteignton Huxham 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Colebrook Borough Sid Plympton Sherford Riddlecombe Ash Moor Upton Pyne West Town Alminstone Cross Luppitt Blackawton Poughill Frithelstock Stone Brushford Barnfield Sherford South Hole Swincombe Crediton Highfield Eggesford Station Widewell Ringmore Aylesbeare Chipshop Haven Banks Grimpstonleigh Burridge Twist Ide Brockscombe Lower Town New Inn Oakford Hannaford Stevenstone Muddiford Luton Weston Mill Lutton Patchacott Bentwichen Saint Hill East Ogwell East Budleigh Stoke Rivers Tippacott Lower Hookner Clayhanger Bish Mill Ford Kenn Weston Lower Wear Yelverton Chulmleigh Ipplepen Higher Lovacott Beckett Arlington Beccott Merton St Budeaux Dousland Darracott Hollacombe Newtown Ashburton Clearbrook Sessacott Abbots Bickington Jack-in-the-Green Stroxworthy Meethe Chestwood Dalwood Livingshayes Prince Rock Colestocks Clovelly Middlemoor Countess Wear Langtree Week Ashculme Monkerton St Thomas Shelly Woodbury Heddon Newcott Sticklepath Dunterton Ivybridge Horns Cross Chivenor Ernesettle Newtake Glanvill's Close Pottington Putsborough Churchwater Otterton Portington Nethercott Axmouth Umborne Stoke Canon Higher Blagdon Holcombe Rogus Hele Romansleigh Uffculme Woodmanswell Ayshford Fordmoor Northam Wembury West Lyn Withleigh South Allington Odham Hillmoor Woodford Colebrooke Ringmore Gidleigh Hiscott Stopgate Ebberly Hill Hawley Bottom Northmoor Marldon Murchington Holy City Newton Poppleford Langtree Down St Mary Westcott St Loye's Princetown Carlingwark Venny Tedburn Huntshaw Water Kentisbury Bilsdon Clyst Heath Red Ball Spreyton Churchill St John's Chapel Cheriton Chardstock Venn Ottery Ash Noss Mayo Blackpool Farringdon Roborough Combe Pafford Hulham Langford Bickington Littleham Bradworthy Buckland Filleigh Peters Marland St. Stephens Place Stowford Northcote Yealmbridge Stoneyford Higher Rocombe Butterleigh Rackenford West Leigh Stockland Buck's Cross Higher Burrowtown Batson Peverell Harcombe Bottom Luton Cobbaton Halsfordwood Whipcott Cullompton Sampford Chapple Moor Cross Ratsloe Coryton South Common Allercombe Staddon Trow Underwood Clapworthy Battledown Cross Twitchen Teignmouth High Bullen Sidbury Woodbury Salterton East Week Heathercombe Heathfield Camp Knowle Knowle Dunchideock Babeny Mothecombe Countisbury West Alvington Kenton South Yeo Broadwoodwidger Patsford Bow Craze Lowman Frittiscombe Crockers Ash Cross Lobhillcross Bigbury Jurston Dumpinghill Goodrington Westleigh Brynsworthy Park East Youlstone Lower Yelland Battisborough Cross Hawkchurch Kentisbury Ford Barton Town Whitchurch Uplyme Scorriton Mortehoe Venton Knightacott Alverdiscott Pilton Thornehillhead Velly St Marychurch Tipton St John Lake Shore Bottom Stonyland Virginstow Bishop's Tawton Churchtown Woodford Cheriton Fitzpaine Week Combebow Chapelton Washford Pyne Rawridge Gosford Bolham Water Cheglinch Bideford Tillworth Henford Coarsewell Combrew Ford Langdown Rattery Preston Collaton St Mary Hallspill Burscott Tinhay Outer Hope Norman's Green Buckfastleigh Landhill 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Millmoor St Giles in the Wood Landkey Town Dartmoor Expedition Centre Combe Brownston Natcott Mullacott Cross Newtown Polsloe Bridge Lydcott Southleigh Bentwitchen West Charleton Prixford Chasty Bridge Ball Edistone Exminster Winkleigh Guineaford Higher Molland Shaugh Prior Stowford Kerswell Northcott Bowd Walkhampton Plainmoor Week Godwell Whitleigh Dowland Blackborough Bishop's Clyst Shortmoor Beare Strete Ralegh Wrinkleberry Lifton Exbourne Cove Woodacott Cross Nicholashayne Sandford Ashridge Court Chitterley Marsh West Hoe Mackham Blegbury Western Town Chillaton Newton Abbot Abbotsbury Colyton West Town Holcombe Stockwell Buck's Mills West Park Derby Huntshaw Herner Higher Dunstone Challacombe Southville Ashmansworthy Vale Down Powler's Piece Wrafton Redmonsford Brealeys Broadhempston Spriddlestone Eastleigh Wyke Green Blackmoor Gate Skaigh Foxhole Yalberton Huxham's Cross Estate Seaton Junction Middle Woolbrook Sidford Brixton Langaford Colebrook Mainstone Liftondown Brookside Chagford Yettington Swimbridge Shillingford Lower Cheriton Pyworthy Westwood Moorhayes Park Longbridge Harleston Galmpton Muckworthy Cory Woodland Aish Shebbear Brightley Smithincott Lewtrenchard Whiddon Woolston Green Itton Maidencombe Middle Winsham Eastington Abbotskerswell Hutcherleigh Fenny Bridges Middlewood Higher Warcombe Newhaven Nether Exe Higher Yalberton Sandygate Longcause Lower Slade Little Knowle Broadclyst Lower Compton Stoford Water Buckleigh Merrivale Kingscott Elwell Sowton Barton Woodacott Postbridge Huntsham St Leonard's Lincombe Tipple Cross Brimley Knowstone Longcross Frogmore Whitestone Bovey Tracey Pickwell Belliver Gulworthy Stokeinteignhead Horndon Moreleigh Sigford Wonson Luxton Brendon Wonford Bickington Padson Stibb Cross Kelland Court East Leigh Millhayes Upton Hawkerland Exmouth