Bus Advertising in Layer-de-la-Haye

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Bus Marketing in Layer-de-la-Haye

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Layer-de-la-Haye - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Layer-de-la-Haye - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Layer-de-la-Haye- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Layer-de-la-Haye - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
New Thundersley Ridgewell Lamarsh Southey Green Brook Street Aldham Navestock Common Goose Green Stondon Green Rettendon Bunting's Green Roydon Hamlet Chrishall Butt's Green Broad Street Green Creeksea White Roding Catmere End Bradfield Heath Southchurch Maple End Roost End Lower Green Fox Street Westley Heights Chickney Cranes Crockleford Heath Boreham Little Leighs Mistley Coalhill Abbess End Margaret Roding Manuden Howlett End Parkeston Radley Green Woodside Green Daw's Cross Philpot End Roxwell Heybridge Fobbing Cobbs Fenn Galleyend Katherines Aveley Greenstead Gaunt's End Paternoster Heath High Garrett Piercing Hill Workhouse Hill Janke's Green Hutton Stapleford Abbotts Elsenham Sta Parson's Heath Sumners Sewards End Hawkspur Green Layer Breton Surrex Ringtail Green Duton Hill Fyfield Grays Toot Hill Osea Island Little Waltham High Houses Canvey Island Hill Green Pebmarsh Tilegate Green Stoneyhills Good Easter Great Oakley Tye Green Great Yeldham Young's End Bath Side Panfield 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Chalkwell Brick End Horsleycross Street Forrey Green Marks Tey Chadwell St Mary Level's Green Outer Part of Town Westward Mundon Blake End Green Street Little Laver Wimbish Green Burton's Green Thorpe Bay Horndon on the Hill Winter Gardens Mashbury Radwinter End Norton End Easthorpe Ugley Friars Mead Stewards Lucking Street Man's Cross Little Parndon Tye Green Keelars Tye Ramsey Island Heybridge Basin Needham Green Dyer's End Burrsville Park Nazeing Long Green Old Mead Dobb's Weir Mayland Great Clacton Olmstead Green Colliers Hatch Stambourne Green Great Hallingbury Tye Common Nuper's Hatch Pigstye Green Wethersfield Toppesfield Woodend Duck End Dedham Heath Stagden Cross Hatfield Peverel Purton End Messing Leaden Roding Hazeleigh Leigh Beck High Street Green Rayne Brookstreet Robinhood End Woodhatch Pipps Hill Hockley Lower Sheering Latton Bush Chatter End Fordham Stebbing Green Countess Cross Fuller's End Nazeing Aythorpe Roding Clapgate School Green Upper Pond Street Perry Green 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Ost End Lee Chapel North Miller's Green Thaxted Gosfield Four Wantz Loyter's Green Feering Cressing Burnham-on-Crouch Belchamp Otten Rook End Elmstead Heath Uppend Layer Marney Hamperden End Eight Ash Green Margaretting Cock Green Langdon Hills Ulting Norwood End Cooksmill Green East Hanningfield Craig's End Wivenhoe High Beach Howegreen Salmon's Corner Steward's Green Finchingfield Great Tey Howe Street Rawreth Shot Grass Green Richmond's Green Earls Colne Holder's Green Navestock Side Howe Green Balstonia Oak Corner Hallsford Bridge Althorne Langham Wick Little Warley Vange East Horndon Nounsley Tindon End Maldon Rotchfords Wakes Colne Ivy Chimneys Liston Hyde Chase Rayleigh Fordham Heath Courtsend Walton-on-the-Naze Southminster Weeley Heath Mill End Lexden Great Holland Reader's Corner Littlebury Ghyllgrove Cornish Hall End Fox Hatch Coryton Ashen Stafford's Corner Keeres Green Lee Chapel South Chipping Ongar Frating Smith's Green The Common Bumble's Green Purleigh Lawford Start Hill Belchamp Walter Runsell Green South Woodham Ferrers Hutton Mount Crays Hill Lee-over-Sands Totham Hill High Ongar Clatterford End Purfleet Felmore Rush Green Magdalen Laver Blackmore End Stonebridge Pleshey Park Green Dewes Green Boxted Harwich Handley Green Stapleford Tawney Daws Heath Chipping Hill Paglesham Churchend Horne Row Baddow Park Chatham Green Netteswell Cross Cherry Green Ovington Frenches Green Marden Ash Dedham Writtle Havering's Grove Cupid's Corner Shrub End Northend Lippitts Hill Debden Green Frating Green Ardley End South Weald Church End Hullbridge West Thurrock Great Warley Tendring Heath Holland-on-Sea Temple End Netteswell Tolleshunt Knights Blasford Hill Great Bromley Little Maplestead Bush End Pinnacles Great Dunmow Newney Green Starling's Green Pedlars End Great Oxney Green Strethall North Weald Bassett Thorpe Green Felsted Mistley Heath Gooseberry Green Sturmer Gainsford End Bedlar's Green Sand Hill Bridge End Beggar Hill Fiddlers Hamlet Thundersley Greenstead Green Gransmore Green Aingers Green White Colne Pentlow Street Jack's Hatch Broad Green Moreton Bradwell Waterside Potter Street St Lawrence Foster Street Hardy's Green Foxash Estate Hellman's Cross Housham Tye Edney Common Coopersale Church End Barnston Saffron Walden Cambridge Town Bromley Cross Gamble's Green Oaker Hill Stanford-le-Hope Pledgdon Green Clacton-on-Sea Rotten End Nazeing Gate Thorpe-le-Soken Buttsbury Barstable Broad's Green Parney Heath Borley Green St Osyth Steeple Woodham Walter Eastend Upper Green Mott's Green Row Heath Little Oxney Green Colne Engaine Stickling Green Lee Chapel Debden Harknett's Gate Faulkbourne Thornwood Common Elder Street Little Henny Tolleshunt Major Churchgate Street Bicknacre Southfields Brick House End Halstead Littlebury Green Thorrington Gaston Green Gestingthorpe Brickkiln Green Duck End Threshers Bush Bradwell Wick Brightlingsea Sewardstone Little Thurrock Little Bromley Meadowend Coggeshall Church Langley Ingrave Bartholomew Green Long Gardens Stanbrook Bocking Baconend Green Beaumont Farther Howegreen Mill End Norton Mandeville Great Maplestead Heybridge Warley Montsale Far Thorpe Green Great Waltham Hempstead Cold Norton Great Burstead Broad Green Tilbury Brewer's End Monk Street Woodham Mortimer Flack's Green Helions Bumpstead Hazel End South Benfleet Delvin End Bacon End Bulphan Rose Green Cowey Green New Mistley Holyfield Broxted Hare Green Abberton Bowers Gifford Great Parndon Heckfordbridge Bell Common Brandy Hole Barling Great Wakering Fordstreet Long Green Crawley End Kingsmoor Hastingwood Basildon Peldon Fairstead North Fambridge Rowhedge Sabine's Green Bannister Green West Mersea Passingford Bridge Howe Green Belchamp St Paul Layer-de-la-Haye Rickling Green Moulsham Bardfield Saling Bardfield End Green Copford Green Pale Green Doddinghurst Common Hawkin's Hill Blackheath Black Notley Newman's End Blackmore Borley Newlands Epping Green Mill End Green Passmores Braintree