Bus Advertising in Cottenden

Get in touch

Bus Marketing in Cottenden

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Cottenden - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Cottenden - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Cottenden- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Cottenden - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Cottenden (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Caneheath Broomgrove Park Corner Ditchling Common Poundford Rye Peter's Green Tilsmore Moulsecoomb Guestling Green Whitehill Hellingly Upperton Pett Level Fletching Common Hooe Danegate Camber Foulride Green Lunce's Common Millbrook Three Cups Corner High Cross Northiam Stunts Green Telham Splayne's Green Berwick Kemp Town Cade Street Denton Willard's Hill Lidham Hill Groombridge Chiltington Steel Cross Nash Street Portslade Village Ashburnham Forge Mill Corner North Chailey Hamsey Heighton Street Skippers Hill Hollington North End Vinehall Street Buckham Hill Preston Langney Crumbles Iden Stone Cross Baldslow Black Rock Rottingdean Willingdon Crowborough Warren Cuilfail Dittons Cliffe Salehurst Palehouse Common Darwell Hole Wivelsfield Lower Horsebridge Alciston Burwash Common Sleeches Cross Bowlers Town Birchden Trull's Hatch Hartwell Streat Potter's Green Barcombe Mills Broomsgrove Northease Herstmonceux Sharp's Corner St Leonards Green Etchingham Birchett's Green Boarshead Barcombe Blackboys Burwash Weald Glyndebourne Holtye Whatlington Starr's Green Piddinghoe Kingston near Lewes Rockrobin Little Bayham Jumper's Town Telscombe Cliffs Sedlescombe Church Wood Lewes Vines Cross Oxley's Green St Leonards-on-Sea Muddles Green Catsfield Pett Little London Westham Flimwell Hove Laughton Upper Horsebridge Pell Green Playden Little Norlington The America Ground Seaford Ginger's Green Houghton Green Plumpton Danehill Grove Hill The Platt Peacehaven Icklesham Hailsham South Heighton Bevendean Offham Dale Hill Rocks Park Southern Cross Holmes's Hill Ratton Village Battle Old Town Waldron Down West Marina Pestalozzi International Village Selmeston Best Beech Hill Cackle Street Peacehaven Heights Dukes Green Chilley Green St Anthony's Hill Ovingdean Bohemia Ringles Cross Nutley Eridge Green Pounsley Beddingham Glenleigh Park Old Town Jarvis Brook Bachelor's Bump Five Ashes Crowborough Marden's Hill Ashton Green Whitesmith Hollingrove Red House Common Guestling Thorn Saltdean Milton Street Pevensey Bay Warbleton West Blatchington Mayfield Budlett's Common Mutton Hall Clayhill Southease Friar's Gate New Town Mott's Mill Netherfield Maresfield Park Folkington Cripp's Corner Silver Hill Magham Down Sheffield Green Wilmington Arlington Hawkhurst Common Snagshall Hurst Green Shortbridge Earl's Down Birling Gap Sweethaws Bulverhythe Eason's Green Twelve Oaks Tarring Neville Friar's Hill Norton Three Oaks Winchelsea Fairwarp Mark Cross Cottenden Upper Dicker Four Oaks Old Heathfield Ore Watermill Trolliloes Sparrow's Green Roselands Blackham Round Hill Upper Wellingham Golden Cross Silverhill Park Down Street Pebsham Glyne Gap Caldbec Hill Cousley Wood Ely Grange Windmill Hill Cowbeech Hill Ticehurst Dodd's Hill Rose Hill Frant Cooden Coggins Mill Filching Bexhill Hammerwood Maresfield Union Street Spithurst Bishopstone Clive Vale Green Street Harley Shute Lower Cousley Wood Butcher's Cross Meads Chelwood Gate Pevensey Litlington Lower Willingdon Cross in Hand Friston South Malling Collier's Green Horney Common Bodiam Poundfield Russell's Green Hollingdean Burlow Hampden Park Broad Oak Normans' Bay South Chailey Bexhill-on-Sea Founthill Little Common Three Leg Cross Wilmington Green Lyewood Common Hollington Park Honey's Green Northbridge Street Westdene Town Littleworth Alfriston Duddleswell St John's Plumpton Green Isfield Jury's Gap Chalvington Chapman's Town Brighton and Hove Tompset's Bank Winchelsea Beach Thunder's Hill Whydown Falmer Marle Green Bardown Stone Cross Hankham Gun Hill Great Maxfield The Pound Rye Foreign Downside Carter's Corner Robertsbridge Dodd's Bottom Newbridge Beckley Uckfield Poundgate Mount Pleasant Cliff End Foxhunt Green High Hurstwood Chilsham Hooe Common Argos Hill Chitcombe Ripe Marsh Green Mount Ephraim Beckley Furnace Primmers Green Boreham Street Broad Oak Brighton Coldean Balcombe Green Alderbrook Chapel Row Staplecross Five Ash Down Winton Furner's Green Gallypot Street Belmont Tidebrook Crowhurst East Chiltington Udimore Broomham Fletching Ditchling Framfield Eckington Corner Blacklands Patcham Newick Broad Street Peasmarsh Firle Goatham Green Cooper's Corner East Hoathly Burnt Oak Coleman's Hatch Cock Marling Telscombe Kent Street Quabrook Aldrington Southover High Wickham Mile Oak Wadhurst Punnett's Town Ringmer Upper Hartfield Balls Green Grisling Common Rotherfield Mark Street Bells Yew Green Langney Village Beachlands Lower Dicker Tolhurst Catsfield Stream Swiftsden Flackley Ash Hollingbury Broyle Side Lunsford's Cross Wallands Park Barcombe Cross Chuck Hatch Waterhall Hall's Close Newbury's East Dean Withdean Wickstreet Lions Green Woolbridge Beacon Down Highgate Swaile's Green Wartling Rodmell Portslade-by-Sea Rye Harbour West Firle Iford East Guldeford Sutton Rickney Tile Hurst Castle Hill Hadlow Down Cackle Street West Hill Henley's Down Penhurst Blackness Forest Row Broadstreet Green Holton Hill Sharpsbridge East Blatchington Crowlink Silverhill Roser's Cross Pound Green Shortgate Eastbourne Cooksbridge John's Cross Heathfield Ninfield Chelwood Common Steven's Crouch Stanmer St Helen's Wood Rushy Green Moulsecomb Glynde Canadia Harbour Heights Burwash Witherenden Hill Brightling Wallcrouch Rusher's Cross Brownbread Street Broadland Row Chapel Cross Fairlight Cove Brede Durgates Teasley Mead Horam St Helen's Wivelsfield Green Shover's Green Buxted Westfield Rushlake Green Riseden Golden Cross Waldron Mount Pleasant Cackle Street Sidley Etchingwood Churches Green Cornwell's Bank North Corner Foul Mile Ponts Green Davis's Town Cogger's Cross South Street Horns Cross Polegate Stonegate Woodingdean Maynard's Green Wood's Green Heron's Ghyll Westdean North Moulsecoomb Halland Whitehawk Ewhurst Green Hartfield East Saltdean Fisher's Gate Wood's Corner Withyham Wellbrook Ridgewood Fairlight Mountfield Halton Landport Burgh Hill Exceat Chailey Hale Green Roedean Friday Street Chiddingly Little Horsted Jevington Blackness St Anne's Bodle Street Green Cowbeech Piltdown Hastings Terrible Down Hangleton Dallington Wannock Godleys Green Laughton Common Newhaven Jenkins' Green East Moulsecoomb Horsted Green Berner's Hill Wych Cross Norlington Hazard's Green Mark Cross Town Row Westmeston Flowers Green