Bus Advertising in East Parley

Get in touch

Bus Marketing in East Parley

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in East Parley - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in East Parley - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in East Parley- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in East Parley - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover East Parley (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Winterborne Clenston Templeman's Ash Friar Waddon Guy's Marsh Pleck Hamlet Verwood Dewlands Common Whitecross Greenham Columbia Farm Catherston Leweston Sandhills Leweston Hollow Oak Blandford Camp Bittles Green West Melbury Newland Woolsbridge Haddon Hill Affpuddle Southover The Folly Parkstone Bloxworth Burton Bradstock Adam's Green Sutton Holms Alderney Lodge Copse Estate Goathill Sturminster Marshall Shothole Bramblecombe Shave Cross Stubhampton Edmondsham Coombe Strouden Wigbeth Bishop's Caundle Longham Old Town Alum Chine Mannington Over Compton Winterborne Kingston Rodden North Chideock Corfe Castle Higher Ansty Woolland Broadstone Ilsington Wallisdown Grimstone Canford Heath Notton Oakley Cobley Winterborne Zelston Court Orchard Nether Compton Gussage All Saints Whetley Cross Kingston Maurward East Lulworth Uppington Charmouth Anderson Miles Cross Studland Nettlecombe Warmwell Camesworth Ivy Cross Winterborne St Martin Daggons Chalbury Blacknoll Newtown Creech Bottom Hilfield Poxwell Shroton Littlewindsor Branksome Burngate Dorchester Gaunts North Bowood Poundbury Athelhampton Buckhorn Weston Shapwick Woolcombe Hains Dewlish Lambs' Green Lake Stalbridge Weston Friars Cliff God's Blessing Green Higher Bockhampton Seatown Muscliffe Cold Harbour Hound Hill Mount Pleasant Three Legged Cross West Southbourne Puncknowle St Johns East Fleet Batcombe Milborne St Andrew East Shilvinghampton Holway Alton Pancras Ameysford Westbourne Beaulieu Wood Tarrant Gunville Nuffield Stallen Dunbury Benville Marshwood Weston Ashington Fairmile Foxholes Lower Holwell Stinsford Puxey Hilton Winterborne Tomson Holmebridge Lulworth Cove Rossmore Meyrick Park Alderholt Weston Woodyates Overcombe East Howe Pidney Bradford Peverell Cobb Melbury Sampford Dudsbury Hursey Okeford Fitzpaine Packers Hill South Poorton Fifehead St Quintin Hardy Country Park Sterte Buckham Hincknowle Hewood Uploders Bluntshay Hinton St Mary Middlemarsh Hill Street Folly Crossways Hanford West Holme Hayes Bugley Weymouth Stour Provost Waytown West Howe Coneygar Hamworthy Bridport Gore Broad Oak Duntish Lane End Pillwell St Ives Nether Cerne Pentridge Lyme Regis Stony Knaps Melbury Abbas Woodsford Chalbury Common Shaggs West Chaldon Tarrant Keyneston Red Hill Atrim East Melbury Crooked Withies Avon Common Chedington Chilfrome Iwerne Minster Pulham Saddle Street Long Crichel Canford Cliffs Durweston Ferndown Springbourne Creech Tollerford Church Knowle Evershot Camel Green Higher Wraxall Child Okeford Pamphill Burstock Longfleet Sutton Waldron Litton Cheney Osmington Mills Alcester Worgret Steepleton Iwerne Poolestown Silton Glue Hill Longburton Stokeford Furleigh Cross Maiden Newton Huntingford Chalmington Sturminster Common Wynford Eagle Hillbutts Redlands Twyford Littlemoor Braytown West Parley Cashmoor Melcombe Bingham Hengistbury Head Yondover Townsend Charminster Quarleston West Pulham Purse Caundle Christchurch Higher Halstock Leigh Parley Green Symondsbury Leigh Broadwindsor Swyre West Woodsford East Pulham Deanland Coldharbour North Wootton Manning's Heath Newton Portway Silkhay Stourton Caundle Branksome Park Netherbury Broadoak Shaftesbury Knowlton Fiddleford Three Gates Arne Crendell Todber Newtown Pimperne Boveridge Mudeford Clapgate The Borough Merley West End Sixpenny Handley Spyway Minchington Compton Abbas Ranston The Mount Bothenhampton Puddletown Little Ansty Peacemarsh Winterborne Monkton Winkton Woolford's Water Lulworth Camp Hemsworth Higher Sandford New Town Mounters West Orchard Rixon Happy Bottom Fifehead Neville Corfe Mullen Moorbath Horn Ash Manston Bettiscombe South Bockhampton Woodville Pleck East End Bere Regis Osmington Beacon Hill Cranborne East Holton Brockhampton Green West Bay Higher Woodsford Bradford Abbas Sandbanks Stanbridge Melplash Bingham's Melcombe Eype's Mouth Cattistock Shitterton Up Cerne Stour Row Moor Crichel Charminster Woodcutts Tolpuddle Long Cross Beer Hackett Higher Chalmington Woodlands Hopsfield Well Bottom Lower Ansty Chiswell Nottington Stratton Herston Allington Tadnoll Wimborne Minster Muckleford Portland Bill Briantspuddle West Hurn Holway Cerne Abbas Buckland Ripers Glebeland Estate Lytchett Matravers Fortuneswell Holdenhurst Grange Estate East Stour Beaminster St Andrew's Well West Knighton Salway Ash Holt Wood Woodlands Common Lower Strode Seaborough Muscliff Holywell Woolgarston Folke North Bockhampton Hummer Lower Blandford St Mary Margaret Marsh Halstock Haythorne Sturminster Newton Cripplestyle Lower Halstock Leigh Lower Street Littledown Worbarrow Godmanstone Moreton Hinton Martell South Perrott Blackwater East Bloxworth Netherstoke Lower Eype Colesbrook Uphall South Bowood Furzehill Piddlehinton Birdsmoorgate East Compton Newtown Ulwell Sockety Poole Pilsdon Frome Whitfield Waterloo Northbourne Fishpond Bottom King's Stag Powerstock Dibberford Primrose Hill Gannetts Rushcombe Bottom Totnell Morcombelake Hartmoor Southwell Oakdale Stanpit Kinson Sleight White Post Portland Port Little Woolgarston Ringstead Winterborne Whitechurch Sandpit Yetminster Loscombe Woodlake Frampton Sandhills Laymore Osehill Green East Burton Wonston Crab Orchard Sandford Woods Lower Wraxall Watton St Leonard's Farm Park Merriott Lower Mannington Upper Parkstone Minterne Magna East Orchard Cosmore Lillington Hooke Knighton Stoke Abbott Monkton Up Wimborne Synderford Motcombe Horton Heath St James East Holme Quarr Eccliffe East Creech Mount Pleasant Stoke Water Boys Hill Maudlin Cross Toller Porcorum West Milton Winterborne Muston Southlands Droop Boscombe Castletown Leigh Durlston Tarrant Rushton Ebblake Elm Hill Talbot Heath Marnhull Marshalsea Rew Kingston Giddy Green East Brook Tuckton Clifton Maybank Westham Knob's Crook Corscombe Pleck Rampisham Horton Hazelbury Bryan Thorncombe Lilliput Cann Common Lower Row Walditch East Cliff Belchalwell Southill Rowlands West Shilvinghampton Sandford Hartgrove Lower Kingcombe Hampreston Talbot Woods Redford Higher Coombe Cruxton Putton Winterborne Herringston Langton Long Blandford Bryanston Kingston The Common Manswood Cold Harbour Sherborne Swanage Shipton Gorge Lytchett Minster Bearwood Drimpton Holwell Farnham White Lackington Blackdown Whitcombe Bourton Farrington Merry Field Hill Canford Magna Dean Kingston Russell Easton Ash Hedge End Minterne Parva Adber Sydling St Nicholas Crouch Hill Merritown Coombe Keynes Compton Valence Holton Heath Stapehill West Bexington Rushton Ansty Cross Holditch Little Canford New Town Tyneham Toller Fratrum Trickett's Cross Gotham Blandford St Mary Upton Wootton Fitzpaine Charlton on the Hill Haydon Talbot Village Stoke Wake Langton Matravers Throop Pig Oak Gussage St Michael Stoborough Plush Lanehouse Fontmell Magna Rew Long Bredy Grange Combe Almer Charlton Marshall Steeple Bincombe Knighton Preston Holnest Melbury Bubb Winton Broadwey Stour Meadows Canford Bottom West Cliff Newtown Northport Pokesdown Oxbridge Frome St Quintin Aller Hillbourne Enmore Green Ham Hill West Moors Bradpole Hinton Parva Tarrant Monkton East Knighton Milton on Stour Piddletrenthide Kimmeridge Lower Holditch Creekmoor Wool Kittwhistle Gibbs Marsh Lodbourne Turners Puddle Highcliffe West Bourton Dragon's Hill Waddon St Catherine's Hill Tarrant Hinton Chetnole Romford Abbotsbury North Poorton Whitefield Gillingham Burleston Netherhay Organford Lydlinch Iford Wraxall Milton Abbas Higher Nyland Cowgrove Leigh Blandford Forum Pimperne Henley Pallington Winterborne Stickland Lower Whatcombe West Stour Tiley Bagber Askerswell Bovington Camp Birch Close Yewstock East Stour Common East Stoke Langham Colehill Chickerell Whitchurch Canonicorum Stoborough Green Walkford New Town Cross Lanes Ryall Whitcombe Owermoigne Upwey Avon Castle Binnegar Stone Up Sydling Gussage St Andrew Meerhay Chaldon Herring East Parley Galton Langton Herring Mosterton Broadmayne Bedchester Belchalwell Street Wyke Monkton Wyld New Town Hogstock Slepe Fontmell Parva Rodwell Filford Stalbridge Stockwood Tadden Woodbridge Bowridge Hill Lyon's Gate Winterbourne Abbas Lower Hamworthy Winterborne Came Lake Ensbury Toller Whelme Thornicombe Mangerton Bowleaze Madjeston Higher Eype Pleck Wareham Caundle Marsh Gribb Stoborough Heath Rockley Sands Winterbourne Steepleton Bookham Ham West Stafford Harman's Cross Rolls Mill Moordown Oathill East Chelborough Portesham Deanend Cocknowle Wimborne St Giles Lower Nyland Bishop's Down Melcombe Regis Haydon Ham Common Beaumont Village Loders Chideock Tollard Farnham Pilford Acton Furzebrook Ridge Penn Melbury Osmond Mappowder Holworth Lewcombe Grove West Lulworth East Morden West Morden Stourpaine Coryates Alweston Fifehead Magdalen Radipole Horton Common Sandford Orcas Henbury Higher Whatcombe Almer West Chelborough White Moor Kit Hill Ashley Sharnhill Green Tarrant Launceston Sutton Poyntz Kington Magna Woodbridge Kitford Ibberton Newton Peveril New Swanage Norden Hurst Cheselbourne Jumpers Common Drive End West Compton Shillingstone Pleck Green Turnworth Cann Woodrow Whitmore Ashmore Trent Worth Matravers Skilling Ashley Heath Queen Oak Turlin Moor Chilbridge Witchampton Westford Charlton Down Southbourne Ryme Intrinseca Clift Thornford Higher Row Bourne Valley Tincleton Glanvilles Wootton Redbridge Kingsland Wyke Regis Hammoon Hermitage Higher Melcombe Turbary Common Oborne Purewell Holt Heath Middle Bockhampton Ensbury Park Littlebredy Broom Hill Buckland Newton Tarrant Rawston Burton Mapperton Spetisbury Warren Champernhayes Marsh Wick Pymore Stanley Green Lower Bockhampton Wooth Charlestown Upton Throop Mapperton Park Gate Somerford Huish Coker's Frome Forston Stafford's Green Higher Holnest Higher Kingcombe Knackers Hole Bear Cross Winfrith Newburgh Fleet Winterborne Houghton Burton Rivers' Corner Caundle Wake Ansty Littleton Westfields North End Dean Park St Leonards Higher Totnell Blackney Bournemouth Tarrant Crawford Hurn School House Chettle Poyntington Chilcombe Moorside Mill Throop Winyard's Gap Matchams Dottery Gaunt's Common Walton Elm Post Green Wych Holt