Bus Advertising in Cross in Hand

Get in touch

Bus Marketing in Cross in Hand

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Cross in Hand - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Cross in Hand - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Cross in Hand- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Cross in Hand - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Cross in Hand (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Frant Kemp Town Great Maxfield Barcombe Laughton Common Furner's Green Muddles Green Flimwell Roedean The Pound Steel Cross North Corner South Heighton Netherfield Holton Hill Bachelor's Bump Three Cups Corner Cowbeech Hill Birchden Maynard's Green St Leonards Green Broad Street Hooe Common Ditchling Common Mutton Hall Gun Hill Hammerwood Bodiam Burwash Pebsham Churches Green Godleys Green Butcher's Cross Mountfield Balls Green Blackboys Jenkins' Green Barcombe Mills Moulsecoomb Ginger's Green Little Bayham Castle Hill Duddleswell Bulverhythe Coleman's Hatch Alciston Maresfield Canadia Normans' Bay Hartwell Southover Wallands Park Rye Harbour Jevington Rose Hill Eridge Green Rickney Harbour Heights Quabrook Northbridge Street Caneheath Baldslow Ringmer Cackle Street Newbury's West Blatchington Brighton and Hove Blackness Burwash Weald Brighton Firle Broomham Rushy Green Halton Norlington Three Leg Cross Black Rock Mayfield Argos Hill North Moulsecoomb Twelve Oaks Sheffield Green Whitesmith Little Horsted Telscombe Heathfield St Anthony's Hill Beckley Furnace Hove Old Heathfield Newick Splayne's Green Penhurst St John's Swaile's Green Highgate Pevensey Halland Little Norlington Crowborough Waldron Down Tolhurst Ninfield Stone Cross St Anne's Staplecross Horam Chailey Russell's Green Horsted Green Terrible Down Cooper's Corner Seaford Cottenden Marsh Green South Street Upper Hartfield Honey's Green Broomgrove Birling Gap Danegate Hollingdean Cowbeech Framfield High Hurstwood Nash Street East Chiltington Town Row Vinehall Street Milton Street Flackley Ash Lower Dicker Crowhurst Wickstreet Broadland Row Woolbridge Sedlescombe Magham Down Trolliloes Heighton Street Holtye Icklesham Hollington Park Birchett's Green Southease Saltdean Plumpton Green North Chailey Ashburnham Forge Sharpsbridge Friar's Gate Carter's Corner Withyham Dittons Wood's Green Northiam Whitehawk Boarshead Chalvington Shortgate Tarring Neville Etchingwood Northease Dodd's Bottom Hamsey Roser's Cross Newhaven Spithurst Silverhill Park Town Littleworth Piltdown Blackham Beckley Chapman's Town Cooden Ewhurst Green Marle Green Wivelsfield Upper Horsebridge Swiftsden East Dean Rusher's Cross Little London Cross in Hand Bowlers Town Cogger's Cross Hankham Punnett's Town Earl's Down John's Cross Stonegate Hooe Friday Street Lower Horsebridge Crowlink Golden Cross Westdean Cliffe Beachlands Willingdon Bishopstone Whatlington Sleeches Cross Blacklands East Moulsecoomb Downside Playden Palehouse Common Westdene Laughton Brede Jumper's Town Wych Cross Chapel Row Hadlow Down Cousley Wood Winchelsea Beach West Hill Chelwood Gate Sidley Cock Marling Eason's Green Alfriston Whitehill Friston Rocks Park Hollingbury Preston Ore Church Wood Bodle Street Green Forest Row Durgates Dallington Battle Boreham Street Fisher's Gate Lyewood Common Poundgate Old Town South Malling Herstmonceux North End Friar's Hill Glyne Gap Newbridge Alderbrook Pevensey Bay Henley's Down The America Ground Chelwood Common Four Oaks Pestalozzi International Village Hale Green Pell Green Berwick Beacon Down Chilley Green Union Street Goatham Green Rockrobin Thunder's Hill Little Common Burnt Oak Glynde Tile Hurst Udimore Cripp's Corner Wilmington Green Coggins Mill Five Ashes Hazard's Green Groombridge Primmers Green Broad Oak Coldean Wannock Starr's Green Brownbread Street Chiddingly Teasley Mead Roselands Falmer Telscombe Cliffs Whydown Hall's Close Steven's Crouch Eckington Corner Arlington Kent Street Hurst Green Peacehaven Heights Mark Cross Windmill Hill Park Corner Portslade-by-Sea Watermill Catsfield Southern Cross Hartfield Cornwell's Bank Flowers Green Red House Common Glyndebourne Three Oaks Catsfield Stream Harley Shute Ratton Village Trull's Hatch Iford Old Town West Marina Maresfield Park Sharp's Corner Cackle Street Round Hill Selmeston Fairlight Lions Green Riseden Rye Foreign Bexhill Waldron Willard's Hill Best Beech Hill Eastbourne East Hoathly High Wickham Chiltington St Helen's Wood Pound Green Chuck Hatch Denton Silver Hill Dale Hill Lunsford's Cross Fairwarp Millbrook Foul Mile Rye St Helen's Pett Rodmell Dodd's Hill Shover's Green Skippers Hill Robertsbridge St Leonards-on-Sea Ticehurst Mount Pleasant Darwell Hole Mark Cross Broyle Side Broadstreet Green Iden Cade Street The Platt Lidham Hill Waterhall Winton Bevendean Belmont Chitcombe Warbleton Witherenden Hill Fletching Exceat Mott's Mill Sutton Hailsham Salehurst Kingston near Lewes Foxhunt Green Davis's Town Tilsmore Patcham Etchingham Vines Cross Wood's Corner Piddinghoe Filching Telham Offham Wivelsfield Green Withdean Oxley's Green Jarvis Brook Polegate Five Ash Down Houghton Green Wellbrook Heron's Ghyll Horns Cross Streat Westham Ashton Green Mount Pleasant Winchelsea Sweethaws Tompset's Bank Buckham Hill Langney Burlow Westfield Meads Hollington Ripe Hawkhurst Common Sparrow's Green Snagshall Mile Oak Woodingdean Camber Mark Street Stunts Green Ovingdean Cackle Street Peter's Green Chilsham Burgh Hill Barcombe Cross Jury's Gap Gallypot Street Hastings Rushlake Green Upper Wellingham West Firle Westmeston Folkington Pett Level Fletching Common Down Street Cooksbridge Mill Corner Blackness Balcombe Green Moulsecomb Brightling Poundford Hellingly Chapel Cross Hangleton Broad Oak Ridgewood Mount Ephraim Bells Yew Green Norton Burwash Common Pounsley Clive Vale Nutley Beddingham Founthill Danehill Plumpton Horney Common Budlett's Common Grisling Common Fairlight Cove Grove Hill Tidebrook Hollingrove Hampden Park High Cross Rottingdean Isfield Golden Cross Wilmington Berner's Hill East Guldeford Collier's Green Cuilfail Lunce's Common East Saltdean Clayhill Portslade Village Guestling Green Upper Dicker Bardown South Chailey Poundfield Dukes Green Ringles Cross Bohemia Lewes Langney Village Potter's Green New Town Glenleigh Park Stanmer Peasmarsh Aldrington Peacehaven Ely Grange Shortbridge Silverhill Upperton East Blatchington Wartling Foulride Green Buxted Lower Cousley Wood Crowborough Warren Wadhurst Rotherfield Caldbec Hill Holmes's Hill Ponts Green Guestling Thorn Wallcrouch Marden's Hill Bexhill-on-Sea Green Street Litlington Cliff End Broomsgrove Stone Cross Uckfield Ditchling Landport Crumbles Lower Willingdon