Bus Advertising in Great Wakering

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Bus Marketing in Great Wakering

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Great Wakering - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Great Wakering - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Great Wakering- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Great Wakering - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Great Wakering (Essex)

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Outer Part of Town Eastward Chigwell Row Coopersale Howe Green Nether Street Greensted Green Takeley Street Norwood End Bentley Black Notley Crays Hill Great Notley Ringtail Green Coggeshall Mark Hall North Bocking Churchstreet Greenwoods Pebmarsh Jaywick Olmstead Green Tilekiln Green Great Warley Eight Ash Green Felmore Pitsea Waltham's Cross Four Wantz Tilegate Green Bishop's Green King Street Barnston Berden Woodside Green Thundersley Cole End North Benfleet Beauchamp Roding Tilkey Doddinghurst Common Roydon Hamlet Windmill Hill Coalhill Crawley End Aveley Liston Gardens Stanford-le-Hope Mucking Bran End Chalvedon Catmere End Leigh-on-Sea Jasper's Green School Green Shalford Clatterford End Armigers Butt's Green Tyler's Green Bath Side Pepper's Green Great Claydons Upper Green Little Bentley Galley's Corner Ashdon Braintree Lower Green Wix Stanway Great Burstead Beacon Hill Upper Pond Street Lee Chapel South Burnt Heath Sunnymede Row Heath Burnt Mills Smith's Green Clacton-on-Sea Little Baddow Crockleford Hill Blackheath Radwinter Chelmsford Hamperden End Heybridge Southfields Samuel's Corner St Lawrence Rudley Green Matching Farmbridge End Flack's Green Green Street Foster Street Basildon Burnham-on-Crouch Deer's Green Farnham Pleshey Langley Chignall Smealy Tolleshunt Knights Mill End Skye Green Beacon End Bardfield Saling Far Thorpe Green Great Baddow Lower Green Thurrock Park Tillingham Purton End Newlands Aimes Green Kelvedon Hatch Pentlow Street Baconend Green North Shoebury North Stifford Fobbing Great Horkesley Clapdog Green Woodgates End Rawreth Heybridge Basin Shotgate Berechurch Hawkspur Green Steeple View Further Ford End Nazeing Long Green Bunting's Green High Street Green Cock Green Hare Green Ugley Green Long Green Weeley Asheldham Barrow Hill Waltham Abbey Childerditch Stapleford Abbotts Langham Moor Wesley End Great Stambridge Coryton Ramsey Island Layer Breton Langenhoe Horndon on the Hill Tye Common Totham Hill Burrsville Park Paglesham Churchend Bell Common Little Common Hawkwell Boyton End Hutton Sewardstone Wickford Pinnacles Colchester Lane End Temple End Elsenham Sta Bocking Lawford Ingatestone Littley Green The Green Boyton Cross Chapel End Lippitts Hill Colne Engaine Hockley Weeley Heath Temple Fields Lee Chapel Dyer's End Thaxted Borley Green Woodhatch Nazeing Mead Little Clacton Easthorpe Feering Ost End Ovington East Mersea Great Bardfield Gestingthorpe Holyfield Widford Point Clear High Garrett Hornells Corner Wimbish Green Chalkwell Westley Heights Churchend Foxearth Laindon Morris Green Rivenhall Craig's End Farnham Green Mowden Cowey Green Loyter's Green Willingale Loughton Salcott-cum-Virley Ardley End Littlebury Green Gallows Green Workhouse Hill Gay Bowers Holder's Green Delvin End Greenstead Green Taverners Green Shelley Margaretting Bigods Bacon End Fryerns Clatterford End Uppend Pigstye Green Clay Hills Latton Bush Little Dunmow Southchurch Boxted Cross Cock Clarks Broad's Green Baker Street Swallows Cross Epping Green High Houses Wakes Colne Green Rush Green Stroud Green High Easter Hook End Braiswick North Weald Bassett Messing Howe Street Marden Ash Blackmore Upper Green North End Lindsell Fuller's End Chignall St James Layer-de-la-Haye Wrabness Tinkers Green Harrowcross Tye Green Paternoster Heath Abbess End Manuden Heckfordbridge Hill Green Little Bardfield Chitts Hills Mountnessing Corringham Strethall Ugley Mark Hall South Harknett's Gate Wendens Ambo Broxted Ashingdon Newport Raven's Green Tumbler's Green Frating Marks Tey Oak Corner Great Bromley Horseman Side Manwood Green Great Tey Milch Hill Starling's Green Burton's Green South Weald Tye Green Alphamstone Bradfield Reader's Corner Garnetts Daw's Cross Cambridge Town Duddenhoe End Don Johns Howe Street Roundbush Green Roast Green Elder Street The High Bridge Green Ford End Steeple Bumpstead Gore Pit Landermere Doddinghurst Faulkbourne Chipping Ongar Bridge End Birch Little Henham Roost End White Colne Almshouse Green Stanford Rivers Stanbrook Wimbish Rayne Woodhill Onslow Green Hatfield Heath New England Ivy Chimneys Great Clacton Little London Shenfield Dovercourt Leaden Roding Matching Tye Twinstead Gainsford End Little Walden Long Gardens Boxted Folly Green Fordstreet Cherry Green Great Dunmow Writtle Bentfield Green Ramsey Epping Upland Chafford Hundred New Thundersley Crockleford Heath Curtismill Green Church End Runsell Green Totham Plains Wakes Colne Upper Dovercourt Stones Green Wix Green Eastwood Cripple Corner Brock Hill Woodham Ferrers Norton Mandeville Stow Maries Building End St Vincent's Hamlet Cross End Chelmer Village White Roding Manningtree Lower Green High Ongar Springfield Waterhales Causeway End Gernon Bushes Elkins Green Bulmer Tye Tilbury Juxta Clare Goldhanger Lower Pond Street Little Henny Maylandsea Westcliff-on-Sea South Heath Hellman's Cross Dewes Green Tendring East Tilbury Tendring Green Cornish Hall End Little Maplestead Linford Malting Green Grass Green Netteswell Cross Woodham Mortimer Kingsmoor Little Oxney Green Theydon Bois Hazeleigh Puttock End Margaret Roding Great Oakley Pig Street Chrishall Magdalen Laver St Osyth Little Thurrock Bulphan Hastingwood Blake End Shellow Bowells Stansted Mountfitchet Shrub End Lower Sheering Lucking Street Rowhedge Belchamp Walter Tolleshunt Major Broad Street Green Langham Janke's Green Clapgate Sturmer Warley Great Canney Hemp's Green Shoeburyness Fox Hatch Chickney Balstonia Finchingfield Stonebridge Theydon Garnon Ballards Gore Church End Courtsend Stagden Cross Gallows Green Buckhurst Hill Swan Street Mount End Outer Part of Town Westward Tiptree Heath Gooseberry Green Pledgdon Green Lamarsh Thorpe-le-Soken Frenches Green Tye Green Sabine's Green Ardleigh Heath Bicknacre South Woodham Ferrers Southfields Lambourne End Goose Green North End South Hanningfield Wellstye Green Wicken Bonhunt Tilty Mott's Green Grays Colliers Hatch Runwell White Notley Tilbury Mill End Greenstead Takeley Wickham Bishops Stocking Green Harlow Montsale Coopersale Street Nine Ashes Ford End Great Hallingbury Mayland Fordham Abbess Roding Stocks Green Toppesfield Bowers Gifford Meadowend Netteswell Little Canfield West Mersea Roundbush Braintree Corner Hazel End Bulmer Little Bromley Dobb's Weir Stoneyhills Hope's Green Thornwood Common Butts Green Henham South Benfleet Rettendon Great Parndon North Fambridge Havering's Grove Coopersale Common Great Easton Lower Nazeing Old Harlow Nevendon Prittlewell Bradwell on Sea Alresford Canvey Island Kirby-le-Soken Stisted Purfleet-on-Thames Cooksmill Green Hawkin's Hill Stafford's Corner Horsley Cross Mill Green Fox Street Horne Row Little Yeldham Steward's Green St Osyth Heath Robinhood End Stondon Green Biggin Langham Wick Needham Green Daws Heath Tip's Cross Orsett Great Chesterford Gamble's Green Brentwood Thorpe Cross Peartree Green Moreton The Common Navestock Side Dutch Village Knowl Green Great Berry Horkesley Heath Great Canfield Frogs' Green Great Waltham Harlow Common Boreham Pharisee Green Stebbing Green Little Braxted Bromley Cross Hadstock Ashen Radley Green Sucksted Green Stapleford Tawney Rickling Potter Street Shalford Green Brightlingsea Silver End Great Wigborough Burton End Blackmore End Brookend Pedlars End Mill End Great Maplestead Hobbs Cross Churchgate Street Seven Star Green Surrex Crow Green Bentfield Bury Dedham Southminster Woodend Berners Roding Osea Island Parkeston Holland-on-Sea Oxley Green Sheering East Hanningfield Chatter End Gaunt's End Fuller Street Piercing Hill Young's End Stewards Grange Hill East Horndon Abridge Mashbury Suttons Felsted Herongate Latchingdon Bocking's Elm Great Malgraves Norton Heath Stondon Massey Lamb Corner Claverhambury Keysers Estate Billericay Lee-over-Sands Purfleet Buttsbury Thorpe Bay Abbey Field Sunken Marsh Richmond's Green Newman's End Sand Hill Hare Street Upshire Bobbingworth Fingringhoe Henny Street Birchhall Corner Paslow Wood Common Keeres Green Maple End High Laver Mistley Heath Sible Hedingham Edney Common Winter Gardens Great Bentley Hare Street Hickford Hill Mulberry Green Orsett Heath Lexden Stambourne Puttock's End Oxen End Powers Hall End Mill End Green Maldon Belchamp St Paul Cressing Ingrave Althorne West Tilbury Elsenham Boose's Green Brookend Killem's Green Ramsden Bellhouse Gilwell Park Duck End Noak Bridge Duckend Green Mount Bures Broomfield Coggeshall Hamlet Friars Mead Inworth Hope End Green Brook Street Beggar Hill Navestock Heath Lambourne Chalk End Bournes Green Minnow End Sumners Tarpots Panfield Curling Tye Green Howe Green Barstable Little Oakley Hullbridge Pond Street Moulsham Glen Faba Earls Colne South Stifford Great Saling Brewer's End Water End Chapelend South Fambridge Ardleigh Great Yeldham South Ockendon Barling Man's Cross Aythorpe Roding High Beech Newney Green Jack's Hatch Tylerscross Broad Green Cobler's Green Heybridge Rochford Nazeing Bovinger Copford Green Debden Green Threshers Bush Southend-on-Sea Chadwell St Mary Little Easton Whiteash Green Hartford End Greenhill Gosfield Keelars Tye Harwich Clatterford End Rotchfords Terling Debden Horsleycross Street New Mistley Peldon Walton-on-the-Naze Tolleshunt D'Arcy Porters Town Hardy's Green Pannel's Ash Roydon Howlett End High Beach Saffron Walden Mistley Liston Parson's Heath Rotten End Little Hallingbury Cobbs Fenn Little Tey Wethersfield Hallingbury Street Matching Green Welshwood Park Purleigh Church End Long Green Crow's Green Little Sampford Cranes Audley End Widdington Greensted Beazley End Birchanger Lower Bobbingworth Green Park Green Arkesden Monkey Street Little London Toot Hill Hyde Chase Brickkiln Green Smythe's Green Little Laver Clifftown Southey Green Rank's Green Farther Howegreen Eastend Littlebury Duton Hill Church Langley Chipping Hill Aldham Borley Brandy Hole Wiggens Green Dedham Heath Little End Brick End Start Hill Rayleigh Downhall Beach Estate Little Waltham East Gores Maggots End Birch Green Woodend Green Bush End Halls Green Coxtie Green Leigh Beck Miller's Green Bedlar's Green Tendring Heath Great Braxted Birdbrook Radwinter End Sandon Steeple Cutlers Green Finkle Green Howegreen Elmstead Heath Breach Barns Willows Green Broad Green Noak Hill Little Wigborough Handley Green Fanner's Green Great Leighs Little Leighs Tiptree Hawbush Green Steventon End Thorpe Green Thorrington Clavering Tollesbury Brick House End Middleton Church End Kirkby-le-Soken Stickling Green Northend Rowney Corner Dengie Passmores Bartholomew Green Galleyend Gubbion's Green The Birches Tye Green Little Warley West Thurrock High Roding Layer Marney Aingers Green Forrey Green Baythorne End Green Street Wickham St Paul Little Cambridge Gransmore Green Roxwell Great Sampford Twinstead Green Downham Rawreth Shot Bamber's Green Little Totham Helions Bumpstead Rushley Green Blackcat Philpot End Fiddlers Hamlet Vange Nazeing Gate West Horndon Stambourne Green Chatham Green Nuper's Hatch Ghyllgrove Tye Green Little Burstead Pentlow The Ryes Hutton Mount Copford Duck End Audley End Pale Green Cooper's End Ramsden Heath Watton's Green Frating Green Mallows Green Foxash Estate Pattiswick Brookstreet Danbury Paglesham Eastend Broad Green Oaker Hill Norton End Bradwell Bumble's Green Hobbs Cross Dry Street Rook End Woodham Walter Great Wakering Cannon's Green Chappel Great Henny Loves Green Halstead Smith's Green Bonhunt Water Quendon Galleywood Sibley's Green Cripplegate Canvey Village Old Heath Low Street Bradwell Waterside Gaston Green Copthall Green Bannister Green Hatfield Peverel Frinton-on-Sea Black Horse Corner Kirby Cross Newtown Navestock Common Hatfield Broad Oak Pipps Hill Cold Norton Sewardstonebury Belchamp Otten Good Easter Wyatt's Green Rickling Green Baddow Park Molehill Green Broadley Common Mount Bovers Tindon End Rose Green Lee Chapel North Carter's Green Little Chesterford Goose Green Passingford Bridge Langdon Hills Ulting Creeksea Great Oxney Green Northend Old Mead Monk Street Margaretting Tye Tye Green Abberton Great Totham Perry Green The Hythe Bradfield Heath Seawick Bradwell Wick Salmon's Corner Stock Fyfield Great Holland Tilbury Green Epping Fordham Heath Hempstead Chigwell Queen's Park Mundon Canewdon Katherines Ridgewell Theydon Mount Molehill Green Bardfield End Green Debden Green Fairstead Level's Green South Green Tye Green Hornestreet Blasford Hill Fryerning Little Mascalls Stebbing Campions Mill Green Castle Hedingham Little Wakering West Bergholt Cobbler's Green Cupid's Corner Beaumont Sewards End Witham Pilgrims' Hatch Nounsley Padham's Green Langford Danbury Common Little Horkesley Housham Tye Breeds Countess Cross Lanham Green Bustard Green Ostend Little Parndon Elmdon Rivenhall End Wormingford Watch House Green High Park Corner Parney Heath Hallsford Bridge Stockstreet Brays Grove Mile End Row Green Kelvedon West Hanningfield Hadleigh Wivenhoe Eversley Mount Pleasant Latchmore Bank Kingswood Battlesbridge Elmstead Market