Bus Advertising in Calcott's Green

Get in touch

Bus Marketing in Calcott's Green

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Calcott's Green - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Calcott's Green - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Calcott's Green- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Calcott's Green - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Calcott's Green (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Swindon Woolaston Dursley Okle Green Whitecliff Littledean Oldcroft Blakeney Green Bottom Daylesford Naunton Park Pillowell Caudle Green Millbottom Abenhall High Nash Tidenham Mount Pleasant Betty's Grave Old Bishton Far Oakridge Avening Prescott Stowe Sedbury Lower Meend Leathern Bottle Duntisbourne Rouse Elkstone Down Hatherley Kingscote Fishpool Pitt Court Christchurch Green Street The Flat Barton Broadoak English Bicknor Hawcross Bencombe Oldland Ozleworth Norcote Alvington Etloe Oakhunger Wymans Brook Cowhill The Island Weston-sub-Edge Far Green Draycott Nailbridge Preston Cross Ampney St Mary Jeffries Hill Leddington Yorkley Abbeydale Birdlip High Woolaston Ford Latteridge North Nibley Wormington Wapley Ashchurch Alveston Down Chargrove Stratton Little London Horwood Riding Coaley Peak Cross Hill Tortworth Green Bentham Homestead Lower Chedworth Chaxhill The Haw Churchdown Bamfurlong Barton Poulton Tumpy Green Oldbury Naite Bradley Green Brain's Green Blakeney Hill Little Sodbury End Cockshoot Upper Swell Barrow Cashes Green Leighterton The Park The Mythe Oldland Common Plump Hill Great Barrington Hampnett Chipping Sodbury Olveston Hidcote Boyce Ayleford Stow-on-the-Wold Engine Common Andoversford Newtown Northfield Cowley Whiteshill Hartpury North Common Starveall Milton End Greenway Daneway Woodmancote Hillersland Lowbands Forest Green Hunt's Grave Stantway Boxbush The Moat Matson Petty France Lower Stone Pancakehill Alderton Pope's Hill Frocester Stratfordbridge Colesbourne Watledge Icomb Littleford Stanfields Rudford Chavenage Green Old Down Fretherne Batsford Woodstock Dumbleton Cold Elm Lynworth Brierley Hasfield Coln St Aldwyns Parkend Castletump Yanworth Upper Cam Brookthorpe Baker's Hill Cold Ashton Smart's Green Nupdown Ewen France Lynch Prior's Norton Rooksmoor Playley Green Little Drybrook Maisemore Preston Sherborne Tunley Guiting Power Coln St Dennis The Butts Upton St Leonards Cockadilly Blockley Southend New Mills Hampen Eastleach Turville Northwick Phipps Bottom Itlay Charlton Abbots Edge End Little Sodbury Staverton Ellwood Beeches Green Almondsbury Hill End Lechlade-on-Thames Forwood Nibley Green Lynch Five Acres Foss Cross Chase Hill Wyegate Green Lower Cockleford Chaceley Hole The Pludds Chaceley Stock Little Haresfield Coln Rogers Cromhall Sladbrook Corse Longborough Boddington Oxenton Up Hatherley Wanswell Wibdon Whiteway Edgeworth Shipton Solers Downend Tickshill Ketford Northway Steam Mills Damery Woolridge Bromesberrow Heath Allaston Middleyard Milbury Heath Birdwood Parkend Oxenhall Twigworth Wallsworth St Mark's Longwell Green Nibley Green Paganhill Netherton Great Washbourne Stinchcombe Poole Keynes Marshfield Lassington Podsmead Whaddon Willis Elm Highfield Lower Soudley Nag's Head Hyde Tetbury Upton Farmcote Nympsfield Worley Upper Soudley Littledean Hill Bournes Green Didmarton Nibley Barnwood Stanley Downton Tarlton Scowles Kingsditch Bibury Sharpness Dixton Bowbridge Little Washbourne Woodcroft Mount Hill Silver Street Awre East End Sibland Paxford Watermoor Pittville Marsh Lane Cambridge Hawkesbury Upton Over Bradley Three Ashes Stroud Hill Frogland Cross Abwell Gotherington Carterspiece Little Bristol Tibberton Kingscourt Aylburton May Hill Village Stanton Dunkirk Drybrook Hambrook Ashley The Reddings Charlton Kings Palmer's Flat Stancombe Fiddington Little Shurdington The Scarr Bread Street Withington Tredworth Upper Coberley Cinderford Duckhole Northville Woodford Lightpill Rowanfield Bibstone Redinhorne Rodford Southrop Pucklechurch Aldsworth Brockworth Vinney Green Bagstone Middle Street Tytherington Cranham Corner Severn Beach Frampton Court North Woodchester Shortwood Arle Taddington Beachley Ashleworth North Corner Alstone Fairmead Wyck Rissington Stumps Cross Brimscombe Daglingworth Harescombe Temple Guiting Aston Subedge Toddington Stowell Sevenhampton Joyford Shakesfield Box Elcombe Bream's Meend Gretton Preston Leonard Stanley Winson Priding Robinswood Alderley Milkwall Jack's Green Horsepools Longridge End Oxlynch Upper Hill Cadbury Heath The Beeches Cromhall Common Horton Deerhurst Walton Evington Great Witcombe New Cheltenham Hardwicke Upthorpe Chalford Hill Lower Ley Four Mile Elm Newleaze Britain Bottom Burnt Ash Kingshill Avening Green Town Street Kempley Kendleshire Coaley Churchend New Passage Poolway Walham Homedowns Butterrow Swanley Arlington Hamwell Leaze St Chloe Buckland Hook Street Bilson Green Coalpit Heath Highfields Soundwell Randwick Hidcote Bartrim Kingsholm King's Stanley Viney Hill Mount Pleasant Bath Street Rendcomb Coleford Watermead Upper Framilode Lower Soundwell Doughton Westbury-on-Severn Tillers' Green Newerne Windsoredge Kent's Green Netherhope Brookend Pinfarthings Woolstone Wallow Green Joy's Green Hatherley Hanham Newnham Oldbury-on-Severn Tilsdown Fossebridge Chalford Halmore Longhope Southam Pamington Kington Bevington Old Passage Winchcombe Blackhorse Pilley Saul Selsley Hallen Longford Purton Lower Lemington Readings Stanley Pontlarge Hill Inchbrook Houndscroft Cannop Winterbourne Knockdown Westrip Falfield Upper Slaughter Pilning Broom's Green Highfield Crossways Huntingford Malswick King's Green Bromesberrow St Briavels Sundayshill Eastcombe Dorn Stockend Shepperdine Moreton-in-Marsh Hilcot Coltham Fields Primrose Hill Kitlye Bagpath Ram Hill Oridge Street Hillesley Hatherop Brimpsfield Milbury Heath Bledington Bridge Yate Little Barrington Smart's Green Wotton-under-Edge Totteroak Bourton-on-the-Water Brand Green Thrupp Nupend Gossington Aston Cross Bitton Oakley Siston Common Poolhill Botloe's Green Stoke Gifford Broadwell High Brotheridge Berkeley Nethercote Pullens Green Shorncote Eggs Tump Knightsbridge Pennsylvania Ashmead Green Warmley Hill Brookend Farfield Hagloe Noverton Chipmans Platt Stone Hill Hardwicke The Heath Shipton Moyne Forthampton Tutnalls Bullo Linden Lower Tuffley Rockness Tivoli Somerford Keynes Park Hill Parkfield Far Thrupp Bartlett's Green Stone Clements End Winstone Ruspidge Salperton Park Lintridge Mickleton Huntley Rodley Wheatenhurst Stowe Green Mork Bussage Minsterworth Kings Hill Lower Hamswell Rockhampton Synwell Hewelsfield Yate Rocks Tidenham Chase Gloucester Golden Valley Arlebrook Iron Acton The Barton Harnhill Clanna Rangeworthy Saintbury Heath End Snig's End Ready Token Chipping Campden Perrott's Brook East End Duntisbourne Abbots Hinton Haresfield Staunton Calmsden Everlands Dodington Lower Lode Picklenash Lower Lydbrook Kingswood Emerson's Green Little Witcombe Windrush Over The Fence Paradise Elmstone Hardwicke Hayden Oakle Street Shipton Oliffe Eastington Sandpits Rodmarton Moorslade Doynton St Briavels Common Mayshill Tutshill Draycott Ganborough Bulley Mile End Marle Hill Broadwell Uckington Littleworth Twyning Frenchay Natton Little Herbert's Hopewell Hill Itchington The Twittocks Upper Kilcott The Quarry Clearwell Pool Meadow Greet Lower Berry Hill Warmley Nimlet Charfield Hampton Green Chatterley Netherend Coalway Fairford Farmington Four Oaks Moreton Valence Orange End Tresham Syreford Thornbury Frampton End Clifford's Mesne Mangotsfield Highleadon Woolaston Woodside Longridge West Littleton Westerleigh Prior's Park Whitfield Holywell Nailsworth Coldharbour Hewelsfield Common Hinton Arlingham Berkeley Road Ingst Coombe Hill Ablington Minchinhampton Cheltenham Woolaston Common Upper Oddington Lower Swell Sapperton The Rangers Wood Stanway Stroud Marston Hill Upper Up Norman Hill Aylburton Common Great Rissington Cainscross Long Newnton Horcott Cobb's Cross Brown's End Gillingstool Chaceley Aust Sandhurst Springbank Colt's Green Compton Green Salperton Standish Great Stoke Lower Morton Shipton Turkdean Lydney Dudbridge Lower Wick Badminton Cleevemount Harleywood Upper Siddington Collafield Colethrop Bisley Winterbourne Down Newport Badbrook Hazleton Newtown Henley Claypits St Paul's Tredington Upper Wick Middle Wick The Folly The Rocks Bagpath Bengrove Worrall Hill High Orchard Park End Tormarton Wotton Dyrham Pitchcombe Owlpen Oldbury on the Hill Bream Purton Whiteway Blackwells End Green Boughspring Hucclecote Frampton Cotterell Fyfield Shortstanding Battledown Egypt Innsworth Plusterwine Sling Crackstone Cooper's Hill Kemble Wick Nastend Coates Througham Montpellier Warmley Tower Laverton Postlip Heathfield Didbrook Glasshouse Cowhorn Hill Brockhampton The Pound Old Sodbury Hawling Awkley Wyndbrook Apperley Harrow Hill Woodmancote Longney Down Ampney Rudgeway Lower Hazel Ebley Oakridge Lynch New Town Coomb's End Compton Abdale Smallbrook Bradley Stoke Deerhurst Brockweir Ryeford Wick Bridgend Newent Miserden Ruddle Upper Ley Tewkesbury Northleach Bubblewell Coney Hill Driffield Badgeworth West End Whelford Brownshill Codrington Cassey Compton Norton Lasborough Charfield Green Oldend Brockhollands Catbrain Elmore Lower Common Ruardean Hill Highnam Newtown Lower Rea The Purlieu Barnsley Moor End Naas Slad Notgrove Duntisbourne Leer Bournside Thames Head Ganders Green Todenham Shaw Common Chedworth Laines Nuppend Hallwood Green Buckover Uplands Kingswood Summerhayes Ham Dyer's Common Naunton Brimps Hill Foxcote Taynton Westerleigh Hill Double View Mitton Coombe Cold Aston Sudgrove Moor End Broadrock Leckhampton Hill Evenlode Cress Green Footbridge Cherington Little Rissington Boxwell Shab Hill Morton Gatwick Berwick Hillend Green Easter Compton Hempsted Lower Cam Alderton Fields Quedgeley St Paul's Battlescombe Eastleach Martin Burleigh Longlevens Overton Warden Hill Barrow Wake Hailes Uley Ruardean Woodside Tuffley Dymock Hester's Way Gaunt's Earthcott Murrell's End Puckrup Mobley Frampton on Severn Syde Beach Cutsdean Henfield Ryton Hystfield Howley North Cerney Hinchwick Wickridge Street Whittington Ham Staunton Alveston Willersey Ebrington Aylworth Donnington Yate Little London Abson Tirley Knowle Tiltups End Hamshill Kempley Green Siddington Longridge Bromley Heath Charlton Park Ampney Crucis Whiteshill Woodfield Potterswood Grovesend Lower Redbrook Woodchester Fairfields Meysey Hampton Bownham Upper Lydbrook Elton Littleworth Newington Bagpath Holbrook Common Shuthonger Broad Campden Adlestrop Crossways Willsbridge Baunton Wishanger Harry Stoke Bournstream Sheepscombe Highnam Green Hanham Green Talbot's End Yorkley Slade Sandy Lane Boulsdon Tetbury Upleadon Court Epney The Tynings Charfield Hill Shapridge Upper Dowdeswell Churcham Redwick Tirley Siston Upton Cheyney Abbotside Wick Rocks Shortwood Clapton-on-the-Hill Cleeve Hill Newmarket Theescombe Cranham Church Westcote Seven Springs Bays Hill Slimbridge Culkerton Elberton Prestbury Elmbridge Calcott's Green Ampney St Peter Woolaston Slade The Leigh Leckhampton Flaxley Earthcott Green Horsley Waterlane Fairview Aston Magna Bishop's Norton Hudnalls Clapton Upper Rissington Cirencester South Cerney Stanway Hawkesbury St Peter's Cribbs Causeway Rockstowes Farleys End Lower Kilcott Stonehouse Kenton Green Wicks Green Charingworth Fromebridge Frampton Mansell Wickwar The Camp Walkleywood Bagendon Berry Hill South Woodchester Whitminster Pillows Green Whaddon Beverston Barton End Ruscombe Teddington Bledisloe Lower Oddington Neds Top Condicote Trow Green Wortley Selsley West The Eaves Bishop's Cleeve Shadwell Littleton-upon-Severn Edge Bowling Green Triangle Ruardean Ball's Green Woodmancote Cerney Wick Northwood Green Highfield Kilcot Forthay Lower Dowdeswell Breadstone Calcot Crawley Acton Turville Sunhill Elmore Back Sezincote Churchend Cockleford Moorend Quarhouse Woodbridge Chesterton Townwell Patchway Lower Slaughter Townsend Brockhampton Quenington Hilcot End Stanley Compton Greenfield Maugersbury Alstone Upper Common Bafford Redmarley D'Abitot Shurdington Tockington Dunfield Middle Duntisbourne Westonbirt Knave-in-hole Westington Eastington Staple Hill Puckshole Dursley Cross Kempsford Gretton Fields Mitcheldean Hethelpit Cross Cam Kineton Kemble Swineford Symonds Yat East Newland Westend Watley's End Ryeworth Saintbridge Framilode Marsh Common Fiddler's Green Stoke Orchard Upper Soundwell Stroat Putloe Whitecroft Stidcot Hampton Fields Little Badminton Walton Cardiff Gatcombe Twyning Green Overton Park Grange Village Shepherd's Patch Aston on Carrant Church End Bourton-on-the-Hill Blaisdon Berkeley Heath Filton Gorsley Piff's Elm Rodborough Coberley Amberley Lower Apperley Hardeicke The Hacket Newton Painswick Benhall Plusterrwine Snowshill Tortworth Central Lydbrook Chedworth Woodhouse Down Upleadon Stroud Green Tickmorend Anthony's Cross Upper Morton Nether Westcote