Bus Advertising in Stockton Grange

Get in touch

Bus Marketing in Stockton Grange

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Stockton Grange - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Stockton Grange - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Stockton Grange- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Stockton Grange - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Stockton Grange (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Brafferton Northlea East Hope Redworth Faverdale West Cornforth Satley Albert Hill Ramshaw Tudhoe Grange Hurworth Place Haverton Hill Low Etherley Coatham Mundeville Bishop Auckland Beamish Old Town Hawthorn Annfield Plain Lendings Lane Side Parkside Lane Head Langdon Beck Castleside Sherburn Hill Todhills Witton Gilbert Harrowgate Hill Binchester Cold Hesledon Lane Head Esh Kelloe Gilpin Brown Craigside Blackhall Rocks Edmondsley Pontop Hunderthwaite High Escomb Archdeacon Newton Lane Head Barningham Northgrain South Church Butterwick Quebec Headlam Bishopton Firth Moor Hurworth-on-Tees Hutton Magna Plawsworth Sedgefield Bridge End High Friarside Woodstone Village West Park Iveston Newtown Davy Lamp Langley Moor Great Stainton Wycliffe Redford New Brancepeth Lartington Branksome Sherburn Wolsingham Evenwood Mordon Old Durham Scargill Woodham Village Deaf Hill New Ho Allensford Harelaw Ovington High Shincliffe Crook Chester-le-Street Westerton Blackwell Nettlesworth South Stanley Horsleyhope Bowlees High Grange Sheep Hill Grangefield Eldon Lane Briscoe Owton Manor High Westwood Pelton Fell Etherley Moor Catchgate Houghton-le-Side Coundongate Merryoaks Easington Colliery Elm Terrace Redmarshall Running Waters Coal Bank High Beechburn Houghton Bank Hartburn High Coniscliffe Hummersknott Rainton Gate Lonton Haswell Moor Dean Bank No Place Tan Hills Tanfield Shotton Coppy Shincliffe Westgate Escomb Waskerley Craghead Mount Pleasant Elwick Whinny Hill Neasham Thorpe Larches Crookhall Blackhill Holwick Summerhouse Eastgate Old Thornley New Kyo Wynyard Village Throston Grange Estate Middleton Horden Howden-le-Wear The Dene Gray Street Shadforth Templetown Moorside Bowes Snaisgill Skerne Park Low Westwood Tindale Crescent Westlea Red Hall Helmington Row Witton-le-Wear Malton Old Wingate Brancepeth Aukside Cotherstone Leamside Hilton Lintzford North Close Hobson Boldron Spennymoor Beaumont Hill Toft Hill Chilton Sacriston East Butsfield Easington Whitehill Meadowfield Aycliffe Village Stonebridge Denton Ragworth Castle Eden Newton Ketton High Urpeth Dipton High Hesleden High Clarence Lime Terrace Fleming Field Heighington High Pittington Piercebridge East Hedleyhope Rift House Rookhope Pierremont Healeyfield Whorlton Daddry Shield Oxbridge New Coundon Cassop Coundon Grange Oak Street Fishburn Murton Newham Grange Oxhill Tantobie Seaton Carew Shotton Colliery West Butsfield Rise Carr Kinninvie Newbiggin Mainsforth Embleton Hardwick Coxhoe Wolviston Witton Park Barmpton Bridgehill Cowpen Bewley Hope Town Elm Tree Romaldkirk Ramshaw Binchester Blocks Little Thorpe Metal Bridge Egglescliffe Bowburn Browney Dalton Piercy Langley Park Monk Hesleden Old Stillington Burtree Ford Tow Law Kirk Merrington White-le-Head Dent Bank Esperley Lane Ends Urlay Nook Barnard Castle Thornley Haswell Plough Plawsworth Gate Regent Street Mowden Evenwood Gate Toronto Hurworth Burn Copley High Handenhold Lynesack Ornsby Hill Hesleden Ireshopeburn Thorpe Thewles Dawdon Burnhope Harperley Bildershaw Lowe's Barn Wheatley Hill Newton Aycliffe Crimdon Park New Town Cleatlam Dalton-le-Dale Cockerton South Pelaw Crossgate Moor Cockfield Fulthorpe Morton Tinmouth Wearhead Ouston Esh Winning Elton Egglesburn Hett Fir Tree Kip Hill Sunderland Bridge Benfieldside Crawleyside Barley Mow New Hunwick Graythorp The Grove Low Coniscliffe Haswell Roseworth Newfield Chester Moor Elstob Portrack Muggleswick Bryan's Leap Sherburn House Maiden Law Low Spennymoor Lintzgarth St Helen Auckland Low Lands Waldridge Brandon Tanfield Lea Royal Oak Greta Bridge Bournmoor Heatherycleugh Killhope Coronation Stanley Stainton Grove Shotley Bridge Sockburn Stockton-on-Tees Whitesmocks North Bitchburn East Law Ferryhill Leeholme Cornsay Flint Hill Thornley Greencroft High Etherley West Pasture Newfield Quarrington Hill Stranton Old Eldon Edmondbyers Eggleston Wingate Thorpe Grange Villa Queen's Park Grassholme Merrington Lane Durham Whitton Aislaby Seaton Sandy Carrs Low Beechburn Bowbank Hummerbeck South Cleatlam Frosterley Rowley Holmside West Sherburn West Auckland Littletown Quaking Houses Station Town Pelton Old Quarrington Mickleton Great Lumley Great Chilton Waterhouses California High Stoop Urpeth Eden Vale Gainford Thringarth School Aycliffe West Blackdene Hudegate Knitsley Town Head Pity Me Carrville Woodham Stanhope Wackerfield Lintz Woodhouses Green Head Newton Bewley East Kyo Haughton le Skerne Sunnybrow Old Cassop Darlington Blackhall Colliery Alum Waters Brasside Tudhoe Hamsterley Broom Hill Deanery View Windlestone Bellevue Hart The Sands Killerby Brignall Etherley Dene Middleton One Row Walworth Cornriggs Gilmonby West Pelton Shield Row Oakenshaw Sadberge Greatham Belmont Ettersgill Trimdon Consett Causey Drinkfield Copthill Egglestone Abbey Norton Mount Pleasant Bollihope Staindrop Newsham Pittington Aykley Heads West Rainton Medomsley Bank Top Hill End Garmondsway Boltshope Park Stainton Carlbury Oak Tree Harrowgate Village Ludworth Hunwick Medomsley Edge High Forge Morley Byers Green Croxdale Hury Burnopfield Inkerman Lanehead Bishop Middleham Leasingthorne Brierton Black Banks Woodside East Briscoe Trimdon Colliery Hunstanworth Townfield North End Hamsterley West Kyo Merrybent Delves Ingleton Longnewton Trimdon Grange Pickering Nook Middleton St George Hedley Hill Gilesgate Coundon Thwaite Low Dinsdale Middlestone Moor Kimblesworth Eaglescliffe Western Hill Gilesgate Moor Hart Station Raby Page Bank Little Stainton Throston Great Burdon Sunnydale Sunniside Low Pittington The Middles High Throston Walworth Gate Newton Hall Eldon Cornsay Colliery Shildon Westwick South Moor Bearpark Stockton Grange Tursdale High Lands Perkinsville East Blackdene Brotherlee Church Kelloe Sherburn Grange Hartlepool Butterknowle Billingham Primrose Hill Grindon Hutton Henry Eastbourne Bishopsgarth Wall Nook Langton White Kirkley Bradbury Startforth Castle Dene Ebchester Close House Whessoe Howlish Framwellgate Moor Middleton-in-Teesdale Phoenix Row Peterlee Thinford Preston-le-Skerne Sheraton Beech Terrace Stony Heap Little Newsham Seaham Preston-on-Tees Roddymoor Houghall Littleburn Ushaw Moor Cowshill Stillington High Dyke Croft on Heugh St John's Chapel Leadgate South Side East Howle Billy Row Mountsett Crookgate Bank Stanley Crook Dyke House St Ann's Hill Town Kelloe Eastlea Canada East Stanley Lanchester Longhill Foggy Furze New Shildon Port Clarence Bolam South Wingate Middlestone Foxton Lumley Thicks South Hetton High Haswell Willington West View Forest-in-Teesdale Woodland Hamsterley Mill Elvet Hill Neville's Cross Chilton Lane Brandon Village Kelton Ferryhill Station Deneside Winston Clough Dene Rushyford Bedburn Middridge Tudhoe Village Middle Side Cornforth Ruffside Laithkirk Whinfield Leazes Broompark Carlton