Bus Advertising in Beacon Hill

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Bus Marketing in Beacon Hill

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Beacon Hill - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Beacon Hill - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Beacon Hill- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Beacon Hill - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Tilbury Juxta Clare Ingrave Great Notley Smythe's Green Pharisee Green Great Waltham Borley Green High Houses Crow Green Langham Wick Fobbing Church End Rickling Audley End Stambourne Welshwood Park The Common Epping Upland Bradwell Wick White Roding Grange Hill High Beech Upper Pond Street North Benfleet White Notley Wicken Bonhunt Latton Bush Cobbs Fenn Ramsden Heath Noak Hill Crockleford Heath Lower Green Farnham Workhouse Hill Northend White Colne Coalhill Copford Tilekiln Green Nazeing Mead Little Yeldham Hobbs Cross Canewdon South Hanningfield Knowl Green Southchurch Rose Green Tye Green Dyer's End Ugley Henham Chadwell St Mary Leaden Roding Duddenhoe End Burrsville Park Springfield Bradwell Waterside Hadstock Bentfield Bury Roydon Edney Common Bustard Green Stanford Rivers Church Langley Theydon Bois Little Hallingbury Chapel End Wickford Greenwoods Woodham Walter Woodhatch Duck End Shelley Tiptree Heath Smith's Green Water End Low Street Danbury Wickham St Paul Hatfield Heath Old Heath Bardfield End Green Stondon Green Sewardstonebury Orsett Heath Barrow Hill Great Canfield Earls Colne Fox Street Little Horkesley Sandon Bentley Walton-on-the-Naze Steward's Green Frating Green Finkle Green Folly Green Northend South Woodham Ferrers Berners Roding Woodham Mortimer Perry Green Little Henny Bobbingworth Toppesfield Birchanger Kirkby-le-Soken Berechurch Church End Newport New England Paglesham Eastend Fyfield Great Berry Brick End Chappel East Gores Row Green Smith's Green Baddow Park Lower Bobbingworth Green Gestingthorpe Seven Star Green Arkesden Great Easton Roxwell Layer Marney Chafford Hundred Lower Nazeing Cressing Mountnessing Little Oakley Pipps Hill Abbess Roding Cooksmill Green South Weald Waltham Abbey Nether Street Hyde Chase Gaston Green Man's Cross Baythorne End Woodhill Mount End Leigh-on-Sea Little Laver Dedham Bicknacre Bocking's Elm Foxash Estate Galley's Corner Willingale Hill Green Mill End Monk Street Little Thurrock Kirby-le-Soken Minnow End Burton End Hazeleigh Wendens Ambo Crockleford Hill Gilwell Park Canvey Village Lower Sheering Cold Norton Keelars Tye Cambridge Town Margaretting Oak Corner Pentlow The Hythe Inworth Little Warley Great Stambridge Raven's Green Claverhambury Maggots End Dutch Village Potter Street Little Waltham Ballards Gore Netteswell Cross Radwinter Blackmore End Nazeing Long Green Hemp's Green Belchamp St Paul Clifftown Upper Dovercourt Loves Green Shotgate Steeple Bumpstead Cock Green Beauchamp Roding Cock Clarks Boxted Katherines Chelmer Village Heybridge Mile End Langdon Hills Navestock Side West Bergholt Steventon End Ringtail Green Shenfield Purton End Mount Pleasant Lucking Street Curtismill Green Greenstead Green Ardleigh Heath Pilgrims' Hatch Bocking Broad's Green Stow Maries Great Dunmow Wimbish Matching Milch Hill Greensted Porters Town Feering Gainsford End Langham Moor East Mersea Belchamp Walter Bishop's Green Little Mascalls Powers Hall End Keeres Green Bradwell Lee Chapel North 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Strethall Mill Green Audley End Matching Green Holland-on-Sea Hutton Rivenhall Langley Lambourne Ramsden Bellhouse Halls Green Stebbing Broad Green Nounsley Little Totham Tollesbury Churchend Cooper's End North Stifford Montsale Sucksted Green Marks Tey Ford End Little Canfield West Horndon Farther Howegreen Blackmore Mistley Heath Colchester Fryerning Beacon Hill Aythorpe Roding Blasford Hill Stickling Green Building End Langenhoe Rudley Green Baconend Green Rank's Green New Thundersley Bedlar's Green Tye Green Epping Tolleshunt Major Harlow East Horndon Deer's Green Hastingwood Beggar Hill Hornells Corner Ashdon Quendon Paternoster Heath Galleywood Norwood End Biggin Little Tey Mallows Green Navestock Heath Little Bromley Little Parndon Chatter End Greensted Green North End Hope End Green Bonhunt Water Chrishall Bridge Green Little Leighs Delvin End Little Henham Woodham Ferrers Harrowcross Cherry Green Watch House Green Braiswick Temple End Littlebury Green Lamarsh Fanner's Green Broad Green Rook End Hutton Mount Silver End Horsleycross Street Holder's Green Sturmer Janke's Green Doddinghurst Common Berden Chalk End Churchgate Street Chickney Sewardstone Great Bromley Broad Street Green Fairstead Henny Street Rochford Long Green Tilty Childerditch Shellow Bowells Sunken Marsh Liston Gardens Stocking Green Bovinger Woodside Green Surrex Cannon's Green South Ockendon Maylandsea Catmere End Old Harlow Layer Breton Great Canney Pleshey Osea Island Mayland Farnham Green Ghyllgrove Skye Green Great Saling Ulting Coxtie Green Hallingbury Street Pannel's Ash South Fambridge Hickford Hill Tendring Great Henny Pattiswick Littlebury Finchingfield Lee Chapel South Horsley Cross Broadley Common Takeley Street South Stifford Layer-de-la-Haye Norton End Lexden Havering's Grove Kelvedon Hatch Mount Bures Langford Pig Street Dewes Green Starling's Green Roundbush Liston Chignall St James Great Leighs Howegreen Gallows Green Moulsham Cripple Corner Bell Common Chalvedon Cole End North Weald Bassett Kirby Cross Daw's Cross Mucking Brookend Aimes Green Little Wakering Steeple View Rotchfords Horkesley Heath Alphamstone Foster Street Runwell Lamb Corner Latchingdon Shoeburyness Little Dunmow Richmond's Green Ashingdon Passmores Bulmer Tye Holyfield Tye Green Great Wakering Far Thorpe Green Rawreth Little Walden Shalford Green Birch Buttsbury Colne Engaine Hare Street Hawbush Green Dedham Heath Parkeston Mistley Pledgdon Green Molehill Green Battlesbridge Eight Ash Green Bush End Theydon Garnon Temple Fields Stockstreet Young's End Faulkbourne Fuller Street Billericay The Birches Jack's Hatch Birchhall Corner Hadleigh Wakes Colne Green Castle Hedingham Sunnymede Padham's Green Thorpe-le-Soken King Street Little Clacton Moreton Great Malgraves Pale Green Birdbrook Prittlewell Stebbing Green Fordstreet Greenstead Jaywick Loughton Jasper's Green Gransmore Green Sabine's Green Harknett's Gate Great Totham Burton's Green Seawick Long Green Stocks Green Chelmsford Tilegate Green Ovington Thorpe Cross Don Johns Widdington Abbey Field Great Bardfield Elmstead Heath Horndon on the Hill Heybridge Basin Middleton Tye Green Nazeing Gate Rayne Clapgate Cobbler's Green Hook End Tendring Heath Brewer's End Green Street Mowden Black Horse Corner Queen's Park Orsett Butts Green Heckfordbridge The High Frenches Green Terling Church End Rotten End Kelvedon Black Notley Bridge End Great Claydons Wellstye Green Stondon Massey Nazeing Dovercourt Chipping Hill Brookstreet Fordham Burnham-on-Crouch Brick House End Little Bardfield Great Wigborough Great Holland Needham Green Bentfield Green Hawkwell Watton's Green Mundon Ramsey Island Flack's Green Oxley Green Coopersale Street Bunting's Green West Mersea Panfield Braintree Corner Brookend Pentlow Street Hellman's Cross Great Clacton Little Common Blake End Butt's Green Nuper's Hatch Writtle Abbess End Hatfield Broad Oak Abridge Mill End Rush Green High Laver Navestock Common Alresford Elsenham Daws Heath Thorpe Green Stambourne Green Roast Green South Heath Suttons Wormingford Ardleigh Frinton-on-Sea Creeksea Tarpots Windmill Hill Marden Ash Beaumont Onslow Green Almshouse Green Cross End Great Horkesley Kingsmoor Craig's End Linford Threshers Bush Frogs' Green Dobb's Weir Hawkspur Green Breeds Elder Street Theydon Mount Tylerscross Causeway End Chigwell Elmstead Market Noak Bridge Horseman Side Keysers Estate Borley Debden Green Duton Hill Great Oxney Green Fuller's End Fox Hatch High Beach Helions Bumpstead Gore Pit Netteswell Buckhurst Hill Tillingham Outer Part of Town Westward Broxted Breach Barns Southfields Nevendon Lippitts Hill Parson's Heath Aingers Green Willows Green Stanway Ugley Green Rushley Green Great Parndon Bowers Gifford Weeley Heath Wesley End Woodgates End Crawley End St Osyth Woodend Green Pebmarsh Chapelend Roundbush Green Warley Sible Hedingham Bradwell on Sea Althorne Ost End Morris Green Abberton Coryton Cupid's Corner Bocking Churchstreet Philpot End Tye Common East Hanningfield Point Clear Galleyend Piercing Hill Little Cambridge Brock Hill Armigers Clavering Tolleshunt Knights Little Chesterford Miller's Green Boxted Cross Sewards End Purfleet-on-Thames Copthall Green Further Ford End Southey Green Debden Gallows Green Monkey Street Ford End Swan Street Birch Green Chipping Ongar Elkins Green Thornwood Common Crays Hill Southend-on-Sea Little Bentley Bigods Stansted Mountfitchet High Garrett Heybridge Passingford Bridge Housham Tye Level's Green Thorpe Bay Westcliff-on-Sea Elmdon Pitsea Green Street Maldon Tolleshunt D'Arcy Paslow Wood Common Little Easton Bradfield Heath Oaker Hill Steeple Start Hill Stagden Cross Lower Green Tilbury Green Hardy's Green Debden Green Tinkers Green West Tilbury High Street Green Thundersley Dry Street South Benfleet Carter's Green Pepper's Green Good Easter Ivy Chimneys Sand Hill Little Baddow Hazel End Great Tey North Shoebury Newtown Howe Street Foxearth Mount Bovers Tyler's Green Halstead Harwich Gosfield Widford Totham Hill Saffron Walden Tendring Green Nine Ashes Mark Hall North Hullbridge Stanford-le-Hope South Green Boose's Green Countess Cross Stisted Boreham Margaret Roding Rowney Corner Wivenhoe Lane End Little London Malting Green Manuden Mulberry Green Hare Street Kingswood Wimbish Green Ridgewell Maple End Lee Chapel Winter Gardens Toot Hill Bumble's Green Loyter's Green Totham Plains St Osyth Heath Farmbridge End Clatterford End Fiddlers Hamlet Mashbury Roost End Clacton-on-Sea Manwood Green Curling Tye Green High Park Corner Great Baddow Thorrington Waltham's Cross Oxen End Upper Green Belchamp Otten Purleigh Bournes Green Old Mead Beazley End New Mistley Lower Green Easthorpe Campions Lee-over-Sands Lower Pond Street Fordham Heath Puttock's End Taverners Green Twinstead Green The Ryes Little London Bath Side Duck End Goose Green Bulphan Doddinghurst Blackheath Asheldham Tumbler's Green Brickkiln Green Bradfield Laindon Rayleigh Roydon Hamlet Hempstead Aveley Chigwell Row Pedlars End Friars Mead Cornish Hall End Gaunt's End Rettendon Fingringhoe Boyton End Goldhanger Broad Green Twinstead Wakes Colne Stoneyhills Mill Green Coopersale Sibley's Green Sumners Latchmore Bank Manningtree Braintree Great Oakley Upper Green Parney Heath Ardley End Ramsey Pinnacles Lanham Green Grays Goose Green Tye Green Grass Green Thurrock Park Balstonia Sheering Meadowend Howe Street Crow's Green Mott's Green Gubbion's Green Chitts Hills Little Braxted Shalford Mill End Green Wethersfield Four Wantz Courtsend St Lawrence Killem's Green Little Oxney Green Cranes Bulmer Norton Heath Beacon End Swallows Cross Hamperden End Takeley High Easter Felsted Leigh Beck School Green Waterhales Paglesham Churchend Stones Green Aldham Great Hallingbury Copford Green Westley Heights Dengie Stonebridge Tiptree Howe Green Church End Radwinter End Stafford's Corner Little Maplestead Outer Part of Town Eastward Chignall Smealy Chalkwell Downham Fryerns Hare Green