Bus Advertising in Belmont

Get in touch

Bus Marketing in Belmont

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Belmont - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Belmont - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Belmont- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Belmont - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Belmont (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Toronto Lynesack Woodhouses Shotley Bridge Boldron Fulthorpe Meadowfield Chester Moor Merrington Lane Foxton Leamside Town Head Great Chilton Harelaw Sunnybrow Hurworth Burn Horden Pelton Rift House Crook Hunwick Maiden Law Shildon Grassholme Grindon West View Westgate Bank Top Chester-le-Street Hurworth-on-Tees Plawsworth Cleatlam Northlea Dalton Piercy Thornley Benfieldside Clough Dene Lendings Roseworth Raby Newton Ketton Burnhope Wheatley Hill South Stanley Ovington High Escomb Horsleyhope Hobson High Lands Sunniside Ramshaw Hart Station Merryoaks East Hedleyhope Quarrington Hill Headlam Davy Lamp Middleton South Wingate The Middles Running Waters Gilmonby Old Eldon Crimdon Park Carlton Old Stillington Beech Terrace Copley Barnard Castle Witton Gilbert Albert Hill Cornforth Startforth Bellevue High Shincliffe Elvet Hill Wycliffe Beaumont Hill East Briscoe Eldon Lane Queen's Park Tudhoe Grange Cowshill Craigside Newham Grange Newton Hall Malton Trimdon Colliery Hutton Magna Muggleswick Bolam Leasingthorne Sedgefield Woodham New Brancepeth Castle Eden Walworth Gate Haughton le Skerne Grange Villa Barley Mow Stranton North Bitchburn Westerton The Dene Sherburn Kip Hill Mount Pleasant Seaton Carew Castle Dene High Haswell Pity Me Low Westwood Hurworth Place New Shildon West Cornforth Burnopfield Crookgate Bank Howlish Scargill Hedley Hill Lane Head Morton Tinmouth Romaldkirk Thorpe Dent Bank Brotherlee Hilton Moorside Garmondsway Stainton Heatherycleugh Red Hall West Rainton Hartlepool Shincliffe Staindrop Merrybent Newton Aycliffe Ingleton Stanley Dyke House Butterknowle Coundon Grange Etherley Moor Hamsterley Gainford Page Bank Westwick Gilesgate Moor Great Lumley Old Cassop Cornriggs Tan Hills Close House Black Banks Elm Terrace Wolsingham Mainsforth Middleton St George Throston Leeholme Greatham Tindale Crescent Redford Blackwell Sockburn Cassop Billy Row Shadforth High Pittington Coundongate Murton Sherburn Grange Hardwick Castleside Evenwood Gate Stockton-on-Tees Helmington Row Binchester Peterlee Belmont Sacriston Embleton Town Kelloe Whinfield Delves Thwaite Great Burdon Healeyfield Sadberge Hesleden Low Lands Ettersgill Spennymoor West Auckland Ludworth Crawleyside Bridge End Redmarshall Harperley Annfield Plain Hunderthwaite Newbiggin Foggy Furze Kimblesworth Framwellgate Moor The Grove Eastlea Northgrain Old Wingate East Hope Winston West Sherburn Shotton Low Dinsdale Croxdale Flint Hill West Butsfield Pelton Fell Norton Houghall Billingham Tudhoe Bishop Auckland Ornsby Hill Whinny Hill Cowpen Bewley Daddry Shield Roddymoor Heighington Gilesgate Bowes Waskerley Little Thorpe Langton Thornley East Howle Coundon Eastgate Howden-le-Wear Bearpark Hunstanworth Blackhill Middlestone Trimdon Broompark Waterhouses Hawthorn Hummersknott Longnewton Urlay Nook Throston Grange Estate Egglescliffe Edmondbyers Lintzford Kelton South Moor Langley Moor Stainton Grove High Forge Kinninvie Urpeth Satley Old Town Pickering Nook Bishopsgarth Wall Nook Tanfield Sherburn House Todhills Phoenix Row Great Stainton Barningham Toft Hill Esh Winning Langdon Beck Hamsterley Chilton Lane Coronation Lane Head Wackerfield High Coniscliffe Elstob Graythorp Eldon Esh Littleburn Port Clarence Woodham Village Walworth Middridge Stanhope Bedburn Dipton Bishopton New Town Tanfield Lea Bildershaw Stonebridge Hutton Henry Harrowgate Hill Low Beechburn Easington Oxbridge Woodland High Grange Wingate Green Head Houghton Bank St John's Chapel Bollihope Pontop Lintzgarth Lonton Firth Moor Deaf Hill Sheraton Deanery View Trimdon Grange Oak Tree Cotherstone Newton Bewley Old Durham Canada Rowley Waldridge Hummerbeck Greencroft Oakenshaw Middleton-in-Teesdale Tow Law Eastbourne High Beechburn Westlea Newsham Skerne Park The Sands Medomsley Rainton Gate Houghton-le-Side Frosterley Forest-in-Teesdale Littletown Allensford Middleton One Row Seaton Woodstone Village South Pelaw Broom Hill Brierton Lime Terrace Cornsay Colliery St Ann's Hill Alum Waters Ruffside Denton Thringarth Thinford Woodside Thorpe Thewles Coal Bank Coppy California Whitesmocks High Urpeth East Law Witton-le-Wear Eaglescliffe Binchester Blocks Coxhoe Harrowgate Village Stanley Crook Leadgate Preston-on-Tees Middlestone Moor Tudhoe Village St Helen Auckland Kirk Merrington Summerhouse Royal Oak Perkinsville Hill End Sandy Carrs Drinkfield Consett Escomb Shield Row New Hunwick Hartburn North Close Croft on Heugh Mountsett Aislaby Inkerman Cockfield Brancepeth Church Kelloe Easington Colliery Hett Hope Town Aykley Heads Whorlton Bowburn School Aycliffe Ramshaw Whessoe Bridgehill West Park High Westwood Boltshope Park Tantobie Shotton Colliery Bowbank Gray Street Carrville Rushyford Hart White Kirkley Barmpton Langley Park Blackhall Colliery High Hesleden Ferryhill High Etherley Bryan's Leap Monk Hesleden No Place Lanehead Killhope Brandon Village Stony Heap Plawsworth Gate Leazes West Kyo Cold Hesledon High Handenhold Archdeacon Newton East Stanley Egglesburn Knitsley Oxhill Causey White-le-Head Low Pittington Mount Pleasant Lartington Eden Vale Burtree Ford Windlestone Morley Primrose Hill Regent Street Kelloe Willington Ireshopeburn Egglestone Abbey South Side Wolviston Little Stainton Middle Side Lowe's Barn Crossgate Moor Bowlees Killerby Edmondsley Hamsterley Mill Eggleston Copthill Ebchester Snaisgill Station Town Fleming Field West Pasture Aukside Iveston Sunderland Bridge Lane Head Holmside Craghead Deneside Hury Laithkirk Neville's Cross New Ho Aycliffe Village Metal Bridge Holwick High Throston Witton Park Hudegate Ouston Branksome Haswell Dalton-le-Dale Mowden Lanchester Longhill Dean Bank Evenwood Brafferton Piercebridge Bradbury South Hetton High Stoop Elm Tree High Clarence Durham Preston-le-Skerne Lintz Mickleton Thorpe Larches Little Newsham West Blackdene Sherburn Hill Gilpin Brown Oak Street Darlington Portrack Templetown Cornsay North End Sheep Hill Esperley Lane Ends Byers Green Browney Crookhall Tursdale Quaking Houses Mordon New Coundon Briscoe Wynyard Village Quebec Haswell Moor Old Quarrington Low Spennymoor Rise Carr Pierremont Chilton Stillington Fishburn Wearhead Bishop Middleham Fir Tree High Dyke Sunnydale Cockerton Faverdale Butterwick Blackhall Rocks Elton Catchgate New Kyo Whitton Newfield Greta Bridge West Pelton East Blackdene Low Etherley Nettlesworth South Cleatlam Elwick Rookhope Brignall Seaham Redworth South Church Grangefield Newtown Ferryhill Station Parkside Western Hill Neasham Townfield Owton Manor Ushaw Moor Beamish Medomsley Edge East Kyo East Butsfield Coatham Mundeville Old Thornley Brasside High Friarside Ragworth Brandon Whitehill Carlbury Haswell Plough Etherley Dene Bournmoor Dawdon Stockton Grange Pittington Low Coniscliffe Newfield Lane Side Haverton Hill Lumley Thicks