Bus Advertising in Tompset's Bank

Get in touch

Bus Marketing in Tompset's Bank

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Tompset's Bank - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Tompset's Bank - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Tompset's Bank- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Tompset's Bank - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Tompset's Bank (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Mark Cross Church Wood Catsfield Stream South Heighton Birling Gap Jumper's Town Chuck Hatch Cackle Street Little Norlington Pell Green Blacklands Norton Telscombe Crowborough Warren Grisling Common Ratton Village Aldrington Boarshead Windmill Hill Holton Hill Rye Foreign Whitehawk Tile Hurst Darwell Hole Cornwell's Bank Potter's Green Mutton Hall Coleman's Hatch The America Ground Tolhurst Chalvington Dale Hill Chelwood Gate Eason's Green Hartfield Etchingham Broomsgrove Exceat Fairwarp Seaford North Moulsecoomb Russell's Green West Hill Five Ash Down Alderbrook Chilsham Wych Cross Heron's Ghyll Broad Oak Palehouse Common Pound Green Chapman's Town Sheffield Green Piltdown Wilmington Pevensey Bay Three Cups Corner Old Town Davis's Town Hale Green Crowhurst Portslade Village Wallands Park Lidham Hill Houghton Green Union Street Bells Yew Green Wood's Corner Ewhurst Green Hollingrove Westdene Balls Green Icklesham Catsfield Duddleswell Sidley Heighton Street Jevington St Anthony's Hill Eridge Green Founthill Lunsford's Cross Bowlers Town Silverhill Quabrook Hollingdean Ashton Green Harley Shute Halton Southern Cross Swiftsden Cackle Street Three Leg Cross Coldean Brightling Brownbread Street Magham Down Hollington Old Town South Chailey Rickney Bohemia Honey's Green Beacon Down Five Ashes Wannock Vinehall Street Herstmonceux Trolliloes Beddingham Chitcombe Winton Mott's Mill West Marina Hollingbury Chilley Green Burwash Common Carter's Corner Gun Hill Horam Folkington Norlington Poundford Falmer Lions Green Hadlow Down Waterhall Punnett's Town Pett Lower Horsebridge Sleeches Cross Ringles Cross East Guldeford Old Heathfield Firle Foul Mile Piddinghoe Patcham Newbury's Witherenden Hill Marle Green Willingdon Landport Riseden Baldslow Eastbourne Marden's Hill East Blatchington Jarvis Brook Silverhill Park St Anne's Marsh Green Burlow Round Hill Wickstreet Kent Street Foxhunt Green Penhurst Winchelsea Beach Ripe Beckley Furnace Ditchling Common Moulsecomb Trull's Hatch Bevendean Earl's Down Shortbridge Waldron Mile Oak Udimore Thunder's Hill High Hurstwood East Hoathly Wadhurst Broadland Row Highgate Sedlescombe Best Beech Hill Boreham Street Dodd's Bottom Silver Hill Fairlight Cove Rushlake Green Roselands Dodd's Hill Danehill Northease Shortgate Broad Oak Primmers Green North Corner Maynard's Green Sharp's Corner Wivelsfield Broomham Fisher's Gate Roser's Cross Glynde Clive Vale Lower Cousley Wood Fletching Jury's Gap Cooden Offham Cripp's Corner Bodiam Cowbeech Hill Henley's Down Foulride Green Golden Cross Ginger's Green Pevensey Blackness Chapel Cross Denton Hooe Common Churches Green Cousley Wood Great Maxfield Lunce's Common Dallington East Saltdean Ringmer Tarring Neville Gallypot Street Eckington Corner Skippers Hill Northiam Willard's Hill St Leonards-on-Sea West Blatchington Withyham Mount Pleasant Buxted Stanmer Barcombe Mills Frant Mount Pleasant Holtye Flimwell Cliff End Dittons Little Bayham Crowlink Ovingdean Sweethaws Budlett's Common Hamsey Blackboys Hollington Park Streat West Firle Battle Spithurst Pestalozzi International Village Friday Street Stone Cross Oxley's Green Bishopstone Cottenden Robertsbridge Cackle Street Cogger's Cross Camber Birchett's Green Fletching Common Cowbeech Selmeston Lyewood Common Preston Cade Street South Malling Cock Marling Polegate Peacehaven Heights Wivelsfield Green Horsted Green Argos Hill South Street Woodingdean Peter's Green Four Oaks Berner's Hill Roedean Little London Poundgate Groombridge Town Littleworth Castle Hill Barcombe Cross Nash Street Hailsham Three Oaks Bardown Furner's Green East Chiltington Westfield Bexhill Town Row Black Rock Heathfield The Platt Pebsham Harbour Heights Milton Street Little Horsted Sharpsbridge Broad Street Stonegate Steven's Crouch Hooe Laughton Common Broomgrove Jenkins' Green Iford Teasley Mead Cuilfail Rye Harbour Chailey Woolbridge Caldbec Hill Waldron Down Upper Dicker Guestling Thorn Isfield Wilmington Green Starr's Green Hurst Green Southover Pett Level Peasmarsh Lower Willingdon Stunts Green Playden High Wickham Friar's Gate Red House Common Rusher's Cross Glyne Gap Mayfield Dukes Green Plumpton Green Bulverhythe Rockrobin Crowborough Hangleton Burwash Weald Hawkhurst Common Peacehaven Canadia Chiddingly Down Street Brighton Hammerwood Chiltington Broyle Side Ponts Green Whydown St Helen's Wood Westdean Butcher's Cross Langney Village Steel Cross Mark Street Collier's Green North End Ditchling Westham Wallcrouch Glenleigh Park Whitesmith Hall's Close Netherfield Flowers Green Brede Grove Hill Newhaven Sutton Whatlington Swaile's Green Beachlands Upper Hartfield Laughton Upper Wellingham Tompset's Bank Mark Cross Ninfield St Leonards Green Downside Mount Ephraim Maresfield Park Pounsley Glyndebourne St John's Cross in Hand Balcombe Green The Pound Telham Alciston Wartling Beckley Tidebrook Lewes Telscombe Cliffs Vines Cross High Cross Barcombe Little Common Rocks Park Clayhill Flackley Ash Hartwell Berwick Newick Iden Rose Hill Halland Upper Horsebridge Cooksbridge Burwash Staplecross Hastings Friston Rotherfield Sparrow's Green North Chailey Rushy Green Tilsmore New Town Upperton Portslade-by-Sea Litlington Winchelsea Kingston near Lewes Wellbrook Uckfield Rye Shover's Green Green Street Caneheath Horns Cross Bachelor's Bump Birchden Burgh Hill Golden Cross Chapel Row Durgates Etchingwood Chelwood Common Poundfield Bodle Street Green Framfield Warbleton Brighton and Hove Westmeston Broadstreet Green Muddles Green Lower Dicker Terrible Down Ely Grange East Moulsecoomb John's Cross Newbridge Nutley Meads Friar's Hill Blackham Kemp Town Cooper's Corner St Helen's Holmes's Hill Horney Common Hampden Park Mill Corner Park Corner Buckham Hill Fairlight Langney Plumpton Bexhill-on-Sea Watermill Hankham Hazard's Green Northbridge Street Arlington Danegate Alfriston Normans' Bay Maresfield Coggins Mill Moulsecoomb Burnt Oak Southease Mountfield Rottingdean Ore Blackness Ticehurst Twelve Oaks Guestling Green Godleys Green Whitehill Ridgewood Hellingly Stone Cross Salehurst Cliffe Millbrook Withdean Goatham Green Ashburnham Forge Belmont Splayne's Green Rodmell Snagshall Saltdean Forest Row Filching East Dean Hove Wood's Green Crumbles