Bus Advertising in Hakin

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Bus Marketing in Hakin

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Hakin - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Hakin - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Hakin- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Hakin - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Hakin (Dyfed)

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Pant-y-Caws Brook Manian-fawr Trevinert Llechryd Angle Whitehill Penyfeidr Trevaughan Halfway Little Honeyborough Penbryn Ty-isaf Y Ffald Llanllwch Waterloo Cippin Stone Jeffreyston Pen-bont Rhydybeddau Capel Vicar Parcllyn Hebron Cuffern Fishguard / Abergwaun Llangwyryfon Begelly / Begeli Llanegwad Cwmerfyn Nantcwnlle Carreg-wen Llawhaden Burton Capel Dewi Pentre-Gwenlais Wooden Roch Gate Cwmorgan Blaen-Cil-Llech Musselwick Dyfatty Bethesda Cwm-yr-Eglwys Tir-y-dail Martletwy Talbenny Mynydd Cerrig Newchapel / Capel Newydd Capel Seion Pill Pentre-rhew Lawrenny Lake Pelcomb Bridge Rhydowen Cold Inn Great Honeyborough Bigyn Gorsgoch Hayscastle Llwynhendy Llanfair-Nant-Gwyn Hermon Neyland Vale Temple Bar Llanddarog Penrhyn-coch Melinau Login Jameston Pontrhydfendigaid Woods Cross Pren-gwyn Coxlake Cae'r-bryn Broadway Alltwalis Porth Mawr / Whitesands Bay Pontyblodau Clarbeston Road Minwear Babel Llansteffan Henry's Moat Ty Mawr Newchurch Prendergast Llandybie Bwlch-Llan Scleddau Rhos-y-garth Pant yr Athro Maddox Moor Brechfa Aberffrwd Cwmystwyth Golden Grove Aber-Giâr Llwyndrain Rhydyfelin Tal-y-bont Chapel Hill Maes-bangor Haverfordwest / Hwlffordd Lampeter / Llanbedr Pont Steffan Llandilo-yr-ynys Lower Solva / Solfach Isaf Drefach Guilford Cynghordy Cwmpengraig Box Camp Hill Castlebythe Llantood Dolypandy Llanmiloe Llanafan Danyrhelyg Goodwick / Wdig Princes Gate Coopers Penmorfa Aber Eiddy Pontantwn Meinciau Glandwr Dole Albro Castle Crwbin Cei-bach Bronant / Bronnant Felindre Drefach New Inn Carew Cheriton St Davids / Tyddewi Ffynnon-ddrain Pant-y-llyn Sardis Capel Betws Lleucu Pembroke / Penfro Stepaside Brynhyfryd Nant-y-Bai Glanrhyd Dreenhill Llangunnor Five Roads / Pum Heol Troed-y-rhiw-Siôn St Ishmael Lamphey / Llandyfai Kete Llangadog Lower Freystrop Ffairfach Walton East Nolton Neuadd Cross Bletherston Clegyr-Boia Crosshands Pisgah Cwrtnewydd Llanddewi Brefi Kidwelly / Cydweli Tangiers Llanfair Clydogau Meidrim Abergorlech Treherbert Bwlch-y-groes Betws Ifan Pendre Pen-Lan-mabws St Ann's Head Llan-mill Silian Llanwinio Glanrafon Llandyfan Casmael Llandilo Glanpwllafon Cyffredin Llaingarreglwyd Bronwydd Arms Hebron Gwernogle Pen-y-banc Henllan New Bridge Hafodiwan Morfa Glenowen Pontamman / Pontaman Ffostrasol Cilcennin Derlwyn Rhyd-y-saint Trelech Sutton Liddeston Tre Taliesin Hakin Cerbid Rhos Penboyr Plain Dealings Brynamman Court Henry Cwmdwyfran Dolgran Kings Wood Dyffryn Carew / Caeriw Adams Street Bethlehem Capel-y-Groes Rhydowen Cwmisfael Capel Iwan Ynyslas Cross Hands Plashett Morfa Bach Panteg Morfa Borth Dinefwr Park Brynhoffnant Temple Bar Pen-sarn Church Lake New Hedges Mydroilyn Glyn-teg Ashfield Clunderwen Pen-y-fan Penybedd Tyle Roch Pentre Morgan Woodstock Glandwr Tumble / Y Tymbl Llanybri Strata Florida Glandyfi Horeb Banc y Darren Llanio Burton Ferry Simpson Cross Llangoedmor Cross Inn East Williamston Llanhowel Rhydywrach Narberth / Arberth Cwmcarnhywel Tavernspite New Cross / Y Gors Llanllwni Noyadd Trefawr Sarnau Blaenbedw Fawr Glanaman Landshipping Carway / Carwe Maenllegwaun Felinwynt Drefâch Cwm-miles Mount Pleasant Pont-Siân Pentrecagal Hawen Freshwater East Nine Wells Plwmp Llangyndeyrn / Llangendeirne Pen-y-bont Ystradowen Crymych Llwyn-yr-hwrdd Ystradmeurig Parrog Llangorwen Dollwen Ysbyty Cynfyn Cwrt-henri Abernant Llanllawddog Maes Ilyn Llandovery / Llanymddyfri Tyncelyn Port Lion Cefneithin Cilgerran Cwmbach Albert Town Haysford Troed-y-rhiw Ambleston Gilfachreda Newport / Trefdraeth Maes llyn Alltyblaca Carnhedryn Uchaf Portfield Gate St Twynnells Llanwnnen Cosheston Penyraber Cuttybridge Llwyn-y-brain Fferws Hill Pumsaint Llanfihangel-y-Creuddyn Llanfynydd Garnant Pentrellwyn Thornton Pen-y-mynydd Twy Cross Bancffosfelen Cilrhedyn Moreton Dryslwyn Vachelich Llwyndafydd Bryn-henllan Trefechan Capel Hendre Uzmaston Penllwyn Tyn'reithin Maesycrugiau Drefach Henllan Amgoed Cross Inn Esgairdawe Cynwyl Elfed Ludchurch Croes-goch Priory Ram Cwmann Glandy Cross Drefelin Cae-gors 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Bynea Achddu Heol-ddu Llanddewi Velfrey / Llanddewi Felffre Narberth Bridge Pen-y-groes Wenallt Blaenannerch Star Tafarn-y-bwlch Robeston Wathen Pen-cae Llys-y-frân Derwydd Blaen-pant Green Plains Hopkinstown Stackpole Llanwrda Pen-y-bryn Cwmcoednerth Rhydygele Upper Solva / Solfach Uchaf Saron Bancyffordd Pentre-llyn Neuadd Blaengeuffordd Moriah Pembrey / Pen-bre Noyadd Wilym Marros Bancycapel Bryn Treleddyd-fawr Milo Iet-y-bwlch Mascle Bridge Pemberton Dre-fach Rhosaman Hill Mountain Newton Mountain Mathry / Mathri Treffgarne Rudbaxton Halfway Coed y Garth Sealyham Llandyry Cwmtydu Camrose Ffos-y-ffîn Cwm Peniel Ysbyty Ystwyth Granston / Treopert Pont-rhyd-y-groes Glogue Bentlass Tresaith Capel Cynon Neuadd-Lwyd Cwmsychbant Johnston Penrherber Cwmifor Rhosyn-coch Pinged Trefilan Llwynduris Monkton Robeston Cross Hillblock Cwm-byr Cwmbrwyno Llangybi Pisgah Llanrhian Gelli Brawdy Penrhiw-pâl Cold Blow Lampeter Velfrey Wolfsdale Cribyn Trefenter Pen-y-Bont Llandyfaelog Llansawel Swiss 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Baglam St Nicholas / Tremarchog Talley / Talyllychau Cwm-mawr Maesybont Penuwch Lambston Saundersfoot Kingsmoor Houghton Penbontrhydyfothau Hodgeston Cwm / Lower Town Cwmdwr Pen-y-Bont Crosswell / Ffynnongroes Llansadwrnen Bridgend Sandy Gwrhyd Mawr Nantycaws Cwmfelin Mynach Penrhiw-llan Broginin Llanteg Cwmffrwd Pont Lanio / Blaenplwyf Loveston Llanon Pont-ar-llechau Penparcau Wiston Clareston Glanwern Maesymeillion Neyland Milton Felindre Llangeitho St Brides Llettyrychen Bwlchnewydd Allt Garth Cwmduad Tre'r-ddôl Ffynnon Cwmhiraeth New Quay / Ceinewydd St Dogmaels / Llandudoch West Williamston Robeston West Broad Oak Penny Bridge Llandre / Llanfihangel-geneu'r-glyn Pentre-ty-gwyn Penrhyn Castle Brynafan Ystrad Aeron Borth Penycwm Lower Kingheriot Welsh Hook Ty-Mawr Wood Backe Maesgwynne Withybush Waungilwen Caeffynnon Glynarthen Llanycrwys Little Haven Aber-banc Newcastle Emlyn / Castell Newydd Emlyn Llanddowror Felingwmisaf Warren Pont-Ceri Waun Fawr Newbridge Rusheylake Slade 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Eglwyswrw Summerhill Fforest Gethsemane Aberaeron Whitchurch Gumfreston Llundain-fach Llangennech Llanfarian Pwllcrochan Colston Tal-sarn Wolfsdale Hill Glanafon Herbrandston Blaenpennal Millin Cross Machynys Capel Isaac Llansantffraed / Llansantffraid Rhos Haminiog Abermeurig Penallt Llwyn-y-groes Solva / Solfach Pentre-Poeth Letterston / Treletert Churchton Newton Cross Trecwn Penceiliogi Gwastad Cross Inn Llanboidy Cefn-bryn-brain Rhodiad-y-Brenin Myrtle Hill Swyddffynnon Pennar Park Dyffryn Castell Pembroke Dock / Doc Penfro Gorrig Llanfallteg West Llygadywawr Gellywen Pantyffynnon Croesyceiliog Landshipping Quay Walton West Troedrhiwffenyd Walwyn's Castle Druidston Bancyfelin Mesur-y-dorth Dafen Llanybydder / Llanybyther Aberarth Llangadog Tir Syr Walter Twyn Aber-Arad Sandy Haven Porthgain Grove Parc-y-rhôs Cnwch Coch Tenby / Dinbych-y-Pysgod Llangathen Cefn-y-pant Pont-yr-hafod Blaenporth Brynberian Blaenwaun Hook Capel Dewi Whitland / Hendy-Gwyn Llangwm The Valley Rhosycaerau Weston Trimsaran Dyffryn-bern Llangain Aberporth Broadway Cilgwyn Eglwys Fach Pentlepoir Harmony Pen-rhiw-newydd Rhydypennau Llwyn-têg Betws Crugybar Mayeston Maenclochog Eglwyswen Myddfai Ffarmers Bethlehem Hafod Grove Templeton Llanstadwell Johns' Terrace / Teras John Laugharne / Talacharn Llandawke Dolgerdd Dinas Bengal Cnwcau Llandissilio Llansadwrn Llanbadarn Fawr Clarach Blaenffos Hermon Llanerch Martletwy Cross West Marsh Pentre Galar Pelcomb Cross Nant-y-ffîn Green Pen-y-garn Cynheidre Rhydcymerau Gors-goch Llangynin Furnace Llandeloy Poyston Cwrt-y-cadno Talyclun Little Milford Yerbeston Cwm Capel New Moat The Green Pembroke Ferry Nolton Haven Mynachlog-ddu Upper Nash Lledrod Waterston Cilwendeg Amroth Cwmwdig Water Skyfog Trawsnant The Rhos Buarth Mawr Goginan The Marsh Capel Stop-and-Call Siloh Cellan Pont-Tyweli Morfa Penybanc Penparc Talgarreg Pentregat Bronwydd Pwll-trap Travellers' Rest Wern Y Ferwig Bontnewydd Cardigan / Aberteifi Boncath Abermagwr Glan-y-môr Castlemartin Boulston Pontyates / Pont-iets Waunclunda Rhosmaen Llanarth Burry Port / Porth Tywyn Comins Coch Hazelbeach Ynys Tachwedd Bridell Triffleton Carew Mountain Four Roads Llanreath Dinas Cross Merlin's Bridge Newgale Manorbier Newton Rhydlewis Llannon Abercastle Rhyd-y-Brown Seaside Cippyn Bryn Iwan Pontyberem Nantgaredig Dudwells Furnace Pont-ar-gothi Tremain Bow Street