Bus Advertising in Compton Abdale

Get in touch

Bus Marketing in Compton Abdale

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Compton Abdale - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Compton Abdale - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Compton Abdale- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Compton Abdale - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Compton Abdale (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Forest Green Winterbourne Down Oldbury on the Hill Bibstone Double View Cutsdean Aston Magna Siddington Hagloe Moorend Fishpool Milkwall Coaley Henfield Frenchay Whiteshill Alderton Fields Palmer's Flat Sherborne Coln St Aldwyns Stroud Green Ruardean Hill Sling Ryeford Highnam Green Severn Beach Alderton Bartlett's Green St Chloe Engine Common Quedgeley Cambridge Staple Hill Slimbridge Churchend Taddington Old Passage Smallbrook Orange End Bentham Walham Woodmancote Longwell Green Little Sodbury End Far Green Abwell Cockshoot Frampton Mansell Westerleigh Pope's Hill Syreford Hampton Fields Grovesend Purton New Passage Talbot's End Burleigh Salperton Sezincote Kemble Wick Bread Street Shepperdine Beach Acton Turville Egypt Calcott's Green Longborough Howley Tredworth Uley Hyde Duntisbourne Abbots Lightpill Horsepools Cashes Green Old Bishton Hazleton Ashleworth Middle Street Lynworth Beachley Green Bottom Thames Head Bays Hill Westbury-on-Severn Shapridge Hillesley The Tynings Fossebridge Snowshill Chaceley Hole Nailbridge Barrow Wake Vinney Green Northway Upton St Leonards Hardwicke The Reddings Lower Chedworth High Nash Huntingford Coltham Fields Boxbush Winchcombe Aylburton Common Little Washbourne Whitecroft Hanham Bridge Yate Iron Acton Wishanger Cold Aston Hewelsfield Common Hatherley The Leigh Postlip Mitton Laverton Longney Charlton Abbots Ebley Downend Warden Hill The Hacket Prestbury Daylesford Mount Pleasant Nimlet Elberton Colethrop Littleworth St Mark's Kingswood Pilning Westonbirt Lower Hazel Horton Lower Apperley Smart's Green Perrott's Brook Little Bristol Hailes Tumpy Green North Nibley Redinhorne Long Newnton Baker's Hill Knightsbridge Hidcote Boyce Jack's Green Kempley Barrow Oxenhall Standish Shipton Oliffe Tirley Knowle Brockworth Bournstream Rudgeway Aston Subedge Crackstone Stratton Longridge Bafford Lower Dowdeswell Footbridge Tirley Stoke Gifford Hardeicke Knockdown Stowell Cobb's Cross Stanton Townwell Damery Tuffley Tarlton Little Witcombe Sudgrove Bourton-on-the-Water Lower Cam Alstone Bradley Stoke Petty France Leckhampton Bradley Green Southend Paganhill Ampney St Mary Dyer's Common Adlestrop Alstone Everlands Mangotsfield Knave-in-hole Pamington Pittville Great Stoke Westington North Common Brand Green Prior's Norton St Paul's Woodchester Littleford Coldharbour Maisemore Longlevens Hawling Lower Lemington Staunton Piff's Elm Preston Nupdown Beeches Green Tunley New Town Woodmancote Gillingstool Shab Hill Kenton Green Sharpness Oldbury-on-Severn Broad Campden Barnwood Hillend Green Itchington Stonehouse Foss Cross Kingsholm Frampton on Severn Wickridge Street Cranham Churcham Shurdington Parkend Catbrain Gretton Uplands Three Ashes Lower Soundwell Charfield Green Ruddle Selsley Rockstowes Lower Meend Coln St Dennis Bagendon Cadbury Heath Scowles Playley Green Dorn Blakeney Abbotside The Rocks Bullo Minchinhampton Lower Ley Newtown Dunkirk Ganders Green Elton Hopewell Hill Lowbands Broadoak Lower Rea Dodington Ruardean Woodside Brockhampton Stanley Upleadon Henley Brimscombe Wickwar Sevenhampton St Briavels Common Collafield Bowbridge South Woodchester Horsley Upper Framilode Inchbrook Abenhall Coleford Coalway Fretherne Doughton Tivoli Miserden Hilcot Springbank Upper Dowdeswell Cowhill Birdwood Chalford Charfield Hill Up Hatherley Gloucester Kempsford Boulsdon Hester's Way Hidcote Bartrim Alveston Kingsditch Chalford Hill Aylburton Drybrook Dixton Netherend Northville Nibley Ganborough Hook Street Anthony's Cross Chipmans Platt Poole Keynes Berwick Painswick Stockend Abbeydale Forthampton Naunton Park Little Shurdington Upper Wick Pucklechurch Bromesberrow Heath Hilcot End Daneway Primrose Hill Twigworth Kilcot Barton Five Acres Norman Hill Upton Cheyney Harescombe Watley's End Dyrham Hatherop Leddington Wallsworth Brain's Green Nag's Head Arle Woodmancote Gatcombe Hillersland Kineton Frampton End Etloe Frocester East End The Barton Snig's End Bitton The Mythe Earthcott Green Hawcross Moreton-in-Marsh King's Green Holbrook Common Tewkesbury Winson Southrop Woodbridge Steam Mills Oldcroft Bengrove Berkeley Road Puckshole Epney Sheepscombe Seven Springs Horcott Rudford Upper Morton Bevington The Pound Churchend Bagstone Kings Hill Lasborough Farmington Rodmarton Norton Millbottom The Haw Newtown Poolway Noverton Haresfield Ewen Pinfarthings Sedbury Christchurch Down Ampney Bulley Willis Elm Windsoredge Abson Little Haresfield Lassington High Orchard Upper Soudley Lynch Little Herbert's Shortstanding Whiteway Donnington Elmore Hasfield Calmsden The Rangers Arlington The Folly Hinchwick Upper Swell Hewelsfield Central Lydbrook Caudle Green Somerford Keynes Potterswood Butterrow Great Rissington Down Hatherley Westend Homestead The Butts Elmore Back Cassey Compton Longridge Lower Lydbrook Benhall Sundayshill Highfield Draycott Blaisdon Upper Coberley Brimpsfield Shepherd's Patch Marston Hill Elcombe Ketford Bilson Green Lintridge North Corner Olveston Ebrington Willersey Boxwell Maugersbury Whelford Phipps Bottom Rockness Bownham Nailsworth Nympsfield Stinchcombe Littleton-upon-Severn Lower Stone Oakley Cribbs Causeway Jeffries Hill St Peter's Lower Tuffley Mork Dursley Starveall Tytherington Dumbleton Aston Cross Quarhouse Whiteshill Awre Yorkley Park End Eastington Highleadon Shorncote Greenway Prescott Badgeworth Stowe Cowhorn Hill Viney Hill Worrall Hill Upper Cam Upper Ley Clearwell Broadwell Priding Didbrook Tutnalls Over Broadwell Brookthorpe Yanworth Natton Oldland English Bicknor Newland The Beeches Wymans Brook Harnhill Fromebridge Tetbury Condicote Newnham Thornbury Chipping Campden Rodford Ampney St Peter Cirencester Clifford's Mesne Charlton Park Oldland Common Brockhollands South Cerney Middleyard Stanley Downton Mayshill Bream's Meend Thrupp Ham Badminton Cowley Framilode Driffield Birdlip Slad Bishop's Norton Newmarket Bournes Green Ozleworth Bourton-on-the-Hill Tilsdown Wick Rocks Littleworth Far Thrupp Little Drybrook Upper Hill Greet Plusterrwine Staverton Holywell Withington Chatterley Stone Hill Naas The Heath North Woodchester Redwick Mount Hill Bream Codrington Marsh Lane Windrush Newerne Brown's End Draycott Whitminster Coomb's End Cold Ashton The Island Kempley Green Gretton Fields Tiltups End Pitchcombe Crawley Matson Crossways Hudnalls Bamfurlong Smart's Green Hucclecote Bromesberrow Highfields Tutshill Mile End Naunton Oakle Street Burnt Ash Emerson's Green Syde Saintbury Lower Swell Nibley Green Frampton Court Netherton Trow Green Northwick Pitt Court Okle Green May Hill Village Coaley Peak Tickshill Lower Soudley Tetbury Upton Filton Ready Token Cockleford Stanway Easter Compton Chipping Sodbury Silver Street Heath End Saintbridge Morton Almondsbury Oakridge Lynch Glasshouse Wormington Foxcote Shipton Moyne Forthay Mitcheldean Wotton-under-Edge Gorsley Wyndbrook Ball's Green Kitlye Stancombe Kington Newleaze Little Sodbury Cheltenham Lower Wick Shortwood Broom's Green Britain Bottom Hempsted Minsterworth Cockadilly Homedowns Nethercote Winstone Hystfield Chase Hill Ayleford Stantway Kent's Green Fairmead Duntisbourne Leer Fiddler's Green Cannop Little Barrington Bussage Longhope Tresham Beverston Moorslade Lower Common Pool Meadow Swanley Turkdean Northfield Church Westcote Newington Bagpath Charfield Wortley Warmley Hill Wyegate Green Siston Common Staunton Owlpen Salperton Park Flaxley Ruardean Lechlade-on-Thames Coombe Aston on Carrant Guiting Power Lower Lode The Pludds Througham Town Street Tortworth The Camp Cranham Corner Lydney Avening Green Wallow Green Yorkley Slade Ablington Boughspring Hartpury Evenlode Berkeley Heath Ellwood Tibberton Over Ruscombe Stroat Corse Plump Hill Farmcote Broadrock Deerhurst Apperley The Quarry Upleadon Court Cooper's Hill Willsbridge Taynton Hethelpit Cross Marle Hill Watermoor Preston Chaxhill Stow-on-the-Wold Puckrup Mickleton Longridge End Rockhampton Heathfield Westerleigh Hill Cromhall Common Crossways Compton Abdale Yate Townsend Great Washbourne Awkley Chesterton Newtown Randwick Hallen Hampen Harrow Hill Montpellier Stumps Cross Whitecliff Coombe Hill Milbury Heath Oldbury Naite Highnam Hawkesbury Upton Wibdon Box Paxford Whiteway Golden Valley Uckington Plusterwine Wotton Tillers' Green Todenham Preston Cross Netherhope Hanham Green High Woolaston Newent Cherington Shuthonger Gotherington Tickmorend Woodford Stratfordbridge Woolaston Woodside Rowanfield Stidcot Fairford Picklenash Kingscourt Buckland Dursley Cross Chaceley Stock Hardwicke Sandy Lane Upper Common Old Sodbury Rendcomb Stowe Green Alderley Eastleach Turville Sladbrook Upper Soundwell Kemble Theescombe East End Bagpath Dunfield Culkerton Linden Arlingham Nether Westcote Brockweir Warmley Tower Stanley Pontlarge Tidenham Eggs Tump Synwell Upper Rissington Shakesfield Tormarton Bournside Poulton Newton Chargrove Marsh Common Church End Hawkesbury Brierley Didmarton Hinton Boddington Kingscote Arlebrook Chedworth Stroud Hill Eastcombe Marshfield Malswick Brookend Upper Slaughter Aylworth Itlay Fyfield Pillows Green Doynton Paradise Putloe Farfield Swindon Highfield Chedworth Laines St Briavels Innsworth Ashmead Green Walton Cardiff Ryeworth Hill Dymock Leighterton Sunhill Ryton Oakhunger Quenington Newport Murrell's End Purton Southam Summerhayes Baunton Overton Teddington Elkstone Colesbourne Woolridge Lower Oddington Highfield Colt's Green Coalpit Heath Stroud Upper Siddington Ruspidge Warmley Bencombe Hinton Kingswood Shaw Common Ashley Ampney Crucis Northleach Blackhorse Waterlane Ram Hill Cromhall Shortwood Hampton Green Mobley Soundwell Four Oaks Upper Kilcott Littledean Hill New Mills Middle Duntisbourne Watermead Grange Village Old Down Oxlynch Sapperton Kendleshire Four Mile Elm Coberley Cress Green Little London Icomb Sibland Hampnett Worley Great Witcombe Frampton Cotterell Stone Nuppend Eastleach Martin Coney Hill Gaunt's Earthcott Parkend Pullens Green The Fence Clements End Cerney Wick Daglingworth North Cerney Meysey Hampton St Paul's Edge Woolstone Fiddington Eastington Rodborough Pennsylvania Wheatenhurst Joyford Huntley Avening High Brotheridge Claypits Littledean Joy's Green Wanswell Oxenton Bowling Green Cam Chavenage Green Wick Upthorpe Parkfield Stoke Orchard Aust Duntisbourne Rouse Latteridge Weston-sub-Edge Ashchurch Watledge Whittington Pancakehill Dudbridge Hambrook West End Cleeve Hill Horwood Riding Elmbridge Patchway Charingworth Hamshill Lower Slaughter Siston Edgeworth Cinderford Woodfield Twyning Green Shadwell Bishop's Cleeve Podsmead Edge End Milton End Wyck Rissington Berry Hill Ham Leonard Stanley Bubblewell Clanna Symonds Yat East Triangle Cleevemount Barton Bibury Deerhurst Walton Compton Greenfield Kingshill Park Hill Nupend Woodhouse Down Little London Woodcroft Pillowell Ford Halmore Nibley Green Gossington Yate Rocks Bradley Castletump Lower Morton Pilley Brownshill Westrip Moreton Valence Cold Elm Buckover Notgrove Elmstone Hardwicke Hill End Toddington Frogland Cross Readings Poolhill Bagpath Betty's Grave Neds Top Brimps Hill Allaston Clapton Upper Up Tredington Woolaston Slade Wood Stanway Totteroak Lower Berry Hill Clapton-on-the-Hill Moor End Chaceley Sandpits Ingst Hunt's Grave Lower Hamswell Lower Kilcott Blockley Whaddon Milbury Heath Falfield Oridge Street Whaddon Bridgend Breadstone The Eaves Harleywood Lower Redbrook Far Oakridge Shipton France Lynch Wapley Hayden Houndscroft Cross Hill The Park Blakeney Hill Saul Cainscross The Moat Woodstock Harry Stoke West Littleton Brockhampton Churchdown Norcote Stanfields Amberley Green Street Bromley Heath Hamwell Leaze The Scarr Middle Wick Mount Pleasant Badbrook Tockington Battlescombe Whitfield Brookend Duckhole Fairview Bledington The Purlieu Woolaston Woolaston Common King's Stanley Bledisloe Walkleywood Berkeley Farleys End Sandhurst Upper Lydbrook Andoversford Robinswood Winterbourne Longford Tortworth Green Coln Rogers Blackwells End Green Rooksmoor Nastend Wicks Green Upper Oddington Charlton Kings Alvington Twyning Leckhampton Hill Alveston Down Swineford Gatwick Temple Guiting Great Barrington Fairfields Barnsley Rodley Calcot Botloe's Green Prior's Park New Cheltenham The Flat Tidenham Chase Compton Green Lower Cockleford Bisley Shipton Solers The Twittocks Little Badminton Carterspiece Battledown Oldend Hallwood Green Evington Moor End Rangeworthy Redmarley D'Abitot Selsley West Aldsworth Leathern Bottle Batsford Forwood Bath Street Barton End Little Rissington Coates Overton Park Northwood Green