Bus Advertising in Great Wakering

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Bus Marketing in Great Wakering

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Great Wakering - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Great Wakering - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Great Wakering- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Great Wakering - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Mallows Green Pleshey Sumners Fuller Street Great Chesterford Edney Common Tendring Heath Bulmer Great Canfield Hawkspur Green Bradwell Rochford Heckfordbridge Keysers Estate Twinstead Green Keeres Green Pannel's Ash Wickham St Paul Earls Colne Great Berry Bonhunt Water Lee Chapel South Sturmer Bentfield Green Farther Howegreen Mark Hall South Bedlar's Green St Osyth Tye Green St Osyth Heath Lamb Corner Holyfield Swallows Cross Bamber's Green Silver End Stickling Green Broad's Green Messing Temple End Great Parndon Smythe's Green Bran End Mott's Green Orsett Galleywood Runwell Little Mascalls Padham's Green Chrishall Tilbury Green Butt's Green Gernon Bushes Abberton Paslow Wood Common Sible Hedingham Henham Coggeshall Nevendon Wendens Ambo Nuper's Hatch Little Bentley Marden Ash Goldhanger Mulberry Green Mistley Heath Stow Maries Totham Plains Samuel's Corner Stebbing Hardy's Green Tiptree South Fambridge Dutch Village Tendring Tolleshunt D'Arcy Sabine's Green Latton Bush Warley Uppend Shoeburyness Horseman Side Arkesden Finchingfield Dengie Housham Tye Pedlars End Little Laver Netteswell Cross Stocks Green Queen's Park Woodhatch Brick House End Birchhall Corner Copford Greenstead Green Long Green Newney Green Pitsea Pig Street Blackheath Greenwoods Theydon Garnon Mill Green Birch Green Rook End Westcliff-on-Sea Alphamstone Canewdon Bradfield Heath Little Canfield Long Green Duckend Green Mill End Green Bridge Green Canvey Village Langham Moor Church End High Garrett Smith's Green Clatterford End Latchingdon Piercing Hill Leaden Roding Colne Engaine Oaker Hill Killem's Green Debden Green Lower Green Pond Street Clavering Lee Chapel Green Street Pharisee Green Tollesbury Shrub End Forrey Green Hallingbury Street The High Ulting South Benfleet Wormingford Netteswell West Horndon Pigstye Green Churchgate Street South Stifford Little Henny Fyfield Maldon Salcott-cum-Virley Great Burstead Cranes Burnt Heath Thorpe-le-Soken High Houses Carter's Green Great Malgraves Flack's Green Loughton Hare Street Tip's Cross Bartholomew Green Ford End Brewer's End Ramsden Bellhouse Cross End Barnston Hatfield Peverel Brightlingsea Borley Barrow Hill Chipping Hill Nazeing Gate Hallsford Bridge Gay Bowers Stambourne Green Lindsell Little Bardfield Whiteash Green Matching Tye Elkins Green Little End East Horndon Birdbrook Lane End East Gores White Colne Great Waltham Taverners Green Woodend Copford Green Mistley Bradfield Building End Great Horkesley Ramsden Heath The Common Farnham Green Cripple Corner Walton-on-the-Naze Paternoster Heath Elsenham Sta Rayleigh Chapelend South Hanningfield North Benfleet Goose Green Laindon Nether Street Epping Gallows Green Great Notley Radwinter End Rose Green Stapleford Abbotts Hornestreet Great Clacton Northend Langdon Hills Leigh Beck Southminster Crow's Green Coalhill Southfields Herongate Breach Barns Broad Green Bovinger Barling Lower Nazeing Loyter's Green Outer Part of Town Eastward Frenches Green Dyer's End Stafford's Corner Stapleford Tawney Sand Hill Westley Heights Cupid's Corner Puttock End Steeple View Strethall Heybridge Young's End Kingswood Outer Part of Town Westward Ardley End Duck End Rickling Green Aythorpe Roding Deer's Green Stebbing Green Church End Steeple Bumpstead Frating Workhouse Hill Harlow Common Woodham Mortimer Bacon End Lanham Green Clatterford End Belchamp St Paul Liston Creeksea Bowers Gifford Elsenham Purton End Greensted Green Lee-over-Sands Coopersale Street Easthorpe Great Henny Rickling North Weald Bassett Shalford North Stifford Leigh-on-Sea Gaunt's End Causeway End Old Harlow Liston Gardens Meadowend Upper Green Margaretting Sheering Henny Street Little Tey Parney Heath Wimbish Green Marks Tey Lee Chapel North Eight Ash Green Gosfield Tarpots Butts Green St Vincent's Hamlet Danbury Willows Green Layer Breton Cambridge Town Abbess End Craig's End Harknett's Gate Ashingdon Mundon New Mistley Tye Green Vange Nazeing Mead Buckhurst Hill Church End Doddinghurst Common Chignall Smealy Janke's Green Little Horkesley Hope End Green Braintree Stondon Green Cowey Green Ringtail Green Navestock Common Crockleford Heath Cutlers Green Hullbridge Mashbury Horne Row Hobbs Cross Baythorne End Navestock Side Inworth Wyatt's Green Passingford Bridge Upshire Little Dunmow Tylerscross Norwood End Abbess Roding Stewards Mount End Kirby Cross Moreton Little Oakley Bunting's Green Norton Mandeville Barstable Rivenhall The Birches Ashdon Montsale Nine Ashes Fingringhoe White Roding Layer-de-la-Haye Rowney Corner Grass Green Aldham Purleigh Tye Green Dewes Green Doddinghurst Richmond's Green Debden Green Duck End Berners Roding Hare Street Puttock's End Tye Green Hellman's Cross Ardleigh Heath South Heath Delvin End Chalkwell Little London Holder's Green Porters Town Boxted Cross Howegreen Woodham Walter Ivy Chimneys Middleton Aingers Green Stondon Massey Great Stambridge Blackcat Broad Street Green Reader's Corner Clifftown High Laver Sucksted Green North Fambridge White Notley Hawkin's Hill Howe Street Blackmore End Gooseberry Green Perry Green Frating Green Castle Hedingham Moulsham Great Holland Little London Countess Cross Great Dunmow Pilgrims' Hatch Woodhill Hyde Chase North End Steventon End Steward's Green Little Hallingbury Hutton Mount Roundbush Green Ridgewell Gilwell Park Dovercourt Chapel End Eversley Thorrington Elder Street Black Horse Corner Fairstead Tilty Langham Wick Great Oakley Potter Street Gainsford End Halls Green Tye Green Baker Street Coryton Knowl Green Burnham-on-Crouch High Ongar Upper Pond Street Rudley Green Mill End Harlow Passmores Hazeleigh Point Clear Epping Green Quendon Tilbury Northend Great Wakering Further Ford End Finkle Green Great Bentley Garnetts Beaumont High Beech Broad Green Great Yeldham Chappel Broxted Ramsey Bulphan Thorpe Green Tendring Green Coxtie Green Great Wigborough Eastend Writtle Jaywick Roydon Monk Street Tye Green Loves Green Little Wakering Hornells Corner Balstonia Glen Faba Fobbing Great Oxney Green Oak Corner Low Street Bath Side Burnt Mills Hazel End Maple End Stanford Rivers Brook Street Don Johns Newman's End Runsell Green Brays Grove Witham Sunnymede Little Henham Starling's Green Hare Green Rawreth Churchend Stagden Cross Seawick Wellstye Green Cornish Hall End Bridge End Brookend Tye Common Dobb's Weir Hope's Green Foxash Estate Windmill Hill Canvey Island Borley Green Curling Tye Green Little Parndon Horkesley Heath Oxley Green Catmere End High Easter Thaxted Havering's Grove Little Oxney Green Southend-on-Sea Langenhoe Stones Green Rotchfords Rettendon West Hanningfield Wix Bulmer Tye Long Gardens Welshwood Park Ovington Clapdog Green Baconend Green Heybridge Hadstock Ostend Philpot End Roost End Shenfield Hill Green Norton End Wickham Bishops Chafford Hundred Asheldham Danbury Common Belchamp Walter Mile End Ghyllgrove High Street Green Little Thurrock Shelley Beggar Hill Twinstead Great Maplestead Little Leighs Onslow Green Springfield North End Epping Upland South Green West Tilbury Tolleshunt Major East Hanningfield Tilegate Green Tumbler's Green Pinnacles Bradwell Waterside Pipps Hill Widdington Howe Green Wakes Colne Clay Hills Roydon Hamlet Fordham Heath Gore Pit Sewardstonebury Wethersfield Tindon End Far Thorpe Green Hastingwood Mill End Boose's Green Tinkers Green Belchamp Otten Ashen Mill End Parkeston Corringham Chatter End Wicken Bonhunt Four Wantz Chitts Hills Wivenhoe Malting Green Molehill Green Eastwood Bishop's Green Clacton-on-Sea Threshers Bush Southchurch Colchester Winter Gardens Halstead Chickney Paglesham Eastend Bradwell Wick Totham Hill Noak Hill Abridge Little Baddow Purfleet Orsett Heath Stansted Mountfitchet Great Warley Campions Kingsmoor Stanway Cole End Boyton End Dedham Littlebury Green Nounsley Morris Green Fox Street Fordham Rowhedge Copthall Green King Street Great Canney Dedham Heath Shalford Green Newport Woodham Ferrers Chipping Ongar Mark Hall North Crockleford Hill Pentlow Theydon Mount Handley Green Row Green Little Chesterford Needham Green Nazeing Brentwood Bromley Cross Waltham's Cross Boxted Little Maplestead Katherines Mount Pleasant Great Hallingbury Toppesfield Wimbish Almshouse Green Roast Green Downhall Beach Estate Temple Fields Kirkby-le-Soken Surrex Monkey Street Upper Green Little Bromley Waltham Abbey Harwich Lower Green Skye Green Aveley Lexden Kelvedon Hatch Buttsbury Navestock Heath Galleyend Breeds Elmdon Little Warley Birch Blake End Hempstead Great Totham Alresford Ramsey Island Hockley Bush End Lower Pond Street Howe Green Matching Green Cooksmill Green Cold Norton Pattiswick Littlebury Newlands Foxearth Saffron Walden West Mersea Hamperden End North Shoebury Howe Street Helions Bumpstead Hook End Stanbrook Smith's Green West Bergholt Man's Cross Hickford Hill Duton Hill Margaretting Tye Level's Green Lucking Street Woodside Green Elmstead Market Waterhales Thundersley Horsleycross Street Thorpe Cross Widford Lower Sheering Fiddlers Hamlet Start Hill Langley Woodend Green Courtsend Salmon's Corner Thurrock Park Claverhambury Stoneyhills High Roding Terling Lawford Broad Green Cock Clarks Southey Green Abbey Field Daw's Cross Greensted Gaston Green Great Baddow West Thurrock Great Bardfield Prittlewell Bradwell on Sea Armigers Mountnessing Stambourne Bentfield Bury Stockstreet Matching Rawreth Shot Ford End Blackmore Pale Green Milch Hill Rivenhall End Lamarsh Elmstead Heath Bustard Green Langham Bocking Churchstreet Bumble's Green Wix Green Gestingthorpe Frogs' Green Ingrave Childerditch Biggin Ugley Faulkbourne Kelvedon Great Leighs Paglesham Churchend Ballards Gore Chignall St James Hemp's Green East Mersea Coggeshall Hamlet Brock Hill Manwood Green Clapgate Beacon End Braintree Corner Takeley Street St Lawrence New Thundersley Molehill Green Curtismill Green Little Wigborough Crays Hill Felmore Grange Hill Little Clacton Brickkiln Green Pentlow Street Manuden Little Braxted Lambourne End Black Notley Cannon's Green Church End Hatfield Heath Wesley End Berden Maylandsea Beauchamp Roding Fryerns Norton Heath Thornwood Common Boreham Cooper's End Weeley Peldon Audley End Keelars Tye Brookstreet Peartree Green Swan Street Basildon Littley Green Ingatestone Horsley Cross Baddow Park Suttons Rayne Felsted Bannister Green Great Braxted Magdalen Laver Roundbush Hadleigh Oxen End Park Green Foster Street Lower Bobbingworth Green Church Langley Wiggens Green Rush Green Beacon Hill Bigods Little Totham Little Yeldham Watch House Green Lower Green Birchanger Billericay Chigwell Great Saling South Woodham Ferrers Folly Green Shellow Bowells Gamble's Green Takeley Gubbion's Green Fanner's Green Holland-on-Sea Little Easton Water End Mount Bovers Purfleet-on-Thames Aimes Green Tillingham Layer Marney Goose Green Braiswick Coopersale Common Southfields Little Waltham Cock Green School Green Stock Sibley's Green Chigwell Row Panfield Little Walden Crawley End Dry Street Heybridge Basin Langford Bocking's Elm Sewardstone Wickford Radley Green South Weald Greenhill Toot Hill Ardleigh Burrsville Park Mill Green Rotten End Bell Common Chalvedon Mayland Osea Island Wakes Colne Green Seven Star Green Chadwell St Mary Pledgdon Green Fuller's End Burton's Green The Hythe Hutton Tiptree Heath Beazley End Bardfield End Green Brookend Ugley Green Debden Jasper's Green Olmstead Green Shotgate Raven's Green Cherry Green Jack's Hatch Tye Green Hartford End Manningtree Gallows Green Duddenhoe End Burton End Pebmarsh Sewards End Margaret Roding Farmbridge End Latchmore Bank Frinton-on-Sea Hawkwell Hatfield Broad Oak Landermere Row Heath Miller's Green Howlett End Roxwell Sunken Marsh Cobler's Green Rushley Green High Beach Sandon Linford Stanford-le-Hope Green Street Great Bromley Maggots End Brandy Hole Friars Mead Tilekiln Green Cobbler's Green Good Easter Tilkey The Ryes Brick End Little Common Newtown Little Burstead Stonebridge Noak Bridge Stocking Green Kirby-le-Soken Harrowcross Gransmore Green Fox Hatch Cobbs Fenn Greenstead Berechurch Chelmer Village Pepper's Green Bournes Green Broadley Common Chelmsford Bocking Tilbury Juxta Clare Crow Green Tyler's Green Boyton Cross Battlesbridge The Green Willingale Woodgates End Stroud Green Old Mead Little Sampford Ost End Downham Grays Radwinter Minnow End Old Heath Tolleshunt Knights South Ockendon Great Tey Bicknacre Weeley Heath Nazeing Long Green Mount Bures Fordstreet Great Easton Great Sampford Bardfield Saling East Tilbury New England Broomfield Althorne Hobbs Cross Coopersale Watton's Green Bentley Theydon Bois Stisted Lambourne Farnham Clatterford End Hawbush Green Rank's Green Wrabness Parson's Heath Cripplegate Upper Dovercourt Mowden Chatham Green Chalk End Horndon on the Hill Robinhood End Bobbingworth Little Cambridge Colliers Hatch Cressing Lippitts Hill Steeple Blasford Hill Powers Hall End Feering Fryerning High Park Corner Audley End Mucking Galley's Corner Daws Heath Thorpe Bay Great Claydons