Bus Advertising in Toller Fratrum

Get in touch

Bus Marketing in Toller Fratrum

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Toller Fratrum - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Toller Fratrum - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Toller Fratrum- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Toller Fratrum - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Toller Fratrum (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Belchalwell Bittles Green Ansty Cross Woodbridge Lower Row Wyke Regis Aller Winterborne Came Holt Wood West Compton Portland Port Leigh Pleck Green Ferndown Brockhampton Green Kingston Turlin Moor Pleck West Holme Yondover Puncknowle Caundle Marsh Sandford Woods Westfields Cocknowle Branksome Hollow Oak Sixpenny Handley Hayes St Johns The Common Gussage St Michael Boys Hill Quarleston Merley Bishop's Down Lambs' Green Glue Hill Manning's Heath Higher Kingcombe Durlston Gussage St Andrew Avon Castle Motcombe Guy's Marsh Herston Daggons Northbourne Woolcombe Langton Matravers Northport East Chelborough Hamlet Broadwindsor Tarrant Launceston Cold Harbour Higher Nyland Kington Magna Pimperne Knighton Folke Woodlands Woodyates Lulworth Camp West Knighton Horton Heath Whitmore Winterborne Zelston Anderson Ham Clift Alum Chine Newtown Gibbs Marsh Mappowder Spyway Askerswell Burton Bradstock Drimpton East Cliff Chalmington Turners Puddle Lanehouse Witchampton Sandbanks Gaunts Hinton Parva Weston Cripplestyle Talbot Woods Melcombe Bingham Stanbridge Melplash Ashmore Grange Notton Yewstock Whetley Cross Fishpond Bottom Athelhampton Wynford Eagle Stalbridge West Morden Langham North Bowood West Stour Colesbrook Blackwater Woolsbridge Eype's Mouth Horn Ash Lower Eype Morcombelake Enmore Green Tuckton Henley New Town West Hurn Haddon Hill Shaftesbury Bloxworth Stapehill Portway Wick Adber East End Winterborne Whitechurch Grange Estate Somerford Weston Dean Broadmayne Osehill Green New Town Spetisbury West Moors Overcombe Canford Heath New Town Whitefield Tarrant Keyneston Melbury Bubb Buckham Ensbury Ivy Cross Stoke Abbott Haydon Winterborne Stickland Maiden Newton Holnest Ulwell Seaborough Lodge Copse Estate Durweston Skilling Clifton Maybank Hound Hill Church Knowle Dudsbury Marnhull Stourpaine East Holme Pokesdown Nettlecombe Chetnole Steepleton Iwerne East Morden Winterborne Tomson Milton on Stour Hewood Up Cerne East Brook Lower Kingcombe Sandhills Chedington Oborne Deanland Wonston Putton Leigh West Milton Redford Well Bottom Charmouth Stoborough Green Littlebredy Tarrant Rushton Sharnhill Green East Orchard Okeford Fitzpaine Farnham Frome St Quintin East Stoke Manston Walton Elm Hardy Country Park Creekmoor Blandford Forum Dragon's Hill Stinsford Hurst Throop Newton Creech Ham Hill Canford Bottom Nottington Rampisham Puxey Tarrant Hinton Dewlish Chalbury Common Templeman's Ash Little Ansty Bradpole Rushcombe Bottom Iwerne Minster Chideock Tiley Ansty Stone Minterne Magna East Compton King's Stag Parkstone Stallen Lower Whatcombe Sturminster Common Wallisdown Winterborne Kingston Haydon Rockley Sands Tarrant Crawford Langton Herring Alderney Chiswell Fontmell Magna Southbourne Waddon Woolland Stafford's Green Manswood Mannington Bingham's Melcombe Atrim East Pulham Allington Hamworthy Bourton Nether Cerne Packers Hill Batcombe Norden Rew Coombe Hinton Martell Alcester Kitford Folly Three Legged Cross Melbury Osmond Lower Street Woodrow East Knighton Kinson Ashley South Bowood Boveridge Woodlands Common Trickett's Cross Fortuneswell Ridge Middlemarsh Arne Salway Ash School House Mangerton Forston Hazelbury Bryan Mount Pleasant Rivers' Corner Holway Stanley Green Portland Bill Poolestown Sandford Orcas Wareham Little Canford Beaulieu Wood Bookham Pallington Longfleet Longburton East Howe Almer Compton Valence Silton Shillingstone Mudeford Crab Orchard South Bockhampton Furzebrook Affpuddle Southwell West Bourton Woodlake West Chaldon New Town Lyme Regis Tollard Farnham Giddy Green Merry Field Hill Rodden Lytchett Minster Walkford Middle Bockhampton Lillington West Shilvinghampton Crendell Stoke Wake Greenham Moreton Bearwood Cheselbourne Bowleaze Slepe Easton Turnworth Leweston Tadden Higher Coombe Winkton Kingston Ameysford Osmington Mills Laymore Canford Cliffs St Catherine's Hill Cruxton God's Blessing Green North Chideock Long Bredy Whitchurch Canonicorum Godmanstone Gribb Fifehead Magdalen North Bockhampton Shothole Poyntington Horton Common Muscliffe Upton Knighton Boscombe Furzehill Christchurch West Orchard Gussage All Saints Corfe Castle Upton Holywell Burngate Talbot Village Crooked Withies Chalbury Kingsland Woolgarston South Perrott Caundle Wake Moorside East Shilvinghampton Avon Common Buckland Ripers Higher Eype Radipole Merritown Hooke Stanpit Stour Meadows Eccliffe West Cliff Fontmell Parva Dean Park Crossways Mosterton Fifehead Neville Lulworth Cove Alderholt Wigbeth Lower Strode St Ives Castletown Higher Whatcombe Westham Ensbury Park Adam's Green Wimborne St Giles Braytown Burstock Higher Melcombe Strouden Briantspuddle Sockety Pleck Lane End Pulham Ebblake Dunbury Hincknowle Gotham Miles Cross Plush Hains Wool Coombe Keynes Wootton Fitzpaine Uphall Hillbourne Steeple Charlestown Poundbury St James Higher Chalmington Moorbath Elm Hill Old Town Marshalsea Milborne St Andrew Thornicombe Stratton Melcombe Regis Buckland Newton Moor Crichel Maudlin Cross Meyrick Park Parley Green Bradford Peverell Frome Whitfield Saddle Street Yetminster The Mount East Lulworth Margaret Marsh Glanvilles Wootton Litton Cheney Lewcombe Droop Higher Ansty Fiddleford Verwood Holdenhurst Littleton Newtown Newton Peveril Ibberton West Bay Ash Higher Totnell Dewlands Common Goathill Stoborough Holditch Gillingham Waytown South Poorton Long Crichel Studland Stoborough Heath Fairmile Ilsington Hedge End Lake Huntingford Worgret Piddlehinton Sandford The Folly Deanend Loscombe Twyford East Melbury North End Beaumont Village North Poorton Birdsmoorgate Farrington Hursey Blackney New Swanage Rossmore Symondsbury Cold Harbour Champernhayes Marsh Winterborne Monkton Combe Almer Quarr Tincleton Coldharbour Pymore Winterbourne Steepleton Knowlton The Borough Tyneham Townsend Foxholes Whitcombe Ashington Osmington Sterte West Parley Court Orchard Kit Hill Lower Holditch Camel Green Sydling St Nicholas Woodsford Henbury Post Green Tolpuddle Long Cross Toller Fratrum Sherborne Beaminster Matchams Poole Columbia Farm Creech Bottom West Stafford Broad Oak Lower Nyland Southlands Hinton St Mary Camesworth Little Woolgarston Oathill Higher Holnest Bryanston Gannetts Belchalwell Street Hammoon Dorchester East Stour Common Cowgrove Lower Halstock Leigh West Pulham Filford Powerstock Burton Queen Oak Pilford Bugley West Melbury Throop Corfe Mullen Monkton Wyld Hemsworth Whitecross Mapperton Wych Lytchett Matravers Stony Knaps Chilfrome Shitterton Over Compton Lower Mannington Mount Pleasant Canford Magna Rixon Poxwell Birch Close Ringstead Peacemarsh Hilton Abbotsbury Bovington Camp Hogstock Meerhay Higher Woodsford Totnell Sutton Waldron Coneygar Worth Matravers Holmebridge Muckleford Colehill Lodbourne Oakdale Lilliput Whitcombe Dibberford Hillbutts Leigh Piddletrenthide Kingston Russell Charlton Down Ryall Cobb Gaunt's Common Red Hill Uploders Stour Provost Fleet Turbary Common Acton Muscliff Lower Hamworthy Duntish North Wootton Hermitage Bedchester Harman's Cross Evershot Beacon Hill Higher Sandford Haythorne Ham Common Oxbridge Mapperton West Chelborough Toller Porcorum Huish Bourne Valley Coryates Southill Friars Cliff Ryme Intrinseca Springbourne Hartmoor Netherstoke Rew Weymouth Westford Sturminster Marshall Gore Blandford Camp Organford Stalbridge Weston East Fleet Owermoigne Wraxall Bradford Abbas Warren St Andrew's Well Woodbridge Tollerford Nether Compton Clapgate Pimperne Cross Lanes Holton Heath East Burton Bishop's Caundle Bournemouth Milton Abbas Toller Whelme Chilcombe Jumpers Common Cosmore Puddletown Coker's Frome Upwey Primrose Hill White Post Shapwick Charlton on the Hill Bluntshay Pillwell Wimborne Minster Knob's Crook Redlands Cann East Bloxworth Edmondsham Swanage Winyard's Gap Drive End Hartgrove Bramblecombe Broadwey Kingston Maurward Pidney Furleigh Cross Winterborne Herringston Wooth Swyre Minchington St Leonard's Farm Park Stubhampton Cashmoor Chickerell Rowlands Rolls Mill St Leonards Netherhay Watton Pig Oak Redbridge Lower Holwell East Holton Sleight Pamphill Westbourne Penn Sandpit Waterloo Nuffield Trent Pleck Newtown Sturminster Newton Ashley Heath Stour Row Marshwood Iford Happy Bottom Cann Common Purewell Thornford West Woodsford Cobley Beer Hackett Alton Pancras Tadnoll Littlewindsor Highcliffe Hampreston Mill Throop West End Bear Cross Hurn Bincombe Newland Shaggs Bowridge Hill Tarrant Monkton Grimstone Melbury Abbas Walditch Loders Charminster Southover Sutton Poyntz West Howe Catherston Leweston Shave Cross Madjeston Cranborne Sutton Holms East Stour Burleston Thorncombe West Bexington Portesham Holworth Pilsdon Stoke Water Friar Waddon Up Sydling White Lackington White Moor Chettle Silkhay Holway Hilfield Hopsfield Holt Heath Newtown Frampton Woodcutts Sandhills Holt Winton Rushton Pleck Monkton Up Wimborne Littlemoor Halstock Netherbury Chilbridge Bridport Binnegar Ranston Glebeland Estate Broadstone Longham Lower Ansty Bagber Winterborne Houghton Merriott Branksome Park Cattistock Corscombe Blackdown Oakley Woolford's Water Alweston Lake Park Gate Kimmeridge Hummer Purse Caundle Cerne Abbas Minterne Parva Lydlinch Shipton Gorge Hanford Hill Street West Southbourne Crouch Hill Seatown Broom Hill Lyon's Gate Kittwhistle Winfrith Newburgh Warmwell Tarrant Rawston Winterborne St Martin Stockwood Lower Blandford St Mary Bettiscombe Charminster Three Gates Horton Blacknoll Charlton Marshall Benville Winterbourne Abbas Woodville Galton Mounters Blandford St Mary Chaldon Herring Bere Regis Winterborne Clenston Winterborne Muston Holwell Lower Wraxall West Lulworth Rodwell Child Okeford Hengistbury Head Higher Halstock Leigh Langton Long Blandford Stokeford Higher Wraxall Moordown Talbot Heath Littledown Higher Row Knackers Hole Uppington Grove Romford East Creech Pentridge Worbarrow Stourton Caundle Preston Fifehead St Quintin Wyke Bothenhampton East Parley Burton Higher Bockhampton Lower Bockhampton Buckhorn Weston Compton Abbas Melbury Sampford Synderford Todber Upper Parkstone Broadoak Tarrant Gunville Shroton Dottery