Bus Advertising in Wallis

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Bus Marketing in Wallis

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Wallis - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Wallis - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Wallis- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Wallis - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Wallis (Dyfed)

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Other locations available for bus advertising
Llanhowel Wolfsdale Hill Melinau Pen-y-banc Carmel Crinow Penyraber Glandwr Pont-Siân Llwynduris New Bridge Pen-sarn Dinefwr Park Hiraeth Hakin Felindre Farchog St Twynnells Dyffryn Castell Brawdy Clarbeston Road Stags Head Glanafon Salem Thornton Pontfaen Derlwyn Tregaron Felingwmuchaf Rhosfach Llangain Pennar Cross Inn Llandybie Leweston Portfield Gate Cwm / Lower Town Pont Lanio / Blaenplwyf Troed-y-rhiw Llangoedmor Llangwm Pentre Morgan Pelcomb Bridge Pont-yr-hafod Lower Freystrop Bryngwyn Pemberton Broadway Ponthirwaun Pentre-ty-gwyn Rushacre Gethsemane Llanarth Penyfeidr Gors-goch Wolf's Castle / Cas-blaidd Dyffryn-bern Llys-y-frân Oakford / Derwen Gam Felindre Treglemais Rhyd-y-Brown Caeo / Caio Moreton Golden Grove Whitehill Simpson Cross Lydstep Pen-y-mynydd Penglais Minwear Dre-fach Pisgah Cefneithin St Davids / Tyddewi Cwrtnewydd Moylgrove / Trewyddel Pen-Lan-mabws Ludchurch Capel Iwan Bronwydd Staylittle Llwyncelyn Pentregat Machynys Newton Cross Capel Betws Lleucu Felindre Wenallt Robeston Back Llannon Freshwater East Tafarn-y-bwlch Llanilar Sardis Cwmfelin-boeth Manian-fawr Glandy Cross Ffynnon-ddrain Carnhedryn Uchaf Penceiliogi Pen-y-groes Rhippinllwyd Swiss Valley Narberth / Arberth Penally / Penalum Plas Gogerddan Cwmcarnhywel Noyadd Trefawr Llanwinio Merlin's Cross Trefgarn Owen Graig Penrherber Rosebush Blaenwaun Llanfihangel-uwch-Gwili Lambston Rhosycaerau Pencarreg Banc y Darren Pont-rhyd-y-groes Betws Llawhaden Coed-y-bryn Penuwch Cwmdu Trelech Hill Bancycapel Borth Ford Myrtle Hill Cenarth Horeb Blaencelyn Spittal Pentre-rhew Horeb Birkenhead Street Llandovery / Llanymddyfri Cockshead Aber-Giâr Llundain-fach Princes Gate Letterston / Treletert Bangor Teifi Rhosson Pendine / Pentywyn Cynheidre Capel-Gwynfe Grove Llanerch Millin Cross Pen-y-garn Llantood Cross Inn Little Honeyborough Uzmaston Slade Pren-gwyn Greynor Rhyd-y-saint Llwynhendy Bwlchnewydd Rhosygadair Newydd Bryn Myrddin Pen-cae Craig-y-penrhyn Waunclunda Pennar Park Bancffosfelen Redberth Dinas Cross Castlemartin Poyston Dolgran Penrhyn Castle Newcastle Emlyn / Castell Newydd Emlyn Stackpole Cwm Plysgog Cwm-mawr Cwmbach Porthgain Robeston Wathen Carreg-wen Pontrhydyceirt Rhosmaen Pentre'r-felin Llanwrda Ty-isaf Guilford Twyn Kete Broadlay Cilau Chancery / Rhydgaled Prendergast Ynys Tachwedd Clareston Buarth Mawr Morfa Laugharne / Talacharn Pleasant Valley Ponterwyd Pontantwn Penmorfa Bancyfelin Swyddffynnon Llangathen Gwyddgrug Priory Harbour Village Ffynnon-oer Talley / Talyllychau Maddox Moor Wiston New Quay / Ceinewydd Cuffern Llanglydwen Carmarthen / Caerfyrddin Harmony Robeston West Chapel Hill Gwastad Backe Cross Inn Houghton Coomb Treffgarne Sardis Newport / Trefdraeth Marloes Hendy Musselwick Pant-y-Caws Gartheli Brongest Treginnis Ffairfach Travellers' Rest Merlin's Bridge Aberlerry Llanycrwys Pope Hill Maenllegwaun Pelcomb Cross Kidwelly / Cydweli Cwm-oernant Wolfsdale Bletherston Pentre-Gwenlais Haverfordwest / Hwlffordd Cilgerran Gwrhyd Mawr Deerland Castlemorris / Casmorys Cwmdwyfran Skyfog Rhodiad-y-Brenin Llandyfan Furnace / Ffwrnais Nant-y-Bai Llandygwydd Cwmcych Rhydcymerau Cynwyl Elfed Glynarthen Kings Wood Dihewyd Hebron Burton Ferry Rhos Haminiog Goginan Trefilan Pontrhydfendigaid Llanstadwell Rhydowen Drefelin Pentre-Poeth Llanbadarn Fawr Saron Elerch / Bont-goch Lawrenny Martletwy Cross Comins Coch Llanycefn Temple Bar Felindre Cwmbrwyno Pen-y-bont Brimaston Llanddarog Tir Syr Walter Caermeini Vachelich Hafod Grove Brook Brithdir Coopers Efailwen Glogue Hodgeston Dreenhill Ty Mawr Llanon / Llannon Neuadd Kingsbridge Troedrhiwffenyd Upper Nash Rhoscrowther Croes-lan Southgate Penycwm Pen-bont Rhydybeddau Coed Cae Nantycaws Fishguard / Abergwaun Ysbyty Cynfyn Porthyrhyd Capel Babel Berea Nantgaredig Brynamman Llangybi Rusheylake New Inn Aber Eiddy Greynor-isaf Pelcomb Llandilo-yr-ynys Pont-Ceri Iet-y-bwlch Felin-pandy Cwm Capel Glan-y-môr Cwm-pîb Pembroke Ferry Pill Llanteg Eglwyswrw Ffostrasol Pennant Gwernogle Warren Trefechan Esgair Llangloffan Stop-and-Call Cross Hands Llandawke Withybush Sarnau Bethlehem Crosshands Hook Saundersfoot Jameston Pant-y-llyn Tremain Aber-banc New Row / Rhes Newydd Henllan Amgoed Llwyn-yr-hwrdd Wood Tal-y-bont Tal-sarn Morfa Bach Maesycrugiau Llan-mill Orlandon Goodwick / Wdig Blaenannerch Bridgend Llanddeiniol Gorsgoch Woods Cross Llandre / Llanfihangel-geneu'r-glyn Monkton Capel-y-Groes Allt Seaside Tanerdy Pembroke Dock / Doc Penfro Morfa Borth Trimsaran Pendre Fforest Llanfair-Nant-Gwyn Pentlepoir Llettyrychen Llanfihangel-ar-arth Abergorlech Newton Mountain Colston Dryslwyn Newchurch Cwm Cwm-cou Lake Rose Valley Treherbert Clarach Cwm-yr-Eglwys Caledrhydiau Penrhiwgoch Boncath Glenowen Golden Hill Pentre Galar Pwllcrochan Maes Ilyn Bwlch-Llan Llandilo Haysford Sageston Ammanford / Rhydaman Llangadog Derwydd Rhos-y-garth Trefasser Llanio Cwmystwyth Llanwnda Ferryside Rhydypennau Llanllawddog Glyn-teg Talgarreg Sealyham Dyffryn Parc-y-rhôs Broad Oak Penbryn 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/ Teras John Mynyddygarreg Blaenbedw Fawr Felinwynt Halfway Pontyates / Pont-iets Capel Cynon Shipping Brynberian St Clears / Sanclêr Halfway Llandyfriog St Ishmael Tyncelyn Capel Hendre Llanreath Kilgetty / Cilgeti Mynydd Cerrig Rhosyn-coch Capel Bangor Hill Mountain Carway / Carwe Trevaughan Carew Mountain Meinciau Neyland Granston / Treopert Ystradowen Pumsaint Albro Castle Dole Llansantffraed / Llansantffraid Bancyffordd Port Lion Rhydygele East Williamston Adpar Cyffredin Kingsmoor Tufton Gorrig Trevinert Llangorwen Capel Sain Silin Little Milford Bont Fawr Llwyn-y-groes Middle Mill Clarbeston Druidston Ram New Moat Pontiago Penrhiw-pâl Yerbeston Newbridge Rudbaxton Camrose Aber Gorslas Tre Taliesin Llwyndrain Mesur-y-dorth Bow Street Caerwedros Llangadog Begelly / Begeli Bancyfford Milo Cross Hands Drefach Ystumtuen Neuadd-Lwyd Maesybont Twynllanan Pontyglasier Llanboidy Triffleton Cresselly The Rhos Llangynog The Green Saron Hawen Cwmtydu Dyfatty Cwmisfael Hermon Clunderwen Plain Dealings Coed y Garth Pen-rhiw-newydd Pwll-trap Croes-goch Carew Cheriton Meidrim Nolton Haven Rhuddlan Penny Bridge The Valley Llwyn-têg Llanwnnen Achddu Pentrebach Wooden Twynmynydd Talyclun Little Haven Llangwyryfon Skerryford Cnwcau Sylen Capel Vicar Capel Dewi Capel Tygwydd Ty-Mawr Llanpumsaint Cwmwdig Water Nine Wells Coxlake Sardis Glanaman Mount Pleasant Llanwenog Penybanc Pant yr Athro Joppa Stackpole Elidor Square and Compass / Y Sgwâr Llanrhystud Capel Dewi Great Honeyborough Middle Hill Abercych Brechfa Hubberston Ambleston Stonyford Cefn-bryn-brain Yspitty Penplas Henfynyw Nevern / Nanhyfer Tre'r-ddôl Pontamman / Pontaman Penboyr Guildford Jeffreyston Danyrhelyg Ciliau Aeron Green Llanion Alltyblaca Churchton Cosheston Bronant / Bronnant Little Newcastle / Castell-newydd-bach Llanfallteg West Penbontrhydyfothau Llwyndafydd Llaingarreglwyd Crosswell / Ffynnongroes Pen-y-Bont Pont-Tyweli Abermagwr Tynygraig Pont-y-Fenni Bethania Cardigan / Aberteifi Adams Street 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Cwmpengraig Waun Fawr Pentre-bach Bateman's Hill Llangennech Mount Pleasant Hayscastle Cross Llanfynydd Pont-ar-gothi Penlan Llygadywawr Cwmduad Llansteffan Llansawel Troed-y-rhiw-Siôn Nantcwnlle Llansadurnen Old Goginan Hopkinstown Cwm-byr Merthyr Blaen-Cil-Llech Llanmiloe Merrion Synod Inn / Post-Mawr Myddyn-fych Angle Fferws Hill Llanllwch Caeffynnon Llanedi Maen-y-groes Dafen Cefncaeau St Florence Glanrhyd Llidiad-Nenog Weston Aber-Arad Pentrisil Esgairdawe Narberth Bridge Cwrt-henri Tavernspite Pen-y-garn Cwmsymlog Panteg Cold Inn Cwmann Silian Rhydlewis Llanybri Treleidr Loveston Cloigyn Llandyfaelog Leonardston Glasgoed Llechryd Red Roses / Rhos-gosh Tiers Cross Cwmgwili Steynton Broom Reynalton Pibwrlŵyd Cwmsychbant Blaenporth Nantyronen Station Pencader Trisant Ynyslas Llanarthne Penllwyn Glanrhyd Scleddau Aberystwyth Bigyn Robeston Cross Gelli Cilgwyn Four Roads Devil's Bridge / Pontarfynach Cellan Clegyr-Boia Whitland / Hendy-Gwyn Crundale Glan-dŵr Trapp Maiden Wells Marros Cae-gors Five Roads / Pum Heol Pisgah Albert Town Pen-y-bryn Lanesend Ffynnon Gron Henllan Llanegwad Llangeitho Llanrhian West Williamston Penrhyn-coch Cwmorgan Myddfai Waterloo Neyland Vale Penparc Llangeler Furnace Caerfarchell Tyn'reithin Llanon Rhos Walwyn's Castle Mayeston Pen-y-Bont Cerbid Llanfarian Aberporth The Gate / Castell-y-rhingyll Hundleton Monington Waun Baglam Blaen-y-coed Capel Seion Tre-gynwr Walton East Pen-bedw Felinfach Ysbyty Ystwyth Bentlass Ffair-Rhos Herbrandston Cilrhedyn Y Ferwig Sandy Felingwmisaf Roch Gate Blaenau Llwyn-y-brain Poyston Cross Talbenny Tyrfran Dolypandy Ffarmers East Trewent Pentrellwyn Crwbin Pentre-cwrt Wern Brynhoffnant Ffaldybrenin Black Tar Caemorgan Wallis Abermeurig Brongwyn Mascle Bridge Whitchurch Mathry / Mathri Camp Hill Dudwells Templeton Burton Maes llyn Trefin / Trevine Porthyrhyd Pentre-bâch Alltwalis Cwmerfyn Llanddeusant The Clôs St Brides Orange Gardens Llanelli Tenby / Dinbych-y-Pysgod Pentre-llyn Nebo New Hedges Cold Blow Pinged St Ann's Head Brynafan Llanllwni Slebech Broadway Broad Haven Maesgwynne Aberarth Waun Beddau Pontarsais Gignog Trelerw Pantyffynnon Heol-ddu Hillblock Llwyncelyn Llansadwrn Johnstown Broadmoor Lledrod Cuttybridge Trooper's Inn Sardis Dolgerdd Pontyblodau Bontnewydd Peniel Crymych Carew Newton Henry's Moat Milford Haven / Aberdaugleddau Tegryn Llanychaer