Bus Advertising in Stoke Rivers

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Bus Marketing in Stoke Rivers

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Stoke Rivers - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Stoke Rivers - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Stoke Rivers- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Stoke Rivers - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Westacott Hooe Bickington Thrushelton Hollicombe Heanton Punchardon Ford Parkham Ash Allercombe Yalberton Farringdon Crawley Kingsdon Newcott Horrabridge Clyst St Mary Corscombe Huxham's Cross Estate Sherwood Green Fishleigh Castle Umberleigh Beesands Sticklepath Lake Polsloe Bridge Kingford Saunton South Milton Brampford Speke Woody Bay Batson Roborough Newtown Burnstone Harrowbeer Hallspill Buckland Monachorum St Marychurch Waddicombe Lewthorn Cross Newtown Barton Town Kersbrook Bilsdon Bugford Batsworthy Stokenham Grinacombe Moor Downicary Galmpton Shore Bottom New Town Cornworthy Newtake Old Beat Landkey Woodacott Muddiford Sprytown Colyford West Ogwell Woodbury Sweetham Olchard Ford Shortacombe Hele Shobrooke Cranford Ford Park Dittisham Staddon Black Torrington Brayford Larkbeare Edginswell Loxbeare Hand and Pen Bere Alston Black Dog Buckland Brewer Dean Cross Dulford Huntshaw Water East Mere Cornwood Meeth Okehampton Priestacott Landscove Filleigh Oldborough Dousland Lower Slade Bellever Higher Gabwell Lower Tale Kingford Riverton Shirwell Cross Bennah Honicknowle Whipcott Heathstock Trimstone Down Thomas Combpyne Fremington Lamerton Chivenor Wrinkleberry Forder Upcott Barbican Sampford Courtenay Nadderwater Chudleigh Knighton St. Stephens Place Nymet Rowland Coleford Lumburn Wonford Derriford Forda Heathfield Camp Halwell Millhayes Halford Peppercombe Musbury Winkleigh Chagford Loddiswell Harcombe Venn Talewater Higher Yalberton East Budleigh Battisborough Cross Chivelstone Stony Cross Efford West Buckland Frithelstock Stone Brixington Higher Coombe Cullompton East Village Bigbury Stoke Filleigh Hillerton Malborough Beaford Quither Broadwoodkelly Blackpool Corner Uppacott Stokeinteignhead Pancrasweek Venton Cowleymoor Higher Ashton Shortmoor Lee Christow Goosewell Broadsands St Giles in the Wood Enis Hook Nicholashayne Stockleigh Pomeroy Uplowman High Bickington Stowford Great Torrington Northcote Kenton Putsborough Hopworthy Bovey Tracey Longcross Knowles Hill Culverlane Golden Park The Butts Dunchideock Sidbury Northmoor Tillworth Lutsford Whitleigh Sector Willand Kerscott South Molton Sherford Moreleigh Patchole Totnes Week Barbrook Taddiport Bridgetown Week Lower Town Dean Welstor Tosberry Penquit Martinhoe Cross Chestwood Goodrington Rundlestone West Ashford East Kimber Buckleigh South Zeal East Ogwell Goldworthy Roundswell Lapford Cross Land Part West Hill Wilsham Lana Carlingwark Hillhead Milton Combe Silford Skaigh Goodstone Bentwichen Derby Heasley Mill South Wonford Upton Hellions Thurlestone Ratsloe Chevithorne Horns Cross Polsloe Broad Parkham Sowton Barton Bradiford Rushford Alfington Broadwoodwidger Ware Guineaford Stoke Hill Molland Gammaton Moor Queen Dart Bickingcott Pizwell Blackborough Keyham Red Ball Caton Vention Week Tinhay Helestone Park Southcott Chapelton Livermead Higher Rocombe Berry Smallmarsh Churchstow Sheepstor Raleigh Huxham Clyst William Peter Tavy Ipplepen Wembury Point North Waterhayne Tythecott Higher Clovelly Pristacott Milford Craze Lowman Wotter Oldways End East Putford Brandis Corner Eastleigh Abbotskerswell Clifton Frittiscombe Colaton Raleigh Higher Tale Willingcott Lobb Capton Little Knowle Morice Town Ashburton Membury Horwood Knightacott Clyst Honiton Teigngrace Petrockstowe Millbay Hawley Bottom Sticklepath Hittisleigh Rockbeare Sloncombe Broadhembury Boasley Cross Tytherleigh Roborough Stowford Upton Ossaborough Sherford Holland Copse Monkokehampton King's Tamerton Wilminstone North Prospect Burrington Laira Chudleigh Burnard's Ho South Brent Kingsteignton Bigbury-on-Sea Cranbrook Fenny Bridges Haccombe Teigncombe Foxhole Dunkeswell Littlehempston Croyde Bay Broadlands Westville Ellerhayes Trecott Huntsham Pool Chelfham Walreddon Venn Ottery Blegbury Chaddlewood Docton Ebberly Hill Stroxworthy Southerly Holy City Hamlet Croyde Clapham Watcombe Ayshford Woolacombe Bickleigh Down High Bray Hoo Meavy Bridge Reeve Woodgate Quartley Eworthy Milehouse Western Town Foxhayes Sorley Sidmouth East Youlstone Patchacott Bishop's Tawton Woodland Wrafton Dodbrooke Harleston Beeson Chipshop Garliford Knighton Moorhaven Village Dartmoor Expedition Centre Rexon Lettaford Rickham Higher Burrowtown Town Barton Tamerton Foliot Yeo Vale South Radworthy Stoford Water Hugglepit Blackawton Down St Mary Titchberry Eckworthy Chardstock Powler's Piece Countisbury Morwellham Quay Holyford Weeke Galmpton Cudlipptown Trow Higher Batson Alphington Hele Knowle Kilmington Culmstock Highworthy North Radworthy Stonecombe Wyke Green Oak Cross Bickham Redmonsford Kingskerswell Smallridge Pippacott Buckfast Ellicombe Heybrook Bay Cookbury Wick Hallsands Wonson Pottington Penninn Buckfastleigh Batworthy Higher Rocombe Barton Langage Lovacott Green Bottreaux Mill Fishleigh Rexon Cross Heathpark Patsford Newton Ferrers Halberton Axtown Ashford Hollis Head Salcombe Hutcherleigh West Panson Lana Sheldon Duerdon Weycroft Trusham Philham Doccombe Westward Ho! 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Westleigh West Ilkerton Yarnacott Ashill Pomphlett Bickington Brynsworthy Park West Anstey Camel's Head East Ilkerton Meethe Halwill Junction Hawkchurch Gooseford Countess Wear Stockley Hamlet Brealeys Knotty Corner Wellswood Icy Park Ellacombe Muddlebridge Spriddlestone Kings Nympton Shillingford Abbot Six Acres Maidencombe Northway Chichacott Upton Pyne Awliscombe Higher Woolbrook Newton St Cyres Bittadon Upham Hartland Middlewood South Tawton Portington Southway St Loye's Michelcombe Church Green Lewtrenchard Fairy Cross Stockwell Stockland Holsworthy Beacon Columbjohn Allaleigh Alverdiscott Rickard's Down Exmouth Simonsburrow East Portlemouth Holwell Raymond's Hill Newtown Devonport Barnstaple Thorne Moor Littleham Sherberton Stormsdown Great Weeke Littleham Highfield Hannaford Whitford Belstone Corner Yondercott Blannicombe Stonehouse Frogmore Crownhill Langdown Sourton Belliver Iddlecott Ugborough Stopgate Sid Drakeland Corner Lopwell Kellacott Marsh Rosemary Lane Templeton Bridge Pennsylvania Babeny Bradford Bowd Exbourne Herner Drewsteignton Collaton Brynsworthy Henaford Tor Throwleigh North Star Marsh Barton Brendon Crapstone Spreyton Gulworthy Fordmoor Welsford Stibb Cross East Worlington Fortescue Lower Lovacott Weston Mill Hawkerland Marystow Haytown Clyst St Lawrence Cookbury Westleigh Moorhayes Park East Allington Elmscott Honiton Tudhay Roachill Dowland Morchard Bishop Thorndon Cross Blackpool Horsebridge Hakeford Churchill Forestreet Sessacott Seaton Junction Mount Lane Bradworthy East Down Woodleigh Coldridge Berner's Cross Eggesford Station Whitestone Puddaven Brownston Chaddlehanger Rockford Bishopsteignton Diptford Clyst Hydon Dunsford Kelly Aish West Down Hayne Abbots Bickington Bolham Twitchen Mill Strete Ralegh Exton Rosedown Broadclyst Upottery Shute Forda St John's Chapel St Jude's Churscombe Woolston Green Grilstone Ensis Lower Loxhore Dunstone Heath Cross Buckland in the Moor Bulverton Lynton Belstone Port Bridge Abbey Harbourneford Dawlish Warren Bridestowe Halsinger Guscott Waye Combe Fishacre Orchard Hill Bondleigh Luffincott Morchard Road Kernborough Combe Raleigh Lynmouth Ash Hill Coombelake Tredown Newton Poppleford Shiphay Lake Yondertown Well Town Polsloe Priory Hartley Vale Ticket Wood Langleigh Clannaborough Rackenford Churchill Gatherley Dean Withacott Prixford Hiscott Alswear Staple Cross Bickham Higher Muddiford Hardisworthy Trill Velly Wastor Beckett Harberton Westcott Hockworthy Wreyland Culm Davy Lower Blagdon Wembworthy Upton Sandford Colliton Higher Lovacott Goodshelter Heathfield Chettiscombe Lifton Seaton Romansleigh Stevenstone Woolsgrove Alfardisworthy Loxhore Wembury Cott Stretch Down Way Village Stowford Hatch East Knowstone Three Horse Shoes Ashculme Yawl Gunn East Leigh Sidford Venton Cross Lower Twitchen Meadwell Goosewell Colestocks Gabber Cotmaton Green Lane Widecombe in the Moor Clyst St George Portgate Haytor Vale Tipple Cross Prescott Meldon Brixton St Thomas West Charleton 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Bowden Highampton Bridgend Plymstock Branscombe Ullcombe Farway Rousdon Hele Lane Twitchen Townlake Eggbuckland Bow Exminster Torr West Town Ponsworthy Berry Down Cross Itton Clayhanger Dodscott Higher Brixham Bradstone Preston Higher Slade Daccombe Blackdown Holcombe Monkerton Alderford Holne Turn Manaton East Prawle Aller Park Holsworthy Creacombe Tricombe Liverton Hemyock Bridford North Huish Silverton Blackmoor Gate Torquay Tillislow Blackpool Postbridge Appledore Buckland Bonehill Mullacott Cross Chitterley Meavy Aunk Liftondown Little Bray Ham Highweek Stoneyford Estover Dartington Little Blagdon Whiddon Lydford Payhembury Woodtown Arlington Beccott Hexworthy Curtisknowle Weir Quay Combe Martin Little Torrington Poughill Venn Coldeast Chelston Harpford Farway Marsh East Cornworthy Leusdon Coxside Holmacott Sutcombemill Oreston West Worlington Furze Staverton St George's Well Taw Green Woodmanswell Bradninch Cheriton Bishop Pickwell Mount Pleasant Ashmansworthy North Brentor Higher Prestacott Middlecott Ledstone Inner Hope Millway Rise Hittisleigh Barton Clayhidon Babbacombe Kenn Clovelly Felldownhead Churchwater Berry Cross Ash Thomas Bickleigh Luton Newbuildings Parkham Higher Dunstone Merrivale Lapford Landkey Town Roborough Down Milton Damerel Mutterton Landcross Stoke Rivers Churchtown Membland Paignton Westlake Denbury Chillington Shaldon All Saints Newton Abbot Iddesleigh Longcause Brendon Warkleigh Mouth Mill Velator Bampton Two Pots Ashford Newton Tracey Kingsheanton Cowley Sydenham Damerel Dolton Pennycross Dawlish Chawleigh Mount Batten Langaford Yarnscombe Swimbridge Newland Odham North Molton Kitbridge Venngreen Ashbury Sterridge Ash Cross Colyton Preston West Blackdown Nymet Tracey Hartley Brixham Plymtree Humber Heathercombe Yealmbridge East Anstey Yeo Mill Horndon Drayford Vale Down Meddon Liddaton Lynbridge Ringmore Claypits Crabtree Ponsford Templeton Higher Blagdon Calverleigh Hollacombe Belsford Woodbury Salterton Lustleigh Sowton Hansel Tavistock Elburton Ashprington Thornehillhead Northmostown South Yeo Prince Rock West Town Ashcombe Brownston Dartmouth Stentwood Hele Bolberry Widewell Fullabrook Cotford Modbury Ramsley Westwood Furley West Alvington Holbeton Ford Slapton Wolborough Collipriest Topsham Alwington Longdown Pathfinder Village Mead Kingsbridge Combebow St Andrew's Wood Arlington Landhill North Buckland Newton St Petrock Burscott Hollocombe Town Tedburn St Mary West Leigh Milton Abbot Coombe Tuckermarsh Waddeton Redhills Clearbrook Mariansleigh Derril Rattery Two Bridges Chapmans Well Wilmington Prowse Yelverton Butterleigh Hollocombe Stonyland Virginstow Champson Talaton Gidleigh Bulkworthy Blagaton Broadhempston Lincombe Mortehoe Crowder Park Huddisford Scorriton Woolston Leeford Higher Warcombe Ernesettle Kentisbury Ford Malmsmead Sigford Cory Teign Village Birchill Kemacott St Budeaux Eastdon Starcross Mary Tavy Colleton Mills Tigley Brownsham Whiddon Down Collaton St Mary Stowford West Lyn 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