Bus Advertising in Beauchamp Roding

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Bus Marketing in Beauchamp Roding

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Beauchamp Roding - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Beauchamp Roding - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Beauchamp Roding- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Beauchamp Roding - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Bridge End Hare Street Epping Green Little Leighs Wesley End Terling Stanford-le-Hope Barrow Hill Horsley Cross Bigods Woodhatch Lexden Horne Row Margaretting Tye Broomfield Norwood End Boyton Cross Mowden Gallows Green The Birches Minnow End Lower Green St Vincent's Hamlet Langford Colchester Belchamp Otten Thornwood Common Elder Street Blackmore Morris Green Writtle High Beech Shelley Janke's Green Richmond's Green Garnetts Fobbing Bobbingworth High Easter Loves Green Mott's Green Langham Wick Shenfield Goldhanger Mistley Farmbridge End Wethersfield Smith's Green Boose's Green Tillingham Mile End Great Hallingbury Welshwood Park Panfield Bradfield Heath Causeway End Greenstead Green Weeley Hatfield Broad Oak Thorpe-le-Soken Lower Sheering West Mersea Foxearth Little Waltham Leigh-on-Sea Baconend Green Church End Deer's Green Mount Pleasant Kirkby-le-Soken Abbey Field Sibley's Green Wickham Bishops Willingale Olmstead Green Cooksmill Green Tye Common Kirby Cross Great Maplestead High Roding North End Broad Street Green Latchingdon Lambourne Fiddlers Hamlet Wiggens Green Heybridge Great Wigborough Bovinger Felmore Bannister Green Noak Bridge Bonhunt Water Henny Street Willows Green Beazley End Steeple View Liston Wivenhoe Burnt Mills Bulphan Belchamp Walter Potter Street Greensted Green Brookend Southfields Stones Green Little Chesterford Chigwell Coxtie Green The High Wormingford Little Laver Loughton Springfield Tye Green Hyde Chase North Stifford Brentwood Elmstead Heath Ostend Roydon Hamlet Dovercourt Stanbrook Hullbridge Gilwell Park Don Johns Fryerning High Garrett Gernon Bushes Battlesbridge Broad Green Cock Green Cobler's Green West Bergholt Witham Creeksea Coggeshall Moulsham Stondon Massey Ashen Bradwell Ramsden Heath Old Harlow Stroud Green Elsenham Sta Row Heath Old Heath Bridge Green Pig Street Mill End Sabine's Green Bocking's Elm Ardley End Audley End Wix Marden Ash Parkeston Molehill Green Great Oakley Little Yeldham Coopersale Common Lindsell Maldon Tindon End Further Ford End Bedlar's Green Wimbish Green Hook End Montsale Bardfield Saling High Laver Orsett Chadwell St Mary Stockstreet Black Notley Aingers Green Flack's Green Doddinghurst Common Chrishall Chickney Greenwoods Frenches Green Lanham Green Vange Mistley Heath Hawkin's Hill Campions Hawkspur Green Lower Green Mallows Green Handley Green Tiptree Heath Rudley Green Farnham Winter Gardens Cripple Corner Hare Street Watch House Green Long Green Oaker Hill Purton End Hornells Corner Littley Green Ingatestone Great Clacton Little Wigborough Gallows Green Temple End Walton-on-the-Naze Theydon Mount West Horndon Sewardstone Lower Nazeing North Weald Bassett Dedham Bradwell Waterside Runwell Pinnacles Howe Green Pattiswick Chatham Green Stambourne Green Little Bromley Keysers Estate Northend Stapleford Tawney Church End Duck End Brick End Little Braxted Matching Cowey Green Wellstye Green Bush End Debden Green Burton's Green Passingford Bridge Gainsford End Fordham Rawreth Shot 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Bradfield Halstead King Street Threshers Bush Little Henham Nuper's Hatch Great Baddow Orsett Heath Great Berry Chappel Thundersley Little Burstead Pharisee Green Matching Tye Padham's Green Ford End Aveley Ramsey Island Little Henny Widdington Matching Green Norton Mandeville Little Mascalls Stow Maries Bromley Cross Balstonia Katherines Malting Green Gaston Green Surrex Faulkbourne Tinkers Green Toppesfield Finchingfield Parney Heath Uppend Piercing Hill Baker Street Holyfield Tye Green Roxwell Cutlers Green Toot Hill South Stifford Ulting Shellow Bowells Nazeing South Weald Maple End High Street Green Canvey Village Roast Green Wix Green Stagden Cross Bustard Green Abberton Reader's Corner Loyter's Green Herongate Asheldham The Green West Tilbury New Mistley Sandon Carter's Green Harknett's Gate Blackmore End Bradwell Wick Radwinter Curtismill Green Howe Green Little Maplestead Audley End Nazeing Gate East Hanningfield White Colne Osea Island Little Wakering Stapleford Abbotts Brook Street Breach Barns Borley Green Helions Bumpstead Kirby-le-Soken Widford Mark Hall North Tilty Mulberry Green Pannel's Ash Lamarsh Lee Chapel North Margaret Roding Foster Street Rettendon Sucksted Green Rose Green North Shoebury Rotchfords Pigstye Green Southminster Oxley Green Man's Cross Killem's Green Blake End Onslow Green Roydon Friars Mead Cross End Great Saling Greenstead Radley Green Glen Faba Birchanger Cobbler's Green Blackheath Dry Street Bentfield Green Landermere Braiswick Bartholomew Green Broad's Green Burnham-on-Crouch Fordham Heath Steeple Inworth Beggar Hill Tollesbury Long Gardens Cock Clarks Salcott-cum-Virley Buttsbury High Houses Shalford Green Horseman Side Little Hallingbury Birchhall Corner Netteswell Cross Hornestreet Thorrington Biggin Waltham Abbey Stewards Rivenhall Burnt Heath Crockleford Hill Blackcat White Notley Bradwell on Sea Pledgdon Green Southchurch Clatterford End Low Street Wickham St Paul Abbess End Grass Green Wyatt's Green Billericay Westley Heights Bocking Miller's Green Milch Hill Horsleycross Street Baythorne End Tilekiln Green Fuller's End Bacon End Mount Bovers Middleton Manningtree Alresford Easthorpe Thorpe Bay Aythorpe Roding Dengie Runsell Green Bocking Churchstreet Hope End Green Clay Hills Lambourne End Great Warley Nether Street Copthall Green Young's End Edney Common North End Havering's Grove Nazeing Mead Mashbury Debden Ramsey Salmon's Corner Monkey Street Corringham Twinstead Great Henny Church End Leigh Beck South Ockendon Littlebury Green Foxash Estate Hawbush Green Outer Part of Town Westward Basildon Paglesham Churchend Stock Suttons Colne Engaine Great Easton Taverners Green Childerditch Newport Pond Street Clifftown Puttock End Dyer's End Danbury Common Forrey Green East Mersea Elmdon Rayleigh Berners Roding Leaden Roding Bowers Gifford Sible Hedingham Lee-over-Sands Maylandsea Mill Green Paternoster Heath Four Wantz Birch Green Nine Ashes Hellman's Cross Bumble's Green Rivenhall End Silver End Goose Green Thorpe Green Daw's Cross Hemp's Green Tye Green Mundon Stebbing Ridgewell Rochford Pebmarsh School Green Gay Bowers Duddenhoe End Pale Green Lucking Street Boxted Cross Swallows Cross Tip's Cross Alphamstone Southfields Layer Breton Great Sampford Birch Wickford Ingrave Little Bentley Roost End Bran End Goose Green Smythe's Green Green Street Shotgate Buckhurst Hill Berden Paslow Wood Common Fox Hatch Stocks Green Navestock Common Hutton Wendens Ambo Cambridge Town Belchamp St Paul Great Stambridge Burton End Hastingwood Bell Common Westcliff-on-Sea Level's Green Cornish Hall End Chafford Hundred Kingswood Braintree Thorpe Cross Holland-on-Sea Crays Hill Horndon on the Hill Quendon Pleshey Great Bentley Great Horkesley Langdon Hills Pitsea Norton End Langham Moor Bunting's Green Chelmer Village Aimes Green Little London Oxen End Housham Tye Mill End Ivy Chimneys Rowhedge Paglesham Eastend Howlett End Little Clacton Seven Star Green Ringtail Green Water End Brays Grove Hamperden End Howe Street Stocking Green Starling's Green Butts Green Borley Cherry Green Great Holland Wicken Bonhunt Stanford Rivers Felsted Norton Heath Boxted Coopersale Weeley Heath Laindon Eastwood Howegreen Dewes Green Little Walden Pentlow Fanner's Green Horkesley Heath Bardfield End Green Stisted Tilbury Juxta Clare Claverhambury Berechurch Stanway Seawick Duton Hill Meadowend Little Easton Layer Marney Moreton The Common Folly Green Little Oakley High Beach Great Claydons Point Clear Crawley End Copford Green Noak Hill Brewer's End Ramsden Bellhouse Churchend Ghyllgrove Cressing Harwich Woodend Cobbs Fenn Liston Gardens Clacton-on-Sea Start Hill Peldon Little End South Green Baddow Park Chipping Hill Clavering West Thurrock Chelmsford Messing St Lawrence Tye Green Chignall St James Harrowcross Howe Street Chalvedon Molehill Green New Thundersley Eight Ash Green Broxted Magdalen Laver Brightlingsea Hatfield Peverel Fyfield North Fambridge Jaywick Tendring Heath Hallingbury Street Chalk End Barling Langham Linford Waltham's Cross Manuden Great Bromley Mayland Halls Green Warley Coopersale Street Brookstreet Mill End Kingsmoor Great Chesterford Hobbs Cross Steventon End Woodham Ferrers Crow's Green Skye Green Porters Town Jasper's Green Danbury Eversley Farnham Green Waterhales Clapgate Armigers Rickling Mountnessing Southend-on-Sea Birdbrook New England Greenhill Fryerns Good Easter Cripplegate Beaumont Rickling Green Clapdog Green Upper Pond Street Gooseberry Green Ardleigh Dobb's Weir Chalkwell Purleigh Frating Green Hallsford Bridge Lee Chapel South Langenhoe Broadley Common Fairstead Little Cambridge Tiptree Woodside Green Jack's Hatch Countess Cross Hutton Mount Thurrock Park Thaxted Great Yeldham Theydon Bois Radwinter End Fordstreet Tendring Earls Colne Gestingthorpe Heybridge Basin Brandy Hole Totham Hill Bentley Upper Dovercourt West Hanningfield Great Burstead Tumbler's Green Lane End Bulmer Tylerscross Hickford Hill Broad Green Fingringhoe Church End Sunnymede Woodham Mortimer Crow Green Downham Keelars Tye Almshouse Green Arkesden Needham Green Lee Chapel Chignall Smealy Tilbury Green Tilbury Chatter End Kelvedon Hatch Bicknacre Greensted Totham Plains Takeley Outer Part of Town Eastward Marks Tey Rawreth Stoneyhills Lower Bobbingworth Green Elmstead Market Stebbing Green Nevendon Little Horkesley Little Totham Aldham Gosfield Great Canfield Upper Green Little Sampford Great Canney Great Totham Maggots End Wrabness Watton's Green Frinton-on-Sea Sand Hill Roundbush Green Shalford Upper Green Heybridge Rowney Corner South Woodham Ferrers Gransmore Green Bentfield Bury Margaretting Althorne Ford End Perry Green Epping Braintree Corner Rook End Tarpots Sturmer Nounsley Great Waltham Blasford Hill Harlow Common Coryton Black Horse Corner Navestock Side Tolleshunt Major Stonebridge Hardy's Green Heckfordbridge Workhouse Hill Mucking Canvey Island Woodham Walter Doddinghurst Sheering Chipping Ongar The Ryes Stickling Green Hockley Brick House End Clatterford End Latchmore Bank Hill Green Steeple Bumpstead Whiteash Green Pilgrims' Hatch Tilegate Green Lawford Stondon Green Gamble's Green Sunken Marsh Galleyend Colliers Hatch Craig's End Purfleet-on-Thames Little Dunmow Queen's Park Brock Hill Lower Pond Street Windmill Hill Elkins Green Tilkey Ballards Gore Finkle Green Duck End Great Dunmow Long Green Frating Church Langley Prittlewell Castle Hedingham Mount End Building End Beauchamp Roding Elsenham Great Oxney Green Brickkiln Green Purfleet Frogs' Green Galley's Corner Rotten End Shoeburyness Smith's Green Stafford's Corner Newtown Wakes Colne Little Thurrock Great Bardfield Boreham Fox Street St Osyth Gaunt's End Tolleshunt D'Arcy Galleywood Keeres Green Parson's Heath Hadstock Knowl Green Hare Green Canewdon Gubbion's Green Beacon Hill Debden Green Hartford End Great Braxted Little Common Nazeing Long Green Saffron Walden Green Street High Park Corner Burrsville Park Grays