Bus Advertising in Snagshall

Get in touch

Bus Marketing in Snagshall

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Snagshall - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Snagshall - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Snagshall- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Snagshall - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Snagshall (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Waterhall Friday Street Wych Cross Lunce's Common East Saltdean Budlett's Common Cooksbridge Norton Riseden Lower Willingdon Best Beech Hill Rodmell Splayne's Green Pound Green Fletching Playden Ringmer Lower Horsebridge Portslade Village Five Ashes Hankham Newbridge Seaford Canadia Broyle Side Litlington Westdean Terrible Down Mile Oak Broomham Friston Langney Cottenden Maresfield Warbleton North Moulsecoomb Round Hill Holmes's Hill St Helen's Wood's Corner Roedean St Helen's Wood Falmer Jenkins' Green Ticehurst Skippers Hill South Chailey Herstmonceux Pett Three Oaks Hazard's Green Fairlight Cove Whatlington Golden Cross Earl's Down Westfield Whitehawk Heron's Ghyll Davis's Town Ringles Cross Rockrobin The Pound Quabrook Burwash Common Meads Ashton Green Guestling Thorn Northiam Russell's Green Glynde Bexhill-on-Sea Westmeston Little Bayham Ashburnham Forge Henley's Down Cackle Street Roser's Cross Polegate Rye Muddles Green Danehill Broomgrove Chelwood Gate Forest Row High Cross Bardown Hangleton Battle Great Maxfield Bexhill Founthill Town Row Birchden Hartfield Pebsham Upper Hartfield Potter's Green Red House Common East Guldeford Tilsmore West Firle Selmeston St John's Halton Chapman's Town Mutton Hall Arlington Bachelor's Bump Flimwell West Marina Dukes Green Hollingbury Blackness Chiltington Upper Horsebridge Mount Pleasant Hartwell Peasmarsh Offham Dodd's Bottom Sweethaws Northbridge Street Flackley Ash East Dean Butcher's Cross Peter's Green Whitehill Burnt Oak Buckham Hill Mount Ephraim Harley Shute Cowbeech Hill Etchingwood Mott's Mill Holtye East Blatchington Mark Cross Southover Bevendean Crumbles Dale Hill High Hurstwood Tolhurst Hollingdean Streat Clive Vale Cowbeech Lidham Hill East Hoathly Chalvington Cackle Street Hamsey Uckfield Beacon Down Newhaven Withyham Pell Green Belmont Grove Hill Fairwarp Telscombe Cliffs Crowborough Gallypot Street Old Town Lower Cousley Wood Furner's Green Fisher's Gate Cross in Hand Church Wood Broad Oak Mill Corner Peacehaven Heights Beckley Silverhill Park Trull's Hatch Stonegate Wannock Kent Street Friar's Hill Black Rock Swiftsden Wellbrook Cogger's Cross Darwell Hole Exceat Coggins Mill Mark Street Stunts Green Hurst Green Durgates Pestalozzi International Village Sharp's Corner Beachlands Grisling Common North Corner Burwash Vinehall Street Broad Oak Bulverhythe Lions Green Winchelsea Beach Carter's Corner Sidley Lower Dicker Collier's Green Rose Hill Northease Barcombe Little London Blackham Whydown Bodle Street Green Cripp's Corner Langney Village The America Ground Pounsley Rye Foreign Ewhurst Green Magham Down Brighton and Hove Fairlight Little Horsted Cock Marling Heighton Street Foulride Green Ponts Green Peacehaven Bohemia Cooden Oxley's Green Park Corner Tidebrook Houghton Green Wartling Jumper's Town Dallington South Heighton Westdene Iden Union Street Udimore Dodd's Hill Fletching Common Plumpton Green Chilley Green Marden's Hill Sedlescombe Hammerwood Rushlake Green Groombridge Upperton South Street Wilmington Green Newbury's Birchett's Green Chitcombe Shortgate Rottingdean Hollington Icklesham Willard's Hill Bowlers Town Coleman's Hatch Witherenden Hill Caldbec Hill Mayfield Nash Street Hailsham Danegate Foxhunt Green Ditchling Common Stone Cross Camber Rushy Green Chapel Cross Salehurst Ridgewood Hollington Park Eason's Green Honey's Green Hastings Chilsham Burwash Weald Brightling Cliffe Maynard's Green Old Heathfield Beddingham Mountfield Ore Baldslow Wickstreet Churches Green Crowborough Warren Norlington Goatham Green Barcombe Cross Rye Harbour Dittons Crowlink John's Cross Blacklands Highgate Vines Cross Telham Horns Cross Barcombe Mills Snagshall Ginger's Green Primmers Green Little Common Blackness Jarvis Brook Bells Yew Green Sleeches Cross Poundgate Eridge Green Sharpsbridge Isfield Glyne Gap Silverhill High Wickham Buxted Jury's Gap Chiddingly Cackle Street Catsfield Stream Swaile's Green Etchingham Broadstreet Green Cuilfail Denton Brede West Blatchington Wood's Green Four Oaks Chailey Woodingdean Poundford Argos Hill Three Leg Cross Kemp Town Berwick Folkington Filching Downside West Hill Balcombe Green Waldron Down Mark Cross Robertsbridge Twelve Oaks St Anne's Westham Town Littleworth Landport Sparrow's Green Ninfield Flowers Green Hollingrove East Chiltington Gun Hill Marsh Green Ditchling Wivelsfield Green Roselands Watermill Hooe Common Portslade-by-Sea Teasley Mead Brownbread Street Halland Harbour Heights Rocks Park Eastbourne Tompset's Bank Piddinghoe Wadhurst Thunder's Hill Beckley Furnace Little Norlington Berner's Hill Cousley Wood Coldean Golden Cross Framfield St Leonards Green Caneheath Plumpton Ratton Village Broadland Row Kingston near Lewes Moulsecomb Winton Hove Aldrington Waldron Hampden Park Withdean Stanmer Chapel Row Palehouse Common Heathfield Chelwood Common Down Street Upper Wellingham Eckington Corner East Moulsecoomb Stone Cross Woolbridge Broomsgrove Jevington Shover's Green Normans' Bay Ely Grange Green Street Southern Cross Steven's Crouch Castle Hill Cooper's Corner Iford Catsfield Telscombe Spithurst Rotherfield Brighton Horam Chuck Hatch Balls Green Glyndebourne North Chailey Blackboys Burgh Hill Ovingdean Wilmington Piltdown Rickney Silver Hill Southease Whitesmith Laughton Horsted Green Ripe Wallcrouch Milton Street Crowhurst Firle Hale Green Poundfield Penhurst Pett Level Hall's Close Hooe Bodiam Nutley Friar's Gate Willingdon North End Pevensey Bay Birling Gap The Platt Lyewood Common Pevensey Moulsecoomb Bishopstone Clayhill Cornwell's Bank Hellingly Laughton Common Shortbridge Millbrook Duddleswell Hadlow Down New Town Wivelsfield Alderbrook Holton Hill Tile Hurst Netherfield Upper Dicker Saltdean Sutton South Malling St Leonards-on-Sea Tarring Neville Alciston Burlow Hawkhurst Common Marle Green Broad Street Wallands Park Rusher's Cross Steel Cross Newick Godleys Green Patcham Boreham Street Preston Boarshead Winchelsea Mount Pleasant Alfriston Punnett's Town Windmill Hill Cliff End Glenleigh Park Maresfield Park Trolliloes Old Town Lunsford's Cross Starr's Green St Anthony's Hill Staplecross Five Ash Down Lewes Sheffield Green Foul Mile Horney Common Frant Cade Street Three Cups Corner Guestling Green