Bus Advertising in Braytown

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Bus Marketing in Braytown

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Braytown - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Braytown - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Braytown- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Braytown - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
North Chideock Fleet Knowlton Verwood Burngate Burton West Woodsford Hewood Middle Bockhampton Piddletrenthide Cheselbourne Pallington Thornford Holnest Haydon Creekmoor Winterbourne Abbas Hinton Parva Cranborne Acton Tarrant Crawford Trent Clifton Maybank Three Gates Swanage Camel Green Woolgarston Pleck Green West Bexington Kit Hill Waytown Coombe Keynes Ibberton Lytchett Matravers Moor Crichel Coldharbour Branksome Bluntshay Kingston Russell Parkstone Ansty Portway Burton Bradstock Wraxall Pimperne Canford Cliffs Overcombe Kingston Durlston Grove Rew Chilcombe Stafford's Green Loders Compton Abbas Merley Higher Ansty Hurst Stoborough Green Batcombe Galton Turners Puddle Huntingford Lewcombe Netherstoke Tollard Farnham East End Middlemarsh Caundle Wake Southover Oakdale Littlebredy Furzebrook Higher Kingcombe Talbot Heath Higher Row Stanbridge Purewell Friars Cliff Up Cerne Haydon Wych Pulham Lower Street East Compton Alton Pancras Longham Walton Elm East Melbury Pymore East Bloxworth Lydlinch Pleck Langton Matravers Champernhayes Marsh Bingham's Melcombe Beacon Hill Bournemouth Well Bottom Winterborne Herringston Broadwey Lower Kingcombe Stone Kittwhistle Arne Rushton Enmore Green Seatown Long Cross Iwerne Minster Bradford Abbas Gussage St Michael Weymouth Mounters Stour Row Goathill Knighton Stony Knaps Sutton Holms Piddlehinton Stalbridge Weston West Morden Bovington Camp Alweston Wyke Regis Hardy Country Park Mannington Pig Oak Newtown Portland Port Little Ansty Duntish Stoke Water Northbourne Melplash Minchington Corscombe Stour Provost Witchampton Poxwell Madjeston Combe Almer West Stafford Cosmore Coker's Frome Hillbourne Stourton Caundle Swyre Cobley New Town Crendell Primrose Hill Wallisdown St Johns Hillbutts Shitterton Ham Furleigh Cross Boscombe Knighton Dorchester Woolford's Water Throop East Chelborough Pilsdon Rolls Mill Powerstock Forston Lower Hamworthy Merritown Bishop's Down Uphall Lodbourne Sandpit Stokeford Ridge Tuckton Cerne Abbas Newtown Melbury Sampford Burstock Monkton Up Wimborne Hengistbury Head Stanpit Nether Compton Brockhampton Green Salway Ash Frampton Hollow Oak Osehill Green Woodlake Spetisbury Organford Little Woolgarston Norden Thorncombe Highcliffe New Town Lilliput Beaulieu Wood Lower Eype White Lackington Chalbury Common Avon Common Turbary Common Dibberford Hilfield Sockety Stourpaine Ash Kinson Toller Whelme Tarrant Rawston Melcombe Bingham Long Crichel Shaftesbury Dottery Higher Woodsford Leweston Moorside East Holton Lulworth Camp Westfields Dean Park Hemsworth God's Blessing Green Minterne Parva St Catherine's Hill Bloxworth Gore Trickett's Cross Nuffield Melbury Bubb Winterborne Houghton Ensbury Park Grimstone Sandbanks Sherborne Belchalwell Poyntington Crouch Hill Waddon Henley Higher Totnell Maiden Newton Yewstock East Creech Moreton Bear Cross East Stoke School House Walditch Winkton Glanvilles Wootton Kington Magna Frome Whitfield Monkton Wyld Cold Harbour Whitcombe Higher Chalmington 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Whitechurch Rodwell Studland Gillingham Filford Lake Fishpond Bottom Chettle Crab Orchard Horton Common Bishop's Caundle Langton Herring Knackers Hole Hazelbury Bryan Up Sydling Dean Winterborne Tomson Littledown Drimpton Chetnole Romford Adam's Green Blacknoll Gotham Knob's Crook West End Tarrant Launceston Allington Newtown Bridport Long Bredy Shave Cross Eccliffe Okeford Fitzpaine Easton Skilling St Andrew's Well Ensbury Puddletown Miles Cross Chalmington Haddon Hill Mapperton Holmebridge Mount Pleasant Newland Bothenhampton Holt Wood Lower Nyland Folke Tarrant Keyneston Horton Cann Common Netherhay Charminster Leigh Sandhills Stoke Wake Gussage All Saints Hedge End West Parley Church Knowle Birch Close Sturminster Marshall Turlin Moor Tyneham Mosterton Gussage St Andrew New Town Child Okeford Maudlin Cross Broad Oak Melbury Abbas Southlands West Bourton East Fleet Hooke Portland Bill Farrington Tincleton Sandhills Fairmile Melcombe Regis East Lulworth New Town Mill Throop South Bockhampton Blackney Briantspuddle Talbot Woods East Holme Chilbridge Bincombe Bradpole Henbury Hummer Redford Columbia Farm Drive End Chilfrome Melbury Osmond Woolland Wooth Ryme Intrinseca East Knighton Saddle Street Hurn Redlands Marnhull Morcombelake Walkford Leigh Rushcombe Bottom West Chaldon Creech Lower Holwell Silkhay West Hurn Herston Fiddleford Rixon Broadoak Winyard's Gap Whitmore Muscliff Lyme Regis North Poorton Townsend West Holme Huish Alderholt Whetley Cross Toller Porcorum Woolcombe Kingston Alderney Lower Holditch Pidney Happy Bottom Worgret Oakley Benville Dragon's Hill Sandford Matchams The Common Cobb Higher Eype Gaunts West Moors Hartgrove Park Gate Dewlish Sutton Waldron Whitecross Farnham Stoborough Woodlands Woodlands Common Folly Deanend Uppington Hermitage Dewlands Common Cold Harbour Littlemoor Fontmell Parva East Stour Common Watton Christchurch Hains West Shilvinghampton Totnell Redbridge Buckhorn Weston North Bowood Elm Hill Clapgate Westford Atrim Higher Bockhampton Evershot Holworth Hamworthy Gibbs Marsh St James South Perrott Crooked Withies Hincknowle Uploders Turnworth Broadwindsor Ebblake Holway Giddy Green Langton Long Blandford Hampreston Puxey Tarrant Hinton Holwell Pimperne Lambs' Green Almer Shillingstone Stockwood Notton Westbourne East Cliff Eype's Mouth Frome St Quintin Blandford St Mary Gribb Fontmell Magna Pamphill Pillwell Winterborne Stickland Lodge Copse Estate Westham Boys Hill Cruxton Weston Woodville Ulwell Nettlecombe Bagber North Wootton Lower Ansty Mapperton Sturminster Newton Bramblecombe Woodsford Whitchurch Canonicorum Ilsington East Morden Chalbury Slepe Charlton on the Hill Manston Lower Halstock Leigh Hursey Gannetts Moorbath Binnegar Packers Hill Winterborne Clenston Sharnhill Green Lower Mannington Lyon's Gate Glue Hill Penn St Ives Springbourne Mount Pleasant Buckland Newton Seaborough St Leonards Preston Ryall Blackwater Grange Canford Bottom Waterloo Nottington Ringstead Friar Waddon Sydling St Nicholas Hinton St Mary Blackdown Stubhampton Bedchester Hayes Catherston Leweston Queen Oak Ashington Loscombe Blandford Forum Hartmoor Greenham Tadnoll Hopsfield Post Green Milton on Stour White Moor Harman's Cross Purse Caundle Cowgrove Winfrith Newburgh Clift Corfe Mullen Mangerton East Shilvinghampton Wick Tiley Higher Holnest Broadmayne Nether Cerne Shaggs Putton Alcester Compton Valence Pilford Chaldon Herring Winterborne Monkton Holditch Hound Hill Strouden Meerhay Rockley Sands Halstock West Southbourne Crossways Cripplestyle Chedington Buckland Ripers Affpuddle Deanland Somerford Lytchett Minster Durweston Bowleaze The Folly Ferndown Bowridge Hill Furzehill Sleight Abbotsbury Court Orchard Horton Heath Poole West Pulham Upton Puncknowle Moordown Shipton Gorge Red Hill Woolsbridge Ameysford Steepleton Iwerne Oborne Merriott Ivy Cross Littleton Templeman's Ash Wynford Eagle West Lulworth King's Stag Three Legged Cross Winterborne Zelston West Cliff Marshwood Portesham Longfleet Shroton Buckham Beaumont Village Pentridge West Howe Dunbury Canford Heath Cann Bugley Over Compton East Stour Mudeford Southill Broom Hill Sixpenny Handley Whitcombe Fortuneswell Branksome Park Winterborne Came Winterborne Kingston Langham Glebeland Estate Upwey Higher Melcombe North End Bryanston Poundbury Colesbrook Gaunt's Common Worbarrow Anderson Marshalsea Wimborne St Giles Burleston Cocknowle East Brook Bettiscombe Daggons Hogstock Synderford East Pulham Little Canford Wareham Bourne Valley Lower Whatcombe Oxbridge Old Town Tarrant Monkton Chickerell Charlestown Newton Peveril Radipole Broadstone Ranston Motcombe Oathill Wimborne Minster Upper Parkstone Cattistock Winton Rossmore Creech Bottom Hammoon Talbot Village Jumpers Common Lulworth Cove Litton Cheney East Parley Holway Stapehill Iford Camesworth Fifehead St Quintin Coneygar Haythorne Guy's Marsh Yetminster Corfe Castle Netherbury Meyrick Park South Bowood Foxholes Lillington Kingston Maurward Higher Wraxall Wonston Cross Lanes Wool Cashmoor Sturminster Common