Bus Advertising in Canvey Village

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Bus Marketing in Canvey Village

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Canvey Village - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Canvey Village - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Canvey Village- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Canvey Village - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Canvey Village (Essex)

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Other locations available for bus advertising
South Benfleet Chalvedon Stoneyhills Stafford's Corner Mundon Copthall Green Hastingwood Chipping Hill Dry Street Audley End Epping Green Mowden Ugley Green Elsenham Bocking Bradfield Shenfield Oaker Hill Dobb's Weir Wix Green Harknett's Gate Bardfield Saling Alphamstone White Colne Broadley Common Hartford End Langenhoe Tilegate Green Birchanger Milch Hill Berners Roding Little Laver Chadwell St Mary Mount End Burnt Mills Kirby Cross Colliers Hatch Roost End The Ryes Thorpe Bay Dewes Green Mistley Great Bromley Blackmore Passmores Margaretting Little London Lower Sheering Gernon Bushes Writtle Minnow End Roundbush Green Hatfield Peverel Twinstead Pipps Hill Takeley North Stifford Newman's End Gosfield Frenches Green Roydon Hamlet Boxted Cross Colchester Mill End Farnham Green Ulting Wickham St Paul Audley End Toppesfield Middleton Mistley Heath Faulkbourne Taverners Green Biggin Frinton-on-Sea Willingale Tilkey Wakes Colne Moulsham Windmill Hill Inworth Monkey Street Runwell Hill Green Broad Green Parkeston North Benfleet Bournes Green Sewardstone Upper Green Janke's Green Crow's Green Stondon Green Barling Hallsford Bridge Watch House Green Loyter's Green Hadleigh Tumbler's Green Rowney Corner Birch Green Tiptree Heath Elkins Green Great Bardfield Old Harlow Newney Green Woodside Green Great Leighs Stagden Cross Pattiswick Waltham Abbey Cowey Green Paglesham Eastend Workhouse Hill Tilbury Juxta Clare Langham Wick Barstable Lucking Street Manningtree Howe Street Debden Willows Green Gore Pit Dedham Tarpots Heybridge Curtismill Green Ashdon Great Braxted Southminster Little Burstead Nounsley Marden Ash Hare Street Clay Hills Totham Plains Ghyllgrove Kirkby-le-Soken South Hanningfield Billericay Leigh Beck Little Totham Tilbury Danbury Common Gallows Green Abbey Field Purfleet Little Parndon Maylandsea Start Hill Samuel's Corner Ramsden Bellhouse Elmstead Heath Onslow Green Marks Tey Lee Chapel Stanford Rivers Folly Green Smith's Green Margaretting Tye Holland-on-Sea Easthorpe Toot Hill Stebbing Mountnessing Steward's Green Blackmore End High Ongar Great Oakley Great Wakering Salmon's Corner East Gores Little Clacton Tilty Oxen End Alresford Olmstead Green Broad's Green Harlow Common Ridgewell Brightlingsea Great Waltham Manwood Green Aingers Green Bovinger Dedham Heath Ford End Pharisee Green Berden King Street Manuden Clacton-on-Sea Upper Dovercourt Quendon Hardy's Green Hobbs Cross Cannon's Green Woodham Walter Hatfield Broad Oak Stambourne Green Aythorpe Roding Greensted Aimes Green Elsenham Sta Chickney Church End Bath Side Craig's End Goose Green Newtown Outer Part of Town Westward Tindon End Morris Green Noak Hill High Easter Great Notley Great Berry High Beech Upper Pond Street Great Oxney Green Great Saling Great Totham Great Stambridge Layer Breton Chelmer Village Rudley Green Salcott-cum-Virley Rawreth Shot Cherry Green Little Wigborough Burnt Heath Braintree Corner Hawbush Green Church End Four Wantz Jack's Hatch Ingrave Duck End Molehill Green Tye Green Howe Street Bicknacre Childerditch Row Heath Belchamp Otten Boreham Vange Warley Henham Welshwood Park Tolleshunt Major Ballards Gore Friars Mead Duck End Stapleford Abbotts Great Hallingbury Sumners Gestingthorpe Ramsden Heath Cranes Pedlars End West Mersea Navestock Side Orsett Wormingford North Fambridge St Osyth Sand Hill Killem's Green Parson's Heath Shelley Glen Faba Horseman Side Hockley Baker Street Uppend Bustard Green Churchgate Street Ashen Great Easton Southfields Chafford Hundred Sibley's Green Little Bentley Chalk End Little Bromley Hickford Hill Lindsell Clavering Mashbury Southfields Shrub End Chignall Smealy Don Johns Maggots End Bush End Elmstead Market Thundersley Crockleford Hill Little Hallingbury Hemp's Green Beauchamp Roding Rotten End Thorpe Cross Hutton Great Bentley St Osyth Heath Aldham Causeway End Thornwood Common Chapelend Stonebridge Coopersale Street Pigstye Green Chrishall South Stifford Noak Bridge Epping Upland Beacon End Steeple Stisted Berechurch Woodend Kelvedon Hatch Green Street Stondon Massey Church End Rochford Little Chesterford Nether Street Layer-de-la-Haye Gransmore Green Housham Tye Little Bardfield Gay Bowers Handley Green Henny Street Richmond's Green Loughton Finkle Green Great Wigborough Brock Hill Ardleigh Magdalen Laver Maple End Oak Corner Robinhood End Elder Street Ugley Smythe's Green Cock Clarks Chipping Ongar The High Langham Moor Wyatt's Green Lee Chapel South Canewdon Hullbridge Pilgrims' Hatch Laindon Great Chesterford Cornish Hall End Bromley Cross Seven Star Green Lamb Corner Ardleigh Heath Black Horse Corner Ovington Widdington Rickling Green Knowl Green Queen's Park Tolleshunt Knights Stebbing Green Little Cambridge Lee Chapel North Great Clacton The Green South Fambridge High Houses Duddenhoe End Theydon Bois Baddow Park Great Warley Cooper's End Clatterford End Lower Green Walton-on-the-Naze Halls Green Thorpe Green Coggeshall Great Sampford North Weald Bassett Upshire Greenstead Green East Horndon Thaxted Chatter End Meadowend Norwood End Birchhall Corner Fingringhoe Ramsey Island Lower Green Barnston Coopersale Common Bobbingworth Castle Hedingham Broomfield Cripple Corner Pig Street High Garrett Dengie Great Baddow Mill Green Padham's Green Brook Street Rawreth Perry Green New Thundersley Cobler's Green Waterhales Mill End Green Felsted Little Henny Rose Green Thurrock Park Woodhatch Norton Heath Wimbish Farther Howegreen Winter Gardens Little Thurrock Keeres Green Rank's Green Duckend Green West Bergholt Brick End Bamber's Green Montsale Cripplegate Hyde Chase Hornells Corner Bacon End Bunting's Green Little Braxted Holyfield Osea Island Fuller's End Ford End Brays Grove Lippitts Hill Stroud Green Balstonia Jaywick Coggeshall Hamlet Old Heath Gaston Green Great Henny Great Holland Keysers Estate Messing Long Gardens Frating Low Street Tye Green Harlow Pond Street Little Horkesley Little Baddow Roast Green Building End Kirby-le-Soken Keelars Tye Stanbrook Burton End Bradwell Mallows Green Steeple View Woodham Ferrers Great Canney Hutton Mount Woodhill Chigwell Sucksted Green Maldon Stocking Green Navestock Heath Eastwood Horsley Cross Rivenhall Bumble's Green Tye Green Havering's Grove Lanham Green Cock Green Brentwood Steeple Bumpstead Purton End Little Canfield Hawkwell Peldon Tendring Heath Little Wakering Little Sampford Debden Green Elmdon Moreton Bradwell Wick Lower Bobbingworth Green Theydon Mount Little Yeldham Buttsbury Helions Bumpstead Catmere End Tinkers Green Stambourne Bradfield Heath Netteswell Cross Deer's Green Flack's Green Heckfordbridge Clapdog Green Little Waltham Clatterford End Harrowcross High Street Green Shalford Stock Belchamp St Paul Woodend Green Eversley Further Ford End Tilbury Green Battlesbridge Rushley Green School Green Woodham Mortimer Burrsville Park Campions Silver End Surrex Bocking's Elm Chapel End Bentfield Bury Finchingfield Baconend Green Whiteash Green Bentley Boyton End Passingford Bridge Gaunt's End Goldhanger Panfield Lane End Monk Street Fobbing Earls Colne Buckhurst Hill Asheldham Mott's Green Great Yeldham Waltham's Cross Brookstreet Boyton Cross Churchend Coopersale Little Oakley Horsleycross Street Little Warley Nuper's Hatch Courtsend Rush Green White Notley West Horndon Tendring Green Nazeing Long Green Fanner's Green Fuller Street Green Street Gubbion's Green Beaumont Smith's Green Beggar Hill Copford Green Rowhedge Widford Lambourne End Langley Galley's Corner Young's End Chalkwell Great Parndon Bradwell Waterside Needham Green Heybridge Pale Green East Hanningfield Little Maplestead Purleigh Westcliff-on-Sea Stones Green Peartree Green Boxted Halstead Liston Rettendon Lawford The Birches Woodgates End Dutch Village Bell Common Brickkiln Green Fordham Downham South Green Rook End Pebmarsh Ostend Abbess Roding Birdbrook High Beach The Hythe Potter Street Park Green Fairstead Coryton Creeksea Goose Green Harwich South Woodham Ferrers 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Burnham-on-Crouch Mount Pleasant Greenhill Crawley End Tylerscross Stanford-le-Hope Mill End Norton End South Weald Suttons Armigers Great Dunmow Hope's Green Kelvedon Stockstreet Thorrington Fordham Heath Theydon Garnon Strethall Lambourne Hawkin's Hill Stapleford Tawney Langdon Hills Stow Maries Chigwell Row Blackcat Burton's Green Corringham Wicken Bonhunt Butts Green Water End Ost End Jasper's Green Broxted Braintree Skye Green Foster Street Cambridge Town Little London Crays Hill Fiddlers Hamlet Horndon on the Hill Temple Fields Cross End Wiggens Green Eastend Borley Green Little Oxney Green Great Claydons Felmore Tendring Claverhambury Brookend Shellow Bowells Brookend Terling Althorne Boose's Green Broad Street Green Brick House End Brewer's End Wellstye Green Ardley End Debden Green Littlebury Green Cooksmill Green Horkesley Heath Pentlow Street Colne Engaine North End Mulberry Green Ashingdon Nine Ashes Oxley Green Mount Bovers Westley Heights Littley Green Bannister Green Church End Roundbush Bradwell on Sea Porters Town Mayland Holder's Green Howe Green Roxwell Hadstock Fordstreet Feering Ringtail Green Shoeburyness Church Langley Swan Street Pitsea Leaden Roding Lower Green Arkesden Purfleet-on-Thames Cole End Newlands Howlett End Watton's Green Point Clear Carter's Green Hamperden End High Roding Pinnacles Leigh-on-Sea Bentfield Green Basildon Gallows Green Parney Heath Witham Great Burstead Stocks Green Belchamp Walter Greensted Green Northend Forrey Green Mark Hall South The Common Sewards End Ramsey Little Leighs Wesley End Nevendon Radwinter End Tye Green Tilekiln Green Littlebury Bran End Cupid's Corner Miller's Green Orsett Heath Horne Row Good Easter Aveley Radley Green Abberton Nazeing Mead Doddinghurst Common Stanway Tolleshunt D'Arcy Cressing Gainsford End Fox Street Great Malgraves Coalhill New Mistley Southey Green Lexden Clifftown Linford Pledgdon Green Fryerns Bedlar's Green Takeley Street Little Henham Sheering Eight Ash Green Sandon Far Thorpe Green Little Dunmow Long Green High Park Corner Tye Green Weeley Langham Paslow Wood Common Starling's Green Bonhunt Water Chignall St James Steventon End Rickling Lower Nazeing Crow Green Puttock's End Wethersfield Cutlers Green Northend Totham Hill Weeley Heath Little Common Reader's Corner Little End Breeds Fyfield Tye Green Pleshey Row Green Daw's Cross North End Countess Cross Sunken Marsh Tillingham Wivenhoe Outer Part of Town Eastward Nazeing Great Horkesley Hobbs Cross Duton Hill Hare Street Tip's Cross Tyler's Green Chatham Green Piercing Hill Garnetts Canvey Island Tye Green Netteswell Borley Cobbs Fenn Upper Green Greenstead Old Mead Canvey Village Grange Hill East Tilbury Malting Green Greenwoods Rotchfords Sabine's Green Coxtie Green Dovercourt Blackheath Beazley End Man's Cross Crockleford Heath Herongate Bishop's Green South Heath Bocking Churchstreet Wendens Ambo Latton Bush Kingswood Epping Brandy Hole Broad Green Grass Green Norton Mandeville Rayleigh Braiswick Bulmer Tye Clatterford End Hatfield Heath Hope End Green Farmbridge End Foxash Estate Rayne Abridge Raven's Green Curling Tye Green Lower Pond Street Hawkspur Green Wix Copford Heybridge Basin Pannel's Ash Fox Hatch Shotgate Matching Tye Hare Green Gilwell Park West Tilbury Blake End Newport West Thurrock South Ockendon Foxearth Pepper's Green Howe Green Danbury Katherines Great Maplestead Runsell Green Daws Heath Stewards Tiptree Fryerning Sewardstonebury Layer Marney Hellman's Cross Molehill Green Hornestreet Stickling Green Mile End Twinstead Green Mucking Matching Wrabness Matching Green Southend-on-Sea North Shoebury Thorpe-le-Soken Baythorne End Farnham Galleywood Springfield Little Tey Rivenhall End Great Tey Clapgate Seawick Chelmsford Delvin End Doddinghurst Long Green Mill Green Howegreen Swallows Cross Almshouse Green Great Canfield Saffron Walden Little Walden Langford Latchmore Bank Southchurch Kingsmoor Temple End Sturmer Wickham Bishops Cold Norton