Bus Advertising in Passmores

Get in touch

Bus Marketing in Passmores

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Passmores - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Passmores - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Passmores- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Passmores - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Passmores (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Ghyllgrove Folly Green Mill End Green Blake End School Green Montsale Killem's Green Low Street Ramsden Heath East Tilbury Mark Hall North Stapleford Tawney Causeway End Kingswood Southend-on-Sea Marden Ash Broad Green Upshire Warley Chickney Tollesbury Goldhanger Stewards Berners Roding Hallsford Bridge Woodhatch Chapel End Bush End Debden Great Warley Helions Bumpstead Stondon Green Nazeing Long Green Great Easton Little Thurrock Elkins Green Langenhoe Birch Hickford Hill Nazeing Gate Nazeing Mead Clatterford End Greenwoods Great Canfield Great Horkesley Doddinghurst Liston Gardens Lippitts Hill Cornish Hall End Weeley Sheering Kingsmoor Doddinghurst Common Mill Green Hare Street Childerditch Dobb's Weir Howe Green Coggeshall Hamlet Ashdon Great Sampford Woodend Newman's End Clacton-on-Sea Lower Green Great Stambridge Mile End Handley Green Salcott-cum-Virley Gosfield Tumbler's Green South Ockendon Upper Green Lamarsh Puttock's End Margaret Roding Wickham St Paul Tye Green Coxtie Green Dewes Green Little End Lee Chapel South Fox Street Southfields Hastingwood Great Dunmow Norton Heath Cherry Green Downhall Beach Estate Greenstead Green Green Street Bustard Green Mistley Heath Temple Fields Ardleigh Sewardstone Butts Green Surrex Nounsley Suttons Maylandsea Great Leighs Thorpe Green Needham Green Clatterford End Woodside Green Stebbing Gaunt's End Pledgdon Green West Thurrock Northend Felsted Rawreth Shot Gransmore Green Malting Green High Garrett Ramsey Island Knowl Green Rawreth Littlebury Green Broomfield Mill End Great Claydons Bridge End Tye Green Frinton-on-Sea Ashingdon Ardleigh Heath Barling Fordstreet Sunnymede Don Johns Frating Green West Horndon Rotchfords Elmdon Farther Howegreen Bovinger Rettendon Pepper's Green Langham Taverners Green Debden Green Chignall St James Hawkin's Hill Fordham Heath Bath Side Vange Little Common Brook Street Great Tey Little Clacton Bartholomew Green Feering Bumble's Green Abbey Field Parney Heath Shalford Green Lexden Rudley Green Coopersale Common Sand Hill Bocking Churchstreet Herongate Battlesbridge Hatfield Peverel Copford Ford End Netteswell Cross Raven's Green Pannel's Ash Monkey Street Ridgewell Horndon on the Hill Heybridge Basin Hartford End Abberton Mucking Halstead Steeple Bumpstead Building End Takeley Street Manuden Canewdon Chafford Hundred Ostend South Woodham Ferrers Greenstead Noak Bridge Whiteash Green Latchingdon Layer Breton Pattiswick Broxted Gilwell Park Sunken Marsh Cutlers Green Springfield Tye Green Blasford Hill Saffron Walden Great Bentley Cranes Tilty Great Canney Stisted Gainsford End Chigwell Fobbing Panfield Mill Green Little Chesterford Borley Rayleigh Swallows Cross Brookstreet Chatter End Widford Lee Chapel Braintree Corner Forrey Green Woodend Green Daw's Cross Copthall Green Lambourne End Meadowend Stansted Mountfitchet Witham Little Horkesley Gay Bowers Mistley Danbury Belchamp Walter Wivenhoe Great Wakering Ramsey Shotgate Little Burstead Frenches Green Thorpe Cross King Street Woodhill Liston Leaden Roding Bell Common Bulmer Burton End Brentwood Countess Cross Hatfield Broad Oak Chapelend Aythorpe Roding Brewer's End Langford Prittlewell Loughton Chalkwell Lower Bobbingworth Green Parkeston Lambourne West Mersea Stebbing Green Woodham Mortimer Sumners Little Wakering Middleton Keeres Green Orsett Heath Thundersley Tye Green Gestingthorpe Little Totham Little Canfield Philpot End Birdbrook Bradwell Cobler's Green Birchanger Black Notley Ovington Little Dunmow High Beech Wimbish Green Beacon Hill Theydon Mount The Common Hornells Corner Birch Green Welshwood Park Colliers Hatch Steward's Green Landermere Belchamp St Paul Cowey Green Brookend Windmill Hill Church Langley Churchend Navestock Side Little Tey North Benfleet Billericay Threshers Bush Marks Tey Chipping Ongar Eastwood South Heath Tindon End Fox Hatch Orsett Greensted Green Mott's Green Langham Wick Langdon Hills Runwell Queen's Park Howe Street West Bergholt Fryerning Tye Common Cupid's Corner Aimes Green Breeds Black Horse Corner Hyde Chase Clay Hills Farnham Water End Margaretting Purfleet-on-Thames Wesley End Chrishall Keysers Estate Mountnessing Willingale Southey Green Tarpots Great Parndon Daws Heath Waltham's Cross Shrub End Frogs' Green Elsenham Great Burstead Lee Chapel North Quendon Copford Green Newtown North End Elder Street Burton's Green Smith's Green Puttock End Terling Theydon Bois Ardley End Campions Thorpe Bay Jasper's Green Abridge Old Heath Broad Street Green Lower Nazeing Pentlow Street Tendring Clatterford End Garnetts Weeley Heath Noak Hill Lee-over-Sands Kirby Cross Navestock Heath Good Easter Purleigh Great Malgraves Wrabness Stagden Cross Arkesden Long Gardens Wimbish Alresford Tilbury Juxta Clare Stafford's Corner Buttsbury Nazeing Chappel Ugley Green High Houses North End Young's End Osea Island Nether Street High Easter Pipps Hill Margaretting Tye Abbess End Henny Street Cock Green Baythorne End Bridge Green Strethall Lucking Street Chalvedon Northend Loves Green Claverhambury Elmstead Market Epping Parson's Heath Cross End Barstable Deer's Green Little Henny Nuper's Hatch Tilbury Great Saling Little Bardfield Mill End White Colne Purfleet Stickling Green Far Thorpe Green Great Oxney Green Farnham Green Chelmer Village Ivy Chimneys Fiddlers Hamlet Hazel End Clapdog Green Lindsell Duck End Fyfield Mulberry Green Ford End Oxley Green Little Hallingbury East Hanningfield Hempstead Manwood Green Fanner's Green Gaston Green Audley End Coalhill Wendens Ambo White Roding Thurrock Park Rivenhall Pigstye Green Althorne Chitts Hills Dry Street Coggeshall Stoneyhills Heckfordbridge Howlett End Gamble's Green Brandy Hole Row Green Cold Norton Harlow Common Cooksmill Green Rivenhall End Blackmore End Kelvedon Abbess Roding Chelmsford Barnston Little Braxted Frating Bannister Green Stow Maries Great Braxted Wix Stocking Green Clifftown Dedham Heath Craig's End Elsenham Sta Bradwell on Sea Widdington Crawley End Hockley Alphamstone Crockleford Hill North Shoebury Hallingbury Street Bishop's Green Great Henny Gore Pit Stanbrook Wethersfield Dovercourt Fuller Street Little Walden Great Yeldham Edney Common Katherines Beacon End Olmstead Green Stapleford Abbotts Bradwell Wick Duton Hill Little Baddow Church End Point Clear Jaywick Bentfield Bury Bamber's Green Aveley Great Clacton Great Wigborough Cobbs Fenn Roydon Basildon Hadleigh Aingers Green Brick End Easthorpe Robinhood End Chigwell Row Rushley Green South Green Piercing Hill Cambridge Town Fordham Boyton Cross Canvey Village Great Totham Skye Green Holyfield Harlow Cole End Tendring Green White Notley East Gores Stambourne Green Little Bentley Great Waltham Pebmarsh Buckhurst Hill Passmores Kelvedon Hatch Great Bromley Southfields Fryerns South Stifford Stones Green Toot Hill Runsell Green Maggots End Starling's Green Eversley Lower Green Elmstead Heath Twinstead Mount Bovers Audley End Crow Green East Horndon Pleshey Eight Ash Green Upper Green Grays South Weald Great Maplestead Sewardstonebury Shalford Paslow Wood Common Epping Green Newlands Danbury Common Matching Green New Mistley Stroud Green Oaker Hill Westcliff-on-Sea Hardy's Green Church End Waterhales Corringham Tolleshunt D'Arcy Upper Dovercourt Gallows Green Ringtail Green Wiggens Green Baddow Park Bradwell Waterside Tendring Heath Holland-on-Sea Writtle Totham Plains Shenfield Tilekiln Green Foxash Estate Southminster Tye Green Twinstead Green Delvin End Crow's Green Canvey Island Fingringhoe Shoeburyness Wicken Bonhunt Boxted Cross St Osyth Leigh Beck Heybridge Biggin Great Berry Padham's Green Perry Green Lower Green New England Bournes Green Reader's Corner Powers Hall End South Fambridge Roxwell Burrsville Park Hutton Mount Peartree Green Debden Green High Laver Heybridge Brookend Morris Green Pharisee Green Old Harlow Duckend Green Blackcat Long Green Winter Gardens Bromley Cross Waltham Abbey Brightlingsea Mundon Wickham Bishops Bulphan Manningtree Birchhall Corner Sewards End Bradfield Totham Hill Bradfield Heath Blackheath Housham Tye Borley Green Rayne Tolleshunt Major Miller's Green High Street Green Chadwell St Mary Stocks Green Upper Pond Street Church End North Stifford Gallows Green Halls Green Aldham Butt's Green Dyer's End Passingford Bridge Flack's Green Epping Upland St Osyth Heath Pitsea Hullbridge Coopersale Street Galleyend Linford Matching Maple End Dedham Lanham Green Hawkwell Rochford Bulmer Tye Netteswell Foster Street Wakes Colne Castle Hedingham Little Leighs Watch House Green Minnow End Wellstye Green Faulkbourne High Beach Crockleford Heath Blackmore Loyter's Green Swan Street Almshouse Green Wickford Ashen Little Waltham Norwood End Seven Star Green Finkle Green Chipping Hill Lamb Corner Porters Town High Park Corner Bacon End St Lawrence Hope's Green Sandon Wix Green Peldon Balstonia Moulsham Samuel's Corner Sturmer Monk Street Great Holland Temple End Burnt Heath Church End Ost End Bentley Clavering Horseman Side Beazley End Sucksted Green Coopersale Newney Green Harrowcross Felmore Molehill Green The High Mount Bures Hare Green Harwich Langley Four Wantz Ugley Bardfield Saling Tiptree Tilbury Green Great Notley Cripple Corner Farmbridge End Little Bromley Paglesham Churchend Little Cambridge Westley Heights Tilkey Stambourne Bicknacre Baconend Green Harknett's Gate Tyler's Green Roydon Hamlet Brickkiln Green Earls Colne Braintree High Roding Thorrington Little Wigborough Hemp's Green Tilegate Green Stanford Rivers Rickling Green Galley's Corner Janke's Green Ingatestone Eastend Baker Street Belchamp Otten Start Hill Mayland Broad Green Onslow Green St Vincent's Hamlet North Weald Bassett Oak Corner Paternoster Heath Friars Mead Duddenhoe End West Tilbury Wormingford Hellman's Cross Inworth Curling Tye Green Cobbler's Green Galleywood Rook End Tye Green Asheldham Little London Stondon Massey Pinnacles Finchingfield Radley Green Stonebridge Great Bardfield Dengie Boreham Duck End Salmon's Corner Smythe's Green Messing Level's Green Woodham Ferrers Breach Barns Horsley Cross Park Green Lower Sheering Norton Mandeville Gernon Bushes Shelley Bedlar's Green Gooseberry Green Shellow Bowells Stockstreet Howegreen Berechurch Ulting Uppend Horsleycross Street Goose Green Molehill Green Broadley Common Coryton Kirby-le-Soken Jack's Hatch Green Street Courtsend Walton-on-the-Naze Ingrave Pig Street Catmere End Hadstock Thorpe-le-Soken Mowden Holder's Green Churchgate Street Man's Cross Workhouse Hill Great Chesterford Roundbush Green Braiswick Hawkspur Green Newport Foxearth The Hythe Nevendon Little Sampford Fairstead Pilgrims' Hatch Bigods Paglesham Eastend Beggar Hill Cannon's Green Bardfield End Green Boxted Cooper's End Stanway Fuller's End Goose Green Wyatt's Green Tiptree Heath Armigers Chignall Smealy Lane End Little London Hare Street Nine Ashes Radwinter Pond Street Little Yeldham Thornwood Common Boyton End Stanford-le-Hope The Birches Takeley Bowers Gifford Cock Clarks Bentfield Green Bran End Roost End Navestock Common South Benfleet Horkesley Heath Rowney Corner Outer Part of Town Westward Row Heath Carter's Green Rotten End Richmond's Green Oxen End Burnham-on-Crouch Toppesfield Brick House End Bunting's Green Rickling Grange Hill Pedlars End Little Laver Brays Grove Mark Hall South Theydon Garnon Colne Engaine Crays Hill Mill End Norton End Hobbs Cross Willows Green Chatham Green Roundbush Hope End Green Tillingham Bocking's Elm Howe Street Tolleshunt Knights Rowhedge Woodgates End Cressing Hazeleigh Laindon Little Maplestead Pentlow Steeple View Rush Green Havering's Grove Silver End Radwinter End Purton End Latchmore Bank Howe Green Mount End Great Baddow Hook End Curtismill Green Matching Tye Boose's Green Creeksea Rank's Green Kirkby-le-Soken Bobbingworth Layer-de-la-Haye Bonhunt Water High Ongar Old Mead Stock Southchurch Glen Faba Mashbury Beaumont East Mersea Greensted Hamperden End Tye Green Hornestreet Great Hallingbury The Green Great Oakley Hutton Leigh-on-Sea Little Mascalls Colchester Tip's Cross Broad Green Clapgate Gubbion's Green Wakes Colne Green Moreton Maldon Pale Green Greenhill North Fambridge Rose Green Little Parndon Latton Bush Ramsden Bellhouse Potter Street Steventon End Brock Hill Downham Henham Seawick Little Henham Little Oakley Burnt Mills Langham Moor Keelars Tye Broad's Green Magdalen Laver Sabine's Green Long Green Little Oxney Green Beauchamp Roding Chalk End Mount Pleasant Dutch Village Horne Row New Thundersley Watton's Green Hobbs Cross Woodham Walter Littlebury Barrow Hill The Ryes Little Warley Hawbush Green Tinkers Green Milch Hill Cripplegate Lower Pond Street Bocking West Hanningfield Sibley's Green South Hanningfield Hill Green Hatfield Heath Thaxted Mallows Green Berden Grass Green Littley Green Further Ford End Roast Green Little Easton Smith's Green Layer Marney Ballards Gore Steeple Tylerscross Outer Part of Town Eastward Sible Hedingham Lawford