Bus Advertising in Broad Oak

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Bus Marketing in Broad Oak

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Broad Oak - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Broad Oak - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Broad Oak- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Broad Oak - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Broad Oak (Dyfed)

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Other locations available for bus advertising
Orange Gardens Dyfatty Capel Bangor Cefn Llwyd Llaingarreglwyd Hodgeston Gwastad Greynor Maenclochog Newcastle Emlyn / Castell Newydd Emlyn Amroth Keeston Simpson Cross Lanesend Millin Cross Banc y Darren Rosebush Llangloffan Maesymeillion Bancyffordd Maenllegwaun Hill Mountain Talgarreg Felindre Southgate Clarbeston Llangain Trefin / Trevine Drefelin Thornton Nolton Nebo Llanwrda Joppa Old Goginan Trevaughan Croes-goch Trefgarn Owen Abercastle Broadfield Felinfach Derwydd Castlebythe Camp Hill Esgair Penuwch Bwlch-Llan Great Honeyborough Ludchurch Chancery / Rhydgaled Porthgain Penybanc Blaencelyn Llanfihangel-y-Creuddyn Glanpwllafon Maes llyn Berea Rhydlewis Llangybi Oakford / Derwen Gam Garth Green Plains Glenowen Llangunnor Houghton Brynhoffnant Rhosmaen Felindre Cwmwdig Water Strata Florida Gelli Fferws Hill Broad Haven Llanerch Pembroke Dock / Doc Penfro Sarnau Bridell Abergorlech Llandyfan Hawen Goodwick / Wdig Rhos Llandysul Birkenhead Street Llantood Llandovery / Llanymddyfri Penmorfa Cwm Capel Dewi Pentrecagal Trelerw Noyadd Wilym Pen-y-mynydd Pontamman / Pontaman Dre-fach Twynllanan St Dogmaels / Llandudoch Iet-y-bwlch Albro Castle Tir-y-dail Pontarsais Tregyddulan Llanon Woodstock Capel Golden Hill Llanddarog Skerryford Neyland Llanllwni Freystrop Llanddewi Brefi Newton Mountain Ysbyty Cynfyn Rusheylake Penallt Pontfaen Broadmoor Llandruidion Trelech Tufton Trimsaran Little Newcastle / Castell-newydd-bach Tyrfran Llanfihangel-ar-arth Maen-y-groes Pont-rhyd-y-groes Haysford Manorowen Fishguard / Abergwaun Grove Pleasant Valley Sardis Cwm Capel Llangadog Ambleston Llanboidy Solva / Solfach Adpar Four Roads Hebron Meinciau Jeffreyston Newchapel / Capel Newydd Cwmcarnhywel Brynhyfryd St Ishmael Upper Nash Pen-cae Cynghordy Llanarth Newton Cross Cwm-pîb Dolypandy Marloes West Williamston Rhosyn-coch Dinefwr Park Cnwch Coch Pentre Morgan Glynarthen Cockshead New Cross / Y Gors Llanion Login Llwyn-têg Llwyncelyn Felin-Wnda Templeton Llanwnnen Blaenbedw Fawr Church Lake Guildford Hebron Bow Street Llidiad-Nenog Llandybie Penrhyn Castle Achddu Pendre St Clears / Sanclêr Milton Tenby / Dinbych-y-Pysgod Tyle Leweston Myrtle Hill Llanddowror Troed-y-rhiw-Siôn Kings Wood Drefâch Carnhedryn Mynyddygarreg Pelcomb Bridge Llwyn-y-brain Dinas Cross Angle Cefn-bryn-brain Hendy Cwmifor Llandeilo Brongest Treherbert Ferryside Llanedi Little Milford Manian-fawr Dole Cilgwyn Moylgrove / Trewyddel Neyland Vale Cnwcau Llwynhendy Llangadog Coed y Garth Rhippinllwyd Slade Lampeter / Llanbedr Pont Steffan Carew Mountain Bryn Myrddin Rhyd Temple Bar Cae-gors Princes Gate Llansaint Pen-sarn Llwyncelyn Penyraber Jordanston / Trefwrdan New Inn Garnant St Twynnells Wern Dolgran Llanfynydd Moriah Twynmynydd Cwmann Withybush Warren Abergwili Troed-y-rhiw Gignog Glan-Duar Stonyford Babel Maes Ilyn Penceiliogi Llansadwrnen Cwrt-henri Ystradmeurig Capel Isaac Penally / Penalum Hayscastle Cross Lledrod Ponthirwaun Trecwn Carnhedryn Uchaf Pentregat Waterloo Aber Eiddy Cilgerran Talbenny Coed-y-bryn Bronwydd Arms Portheiddy Tumble / Y Tymbl Dyffryn-bern Bletherston Blaenporth Synod Inn / Post-Mawr Horeb Pentlepoir Cwm-cou Churchton Cilycwm Broadlay Landshipping Bontnewydd Morfa Llanybydder / Llanybyther Granston / Treopert Trooper's Inn Llanwnda Pant-y-llyn Bynea Brechfa Dinas Ponterwyd Waun Beddau Robeston Back Caemorgan Llanelli Ffynnon Gron Cynheidre Brynamman Ammanford / Rhydaman Court Henry Y Ffald Felinfoel Nanternis Pant-y-Caws Rhydargaeau Backe Wolf's Castle / Cas-blaidd Broginin Gorsgoch Henllan Llywernog Rhydroser Waun y Clyn Pant-y-crûg Plwmp Brook Llwynduris Penlan Ciliau Aeron Llansawel Ystumtuen Tre-gynwr Felingwmisaf Llanycrwys Sylen Pemberton Ty Mawr Freshwater East Cwmpengraig Newport / Trefdraeth Penglais Carew Newton Dreenhill Llangwyryfon Penrhiw-pâl Saron Cwmcych Treginnis Cwm-y-glo Uzmaston Pentre-Gwenlais Sealyham Nantgaredig Cold Blow Johnstown Bronwydd Penparcau Cloigyn Caerfarchell Blaenwaun Llandissilio Aber-Arad Narberth / 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Ifan Penycwm Pumsaint Coxlake Cwmfelin Mynach Manordeilo Casmael Burton Ferry Tangiers Llangwm Ram St Ann's Head Hafodiwan Buarth Mawr Llanfair-Nant-Gwyn Skyfog Lower Kingheriot Dudwells Pont Henri Porth Mawr / Whitesands Bay The Rhos Ynyslas Whitland / Hendy-Gwyn Pont-yr-hafod Drefach Lydstep Llandyfaelog Rudbaxton Aberystwyth St Nicholas / Tremarchog Halfpenny Furze Roch Gate Cilsan Gorslas Glanrafon Bryn Iwan Coopers Capel Hendre Porthyrhyd Rhosygilwen The Gate / Castell-y-rhingyll Pentre-bach Rosemarket Treglemais Llundain-fach Martletwy Llangynog Felinwynt Pontrhydfendigaid Waterston Brynberian Ty-isaf Lower Freystrop Llanfair Clydogau Poyston Mount Pleasant Maes-bangor Pontrhydyceirt Clarbeston Road Milford Haven / Aberdaugleddau Llys-y-frân Pentre-rhew Kingsbridge Tal-sarn Upper Solva / Solfach Uchaf Llangorwen Merrion Goginan Pont-Tyweli Slebech Tynygraig Hook Llanglydwen Salem Bentlass Rhyd-y-Brown Bancyfelin Penrhiw-llan Cwmfelin-boeth Cwmgwili Bwlch-y-groes Pen-y-garn The Marsh Dre-fach Coomb Llanreath Cribyn Cwmsymlog Trefechan Merlin's Bridge Parcllyn Llannon Dolgerdd Bridgend Pen-Lan-mabws Fforest Minwear Pennant Sandy Haven Crosshands Nant-y-ffîn Henfynyw Carmel Middle Mill Llanmiloe Llanddewi Velfrey / Llanddewi Felffre Pwll Maesybont Glandyfi Pen-bont Rhydybeddau Triffleton Llanddinog Redberth Cefncaeau Trawsnant Pope Hill Bwlchygroes Llanllwch Druidston Yspitty New Moat Mynydd Cerrig Mynachlog-ddu Pembrey / Pen-bre Pentrisil Swiss Valley Newbridge Pembroke Ferry Robeston West Plas Gogerddan Hakin Pontantwn Ffarmers Pont-y-Fenni Caeffynnon Cwrtnewydd Neuadd-Lwyd Idole Nantyronen Station Felindre Treleidr Llanllawddog Capel Iwan Gwrhyd Mawr Brimaston Pennar Broadway Cross Inn Stop-and-Call Tanerdy Llwyndafydd Bethania Abernant Rose Valley Whitehill Aberffrwd Penparc Tir Syr Walter Llanafan Heol-ddu Priory Pantyffynnon Ffostrasol Tresaith Clunderwen Leonardston Craig-y-penrhyn Rhydowen Furnace Prendergast Hafod Grove Treffgarne Pentre Galar Llandilo Blaenffos Bont Fawr Tremain Crundale Trapp Square and Compass / Y Sgwâr Carreg-wen Silian Gors-goch Peniel Glanafon Morfa Bach Sandy Pentre-ty-gwyn Tanglwst St Florence Merlin's Cross Rhydywrach Pen-y-bont Gartheli Johns' Terrace / Teras John Llanddeusant Capel Tygwydd Clegyr-Boia Blaenpennal Clareston Welsh Hook Rhyd-y-saint Harbour Village Pentowin Maddox Moor Newgale Pontyglasier Felingwmuchaf Pelcomb Begelly / Begeli Five Roads / Pum Heol Rhosygadair Newydd Glogue Capel Betws Lleucu Cwm-oernant Boulston Bigyn Llanybri Pen-y-bryn Glandwr Broadway Tregaron Blaen-pant Nevern / Nanhyfer Llanfihangel-uwch-Gwili Glandwr Pentrebach Jameston Pontiago Croesyceiliog Cwmbrwyno Cresselly Sardis Hayscastle Albert Town Broadway Penrherber Scleddau Rhoscrowther Llandawke Aber Castlemartin Newchurch Wallis Pont Lanio / Blaenplwyf Llangoedmor Cei-bach Cwm-mawr Henllan Amgoed Haroldston West Gwernogle Hill Ynys Tachwedd Nine Wells Llanwinio Penplas Pont-ar-gothi Stepaside Penyfeidr Rushacre Llanio Bryn-henllan Pencarreg Llangynin Alltwalis Bwlchnewydd Bancyfford Cross Inn Saundersfoot Bancffosfelen Nant-y-Bai Tregroes Llangeitho Crinow Betws Broom Spittal Bolahaul Fm Moreton Caeo / Caio Crwbin Maesycrugiau Tan-y-groes Pen-y-groes Eglwyswrw Blaen-Cil-Llech Nantycaws Henry's Moat Twyn New Quay / Ceinewydd Wolfsdale Lambston Cenarth Hermon Llangathen Cwmerfyn Brawdy Derlwyn Graig Pentre-Poeth Pontgarreg Llansteffan Aber-banc Eglwyswen Neuadd Llanegwad Cwmdu Mathry / Mathri Llettyrychen Llan-mill Rhydcymerau Middle Hill Pembroke / Penfro Cellan Hopkinstown Brongwyn Trostre Manorbier Newton Neuadd Cross Plashett Treffynnon Pontyblodau St Ishmael's Broad Oak Lampeter Velfrey Halfway Pen-rhiw-newydd Mydroilyn Llanwenog Halfway Myddyn-fych Narberth Bridge Glanwern Ystrad Aeron Ystradowen Ford Rhosson Llanpumsaint Lochvane Walton East Noyadd Trefawr Glyn-teg Carew / Caeriw Cwmffrwd West Denant Llechryd Hiraeth Crugybar Rhosycaerau Burton Hasguard Letterston / Treletert Cross Hands Merthyr Pisgah Pontyates / Pont-iets Llygadywawr Llanon / Llannon Llancynfelyn Pren-gwyn Pibwrlŵyd Cwmsychbant Cyffredin Greynor-isaf Trefilan Cilau Pentre-bâch East Williamston Tavernspite Glanaman Blaenannerch Bryn Capel Dewi Esgairdawe Cwm-byr Llanilar New Hedges Blaen-y-coed Llandyfriog Tycroes Mount Pleasant Camrose Llandilo-yr-ynys Bancycapel Crymych Felindre Mascle Bridge Furnace Glanrhyd Rhos Haminiog Llangennech Penbryn Maiden Wells Trisant Dryslwyn Yerbeston Llwyn-yr-hwrdd Pinged Box Johnston Cwm Plysgog Bethlehem Pentrellwyn Llanychaer Pont-ar-llechau Pen-bedw Colston Sutton Cwmystwyth Burry Port / Porth Tywyn Talyclun Chapel Hill Crosswell / Ffynnongroes Roch Lake Clarach Herbrandston Abercych Orlandon Bryngwyn Cwmbach Stags Head Caermeini White Mill / Felin-wen Walton West Lawrenny Abermeurig Llanarthne Cwm / Lower Town Llanteg Cilrhedyn Star Glasgoed New Row / Rhes Newydd Little Haven Tyn'reithin Llanfallteg Gumfreston Rhydypennau Woods Cross Pisgah Tegryn Aberaeron Gwyddgrug The Valley Cwmisfael Pisgah Gethsemane Carmarthen / Caerfyrddin Travellers' Rest Morfa Twy Cross Devil's Bridge / Pontarfynach Tal-y-bont Drefach Haverfordwest / Hwlffordd Summerhill Rhos-y-garth Tre'r-ddôl Rhandirmwyn Bangor Teifi Hazelbeach Troedrhiwffenyd Bengal Cae'r-bryn Lower Solva / Solfach Isaf Blaengeuffordd Rhydyfelin Aberlerry Kidwelly / Cydweli Carew Cheriton Llanfallteg West St Davids / Tyddewi East Trewent Rhydygele Staylittle Abermagwr Vachelich Waungilwen Blaenau Deerland Rhuddlan Dyffryn Castell Penny Bridge Trevinert Cefn-y-pant Llangolman Sardis Harmony Llawhaden Thomas Chapel Llangrannog Bethesda Capel Seion Pontbren Araeth Wolfsdale Hill Penrhyn-coch Monkton Aberarth Capel Dewi Rhos-y-llyn Upper Borth Talog Wiston Llanbadarn Fawr Glandy Cross Brynafan Cwmduad Penllwyn Stackpole Elidor Croes-lan New Bridge Tyncelyn Foelgastell Penybedd Cynwyl Elfed Rhydowen Cold Inn Ashfield Pen-y-Bont Cwm-miles Cilwendeg Penffordd Y Ferwig Horeb Walwyn's Castle Dafen Danyrhelyg Little Honeyborough Pwll-trap Ty-Mawr Cosheston Felindre Farchog Boncath Stackpole Pendine / Pentywyn Dale Penboyr Gorrig Pelcomb Cross Llanfyrnach Temple Bar Llanfarian Waun Baglam Drefach Nolton Haven Pentre-cwrt Laugharne / Talacharn Hundleton Pont-Siân Ffaldybrenin Llandygwydd Siloh Cuffern Troedyraur Sardis St Brides Ffynnon-oer Treleddyd-fawr