Bus Advertising in Langley

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Bus Marketing in Langley

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Langley - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Langley - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Langley- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Langley - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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We cover Langley (Essex)

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Debden Great Chesterford Tiptree Heckfordbridge Ugley Great Warley Little London Stow Maries Stroud Green Fingringhoe Brookend Breach Barns Workhouse Hill Thundersley Tyler's Green Ost End Upper Dovercourt Tendring Green Chapel End Maggots End Crockleford Heath Brightlingsea Newlands Mundon Paternoster Heath Great Bentley Birdbrook Abridge Little Thurrock Chickney Vange Lower Pond Street Little Henham Baconend Green Saffron Walden Mucking Norton End Beggar Hill Mill End Craig's End Blasford Hill Tillingham Warley Duton Hill Little Dunmow Halstead Knowl Green East Hanningfield Gernon Bushes Edney Common Tarpots Friars Mead Tinkers Green Bradwell Waterside Bardfield Saling Cock Green Chadwell St Mary Mount Pleasant Church End Jack's Hatch Great Stambridge Lamb Corner Wicken Bonhunt Stondon Massey Hullbridge Hallsford Bridge Monk Street Cranes Black Notley Purfleet Tilbury Juxta Clare Southfields Copthall Green Great Braxted Pentlow Roydon Hamlet Ridgewell Bonhunt Water Blackheath Ramsey Island Tumbler's Green Linford Greensted Green Sewardstone Starling's Green Molehill Green Orsett Heath Mill End Chalk End Pledgdon Green Ardleigh Heath Great Leighs Great Waltham Gooseberry Green Great Holland Galley's Corner Fordham Heath Middleton Dewes Green Broomfield Netteswell Cross Mashbury Wiggens Green Kingsmoor Gransmore Green East Gores Hawkspur Green High Roding Manningtree Great Clacton Glen Faba Man's Cross Breeds Courtsend Tye Common Ashen Water End Tiptree Heath Whiteash Green Writtle Newtown Long Gardens Panfield Silver End Braiswick Aythorpe Roding Hadstock Tilbury Green Dedham Heath St Vincent's Hamlet High Beech St Osyth Rickling Felsted Chelmer Village Little Hallingbury Stickling Green Great Burstead Janke's Green Little Clacton Wethersfield East Mersea Maldon Navestock Heath Butt's Green Horsley Cross Keeres Green Abbess End Pannel's Ash Nether Street Nazeing Long Green Tye Green Great Wakering Clapgate Stambourne Green Smith's Green Epping Green Clacton-on-Sea Bocking Great Bardfield Theydon Mount Parney Heath Eastend Bentfield Bury Coalhill White Colne Duddenhoe End Great Saling Chignall Smealy Hornells Corner Lower Sheering Rochford Frating Tilkey Gaunt's End Peldon Brock Hill Takeley Street Jaywick Navestock Side Latton Bush Thorpe Cross Little Oakley Holland-on-Sea Almshouse Green Goose Green Great Easton Lower Green Frinton-on-Sea Farther Howegreen Henham Stafford's Corner Bradwell on Sea Weeley West Tilbury Finchingfield Swan Street Osea Island Woodend Cambridge Town Roundbush Green Pigstye Green Purfleet-on-Thames Chalvedon Churchgate Street Brewer's End Bridge Green Heybridge Woodend Green Stanford Rivers Tendring Heath Rose Green Crawley End Lower Green Sheering Strethall Tindon End Hockley South Green Hickford Hill Burton End Northend Wrabness Broad Street Green Deer's Green Perry Green Moulsham High Laver Eversley Manuden Little Parndon Bannister Green Mount End Woodham Mortimer Foxash Estate Threshers Bush Chipping Hill Upper 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Green Widford Crockleford Hill Bentley Mill Green Fuller Street Great Parndon Montsale Hazeleigh Lower Nazeing Fiddlers Hamlet Chappel Hemp's Green Messing The Green The Common Aimes Green Newman's End North Shoebury Shoeburyness Fox Hatch Boxted Cross Billericay Bush End Lambourne Cooper's End Sucksted Green Temple End Bishop's Green Mill Green Causeway End Claverhambury Wimbish Green Lanham Green Mountnessing Liston Ardley End Goldhanger Lee Chapel Church Langley Lexden Frenches Green Tye Green Cupid's Corner Fobbing Flack's Green Katherines Great Dunmow Havering's Grove Stocking Green Young's End Stock Little Leighs Boose's Green Easthorpe Coxtie Green Ardleigh Chigwell Broad Green Moreton Prittlewell Clifftown Southfields Salmon's Corner Thurrock Park Thorrington Stonebridge Pig Street Loughton Parkeston North End High Ongar Ivy Chimneys Bedlar's Green Fryerning Berechurch High Easter Leaden Roding Stanbrook Clavering Old Mead Suttons Faulkbourne Buttsbury Gilwell Park Loyter's Green Roast Green Brandy Hole Braintree Corner Lower Bobbingworth Green Langley Miller's Green Foxearth Cole End Elmstead Market North End Baker Street Purton End Little Wigborough Chelmsford Stanway Church End Epping Needham Green Orsett Samuel's Corner Layer-de-la-Haye Daws Heath Bartholomew Green Mulberry Green Mile End Broad Green Campions Woodgates End Cold Norton Parson's Heath Steventon End Farmbridge End The Birches Little Bardfield Surrex Good Easter Hobbs Cross Bocking Churchstreet Radwinter Fox Street Barling Sturmer Paglesham Eastend Green Street Totham Hill Elmstead Heath Harknett's Gate Howe Green Curtismill Green Hare Street Rook End Ramsden Bellhouse Little Warley Audley End Wendens Ambo West Hanningfield Burnham-on-Crouch Margaret Roding Tye Green Bobbingworth Padham's Green Chipping Ongar Henny Street Upper Green Stoneyhills Rushley Green Wivenhoe Park Green Howe Green Blackmore Arkesden Little Totham Wesley End Balstonia Landermere Radley Green Great Bromley Mill End Dedham Shalford Stanford-le-Hope Rush Green Sandon Robinhood End Gubbion's Green Westcliff-on-Sea Steward's Green Nuper's Hatch Totham Plains Finkle Green White Notley Gainsford End Crow Green Cross End Newport Pale Green Howe Street Ford End Hallingbury Street Broad Green Fairstead Stockstreet Southminster Salcott-cum-Virley Stebbing Lambourne End Downham Nazeing Baddow Park Sunken Marsh Woodham Ferrers Brick End Ringtail Green Roxwell Colne Engaine Howlett End Langham Barstable Brentwood Weeley Heath Galleyend Dutch Village Elder Street Little Canfield Canewdon Little Bentley Netteswell Clatterford End Margaretting Tye Steeple Bumpstead Waltham's Cross Gay Bowers Walton-on-the-Naze Latchingdon Cutlers Green Outer Part of Town Westward Fordstreet Leigh-on-Sea Woodhatch Jasper's Green Greenstead Cressing Hawbush Green Coryton Gosfield Butts Green Carter's Green Layer Marney Bicknacre Hyde Chase Tolleshunt D'Arcy Chrishall Eight Ash Green Kirkby-le-Soken Belchamp Walter Little Easton Hawkin's Hill Countess Cross School Green Grange Hill Green Street Great Claydons Ballards Gore Epping Upland Chigwell Row Black Horse Corner North Stifford Chatham Green Uppend Sewardstonebury Milch Hill Great Tey High Garrett Latchmore Bank Aingers Green Little End Fryerns Hartford End Start Hill Little Tey Battlesbridge Don Johns Greenwoods Northend Great Oakley Ashingdon Little Horkesley Great Totham Springfield Kelvedon Hatch Paglesham Churchend New Mistley Bigods Greenhill Tye Green Rank's Green Eastwood Hope's Green Childerditch Porters Town Gallows Green High Houses Duck End Frating Green Tollesbury Aveley Four Wantz Chitts Hills Pitsea Norwood End Basildon Sunnymede Audley End Howegreen Birchhall Corner Steeple Fuller's End New England Feering South Weald Great Baddow Temple Fields Clatterford End Mount Bures Philpot End Wix Wickford Wix Green East Tilbury Hill Green Raven's Green Lee Chapel North Willingale Twinstead Green Rowhedge Stansted Mountfitchet Pedlars End Boreham South Heath Little Laver West Thurrock Ramsey Downhall Beach Estate Creeksea Mott's Green Tilekiln Green Langford Rayleigh Maylandsea Little Waltham West Mersea Inworth Blackcat Hare Green Marks Tey Laindon Sewards End Rudley Green Great Berry King Street Broad's Green Tip's Cross Waterhales Sibley's Green Alresford Lucking Street South Ockendon Dry Street Old Harlow Runwell Bran End Quendon Puttock End Alphamstone Great Malgraves Woodham Walter The High Holyfield Paslow Wood Common Hook End Hobbs Cross Canvey Village Watch House Green Mallows Green Matching Cherry Green Wormingford Goose Green Theydon Garnon Helions Bumpstead Windmill Hill Little Mascalls Doddinghurst Old Heath Great Notley Bath Side Berden Onslow Green Row Green Southey Green Smith's Green Tilty Monkey Street Bulmer Mark Hall South Dyer's End Hastingwood Woodhill Bocking's Elm Swallows Cross Hamperden End Seven Star Green Langham Moor Sible Hedingham Southend-on-Sea Waltham Abbey Coggeshall Gestingthorpe Danbury Common Wimbish Thorpe Green Tylerscross Blackmore End Norton Mandeville Oxen End Bradwell Wick Cobbler's Green Castle Hedingham Corringham Beauchamp Roding Little Yeldham Chalkwell North Fambridge Shellow Bowells Gore Pit Duck End Daw's Cross Taverners Green Delvin End Little Maplestead Willows Green South Stifford Barrow Hill Theydon Bois Skye Green Elsenham Rawreth Shot Pinnacles Matching Tye Roost End Hadleigh Pleshey Folly Green Herongate Stocks Green Farnham Green Row Heath Stones Green Ostend Bowers Gifford Shalford Green Clapdog Green Bamber's Green Little Henny Boyton End North Weald Bassett Coopersale Common Mistley Heath Great Henny Tye Green Colliers Hatch Debden Green Thorpe Bay Mayland Radwinter End Debden Green Stewards Cobler's Green Chatter End High Beach Burrsville Park Hatfield Peverel Great Wigborough Brookend Holder's Green Minnow End Cripple Corner Hatfield Broad Oak Birchanger Aldham Bulmer Tye Heybridge Basin Passmores Great Yeldham Tye Green Hornestreet Margaretting Clatterford End Chignall St James Duckend Green Fanner's Green Roundbush Further Ford End Manwood Green Baythorne End Hutton Mount Low Street Felmore High Street Green Brookstreet Richmond's Green Hazel End Copford Green Gaston Green Frogs' Green Far Thorpe Green Hutton Steeple View Burton's Green Stambourne Keysers Estate Great Oxney Green Upper Pond Street Farnham Pattiswick Purleigh Mistley Woodside Green Bunting's Green Wickham Bishops Borley Green Beaumont Widdington Malting Green Tye Green Hatfield Heath Bradfield Stebbing Green Watton's Green Little Bromley St Lawrence Westley Heights Biggin Lindsell Hempstead Housham Tye Marden Ash Kingswood Pentlow Street Bulphan Meadowend Newney Green Broxted West Horndon Dengie Oaker Hill Rivenhall End Navestock Common Burnt Heath Halls Green Thornwood Common Nounsley Crays Hill South Hanningfield Ovington Nine Ashes Layer Breton Tilbury Horsleycross Street Langenhoe North Benfleet Dovercourt Oak Corner Horne Row Burnt Mills Building End Lane End Harlow Smythe's Green Great Hallingbury Bumble's Green Pilgrims' Hatch Cock Clarks Rowney Corner Shelley Harwich South Woodham Ferrers Leigh Beck Kirby-le-Soken Long Green Little Cambridge Buckhurst Hill Abbess Roding Little Walden Little Baddow Heybridge Bacon End Bradfield Heath Shenfield Sabine's Green Catmere End Langdon Hills Brick House End Beacon Hill Church End Langham Wick Foster Street Thorpe-le-Soken Noak Bridge Little Common Brook Street Rotten End Ulting Boxted White Roding East Horndon Mill End Green Canvey Island Ingrave Runsell Green Curling Tye Green Rotchfords Greenstead Green Bovinger Noak Hill Oxley Green Queen's Park Coopersale Street Belchamp St Paul Clay Hills Churchend Loves Green Outer Part of Town Eastward Great Sampford New Thundersley Roydon Southchurch Great Maplestead Grass Green Tolleshunt Knights Coopersale Lippitts Hill Garnetts Shrub End Chapelend Borley Hawkwell Nazeing Gate Abbey Field Matching Green Gallows Green Brickkiln Green Little Chesterford Rettendon Berners Roding Peartree Green Pipps Hill Passingford Bridge Cowey Green Horkesley Heath Boyton Cross Pepper's Green Wyatt's Green Gamble's Green Lee-over-Sands Sand Hill Little London Bardfield End Green Morris Green Lee Chapel South Birch Littlebury Green Bell Common Takeley Abberton Little Oxney Green Norton Heath Church End Wellstye Green Elkins Green Greensted Copford Crow's Green Tendring Littlebury Bentfield Green Stapleford Tawney Beazley End Rayne Ashdon Tilegate Green Fyfield Puttock's End Reader's Corner Great Canney Cobbs Fenn Olmstead Green Bradwell Twinstead Harlow Common Galleywood Howe Street Nazeing Mead West Bergholt Birch Green Terling Broadley Common Shotgate Nevendon Cornish Hall End Level's Green Ugley Green Liston Gardens Brays Grove Magdalen Laver Lamarsh Ramsden Heath Dobb's Weir Fordham Potter Street Long Green Horndon on the Hill Belchamp Otten Barnston Asheldham Bridge End Tolleshunt Major Kelvedon