Bus Advertising in Bledisloe

Get in touch

Bus Marketing in Bledisloe

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Bledisloe - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Bledisloe - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Bledisloe- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Bledisloe - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Bledisloe (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Tredington Highnam Green Great Stoke Hampnett Town Street Siddington Badgeworth Moor End Compton Abdale Harry Stoke Golden Valley Lightpill Paradise Stanton Pennsylvania Middle Duntisbourne Blakeney Hill Bourton-on-the-Water Marshfield Horcott The Folly Culkerton Upper Swell Knockdown Woodcroft Forwood Shab Hill Horwood Riding Henley The Hacket Hook Street Cainscross Lower Wick Scowles West End The Park Cross Hill Moreton Valence Bridge Yate Pamington Inchbrook Brockhampton Oldbury Naite Cranham Talbot's End Thrupp Hinton Bullo Frampton on Severn Quedgeley Old Passage Eggs Tump May Hill Village Netherend Symonds Yat East Abenhall Leckhampton Hill Southend Bibury Hatherop Primrose Hill Didmarton Flaxley St Paul's Uplands Duntisbourne Abbots Robinswood Dursley Cross The Eaves Brockhollands Poolway Upper Framilode Elberton Littledean Randwick Gaunt's Earthcott Crossways Shorncote Whaddon Littleworth Heathfield Chavenage Green Hanham Green Stinchcombe Coalway Paganhill St Peter's The Haw Picklenash Ham Whelford Nag's Head Shortwood Fyfield Broad Campden Birdwood Gloucester Horton Leighterton Wymans Brook Charlton Kings Cirencester Broadrock Longney Engine Common Brookthorpe Bledisloe Ham Woodstock The Rocks Hambrook Nuppend Worley Burleigh High Brotheridge Walham The Quarry Park End Apperley Sezincote New Cheltenham Weston-sub-Edge Cooper's Hill Smart's Green Chipmans Platt Triangle Pillows Green Milbury Heath Horsley Almondsbury Halmore Abbotside Clearwell Downend Hailes Eastington Stanway The Island Frampton Cotterell Starveall Tarlton Cribbs Causeway Mickleton Lower Chedworth Lower Ley Wotton Adlestrop Preston Kingswood Stanley Downton Littleton-upon-Severn Moorend Syreford Leckhampton Oakley Ayleford Pillowell Teddington Netherton Lower Rea Coltham Fields Newtown Moreton-in-Marsh Lower Morton Central Lydbrook Bartlett's Green Knightsbridge Stowe Cowhill Beeches Green Churchdown Chatterley Brownshill Daneway Overton Park Hethelpit Cross Piff's Elm Chargrove Preston Forthay Frampton Mansell Blakeney Lower Lode Buckover Hyde Bagpath Evenlode Doynton Pitchcombe New Town Noverton Temple Guiting Fiddington Pitt Court Ruspidge South Woodchester Cockleford Hallwood Green Brockweir Bitton Newleaze Bafford Boxwell Birdlip Pilning Preston Cross Tidenham Ruddle Whitecroft Lower Soundwell Hidcote Boyce Kingshill English Bicknor Hatherley Gossington Hewelsfield Plump Hill The Twittocks Alderley Poulton Mile End Gatwick Natton Hucclecote Sundayshill Ashmead Green Upper Wick Lechlade-on-Thames Hartpury Plusterrwine Wallow Green Ozleworth Naunton Prestbury Abson New Mills Greenway Calcott's Green Lower Soudley Staunton Longford Moorslade Sherborne Aylburton Clapton-on-the-Hill Little Witcombe Tutshill Wheatenhurst Wortley Cowhorn Hill Oakle Street Marle Hill Awkley Ebley Cleevemount Northwick Lower Cockleford Totteroak Colethrop Cold Ashton Chalford Tickmorend Smart's Green Forthampton Cromhall Common Tillers' Green Mitcheldean Lower Dowdeswell Shapridge Wickridge Street Betty's Grave Blackwells End Green Playley Green Arlingham St Chloe Harnhill Stroud Green Coney Hill The Beeches Netherhope Watledge Clifford's Mesne Everlands Hampton Green Chesterton Upper Oddington Hampton Fields Nastend Alvington Little Herbert's Readings Nympsfield Hampen Wormington Westend Eastington Barton Steam Mills Marsh Lane Bilson Green Ewen The Heath Old Bishton Hanham Coalpit Heath Long Newnton Marston Hill Tibberton Fossebridge Boughspring Woolaston Woodside Notgrove Woodchester Naas Rodley Woodfield Nibley Green Chedworth Lower Slaughter Hillersland Lower Stone Ruardean Charingworth Falfield Leathern Bottle North Nibley Duntisbourne Leer Warmley Tower Bromesberrow Heath Duntisbourne Rouse Woodmancote Little Badminton Mitton Cashes Green Down Ampney Deerhurst Barton End Stroud Hill Driffield Breadstone Dixton Lower Oddington Minsterworth Mount Pleasant Charfield Green Ryton Kendleshire Didbrook Box Shortwood Dumbleton Bournside Brain's Green Shipton Oliffe Prior's Park Hawkesbury Alderton Fields Nethercote Greet Stone Dunkirk Upleadon Redinhorne Dyrham Salperton Bamfurlong Wyck Rissington Withington Coln St Dennis Waterlane Hillesley Potterswood Barton Broom's Green Purton Vinney Green High Nash Crawley Beach Allaston Silver Street Somerford Keynes Four Mile Elm Woodford Newmarket Coleford Churcham Shaw Common Whiteway Great Washbourne Willsbridge Pittville Twyning Green Kent's Green Upper Coberley Upper Cam Coomb's End Tunley High Woolaston Aston Magna New Passage Claypits The Flat Woolaston Nailsworth Whiteway Hillend Green Brimscombe Bournes Green Westerleigh Ketford Mount Pleasant Dodington Dymock Bagstone Little Drybrook Oldbury-on-Severn Howley Slimbridge Old Sodbury Elcombe Tickshill Filton Awre Three Ashes Lower Lydbrook Little London Burnt Ash Shepherd's Patch Bradley Icomb Whittington Easter Compton Gotherington The Rangers Coln Rogers Stowe Green Siston Common Wishanger Middleyard Cockshoot Aston on Carrant Tormarton Mayshill Grange Village North Corner Phipps Bottom Lassington Owlpen Norton Tetbury Pullens Green Stratfordbridge Nupend Tytherington Woolstone Far Oakridge Shurdington Newtown Laverton Tirley Knowle Sharpness Brierley Bradley Green Holywell Bencombe Ellwood Rockness Theescombe Upper Soundwell Abwell North Common Hopewell Hill Longlevens Bays Hill Coldharbour Boddington Bubblewell Charlton Park Rodborough Little Rissington Naunton Park Berkeley Heath Berry Hill Hardwicke Upthorpe Upper Dowdeswell Bisley Plusterwine Sladbrook Brown's End Crossways Upton St Leonards Okle Green Beachley Kitlye Maisemore Stonehouse Puckshole Overton Murrell's End Ganborough Chaceley Stock Cobb's Cross Poole Keynes Twyning Palmer's Flat Aust Winterbourne Glasshouse Woodbridge Avening Frampton Court Colesbourne Lower Hazel Lower Meend Calmsden Lynworth Kenton Green Brookend Joyford Woodmancote Coombe Milbury Heath Seven Springs Badbrook Upleadon Court The Tynings Jack's Green Alstone Highfields Shepperdine Acton Turville East End Stanley Pontlarge Longborough Little Haresfield Tewkesbury Hayden Sheepscombe Foxcote Codrington Wick Lower Lemington Stanfields Elmore Bournstream Daglingworth The Scarr Millbottom Yanworth Corse Andoversford Highfield Wallsworth Bourton-on-the-Hill Severn Beach Taynton Hewelsfield Common Shortstanding Tockington Coln St Aldwyns Walkleywood Northleach Watley's End Coaley Oldend Hamshill Berwick Kingsditch Iron Acton Dyer's Common Middle Wick Harescombe Farmcote Staverton Arlebrook Bream's Meend Park Hill Botloe's Green Pucklechurch Farfield Rodford Hawkesbury Upton Pilley Norcote Nailbridge Staunton Rockhampton Kemble Earthcott Green Cleeve Hill Priding Rooksmoor Ampney St Peter Stoke Gifford Neds Top Swineford Syde Ruardean Hill Linden Hardeicke Edgeworth Viney Hill The Barton Coates Woolaston Common Dorn Lower Tuffley Sandpits Elmstone Hardwicke Blockley Rockstowes Pinfarthings Stow-on-the-Wold Willersey Tetbury Upton Lydney Yorkley Berkeley Road Upton Cheyney Stowell Green Bottom Daylesford Podsmead Coombe Hill Ryeworth King's Stanley Upper Lydbrook Tivoli Matson Winterbourne Down Blackhorse Putloe Nibley Westonbirt Hardwicke Pool Meadow Highnam Hagloe Clanna Alstone East End Parkfield Winstone Green Street Stidcot Jeffries Hill Lintridge Woolaston Slade Oxenhall Little Sodbury Heath End Charfield Blaisdon Sling Poolhill Alderton Joy's Green Fishpool Clapton Bowbridge Bownham Snowshill Dursley Itlay Clements End Longridge Selsley Hempsted Highfield Willis Elm Puckrup Kingscourt Frogland Cross Hunt's Grave Highleadon Condicote Tredworth Orange End Pope's Hill Batsford Elmore Back Tortworth Shipton Solers Hawling Eastcombe Parkend Hazleton Cinderford Saintbury Longhope Morton Milkwall St Mark's Bussage Chaceley Lynch The Camp Barnwood Ready Token Trow Green Twigworth Oldcroft Milton End Westington Bledington Cress Green Coberley Hilcot End Stantway Yorkley Slade Miserden Frenchay Gatcombe Yate Ball's Green Througham Minchinhampton Egypt The Moat Badminton Fairview Petty France Up Hatherley St Paul's Bengrove Oxlynch Woolridge Swanley Moor End Longwell Green Alveston Kempley Chipping Sodbury Synwell Rudford The Reddings Chaceley Hole Bibstone Southrop Brimps Hill Shipton Moyne Shipton Cam Draycott Newington Bagpath Foss Cross Frocester Ruscombe High Orchard Brockworth Upper Slaughter The Butts Oxenton Warden Hill Far Thrupp Epney Churchend Whitecliff Forest Green Stone Hill Colt's Green Stancombe Over Whaddon Siston Buckland Taddington Norman Hill Upper Soudley Yate Rocks Cranham Corner Far Green Brookend Swindon Prior's Norton Hawcross Lasborough Wood Stanway Upper Common Beverston Kings Hill Staple Hill Bath Street Bulley Ampney St Mary Wickwar Kempsford Cowley Down Hatherley Huntingford Longridge Brockhampton Arlington The Purlieu Warmley Hill Summerhayes Littledean Hill Elkstone Purton Middle Street Paxford Framilode Great Witcombe Sandy Lane Barnsley Littleford Cherington Stanley North Woodchester Cromhall Ford Little Washbourne Uley Damery Chedworth Laines Rudgeway Cold Aston Gillingstool Battlescombe Painswick Mangotsfield Wibdon Kempley Green Ashley Windrush Sedbury Stumps Cross Whitminster Lower Redbrook Emerson's Green Eastleach Turville Hilcot Quarhouse Fairford Duckhole King's Green Northfield Mork Townsend Selsley West Cassey Compton Wick Rocks Southam Olveston Westerleigh Hill Oldbury on the Hill Holbrook Common Warmley Little Barrington Ruardean Woodside Bevington France Lynch Amberley Cannop Mobley Longridge End Westbury-on-Severn Tidenham Chase Thornbury Coaley Peak Hamwell Leaze Tuffley Oridge Street Cadbury Heath Five Acres Henfield Nibley Green Kington Redmarley D'Abitot Whitfield Harleywood Arle Smallbrook Aylworth Lower Kilcott Fiddler's Green Hinton Church End Upper Morton Cheltenham The Pludds Watermead Sudgrove Barrow Wake Doughton Farmington Lower Common Ashchurch Kilcot The Mythe Aston Cross Whiteshill Salperton Park Winson Upper Kilcott Lower Cam Newport Thames Head Todenham Chipping Campden Windsoredge Shadwell The Leigh Saul Ram Hill Townwell Cerney Wick Evington Northway Tortworth Green Ryeford Hinchwick Malswick The Pound Cockadilly Wyegate Green Broadwell Charfield Hill Great Barrington Ashleworth Eastleach Martin Itchington Collafield Kingscote Stratton Pancakehill Castletump Boxbush Shuthonger Postlip Crackstone Broadwell Homedowns Little London Newent Tutnalls Newerne Britain Bottom Newland Springbank Lower Hamswell Horsepools Kineton Boulsdon Etloe Tirley Kemble Wick Deerhurst Walton Alveston Down Redwick Hill End Mount Hill Bishop's Cleeve Leddington Hester's Way Gorsley Abbeydale Sunhill Patchway Leonard Stanley Brand Green Upper Up Dunfield South Cerney Haresfield Calcot Chalford Hill Hudnalls Broadoak Draycott Aldsworth Christchurch Snig's End Toddington Edge End Little Bristol Berkeley Bromesberrow Meysey Hampton Woodhouse Down Bromley Heath Bowling Green Whiteshill Woodmancote Ablington Elton Rodmarton Stockend Old Down Bream Double View Montpellier Wapley Lower Swell Westrip Walton Cardiff Chase Hill Catbrain West Littleton Rangeworthy Houndscroft Knave-in-hole Stroat Oldland Great Rissington Upper Siddington Sibland Chaxhill Guiting Power North Cerney Nether Westcote Frampton End Innsworth Four Oaks St Briavels Wanswell Homestead Newton Hallen Battledown Dudbridge Fairfields Standish Saintbridge Carterspiece Cutsdean Bridgend Compton Greenfield Bradley Stoke Northwood Green Fretherne Farleys End Rendcomb Avening Green Anthony's Cross Cold Elm Butterrow Watermoor Baunton Ebrington The Fence Slad Latteridge Tumpy Green Tiltups End Edge Kingsholm Barrow Donnington Shakesfield Aston Subedge Tilsdown Drybrook Upper Rissington Bagendon Northville Hidcote Bartrim Sevenhampton Perrott's Brook Maugersbury Wotton-under-Edge Marsh Common Huntley Oldland Common Wyndbrook Littleworth Elmbridge Lower Berry Hill Hill Baker's Hill Cambridge Harrow Hill Kingswood Soundwell Winchcombe Hasfield Prescott Bread Street Aylburton Common Caudle Green Bentham Highfield Nimlet Churchend Newtown Oakridge Lynch Bagpath Rowanfield Hystfield Little Shurdington Fairmead Fromebridge Little Sodbury End Grovesend Footbridge Stoke Orchard Turkdean Nupdown Benhall Brimpsfield Lower Apperley Sandhurst Tresham Stroud Parkend Wicks Green Quenington Upper Ley Lowbands Compton Green Church Westcote Charlton Abbots Uckington Gretton Fields Ampney Crucis Gretton Bishop's Norton Over Sapperton St Briavels Common Ganders Green Upper Hill Newnham Oakhunger Worrall Hill Ingst