Bus Advertising in Little Laver

Get in touch

Bus Marketing in Little Laver

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Little Laver - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Little Laver - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Little Laver- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Little Laver - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Little Laver (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Helions Bumpstead Paternoster Heath Tilkey Heybridge Lee Chapel South St Lawrence Bocking Churchstreet Osea Island Nevendon High Easter Tolleshunt Major Parney Heath Orsett Rochford Manwood Green Cross End Hickford Hill Howe Street Janke's Green Farmbridge End Keeres Green Pepper's Green Leaden Roding Cobbler's Green Gilwell Park Tarpots Bartholomew Green Margaret Roding Inworth Rivenhall End Linford Bocking Row Heath North Benfleet Sumners Copford Green Ost End Temple Fields Prittlewell Great Holland Doddinghurst Thundersley Lee-over-Sands Bobbingworth Tilekiln Green Thornwood Common Tye Common Gransmore Green Audley End Black Notley Stambourne Kingsmoor Kelvedon Ardleigh Little Waltham Wicken Bonhunt Bovinger Blackmore High Beech Brentwood Lamb Corner Stewards Eastend Little Bromley Pinnacles Long Green Witham Silver End Canvey Island Temple End Baddow Park Bishop's Green Greenstead Green North End Aldham Gaunt's End Bigods Lambourne End Northend Pale Green Mountnessing Nazeing Cripple Corner Wimbish Sible Hedingham Ingatestone Almshouse Green The Green Great Wakering Bell Common Bustard Green Crow's Green Lower Green Middleton Thorpe-le-Soken West Horndon Latton Bush Row Green Brickkiln Green Terling Howlett End Hawbush Green Southfields Roundbush Norton End Foxearth Little Sampford Great Leighs Waltham's Cross Little Tey Brook Street Hazeleigh Springfield Epping Upland Noak Hill Coopersale Street Aythorpe Roding Broad Green Wrabness Tendring Heath Countess Cross Ugley Green Laindon Hastingwood Malting Green Wellstye Green Pleshey Ugley Oak Corner Woodham Mortimer Woodham Ferrers Hazel End Mark Hall South Monkey Street Southend-on-Sea Nazeing Long Green Hatfield Peverel East Gores Greenhill Chelmsford Coggeshall Pilgrims' Hatch Bradwell Waterside Wickford Hatfield Broad Oak Great Bromley Little Parndon Stocking Green Great Oakley Boyton End Maldon Brightlingsea Manuden Theydon Bois Stebbing Green South Weald Raven's Green Foster Street Cock Green Southminster Fox Hatch South Heath Little Hallingbury Great Easton Queen's Park Cherry Green Little Mascalls Thaxted Smith's Green Woodgates End Shelley Shotgate Mill End Magdalen Laver Twinstead Green Clatterford End Bromley Cross Stocks Green Puttock End Rickling South Green Steeple View Littley Green Coggeshall Hamlet Coopersale East Tilbury Long Green Clatterford End Water End Hornestreet Widford Little End Cobler's Green Chafford Hundred Woodhill Rettendon Greensted Green Duckend Green Chappel Burrsville Park Bowers Gifford Matching Green Sandon Parson's Heath Little Oxney Green Willows Green Eastwood Little London Hardy's Green Leigh Beck Perry Green Ford End Kelvedon Hatch Marden Ash Felsted Birch Green Rawreth Shot Boxted Cross Hellman's Cross Jaywick Little Thurrock Ulting Shalford Alphamstone Upshire Morris Green Upper Green Orsett Heath Nuper's Hatch Hare Green Little Henham Chignall St James Purleigh Ghyllgrove Rayleigh Woodend Green Newman's End Coalhill Church End Cressing Wix Great Burstead Woodham Walter Clapdog Green Horkesley Heath Mayland Crow Green Little Dunmow Navestock Side Great Bentley Lexden Rowney Corner Norton Mandeville Lower Pond Street Handley Green Goose Green Campions Holder's Green Great Horkesley Farnham Green Deer's Green Daw's Cross Twinstead Bentfield Green Friars Mead Goldhanger West Mersea Roydon Fordstreet Moulsham Chitts Hills Farnham Netteswell Tilbury Molehill Green Pannel's Ash Bush End Clatterford End Rank's Green Little Bentley Wormingford Surrex Ramsden Bellhouse Heckfordbridge Tolleshunt D'Arcy Birchhall Corner Althorne Beggar Hill Howegreen Ballards Gore Curtismill Green Seven Star Green Beacon End High Roding Church End Onslow Green Great Hallingbury Paglesham Eastend Beaumont Duton Hill South Ockendon Arkesden St Osyth Heath South Benfleet Park Green Lower Nazeing Finchingfield Old Harlow High Laver Elkins Green Salcott-cum-Virley Fyfield Hatfield Heath Bentfield Bury Holyfield Dry Street Sheering Great Berry Stambourne Green Newtown Abbey Field Little Chesterford High Ongar Broad Green Langham Moor Stow Maries Balstonia Blake End The Hythe Steventon End Runwell Bradwell Abridge Beauchamp Roding Lower Sheering Rose Green Maggots End Mucking Elmstead Market North Weald Bassett Liston Gardens Lee Chapel North Little London Downhall Beach Estate Fobbing Newney Green Fingringhoe Bentley Wyatt's Green Rotten End Hamperden End Creeksea Battlesbridge Great Notley Daws Heath Gosfield Steward's Green Layer Breton Mount Bovers Nine Ashes Mundon Mill Green Smythe's Green Basildon Tiptree Heath Clifftown Crockleford Heath Elmdon Little Clacton Lanham Green Moreton Hallsford Bridge Tumbler's Green Tindon End Netteswell Cross Horne Row Liston Abberton Bournes Green Aveley Tiptree Little Laver Hobbs Cross Fuller Street Berners Roding Stanbrook Tolleshunt Knights Radley Green Dengie Saffron Walden Point Clear Coxtie Green Warley Belchamp Walter Elder Street Littlebury Green Bradwell Wick Mill End Little Burstead Four Wantz Fiddlers Hamlet Salmon's Corner White Roding Pentlow St Osyth Mark Hall North Chickney Chalk End Hempstead Braintree Corner Southey Green Carter's Green New Thundersley Galleyend High Houses Ramsey Island Stafford's Corner Castle Hedingham Stroud Green Chalkwell Blasford Hill Southchurch Abbess Roding Stockstreet Tilty Sucksted Green Hawkin's Hill Landermere Clavering Burton's Green Workhouse Hill Mill End Green School Green Ardleigh Heath Sewardstonebury Ostend Bradwell on Sea Widdington The Ryes Edney Common Grange Hill Aingers Green Easthorpe East Hanningfield Peldon High Beach Loyter's Green Bradfield Braiswick Stondon Massey Taverners Green Marks Tey Stanway Frating Green Stones Green Tylerscross Gamble's Green Beacon Hill Hadstock Ringtail Green Farther Howegreen Fox Street Mistley Heath Great Warley Bacon End Ridgewell Ford End Little Horkesley Horndon on the Hill Kirkby-le-Soken Bulmer Tye Foxash Estate Manningtree Cobbs Fenn Horsley Cross Little Wigborough Katherines Far Thorpe Green Gainsford End Chrishall Copford Hawkwell Glen Faba Theydon Garnon Howe Green Porters Town Harrowcross Swan Street Wickham Bishops Smith's Green Colchester The Birches Powers Hall End Upper Green Rayne Ramsden Heath Chignall Smealy Suttons Roundbush Green Kirby Cross Young's End Howe Green Wivenhoe Pebmarsh Beazley End Tyler's Green Little Leighs Hadleigh Chipping Hill Roydon Hamlet Lucking Street Lippitts Hill Crays Hill Feering Tye Green Greenwoods Hutton Mount Hare Street Debden Green Passmores Panfield High Street Green Wethersfield Goose Green Great Chesterford Killem's Green Henny Street Chadwell St Mary Seawick Braintree Buckhurst Hill Westley Heights Steeple Bumpstead Churchgate Street Norton Heath Wendens Ambo Shrub End Curling Tye Green Pitsea Totham Plains Hyde Chase Stanford Rivers Robinhood End Bran End Danbury Clay Hills Pond Street Canvey Village Gallows Green Dyer's End Roast Green Frinton-on-Sea Churchend Little Warley Outer Part of Town Westward Hope End Green Starling's Green Pattiswick Rook End Church End Eight Ash Green Stondon Green Barrow Hill South Hanningfield Great Maplestead Canewdon Dedham Heath Duck End Margaretting Felmore Cock Clarks Stoneyhills Hornells Corner Great Waltham Kingswood Level's Green Stonebridge Oxley Green Needham Green Bedlar's Green Lindsell Tilbury Juxta Clare Chigwell Row Heybridge Basin Little Baddow Stickling Green Boreham Brookend Bannister Green Layer-de-la-Haye Craig's End Thorpe Bay Epping Green Burnt Heath Hope's Green Takeley Street Colne Engaine Ramsey Ivy Chimneys Brewer's End Gooseberry Green Welshwood Park Stapleford Tawney Clapgate Breeds Barnston Great Yeldham Galley's Corner Birchanger Coryton Pedlars End Little Easton Biggin Little Walden Latchmore Bank Old Mead Halls Green Great Wigborough Tinkers Green Roost End Nazeing Mead Swallows Cross Borley Green Corringham Rickling Green Waltham Abbey South Fambridge Hullbridge Woodside Green Burton End Takeley Roxwell New Mistley Margaretting Tye Messing Holland-on-Sea Brookend Broad Green Thorrington Oxen End Peartree Green Colliers Hatch Thorpe Green Willingale Crockleford Hill Little Henny Langley Bridge End Garnetts Brick House End Sewardstone Billericay Sunnymede Delvin End Radwinter End Great Totham Great Oxney Green Tye Green Wiggens Green Hill Green Howe Street North Shoebury Berechurch Pentlow Street Fordham Broomfield Chigwell Duddenhoe End Buttsbury Meadowend Woodend Dutch Village Hartford End High Park Corner Monk Street Blackmore End Mistley Milch Hill Stagden Cross West Bergholt Great Sampford Nounsley Maple End Lambourne West Hanningfield Asheldham Mowden Hobbs Cross Hutton Fryerning Loughton Whiteash Green Downham Thorpe Cross Watch House Green Baythorne End Wix Green St Vincent's Hamlet Strethall Mulberry Green Brick End Rudley Green Tilbury Green Tollesbury Nazeing Gate Bumble's Green Norwood End Burnham-on-Crouch Church Langley Aimes Green Cranes Greensted Tye Green Keelars Tye Bath Side Further Ford End Great Tey Gestingthorpe Hook End Galleywood Bardfield End Green Langford Havering's Grove Old Heath Uppend Brays Grove Baker Street Bamber's Green Navestock Heath Great Clacton Purfleet-on-Thames Littlebury Herongate Mallows Green Harknett's Gate Crawley End Pig Street Little Yeldham South Woodham Ferrers Chatham Green Wakes Colne Little Totham The High Long Gardens Fuller's End Gallows Green Cripplegate Westcliff-on-Sea Toppesfield Bradfield Heath Matching Great Canfield Reader's Corner Earls Colne Little Canfield Lawford Upper Pond Street Broadley Common Armigers Pledgdon Green Brock Hill Great Parndon Gernon Bushes Writtle Skye Green Totham Hill Chapel End Hallingbury Street Stisted Walton-on-the-Naze Fryerns East Horndon Hawkspur Green King Street Butts Green Layer Marney Tilegate Green Lower Green West Thurrock Jack's Hatch Richmond's Green Boyton Cross Navestock Common Boxted Frating Belchamp Otten Tye Green Shoeburyness Cupid's Corner Cooper's End Matching Tye Duck End Grays Purfleet Great Malgraves Cowey Green Ashdon Great Saling North Fambridge Bardfield Saling Gore Pit Loves Green Little Cambridge Woodhatch Bonhunt Water Southfields Blackheath Burnt Mills Stapleford Abbotts Potter Street Threshers Bush Causeway End Barling Copthall Green Kirby-le-Soken Ashingdon Birdbrook Alresford Forrey Green Cornish Hall End White Colne Shalford Green Gaston Green Little Bardfield Steeple Paglesham Churchend Finkle Green Catmere End Stansted Mountfitchet Horseman Side Mount End Dobb's Weir Bridge Green Doddinghurst Common Mill End Chalvedon Bulphan Broad's Green Lower Green Mashbury Olmstead Green Dedham Harwich Great Braxted Bulmer Tendring Green Halstead Parkeston Lane End Keysers Estate Chelmer Village Courtsend Great Dunmow Tip's Cross Wimbish Green Leigh-on-Sea Green Street Passingford Bridge Childerditch Newlands Broad Street Green Chapelend Noak Bridge Fordham Heath Tye Green Stock Northend Cole End Sand Hill Wesley End Ovington Hare Street Folly Green Claverhambury Eversley Frogs' Green North Stifford Great Baddow Pigstye Green Cold Norton Sabine's Green Clacton-on-Sea Borley Jasper's Green Ingrave Langenhoe Montsale North End Rotchfords Upper Dovercourt Sibley's Green Little Common Langdon Hills Runsell Green Building End Maylandsea Good Easter Rowhedge Horsleycross Street Hockley Shellow Bowells Vange Rivenhall Cutlers Green Shenfield Green Street Black Horse Corner Langham Paslow Wood Common Tye Green Thurrock Park Lee Chapel Low Street Baconend Green Lamarsh Elmstead Heath Newport Don Johns Lower Bobbingworth Green Windmill Hill Tillingham Broxted Padham's Green High Garrett East Mersea Greenstead Birch Theydon Mount Knowl Green Waterhales Debden Green Cambridge Town Piercing Hill Sewards End Fairstead Tye Green Harlow Common Abbess End Epping Man's Cross Pharisee Green The Common Audley End Ardley End Langham Wick Start Hill Frenches Green Heybridge Miller's Green Philpot End Barstable Coopersale Common Stanford-le-Hope Great Stambridge Outer Part of Town Eastward Watton's Green Minnow End Rawreth Oaker Hill Belchamp St Paul Berden Little Oakley Puttock's End Latchingdon Butt's Green Breach Barns Cannon's Green Henham Great Canney Bicknacre Bunting's Green Pipps Hill Fanner's Green Flack's Green Little Wakering Little Maplestead Winter Gardens Chipping Ongar Sunken Marsh Wakes Colne Green West Tilbury Radwinter Ashen White Notley Mile End Toot Hill Brookstreet Great Bardfield Weeley Brandy Hole Danbury Common Rushley Green Bocking's Elm Purton End Quendon Wickham St Paul Sturmer Mount Bures Cooksmill Green New England Little Braxted Church End Faulkbourne Elsenham Sta Mount Pleasant Boose's Green Stebbing Housham Tye Mott's Green Nether Street Great Henny Molehill Green Grass Green Rush Green Dewes Green Great Claydons Tendring Debden Gay Bowers Chatter End Elsenham Dovercourt Gubbion's Green Samuel's Corner Mill Green Blackcat Weeley Heath Hemp's Green Harlow South Stifford