Bus Advertising in Chedworth

Get in touch

Bus Marketing in Chedworth

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Chedworth - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Chedworth - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Chedworth- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Chedworth - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Chedworth (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Middle Duntisbourne Oxenton Chipping Campden Woodfield The Park Ruscombe King's Green Smallbrook Buckland Bamfurlong Brockhampton Mile End Bradley Fretherne The Hacket Potterswood Selsley West The Camp Oldbury Naite Cirencester Ruddle St Mark's Salperton Alveston Hardeicke Gretton Windrush Bussage Shorncote Oldland Whaddon Petty France Swanley The Reddings Tillers' Green Hallwood Green Ball's Green Lower Cockleford Cold Aston Abbeydale Duntisbourne Leer Dunfield Pucklechurch Bromley Heath Sevenhampton Stanley Lassington Stanton Awkley Newland Ruardean Rudgeway Coalpit Heath May Hill Village Nibley Green Knockdown Viney Hill Tredworth Clanna Aston on Carrant Quenington Baker's Hill Tivoli Middleyard Everlands Lower Kilcott Battledown Bays Hill Naunton Forthampton Churcham Montpellier Woodmancote Arlington Kenton Green Steam Mills Charlton Park Mobley Weston-sub-Edge Chatterley Coln St Aldwyns Milbury Heath Theescombe Clapton-on-the-Hill Little London Hystfield Meysey Hampton Eggs Tump Broadwell Stoke Gifford Kingsholm Prescott The Quarry Ready Token Longridge Three Ashes Stowell Northville Stonehouse Cold Ashton Mitton Coombe France Lynch Shepherd's Patch Tuffley Taddington Leckhampton Coney Hill Minchinhampton Upton Cheyney Drybrook Oxlynch Ham The Fence Bencombe Willsbridge Aston Subedge Park Hill Cowley Little Haresfield Rodley Windsoredge Snig's End Moorend Broadoak Winterbourne Sheepscombe St Paul's Winstone Willersey Charfield Hill Highfields Foss Cross Church Westcote Hawling Hopewell Hill Whiteway Sedbury Kempley Green Chipmans Platt Evington New Town Tormarton North Cerney Corse Lower Apperley Stidcot Warmley Tower Toddington Shab Hill Churchend Cribbs Causeway Glasshouse Alstone Wapley Dursley Cross Newmarket Hewelsfield Common Hasfield Crossways Shepperdine Calmsden Aylburton Woodford Elmstone Hardwicke Longwell Green Newport Poole Keynes Heath End Marle Hill Jeffries Hill Alvington Nupend Westbury-on-Severn Olveston Upper Coberley Hinton Waterlane Summerhayes Millbottom Farmington Tiltups End Upper Ley Huntingford Hatherley Tidenham Chase Hailes Marston Hill Chalford Hill Watley's End Poolhill Kingscote Plusterwine Prior's Park Warmley Hill Seven Springs Yate The Folly North Nibley Coombe Hill Silver Street Shortstanding Primrose Hill Mangotsfield Quarhouse Smart's Green Uplands Brimscombe Tredington Walham Wymans Brook Deerhurst Walton The Rocks Christchurch Fairford Cherington Upleadon Ebrington Mork Netherhope Nailbridge Abwell Boughspring Oldcroft Cromhall Duntisbourne Abbots Kineton Frampton on Severn Morton Barton Whittington Yorkley Slade Ford Synwell Edgeworth Charingworth Stanley Downton Wallow Green Kington Syde Nibley Green Chaceley Hole Woolaston Common Marsh Common Little Sodbury Flaxley The Butts Holbrook Common Whiteway Alderton Fields Netherton Frampton Cotterell The Island Brown's End Lower Cam Winterbourne Down Withington English Bicknor Lydney Lower Slaughter Little Drybrook Didmarton Coalway Paganhill Siston Old Bishton Houndscroft Great Barrington Wicks Green Halmore Henley Pope's Hill Berkeley Draycott Bledington Fairmead Springbank Cobb's Cross Littledean Colt's Green Bibstone Clapton Pitt Court Overton Park Kingscourt Nastend Woodmancote Woolaston Slade Newleaze Arlingham Rodborough Nethercote Horsepools Epney Cranham Corner Woodchester Arle Playley Green Stroud Green Moreton-in-Marsh Malswick Puckshole Gloucester Upton St Leonards Joy's Green Westerleigh Hill Tunley Woodstock Tidenham Coberley Newton Little Herbert's Westend Kempley Doynton Middle Wick Totteroak Cranham Sezincote Hyde Birdlip Kilcot Brownshill Naas Innsworth Southam Upper Oddington Willis Elm Berkeley Heath Emerson's Green Latteridge Beachley The Flat Brookend Tortworth Green Carterspiece Yorkley Westonbirt Townwell Bitton Long Newnton Pullens Green Kitlye Lower Hazel Hilcot Church End Brockhollands Anthony's Cross Hallen Todenham Scowles Blakeney Whelford East End Boxbush Shipton Solers Walton Cardiff Paradise Newtown Milton End Lowbands St Briavels Benhall Forwood Bledisloe Longridge Bengrove Newington Bagpath Dorn Sandy Lane Down Hatherley Bournside Tutnalls St Paul's Worley Newnham Woolstone Lower Soundwell Cutsdean Twyning Syreford Coaley Peak Lechlade-on-Thames Hempsted Ashley Bishop's Norton Northwick Laverton Parkend Staverton Whiteshill Slad Pennsylvania Ryeworth Frogland Cross Fromebridge Hinchwick Worrall Hill Betty's Grave Calcot Lower Common Brookend Thornbury Bagpath Througham Aust Footbridge Upper Common Moor End Clifford's Mesne Hill Upper Dowdeswell Chaceley Cockleford Oldbury-on-Severn Okle Green Castletump Bread Street Highfield Stowe North Common Lower Lemington Cross Hill Temple Guiting Burleigh Wallsworth Evenlode Sunhill Pinfarthings The Pludds Aston Magna Hawkesbury Upton Beeches Green Coleford Marsh Lane Bradley Stoke Triangle Cam Pool Meadow Ryeford Tickshill Hardwicke Dyer's Common Wick Lower Soudley Hayden Arlebrook Culkerton Watermead Ketford Upthorpe Picklenash Old Down Little Badminton Nag's Head The Barton Upleadon Court Whitminster High Brotheridge Hatherop Naunton Park Draycott Inchbrook Stantway Wanswell Miserden Rudford Damery The Eaves Coldharbour Upper Soudley Shuthonger Rockness Randwick Robinswood Colethrop Gossington Sibland Standish Highleadon Lynworth Hethelpit Cross Somerford Keynes Highfield Lower Wick Abson Burnt Ash Brimpsfield Hamshill Alveston Down Mount Hill Littleworth Oakhunger Sherborne Calcott's Green The Leigh Westrip Sharpness Milbury Heath Norton Hunt's Grave Oldend Farfield Britain Bottom Woolridge Talbot's End Barrow Wake Leckhampton Hill Middle Street Chase Hill Dixton Henfield Crawley Wyndbrook Cainscross Ewen Hilcot End Harnhill Longborough Tockington Amberley Stone Ayleford Churchend Little Rissington Rendcomb Warden Hill Mitcheldean Hillend Green Vinney Green Guiting Power Tytherington Kendleshire Upper Siddington Falfield Haresfield Putloe Frocester Foxcote Boddington Saul Upper Cam Ganders Green Broadrock Rowanfield Compton Abdale Lintridge Barrow Pitchcombe Stinchcombe Longridge End Harry Stoke Tetbury Upton Poolway Winson Daglingworth Lower Hamswell Shaw Common Hardwicke Bourton-on-the-Water Longhope Preston Nether Westcote Lower Swell Forthay Cress Green Alderley Brimps Hill Lower Stone Ozleworth Northfield Blackhorse Ingst Stratfordbridge Palmer's Flat Frampton Court Abenhall Elmore Saintbury Brockweir Kemble The Haw Hagloe Hill End Hartpury Bridgend Badbrook Stow-on-the-Wold Brand Green Avening Green Townsend Abbotside Quedgeley Avening Hampton Green Ganborough Leighterton Horsley Icomb Framilode Tetbury North Corner Gretton Fields Harescombe Podsmead Far Thrupp Baunton Little London St Briavels Common Moor End Salperton Park Great Washbourne Hanham Green Stoke Orchard Over Chesterton Minsterworth Battlescombe Knightsbridge Hillesley The Mythe Taynton Down Ampney Lower Rea The Heath Woodmancote Pilley Cambridge Longlevens Walkleywood Bream Coln St Dennis Watermoor Ashchurch Staple Hill Oakridge Lynch Didbrook Thrupp Cerney Wick Bournes Green Crossways Symonds Yat East Watledge St Peter's Bagpath Hawcross Beverston Bilson Green Kingswood Moorslade Lower Redbrook Rodford The Moat Duntisbourne Rouse Brockhampton The Tynings Dymock Coltham Fields Ryton Shapridge Kingswood Wood Stanway Batsford Up Hatherley The Purlieu Cannop Netherend Dodington Moreton Valence Southend Cromhall Common Coln Rogers Elberton Bulley Readings Wickridge Street Cooper's Hill Ashleworth Duckhole Woolaston Mount Pleasant Far Oakridge Marshfield Notgrove Broom's Green Siston Common Almondsbury Little Barrington Jack's Green Grovesend Easter Compton Sling Sudgrove Upper Up Engine Common Hudnalls Gotherington Hawkesbury Fossebridge Donnington Ampney St Peter Stockend Ellwood Bath Street Chedworth Laines Coomb's End Turkdean Claypits Blackwells End Green Redinhorne Etloe Pamington Blakeney Hill Allaston Andoversford High Nash Redwick Apperley Bromesberrow Heath Bream's Meend Painswick Chipping Sodbury Lasborough Cockadilly Preston Blaisdon Daneway Aston Cross Fairview Bentham Pancakehill Woolaston Woodside Hamwell Leaze Hucclecote Nupdown Shipton Moyne Stowe Green Bowling Green Brockworth Upper Wick Lower Lode Tilsdown Orange End Sandhurst Whiteshill The Rangers Awre Barnwood Sandpits Parkend Hambrook Hidcote Bartrim Matson Badgeworth Dunkirk Clements End Uckington Stanfields Priding Wyck Rissington Winchcombe Bisley Linden Newent Upper Lydbrook Cinderford Hazleton Wormington Selsley Homedowns Stroat Murrell's End Puckrup Compton Green Bradley Green Nibley Shortwood Hewelsfield Gatwick The Beeches Ebley South Cerney High Woolaston Bridge Yate Slimbridge Broad Campden Noverton Beach Sapperton Bishop's Cleeve Eastleach Martin Stone Hill Mount Pleasant Phipps Bottom Lower Morton Acton Turville Whitecroft Leonard Stanley Hampnett Cassey Compton Yanworth Birdwood East End Elcombe Chargrove Dyrham Maisemore Tresham Fiddler's Green Green Bottom Lower Dowdeswell Old Sodbury Preston Cross Bromesberrow Fyfield High Orchard Ram Hill Tibberton Cashes Green Crackstone Little Shurdington Colesbourne Buckover Little Witcombe Upper Kilcott Lower Berry Hill Botloe's Green Whitecliff Purton Hampton Fields Lower Oddington Churchdown Great Rissington Berkeley Road Barton Purton Dudbridge St Chloe Tortworth Hinton Woodhouse Down Rockhampton Berwick Alderton Farmcote Itchington Postlip Chaxhill Elkstone Stroud Hill Cleeve Hill Bagstone Kingsditch Snowshill Eastleach Turville Bagendon Littleford Badminton Greenway Lower Ley Heathfield Severn Beach Four Mile Elm Norman Hill King's Stanley Kemble Wick Wickwar Yate Rocks Egypt Kempsford Upper Slaughter Horwood Riding Fishpool Nailsworth Bubblewell Chedworth Town Street Dursley Bownham Overton Oldland Common Harleywood Wishanger Kingshill Aylburton Common Homestead Wortley Plusterrwine Woodbridge Oridge Street Berry Hill Tutshill Boxwell Rooksmoor Hillersland Breadstone Park End Upper Framilode Thames Head Littledean Hill Ham Bevington Shipton Double View Downend Catbrain South Woodchester Condicote Nympsfield Pittville Wibdon Deerhurst Whaddon Bafford Teddington Ruardean Hill Maugersbury Old Passage Wick Rocks Oakley Butterrow Westerleigh Upper Swell Codrington Gillingstool Little Bristol Cheltenham West Littleton Upper Soundwell Earthcott Green Central Lydbrook Bartlett's Green Staunton Perrott's Brook Grange Village Upper Hill Highnam Green Newtown Lynch Poulton Rodmarton Highnam Shakesfield Gatcombe Pilning Bowbridge Oakle Street Hester's Way Ampney St Mary New Cheltenham Swineford Stancombe New Passage Boulsdon Wotton-under-Edge Wotton Milkwall Bullo Wyegate Green Stratton Far Green Caudle Green Ampney Crucis Gorsley Mickleton Longney Dumbleton Mayshill Shortwood The Twittocks Shadwell Barton End Tewkesbury Shipton Oliffe Saintbridge Farleys End Nuppend Aldsworth Stroud Trow Green Frenchay Greet Upper Morton Patchway Bibury Holywell Fiddington Great Witcombe Upper Rissington Howley Newerne Oldbury on the Hill Cowhill Horton Elmbridge Hidcote Boyce Leathern Bottle Northwood Green Ruspidge Kings Hill Bourton-on-the-Hill The Scarr Ruardean Woodside Alstone Tirley Blockley Knave-in-hole Hook Street Hanham Charfield Coaley Siddington Parkfield Norcote Shurdington Twyning Green Neds Top Little Washbourne Frampton End Brierley Five Acres Rockstowes Nimlet Cold Elm Redmarley D'Abitot Eastington Tickmorend Tumpy Green Fairfields Staunton Plump Hill Little Sodbury End Pillows Green Warmley Edge Pillowell Uley Charlton Abbots Soundwell Southrop Starveall Iron Acton Kent's Green Horcott Adlestrop Littleworth Lower Meend Chaceley Stock Westington Northway Box Clearwell Littleton-upon-Severn Golden Valley West End Newtown Stanley Pontlarge Barnsley Smart's Green Forest Green Elmore Back Ashmead Green Highfield Hampen Northleach Lower Chedworth Brookthorpe Twigworth Cowhorn Hill Brain's Green Owlpen Tirley Knowle Daylesford Wheatenhurst Great Stoke Joyford Prestbury Prior's Norton Elton Eastington Sladbrook Eastcombe Four Oaks The Pound New Mills Whitfield Piff's Elm Woodcroft Lightpill Charfield Green Stanway Charlton Kings Natton Broadwell Driffield Oxenhall Itlay Compton Greenfield Harrow Hill Stumps Cross Lower Lydbrook Rangeworthy Longford Gaunt's Earthcott Cadbury Heath Sundayshill Collafield Leddington Bournstream Over Green Street Tarlton Filton Frampton Mansell Aylworth Cleevemount Swindon Coates Lower Tuffley North Woodchester Doughton Paxford Chalford Edge End Cockshoot Huntley Chavenage Green Ablington