Bus Advertising in Tretio

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Bus Marketing in Tretio

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Tretio - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Tretio - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Tretio- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Tretio - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Tretio (Dyfed)

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Other locations available for bus advertising
Merlin's Bridge Brechfa Strata Florida The Gate / Castell-y-rhingyll Penrhiw-llan Pant-y-Caws Landshipping Quay Llandovery / Llanymddyfri Cwmffrwd Hebron Middle Hill Sageston West Marsh St Florence Cwmbrwyno Birkenhead Street Tre Taliesin Pentre'r-felin Llangloffan Llanegwad Hillblock Tafarn-y-bwlch Merthyr Pumsaint Square and Compass / Y Sgwâr Neuadd-Lwyd Pentowin Cross Hands Llanboidy Coomb Cuffern Nantcwnlle Clegyr-Boia Bryn Cefn Llwyd Hazelbeach Milford Haven / Aberdaugleddau Llanmiloe Maiden Wells Drefâch Staylittle Sandy Cwmgwili Croes-goch Henfynyw Berea Whitland / Hendy-Gwyn Myddfai Rhydypennau Pontbren Araeth Ffynnon-oer Pennar Park Stop-and-Call Llanrhystud Rosemarket Clarbeston Brook Felindre Llangwyryfon Penboyr Pembroke Ferry Llangwm Felindre Farchog Rhydyfelin Rhosyn-coch Rhosycaerau Camrose Llwyncelyn Pwllcrochan Blaencelyn Felinfach Dolgerdd Lawrenny Quay Penycwm Bateman's Hill Talbenny Glan-dŵr Trevinert Pentrebach Carew Newton Cwmtydu Foelgastell Llangynog Neyland Vale Ty-isaf Drefach Crinow Felindre Greynor Llangeler East Trewent Wolf's Castle / Cas-blaidd Cwmann Capel Cynon Cefn-bryn-brain Gorslas Trevaughan New Moat Cippin Stone Capel Dewi Llanion Achddu Elerch / Bont-goch Llwyndafydd Stackpole Elidor Cwmfelin-boeth Newton Mountain Sylen Triffleton Tal-y-bont Pen-y-Bont Ammanford / Rhydaman Maenllegwaun Abernant Rhoscrowther Cwmcoednerth Burry Port / Porth Tywyn Cilcennin Capel Iwan Pontyblodau Llancynfelyn Trisant Pentre-bâch Carway / Carwe Llangybi Dre-fach Woodstock Troed-y-rhiw Lanesend Capel-Gwynfe Dihewyd Llanybri Glanrhyd Felin-Wnda Aberaeron Fferws Hill Glanaman Letterston / Treletert Adams Street Glandyfi Wiston Cwmpengraig Glogue Cross Inn Ysbyty Ystwyth Coopers Eglwys Fach Bolahaul Fm Johnston Blaenporth Llanerch Cwmcych Meidrim Saron Gartheli Brongwyn Glyn-teg Efailwen Tre'r-ddôl Wenallt Allt Joppa Roch Felinfoel Llanfallteg Llundain-fach Bancyffordd Betws Ifan Llandybie Penrhiw-pâl Rhosmaen New Quay / Ceinewydd Jameston Pontgarreg Llangathen Cynheidre St Davids / Tyddewi Skyfog Burton Ferry Minwear Pelcomb Cross Abergwili Tegryn Trefasser Vachelich Tiers Cross Temple Bar Llansadurnen Llandre / Llanfihangel-geneu'r-glyn Slade Glan-Duar Treleddyd-fawr Bwlch-y-groes Carnhedryn Uchaf Penrhyn-coch Scleddau Bancycapel Brynhoffnant Llan-mill Plas Gogerddan Tufton Cwmhiraeth Treffgarne Middle Mill New Bridge Pen-y-bont Buarth Mawr Gorrig Rudbaxton Pemberton Rhydowen Orange Gardens Lower Solva / Solfach Isaf Cilycwm Golden Hill Spittal Esgair Stags Head Blaenwaun Pentlepoir Moylgrove / Trewyddel High Street Warren Llechryd Bwlch-Llan Gwernogle Porthgain Backe Pwll-trap Myddyn-fych Cynwyl Elfed Ciliau Aeron Pentre-ty-gwyn Rhodiad-y-Brenin Llanddarog Guilford Rushacre Porth Mawr / Whitesands Bay Nant-y-ffîn Eglwyswen Cae'r-bryn Carew / Caeriw Llandilo-yr-ynys Crugybar Maenclochog Hermon Llanfynydd Bwlchygroes Goginan Cockshead Penparcau Mount Pleasant Troedyraur Drefach Cwmdu Tycroes Hiraeth Hill Mountain 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Carreg-wen Pentrecagal Haverfordwest / Hwlffordd Llanddewi Brefi Noyadd Wilym Musselwick Capel Ystrad Aeron Llanafan Llangrannog Robeston Back Penuwch Mount Pleasant St Brides Treglemais Rhosfach Dale Pentre-cwrt Llanllawddog Halfway The Clôs Tanglwst Cwm-miles Abermagwr Cwmorgan Southgate Five Roads / Pum Heol Aberarth Princes Gate Gignog Pen-sarn Dyffryn Merlin's Cross Graig Tremain Capel Sain Silin Llanddewi Velfrey / Llanddewi Felffre Hakin Penffordd Glandwr Llanybydder / Llanybyther White Mill / Felin-wen Maddox Moor Bancffosfelen Trefilan Rhyd Llygadywawr Llwyn-yr-hwrdd Llanychaer Llanio Aberlerry Robeston Wathen Llanwnda West Denant Drefach Dyffryn-bern Llwyn-y-brain Bigyn Ffairfach Four Roads Hawen Hermon Lamphey / Llandyfai Capel Isaac Pisgah Rhosaman Nanternis Pentre-Gwenlais Kete Jeffreyston Cresselly Albro Castle Temple Bar Cross Inn Llangyndeyrn / Llangendeirne Gelli Poyston Llansadwrnen Llanycrwys Llanwrda Newton Cross Drefelin Salem Rhydywrach Walton East Blaenannerch Llangunnor Pont-ar-gothi Slebech Woods Cross Grove Caledrhydiau West Williamston Morfa Capel Tygwydd Blaenau Templeton Idole Llanfair Clydogau Pentre-bach Bosherston Llanarthne Pont-y-Fenni Newchurch Mayeston Stackpole Rhosygilwen Crwbin Cwm Capel Crundale Roch Gate St Petrox Llantood Borth Parcllyn Penrherber Penceiliogi Llanhowel Pen-rhiw-newydd Llanelli Hasguard Penplas Ffos-y-ffîn Whitchurch Milo Rhos Haminiog Llanddeusant Sealyham Nolton Haven Pont-Tyweli Pelcomb Rhydygele Bryngwyn Simpson Cross Lledrod Cefneithin Tumble / Y Tymbl Pen-y-garn Castlebythe Cenarth Pentre-rhew Felindre Pant yr Athro Talley / Talyllychau Cribyn Llandysul Old Goginan Robeston West Llandyfan Marros Upper Solva / Solfach Uchaf Meinciau Crosswell / Ffynnongroes Martletwy Gors-goch Gwbert Johns' Terrace / Teras John Llangoedmor Aber-Giâr Llandyry Ffostrasol Reynalton Llanreath Treffynnon Llwyn-têg Pont-Siân Halfway Twynllanan Ynys Tachwedd Llanllwch Penyfeidr Derwydd Caerwedros Glasgoed Pennar Bronwydd Arms Robeston Cross Silian Brawdy Cwmdwr Blaengeuffordd Penmorfa Sutton Pwllhobi Iet-y-bwlch Llanarth Cwm / Lower Town Pontiago Cwm-byr Cwm-cou Llanstadwell Withybush Derlwyn Wolfsdale Hill Plashett Waun Baglam Guildford Llanycefn Llanglydwen Hayscastle Cross Mynydd Cerrig Capel Seion Millin Cross Porthyrhyd Plain Dealings Blaenpennal Cwmwdig Water Morfa Bach Llwyn-y-groes Llandeloy Capel Bangor Glynarthen Pembrey / Pen-bre Saundersfoot Llandawke Rhosson Pencarreg Abergorlech Rhippinllwyd Cuttybridge Hodgeston Summerhill Red Roses / Rhos-gosh New Hedges Trostre Capel Betws Lleucu Solva / Solfach Llangeitho Tynygraig Trawsnant Cwm Clareston Cloigyn Llanfihangel-uwch-Gwili Carew Cheriton Cwm Plysgog Llannon Treherbert Pentre-Poeth Greynor-isaf Llanwinio Chapel Hill Pen-y-fan Bridell Clarbeston Road Tanerdy Penrhyn Castle Bethesda Rusheylake Penybanc St Ishmael's Granston / Treopert Hopkinstown Blaenffos Penllwyn Furnace Y Ffald Cellan Dryslwyn Monkton Alltyblaca Pembroke / Penfro Felingwmuchaf Casmael Cynghordy Ponterwyd Aber-banc Dolgran Gellywen Lawrenny Glan-y-môr Castlemorris / Casmorys Talyclun Port Lion Caeffynnon Myrtle Hill Bwlchnewydd Penbryn Nine Wells Pant-y-crûg Rhydroser Green Steynton Clunderwen Bontnewydd Laugharne / Talacharn Castlemartin Cwm-pîb Llidiad-Nenog Llanon Babel Llettyrychen Glandwr Garnant Carmarthen / Caerfyrddin Penallt Ludchurch Maesybont Treginnis Cross Hands Brynafan Kidwelly / Cydweli Dole Dollwen Capel Vicar Trefin / Trevine Cerbid Pont-ar-llechau Alltwalis Welsh Hook Dafen Mesur-y-dorth Felingwmisaf Gethsemane Pant-y-llyn Rhydcymerau Haroldston West Mynyddygarreg Rhos Betws Bledrws Waungilwen Aberporth Bletherston Pwll Leweston Llanddeiniol Wood Begelly / Begeli Ffynnon-ddrain Portheiddy Pendine / Pentywyn Aber Eiddy Llansaint Tyle Nolton Colston Abermeurig Pentre-llyn Landshipping Penyraber Caeo / Caio Llywernog Pont Lanio / Blaenplwyf Maes-bangor Great Honeyborough Rhydowen Betws Seaside St Clears / Sanclêr Twy Cross Trapp Caemorgan Cosheston Coed y Garth Blaen-y-coed Amroth Llangynin Llanbadarn Fawr Thornton Pren-gwyn Caermeini Wooden Mathry / Mathri Cwmfelin Mynach Cilwendeg Bynea Synod Inn / Post-Mawr Llwynhendy Camp Hill Deerland Leonardston Rosebush Chancery / Rhydgaled Nebo Manorbier Newton Furnace Ram Cwmcarnhywel Church Lake Gumfreston Trefechan Pencader Llanfair-Nant-Gwyn Waunclunda Newbridge Halfpenny Furze Orlandon Freystrop Treleidr Llanrhian Pontrhydyceirt Oakford / Derwen Gam Tresaith Nantyronen Station Gorsgoch Cilsan Bridgend Gwastad Milton Golden Hill Lake Thomas Chapel St Twynnells Walton West Haysford Pontyberem Ty-Mawr Halfway Bryn-henllan Redberth Hafodiwan Rhuddlan Pen-cae Uzmaston Glenowen Troedrhiwffenyd Pontrhydfendigaid Furnace / Ffwrnais Pinged Abercastle Cold Inn Henry's Moat Carmel New Inn Gwrhyd Mawr Hafod Grove Pentregat Little Milford Felinwynt Twynmynydd Capel-y-Groes Login Llaingarreglwyd Penlan Pill Cefncaeau Pont-yr-hafod Aber-Arad Pen-y-Bont Nevern / Nanhyfer Coed Cae Rhydargaeau Horeb Glanrafon Pen-bedw Sardis Blaen-Cil-Llech Llandilo The Marsh Trecwn Llys-y-frân Pen-Lan-mabws Trelech Liddeston Trefgarn Owen Pentre Galar Rhos-y-garth Llanfallteg West Eglwyswrw Pentrellwyn Manorowen Dolypandy Llanwenog Llanfihangel-y-Creuddyn Penybedd Cefn-y-pant Bentlass Llangorwen Ffaldybrenin Cei-bach Tyn'reithin Tregyddulan Lampeter Velfrey Pontarsais Pisgah Pen-y-garn Neuadd Cross Narberth / Arberth Tyncelyn Parrog Manian-fawr Siloh St Nicholas / Tremarchog Garth Rhandirmwyn Hendy St Ann's Head Churchton Glanwern Ystumtuen Lambston Esgairdawe Bancyfelin Bronwydd Little Newcastle / Castell-newydd-bach Pennant Ffynnon Gron Ffynnon Croesyceiliog Pisgah Bryn Iwan Maen-y-groes Keeston Llangain Saron Rhosygadair Newydd Aberystwyth Blaen-pant Golden Grove Llansadwrn Tan-y-groes Maesymeillion Wallis Trevaughan Llanteg Narberth Bridge Manorbier / Maenorbyr Trooper's Inn Pontyglasier Llanddinog Dyfatty Rhydlewis Pentrisil Pontyates / Pont-iets Box Glanafon Kilgetty / Cilgeti Panteg Parc-y-rhôs Porthyrhyd Priory Merrion Hook Penny Bridge Monington Cwrtnewydd Broadway Bronant / Bronnant Ynyslas Glanpwllafon Sardis Lampeter / Llanbedr Pont Steffan Bont Fawr Boulston Heol-ddu Lower Kingheriot Nantycaws Pontantwn Cwmisfael Moriah Troed-y-rhiw-Siôn Pen-bont Rhydybeddau Llangolman Broad Haven Waun Beddau Broom Cnwch Coch Maesgwynne Cippyn Craig-y-penrhyn Brynberian Court Henry Dyffryn Castell Trefenter Boncath Pendre Cwmduad Llangennech Cwmbach Jordanston / Trefwrdan Cilgerran Llansteffan Bow Street Ystradmeurig Penrhiwgoch Crymych Llwyncelyn Goodwick / Wdig Pantyffynnon Morfa Bethlehem Dinas Upper Nash Blaenbedw Fawr Llansawel Rhos-y-llyn Cyffredin Capel Dewi Machynys Cae-gors Llanedi Carnhedryn Banc y Darren Melinau Brynhyfryd Hundleton Pleasant Valley Harmony Tregaron Sardis Dreenhill Cwmdwyfran Swiss Valley East Williamston Twyn Henllan Capel Dewi Shipping Brimaston Cwm-oernant Waterston Ffarmers Pentre Morgan Llawhaden Cwmifor Maes llyn Trelerw Weston Black Tar Cardigan / Aberteifi Llanpumsaint Cilau Dudwells Nantgaredig Bethlehem Burton Ashfield Fishguard / Abergwaun Loveston Skerryford Pelcomb Bridge The Rhos Kings Wood Plwmp Devil's Bridge / Pontarfynach Penbontrhydyfothau Pontamman / Pontaman Cwmsychbant Bangor Teifi Little Haven Ysbyty Cynfyn Houghton Rhyd-y-saint Tavernspite Clarach Llwyndrain Pembroke Dock / Doc Penfro Ty Mawr Sardis Tenby / Dinbych-y-Pysgod Llangadog Crosswood / Trawsgoed Pen-y-groes Brynamman Lochvane Bengal Broginin Carew Mountain Hayscastle Hill Llanddowror Bethania Waun Fawr Llanilar Martletwy Cross Llanfyrnach Whitehill Penparc Pont-Ceri Llandissilio Herbrandston Danyrhelyg Dre-fach Broadway Llangadog Cwrt-henri Kingsmoor Llandruidion Cwmerfyn Swyddffynnon Capel Hendre Marloes Wolfsdale Yspitty The Green Ambleston Llansantffraed / Llansantffraid Manordeilo Aber Druidston Pont Henri Neuadd Felin-pandy Cilgwyn Rhyd-y-Brown Broadfield Upper Brynamman Hebron Cwmsymlog Abercych Green Plains Tregroes Cwm-mawr Tretio St Dogmaels / Llandudoch Fforest Tre-gynwr Pontfaen Broadmoor Freshwater East Broad Oak Wern Cwmystwyth Cwm-yr-Eglwys Angle Sandy Haven Tir Syr Walter Beulah Upper Borth Gilfachreda Coed-y-bryn Newcastle Emlyn / Castell Newydd Emlyn Tal-sarn Dinas Cross Comins Coch Sarnau Croes-lan New Row / Rhes Newydd Gwyddgrug Ffair-Rhos Llandyfaelog Crosshands Tangiers Mydroilyn