Bus Advertising in Brockhampton

Get in touch

Bus Marketing in Brockhampton

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Brockhampton - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Brockhampton - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Brockhampton- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Brockhampton - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Brockhampton (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Hinchwick Baunton Ablington English Bicknor Pillowell Naunton Twyning Kingsholm Southam Whitecroft Stanley Downton Draycott Cam Teddington Little Barrington Aust Bowling Green Bibstone Nuppend Fretherne Grange Village Highfield Withington Beachley Coln St Aldwyns Heath End Anthony's Cross Arle Swineford Blockley Sezincote Brockhampton Playley Green Brierley Kington Hillend Green Churchend Oldbury on the Hill Talbot's End Sheepscombe Lower Ley Yorkley Slade Frampton on Severn Duntisbourne Abbots The Fence Horcott Cockleford Evenlode Stowe Fairview Cowley Tewkesbury Rockstowes The Camp Littleford Double View Awre Wymans Brook Stidcot Coalpit Heath Orange End The Rocks Bledisloe Pittville Pinfarthings Dumbleton Newland Knockdown Shipton Brand Green Hinton St Paul's Shab Hill Cherington Toddington Prestbury Mount Pleasant Stowe Green Shipton Moyne Cinderford Houndscroft Prior's Norton Ham Fyfield Northway Upper Ley Winson Windsoredge Cold Ashton King's Stanley Mitton Stoke Orchard Hanham Green Sherborne Stancombe Neds Top Pitt Court Woodhouse Down Carterspiece Almondsbury Adlestrop Scowles Lower Lode Wick Evington Laverton Rooksmoor Alderley Milbury Heath Bradley Easter Compton Coaley Christchurch Moreton-in-Marsh Aston Magna Puckshole Barrow Postlip Hidcote Boyce Ingst Eggs Tump Moreton Valence Nympsfield Whaddon Willis Elm Hamwell Leaze Horsley Marsh Common Dymock Taynton Tockington Marle Hill Quenington Ruardean Woodside Milton End Taddington Kemble Wick Old Passage Coombe Alvington Collafield Hailes Lower Swell Cromhall Common Homedowns Rangeworthy Gillingstool Tutnalls Chedworth Nastend Kent's Green Kemble New Mills New Cheltenham Sling Boughspring Draycott The Reddings Jeffries Hill Winstone Longney Upper Dowdeswell Engine Common Uley Mile End Minchinhampton Lower Hazel St Paul's Westend Tickshill Haresfield Stratfordbridge Wallsworth Beeches Green Podsmead Clanna Upper Kilcott Shipton Oliffe Bream's Meend Cambridge Wood Stanway Dorn Aston on Carrant Upper Wick Fossebridge Abbeydale Three Ashes Owlpen Bridge Yate West End Ball's Green Slad Batsford Burnt Ash Tivoli Bibury Theescombe Bubblewell Moor End Upper Cam Stanley Pontlarge Benhall Pope's Hill Edgeworth Paxford The Hacket Gretton Fields Middle Wick Codrington Castletump Lowbands Lynch Coleford Joy's Green Mayshill Syreford Littledean Hill Four Oaks Brockhampton The Barton Painswick Stratton Stowell Alderton Cowhorn Hill Staunton Lower Rea Huntingford Bownham Oldend Kempley Whittington Prescott Pennsylvania Barton End Northwick Upleadon Court Fairfields Olveston Clapton-on-the-Hill Matson Etloe Park Hill Notgrove Broadwell Abbotside Watermoor The Mythe The Rangers Cheltenham Boulsdon Bradley Stoke Marshfield Buckland Frenchay Whitminster Gorsley Northwood Green Great Washbourne Over Cassey Compton Thrupp Churcham Coates Hampton Green Green Street Starveall Yorkley Longridge High Orchard Walham Ram Hill Shadwell Cribbs Causeway Harnhill Emerson's Green Dunfield Naunton Park Rodley Little Rissington Upper Hill Sandy Lane Blakeney Hill Mork Tirley Catbrain The Twittocks Newmarket Duckhole Shortwood Itchington Andoversford Dursley Cross Donnington Tibberton Little London Purton Great Witcombe Pilley Wicks Green Cutsdean Cranham Corner Hawcross Edge End The Moat Selsley Weston-sub-Edge Bourton-on-the-Hill The Park Over Hester's Way Coomb's End Tumpy Green Upper Coberley Cranham Highleadon Itlay Upthorpe Seven Springs Halmore Arlingham Henley Cockshoot The Eaves Eastleach Turville High Brotheridge Great Stoke Bishop's Norton Walton Cardiff Chaceley Newton Hatherop Bartlett's Green Badminton Ashley Churchend Oldbury-on-Severn Siston Lower Meend Natton Sibland Somerford Keynes Whitfield Broad Campden Upper Morton North Nibley Pamington New Passage Overton New Town Beverston Cashes Green Shorncote Cowhill Breadstone Blackhorse Hinton Greenway Staunton Holbrook Common Aylburton St Chloe Bread Street Stone Hill Woolaston Common Harrow Hill Triangle Bullo Flaxley Lower Lydbrook The Beeches Brimps Hill Old Sodbury Norman Hill Berkeley Hampen Little Sodbury Chedworth Laines Crossways Oakley Doynton Bromley Heath St Mark's Forthampton Ganborough Robinswood Lower Slaughter Longborough Elton Cockadilly Kingswood Highfield Primrose Hill Broadwell Upper Framilode Beach Clapton Hawkesbury Upton Pillows Green Tytherington Hill Kings Hill Wibdon Chipmans Platt Little Witcombe Miserden Watermead Brain's Green North Cerney Woodford Nupend Birdlip Barton Eastcombe Aylburton Common Fiddler's Green East End Gretton Baker's Hill Church End Bromesberrow Readings Upper Swell Sudgrove Kilcot Plusterwine Hamshill Minsterworth Glasshouse Dudbridge Oldcroft Henfield Little Herbert's King's Green Severn Beach Blaisdon Bentham Prior's Park Dyer's Common Watley's End Ready Token Ruddle Northfield Butterrow Woodbridge Colethrop Forest Green Warmley Tower Townwell Amberley Hatherley Sundayshill Leckhampton Lower Redbrook Abwell Birdwood Willsbridge Syde Little Sodbury End Oxenhall Westerleigh Upton St Leonards Linden Rudgeway Ganders Green Northville Newent The Island Gloucester Battlescombe Lasborough Rodford Elcombe Stonehouse Duntisbourne Leer Moor End Yate Clearwell Leathern Bottle Frampton End Hawling Little Shurdington Barnsley Ruardean Hill Siston Common Kingswood Calcott's Green Ebrington Norcote Alveston Down Netherend Viney Hill Woodmancote Charlton Abbots Berkeley Road Hucclecote Hidcote Bartrim Montpellier Hawkesbury Maugersbury Gossington Farfield Bagpath Sunhill Whelford Stumps Cross Coltham Fields Nether Westcote Ruscombe Westerleigh Hill South Woodchester Apperley Town Street Oldland Common Gaunt's Earthcott Lower Soundwell Forwood Preston Cross Eastington Meysey Hampton Oxenton Hartpury Walkleywood Coldharbour Yanworth Cobb's Cross Far Oakridge Wickridge Street Malswick Frogland Cross Chaxhill Ebley Fishpool Longhope Shepperdine Perrott's Brook Acton Turville Stantway Far Thrupp Ellwood Paganhill Oakhunger Wyegate Green Pitchcombe Crawley Winterbourne Blackwells End Green Nailsworth Kendleshire The Haw Ampney St Mary Kempsford Moorslade Gotherington Dyrham Whitecliff Littledean Whiteway Woolstone Chargrove Tetbury Upton Kingscote Twigworth Blakeney Coaley Peak Tilsdown The Folly Elmbridge Springbank Berkeley Heath Cirencester Lower Morton Brockweir Worley Hethelpit Cross Picklenash Forthay Coln Rogers Sandpits Lower Soudley Hanham Stroat Abson Moorend Longford Daglingworth Mangotsfield Summerhayes Long Newnton May Hill Village Hudnalls Ashleworth Wallow Green Huntley Lower Wick Newtown Hardwicke Wickwar Totteroak Waterlane Ewen Farleys End Central Lydbrook Lower Cam Brimscombe Rudford Didbrook Aston Subedge Fairford Badbrook Hempsted Frocester Ryeford Cooper's Hill Pullens Green Cainscross Charfield Hill Falfield Tidenham Chase St Peter's Cress Green Barrow Wake Ampney Crucis Boxwell Buckover Little Drybrook Mount Hill Priding Bagstone Whiteshill The Pound Lower Oddington Abenhall Bagpath Howley Coberley Deerhurst Tiltups End Warmley Five Acres Mobley West Littleton Woodfield The Tynings Bournside Preston Hasfield Newington Bagpath Newerne Worrall Hill Tortworth Tunley Brownshill Southrop Old Bishton Nibley Wheatenhurst Selsley West Shipton Solers Far Green Chipping Campden Cerney Wick Rendcomb Highfield Coney Hill Patchway Britain Bottom Elmore Back Badgeworth Cromhall Stoke Gifford Ham Siddington Palmer's Flat Broom's Green Lower Tuffley Tirley Knowle Farmington Tickmorend Rowanfield Townsend Colesbourne Winchcombe Jack's Green Stroud Hill Poolway Swindon Alstone Tresham Green Bottom Leddington Mickleton Hagloe Lower Berry Hill Upper Siddington Slimbridge Harescombe Quarhouse Upleadon Tredington Driffield Hambrook Uplands Tillers' Green Chalford Avening Kingscourt Holywell Horwood Riding Kempley Green Drybrook Pilning Bream Hardwicke Guiting Power Deerhurst Walton Charlton Park Mitcheldean Hewelsfield Pucklechurch Burleigh Sladbrook Newtown Church Westcote The Quarry Tortworth Green Compton Green Lower Hamswell Uckington Newport Ruardean Clements End Bournes Green Newtown Poulton Alveston Knightsbridge Kingsditch Berry Hill The Purlieu Stanley Caudle Green Hook Street Iron Acton Little Washbourne Petty France Didmarton Middle Street Calmsden Milkwall Epney Everlands Murrell's End Old Down Ryeworth Hillesley Hewelsfield Common Bencombe Saintbury The Pludds Downend Parkend Barnwood Little London Gatwick Woodstock Brookthorpe France Lynch Alderton Fields Daylesford Twyning Green Fromebridge Elberton Bitton Damery Northleach Lower Stone Longridge Latteridge Yate Rocks Crackstone Milbury Heath Longwell Green The Leigh Newleaze Brimpsfield Dodington Oridge Street Lynworth Middle Duntisbourne Foss Cross Ozleworth Chavenage Green Poole Keynes Lower Chedworth Edge High Woolaston Purton Marsh Lane Tormarton Icomb Sharpness Noverton Bisley Snig's End Nag's Head Coln St Dennis Foxcote Charfield Green Arlington Nibley Green Little Haresfield Woodmancote Lower Lemington Little Bristol Shortwood Knave-in-hole Salperton Park Sapperton Chesterton Stone Great Rissington Cannop Nailbridge Littleworth Shepherd's Patch Bafford Lechlade-on-Thames Frampton Court Cleevemount Whiteshill Chaceley Hole Willersey Heathfield Sandhurst Ashchurch Ampney St Peter Wortley Leighterton The Flat Upper Oddington North Corner Frampton Cotterell Dixton Compton Abdale Upper Slaughter Stow-on-the-Wold Stanfields Pancakehill Lydney Nethercote Wyck Rissington Four Mile Elm Whiteway Bagendon Wotton-under-Edge Piff's Elm Wapley Putloe St Briavels Littleworth Longridge End Leckhampton Hill Preston North Common Hallwood Green Ryton Woolaston Woodside Broadoak Chipping Sodbury Bledington The Heath Tetbury Chaceley Stock Hillersland Upper Rissington Great Barrington Randwick Charingworth North Woodchester Chalford Hill Temple Guiting Corse Longlevens Windrush South Cerney Norton Trow Green Paradise Southend Bilson Green Westonbirt Tutshill Alstone Charlton Kings Mount Pleasant Chase Hill Bournstream Lassington Hampnett Aston Cross Soundwell Woodcroft Crossways Woodchester Bamfurlong Aldsworth Saintbridge Rockness Upper Common Quedgeley Lower Common Churchdown Highfields Oldbury Naite Woodmancote Redinhorne Oakridge Lynch Calcot Stanton Warmley Hill Steam Mills Doughton Hopewell Hill Little Badminton Elmstone Hardwicke High Nash Ayleford Up Hatherley Homestead Brockhollands Overton Park Hilcot Hazleton Hill End Down Ampney Farmcote Millbottom Shurdington Redwick Parkfield Symonds Yat East Botloe's Green Hallen Lower Apperley Duntisbourne Rouse Shortstanding Lower Kilcott Shaw Common Grovesend Bengrove Betty's Grave Leonard Stanley Upper Soudley Stroud Green Boxbush Upton Cheyney Barton Redmarley D'Abitot Inchbrook Saul Upper Up Morton Cold Aston Netherhope Tarlton Eastington Frampton Mansell Ford Greet Westbury-on-Severn Horsepools Brown's End Winterbourne Down Stroud Smallbrook Marston Hill Down Hatherley Woolaston Stanway Plusterrwine Thames Head Nibley Green Arlebrook Harry Stoke Bays Hill Bromesberrow Heath East End Smart's Green Hunt's Grave Golden Valley Coalway Snowshill Tredworth Hystfield Box The Scarr Kingshill Bishop's Cleeve Phipps Bottom Condicote Allaston Shapridge Nupdown Vinney Green Smart's Green Broadrock Filton Bradley Green Stinchcombe Kenton Green Maisemore Upper Lydbrook Hyde Sedbury Nimlet Kineton St Briavels Common Stockend Hampton Fields Rodborough Shakesfield Fairmead Wanswell Wick Rocks Tuffley Culkerton Pool Meadow Joyford Wishanger Brookend Wyndbrook Ashmead Green Coombe Hill Middleyard Bridgend Synwell Highnam Green Cadbury Heath Elkstone Staverton Naas Woolaston Slade Harleywood Oakle Street Salperton Newnham Cross Hill Fiddington Througham Highnam Woolridge Earthcott Green Daneway Dursley Dunkirk Shuthonger Hardeicke Bourton-on-the-Water Berwick Warden Hill Ketford Rockhampton Westrip Bath Street Hilcot End Thornbury Compton Greenfield Turkdean Rodmarton Brockworth Ruspidge Footbridge Park End Littleton-upon-Severn Westington Staple Hill Avening Green Kitlye Eastleach Martin Gatcombe Framilode Upper Soundwell Swanley Lower Cockleford Bowbridge Bulley Lightpill Bussage Brookend Todenham Battledown Wotton Cleeve Hill Bevington Sevenhampton Aylworth Boddington Okle Green Parkend Horton Potterswood Awkley Tidenham Lintridge Innsworth Netherton Puckrup Whaddon Cold Elm Elmore Plump Hill Wormington Standish Watledge Oxlynch Lower Dowdeswell Clifford's Mesne The Butts Poolhill Silver Street Egypt Colt's Green Charfield Claypits Oldland Chatterley Hayden