Bus Advertising in Belchamp St Paul

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Bus Marketing in Belchamp St Paul

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Belchamp St Paul - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Belchamp St Paul - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Belchamp St Paul- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Belchamp St Paul - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Takeley Street Samuel's Corner Braintree Causeway End Marden Ash North Fambridge Almshouse Green Maple End Little Waltham Frinton-on-Sea Thorpe Green Bocking's Elm Littlebury Green Little Totham Great Wakering Mistley Starling's Green Tumbler's Green Brickkiln Green Strethall Church End Handley Green Chalkwell Hazeleigh Howe Green Bulmer West Thurrock Green Street Stebbing Green Upshire Wakes Colne Green Havering's Grove Boxted Cross Sabine's Green Chapel End Bovinger Aythorpe Roding Brookstreet Purton End High Beech Little Parndon Janke's Green Pledgdon Green Clatterford End Duck End Long Green The Common Little Clacton Robinhood End Lower Green Countess Cross Peartree Green Roydon Bannister Green Padham's Green Pentlow Helions Bumpstead High Park Corner Langham Chignall St James Norton Heath Mile End Middleton Chappel Pig Street Farnham Green Lee Chapel North Little Tey Newney Green Farmbridge End North Weald Bassett Bustard Green Belchamp Otten Brentwood Debden Abberton Man's Cross Mowden Fordham Heath Grange Hill Wimbish Green Tye Green Great Maplestead Bocking Churchstreet Blackmore East Gores Purfleet-on-Thames The Hythe Linford Hawkwell Orsett Boose's Green Brays Grove Chitts Hills Warley Fuller Street Little Bardfield Seven Star Green Shotgate Good Easter Cross End Porters Town Grass Green Great Burstead South Fambridge Burton End Pond Street Liston Gardens Southey Green Fiddlers Hamlet Stondon Massey Aimes Green Thornwood Common Tyler's Green Sewardstonebury Stagden Cross Childerditch Roost End Duddenhoe End Molehill Green Broadley Common Frogs' Green Bradfield Heath Elmstead Market Building End Great Baddow Aveley Mayland Pepper's Green Clatterford End Tip's Cross Stonebridge Copthall Green Cripple Corner Stondon Green Bentfield Bury Cripplegate Little Warley Row Green Point Clear Bocking Northend Foxearth Hawkspur Green Barnston Tendring Green Welshwood Park Hickford Hill Copford Green North End Bush End Tilegate Green Marks Tey Puttock's End Stebbing Great Parndon Lucking Street Fairstead School Green Eversley West Mersea Great Henny Catmere End Bigods Silver End Bentfield Green Manningtree Monkey Street Thorpe Bay Whiteash Green Little Mascalls Horkesley Heath Greensted Green Sheering Messing Bell Common Old Mead Cupid's Corner Theydon Bois St Lawrence Baconend Green Bradwell on Sea Chignall Smealy Clay Hills Wickford Horne Row Stanford Rivers Onslow Green Gaunt's End Brewer's End Upper Pond Street Stow Maries Latton Bush Stockstreet Keysers Estate Potter Street Coggeshall Hamlet Great Oxney Green Cobler's Green Purfleet Layer Marney Widford Noak Bridge Little Henham Audley End Southfields Paternoster Heath Ramsey Island Horsleycross Street Hobbs Cross Goose Green Bardfield Saling Frenches Green Mill End Woodhatch Ingatestone Wicken Bonhunt Bobbingworth Broad Street Green Woodhill Galleywood Coxtie Green Breach Barns Bournes Green Copford Little Oakley Rivenhall Cornish Hall End South Benfleet Dutch Village Bradwell Wick Wakes Colne Great Saling Danbury Great Holland Passmores Dedham Heath Frating Green Little Hallingbury Watton's Green Outer Part of Town Eastward Elmstead Heath Birdbrook Kirby Cross Chatham Green Earls Colne St Vincent's Hamlet Great Dunmow Fordstreet Clifftown Boyton End Rettendon Perry Green Start Hill Birchanger Fuller's End Winter Gardens Sumners Wiggens Green Westley Heights Mount End Tilbury Tolleshunt Knights Nether Street Pannel's Ash Tilty Great Oakley Hemp's Green Woodham Mortimer Castle Hedingham Reader's Corner Great Leighs Shalford Little Cambridge Althorne Great Braxted Church End Church End Mount Bures Tinkers Green Gallows Green White Roding Littlebury Little Canfield Bunting's Green Tarpots Hatfield Peverel Boyton Cross Baddow Park Osea Island Ashen Crockleford Heath Kingsmoor Kirby-le-Soken Wickham Bishops Chalk End Harlow Common Church End Peldon Blasford Hill Paglesham Eastend Wellstye Green Clatterford End Stoneyhills Ashingdon Little Henny Ugley Green Lamarsh Springfield King Street Parson's Heath Hellman's Cross Tillingham Broad Green Gernon Bushes Loves Green Danbury Common Chalvedon Glen Faba St Osyth Heath Elsenham Sta Oak Corner Newtown Dobb's Weir Paslow Wood Common Cranes Hastingwood Mott's Green Frating Great Stambridge Old Heath Cambridge Town Little End Heybridge Walton-on-the-Naze Fanner's Green Upper Green Smith's Green The High Rowhedge Greenwoods Howe Street Great Berry Nounsley Abbess End Daws Heath Friars Mead Lee Chapel South Rook End Great Wigborough Wix Pattiswick Pebmarsh High Houses Henham High Ongar New Mistley Stones Green Elmdon Lindsell Alphamstone Pale Green Cowey Green Sewards End Pigstye Green Holder's Green Barling Heckfordbridge Radwinter Bradwell Waterside Tendring High Roding Chrishall Abbess Roding Garnetts Berners Roding Crow's Green Ivy Chimneys Surrex South Woodham Ferrers Lower Nazeing Manwood Green Rayne Sandon Skye Green Horseman Side Ardleigh Langham Moor Langdon Hills Great Canfield Elder Street Ramsey Taverners Green Finchingfield Gestingthorpe Holland-on-Sea Nazeing Long Green Mount Bovers South Stifford Stambourne Killem's Green Gay Bowers Steventon End Bradfield Burnt Heath Clapdog Green Rickling Minnow End Harknett's Gate Fryerns Lee-over-Sands Bridge Green Roundbush Green Berechurch Great Bromley Carter's Green Salmon's Corner Newport Felsted Chapelend Cole End Henny Street Loyter's Green Fyfield Stanbrook Theydon Garnon Hobbs Cross Stafford's Corner Braintree Corner Ovington Bentley Hawbush Green Twinstead Tilkey Dovercourt Downhall Beach Estate Ashdon Housham Tye Rawreth Woodside Green Greenhill Claverhambury Tindon End Threshers Bush Navestock Common Dedham Greenstead Nine Ashes Hare Green Tye Green Tye Green Bran End Southchurch Hutton Mount Richmond's Green Matching Green Coopersale Hempstead Water End Birchhall Corner Great Chesterford Doddinghurst Common Sewardstone Lippitts Hill Weeley Heath St Osyth Finkle Green Little Easton Philpot End Debden Green Cold Norton Ost End Workhouse Hill Burnham-on-Crouch Great Bentley White Colne Coggeshall Ramsden Bellhouse South Ockendon Mountnessing Broad Green Clapgate Little Thurrock Howegreen Pinnacles Leaden Roding Easthorpe Pedlars End Runwell Duckend Green Theydon Mount Quendon Curtismill Green Norton End Farnham Wethersfield Tollesbury Pentlow Street Mallows Green Churchend Shenfield Monk Street Rushley Green Pitsea Dengie Ballards Gore Southend-on-Sea Stanford-le-Hope Lanham Green Butt's Green Matching Black Notley Tolleshunt Major Hamperden End Bamber's Green Stansted Mountfitchet Stickling Green Elkins Green Mount Pleasant The Ryes Leigh-on-Sea South Weald Hyde Chase Halls Green Arkesden Laindon Canewdon Smith's Green Pilgrims' Hatch The Green Tilbury Green Stambourne Green Waterhales Cherry Green Rochford Windmill Hill Little Laver Tye Common Keeres Green Great Canney Runsell Green Thorpe Cross Broxted Fingringhoe Courtsend Wrabness Bartholomew Green Bradwell Nevendon Ingrave Rotten End Berden Epping Green Gosfield Maggots End Kelvedon Hatch Ford End Uppend Swan Street Gubbion's Green Ugley Coopersale Street Buckhurst Hill High Street Green Great Waltham Crow Green Thaxted Burnt Mills Birch Little Oxney Green Mulberry Green Oaker Hill Hutton Hatfield Broad Oak Don Johns Burrsville Park Churchgate Street Smythe's Green Ramsden Heath Watch House Green Little Maplestead Oxley Green Epping Upland Cobbler's Green Dewes Green Row Heath Butts Green Blackmore End East Horndon Fryerning Oxen End High Easter Morris Green Long Green Crawley End Hallsford Bridge Eastend Coopersale Common Beazley End Little Common Belchamp St Paul Thundersley Chadwell St Mary Steeple Bumpstead Woodham Ferrers Widdington Beacon End Belchamp Walter Blackheath Tilekiln Green Stroud Green Great Malgraves Thorpe-le-Soken Gallows Green Young's End Little Chesterford Woodend Green Great Horkesley Borley Great Warley Langham Wick Roundbush Great Sampford Lower Pond Street Thurrock Park Waltham Abbey Loughton Meadowend Sunnymede Northend Maylandsea High Garrett Woodham Walter Willows Green Hill Green Goldhanger Magdalen Laver Stocks Green Roast Green Coryton Colchester Rose Green North Shoebury Low Street Delvin End Faulkbourne Felmore South Hanningfield Rickling Green Bicknacre Beggar Hill Audley End Rawreth Shot Steeple View Heybridge Basin Nazeing Gate Lower Green East Mersea Galleyend Great Clacton Foxash Estate Prittlewell Colliers Hatch Weeley Kingswood Passingford Bridge Upper Green Little Dunmow Southminster Bowers Gifford Gilwell Park Little Wigborough Birch Green Blackcat Gamble's Green Sible Hedingham Powers Hall End Toot Hill Navestock Heath Heybridge Rivenhall End Corringham Writtle Little Sampford Norwood End Flack's Green Little Walden Cock Clarks Coalhill Nuper's Hatch Four Wantz Ostend Harwich Alresford Bedlar's Green Southfields Puttock End Bath Side Langford Hadleigh Rotchfords Barrow Hill Katherines Hare Street Tendring Heath Level's Green Brandy Hole Vange Beauchamp Roding Willingale Miller's Green Brick End Westcliff-on-Sea Tylerscross Woodend Piercing Hill Canvey Island Cock Green Matching Tye Tye Green Epping Lane End Rudley Green Landermere Lee Chapel Green Street Bridge End New Thundersley Stock Creeksea West Horndon Paglesham Churchend Gooseberry Green Duton Hill Asheldham Lower Bobbingworth Green Hardy's Green Wyatt's Green Noak Hill Great Notley Chipping Ongar New England Parkeston Lawford Mill End Broad's Green Great Easton Beaumont Seawick Kirkby-le-Soken Far Thorpe Green West Tilbury Bromley Cross South Green Parney Heath White Notley Stisted Knowl Green Witham Tilbury Juxta Clare Fordham Margaretting Tye East Tilbury Further Ford End Latchmore Bank Steeple Breeds Little Wakering Howlett End West Hanningfield Netteswell Blake End Little Yeldham Toppesfield Langenhoe Hadstock Hullbridge Great Tey Folly Green Gainsford End East Hanningfield Hallingbury Street Fox Street Cobbs Fenn Pipps Hill Rush Green Harrowcross Park Green Hatfield Heath Eight Ash Green Armigers Balstonia Roxwell Old Harlow Queen's Park Little Burstead Shrub End Mill End Hockley Sucksted Green Abbey Field Sturmer Holyfield Halstead Mill Green Jasper's Green Curling Tye Green Bulmer Tye Chafford Hundred Battlesbridge Tiptree Heath Ringtail Green Billericay Mundon Brookend Kelvedon Maldon Clacton-on-Sea Brick House End Eastwood Molehill Green Raven's Green Chipping Hill Jaywick Howe Green Galley's Corner Shellow Bowells Sibley's Green Outer Part of Town Westward Waltham's Cross Moreton Great Claydons Downham Jack's Hatch Saffron Walden Mark Hall North Brightlingsea Chigwell Thorrington Littley Green Bonhunt Water Brook Street Totham Hill Latchingdon Little Bentley Cannon's Green Pharisee Green Layer-de-la-Haye Greenstead Green Gore Pit Tye Green Fox Hatch Basildon Tiptree Rayleigh Edney Common Daw's Cross Cressing Montsale Needham Green Langley Aingers Green Gaston Green Little London Cooksmill Green Deer's Green Mill End Green Moulsham Horsley Cross Chelmsford Great Totham Hook End Panfield Milch Hill Great Hallingbury Pleshey Woodgates End Baker Street Purleigh Brock Hill Bishop's Green Shelley Bacon End Temple Fields Doddinghurst Newman's End High Laver Dyer's End Sunken Marsh Wendens Ambo Lexden Hawkin's Hill West Bergholt Crays Hill Gransmore Green Bulphan Lower Sheering Stanway Little Horkesley Sand Hill Beacon Hill Little Braxted Great Yeldham Bardfield End Green Rank's Green Liston Ulting Dry Street Little Leighs Clavering Foster Street Little Baddow Campions Canvey Village Harlow Little Bromley Wickham St Paul Church Langley Goose Green Grays Feering Hazel End South Heath Burton's Green Tye Green Wesley End Abridge Horndon on the Hill Ardley End Steward's Green Little London Radwinter End High Beach Keelars Tye Swallows Cross Shoeburyness Barstable Nazeing Totham Plains Wivenhoe Terling Long Gardens Hope End Green Orsett Heath Aldham Malting Green North End Stapleford Abbotts Takeley Lambourne End Forrey Green Tye Green Cutlers Green Chigwell Row Manuden Chatter End Mark Hall South Leigh Beck Chelmer Village Ridgewell Tolleshunt D'Arcy The Birches Wix Green Elsenham Stocking Green Greensted Chickney Olmstead Green Duck End Fobbing North Benfleet Twinstead Green Margaretting Buttsbury Colne Engaine Debden Green Ghyllgrove Radley Green Rowney Corner Netteswell Cross Howe Street Mill Green Stapleford Tawney Cooper's End Mucking Ford End Black Horse Corner Great Bardfield Herongate Lambourne Navestock Side Wormingford Lamb Corner Salcott-cum-Virley Boreham Braiswick Norton Mandeville Hornells Corner Mistley Heath Wimbish Roydon Hamlet Upper Dovercourt North Stifford Bumble's Green Hope's Green Inworth Hornestreet Craig's End Lower Green Hare Street Boxted Broad Green Mashbury Crockleford Hill Farther Howegreen Nazeing Mead Borley Green Brookend Temple End Baythorne End Suttons Layer Breton Hartford End Shalford Green Margaret Roding Ardleigh Heath Newlands Biggin Broomfield Stewards