Bus Advertising in Hampton Fields

Get in touch

Bus Marketing in Hampton Fields

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Hampton Fields - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Hampton Fields - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Hampton Fields- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Hampton Fields - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Hampton Fields (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Woolaston Woodside Nuppend Coomb's End Woodfield Stratton Wanswell Newnham Quenington Kempsford Middle Duntisbourne Upleadon Horsepools Leckhampton Northwood Green Bournstream Evenlode Ruddle Codrington Broadwell Coln St Dennis Lower Hamswell Northleach Newent Todenham Hidcote Boyce Central Lydbrook Shortwood Shipton Solers Park End Little London Thames Head Daneway Parkfield Beachley Oxenhall Rowanfield Hanham Upper Siddington Beach Church End Springbank Ampney Crucis Tetbury Lynch Orange End Stoke Orchard Down Ampney Hawkesbury Box Farmington Etloe Cirencester Hardwicke Salperton Park Acton Turville Upthorpe Harescombe Bradley Green Thornbury Huntley Beeches Green Scowles Saintbridge Baker's Hill Wick Plump Hill Bays Hill Bread Street Eastington Birdlip Lower Soundwell Chaceley Stock Little Drybrook Ebley The Camp Brimpsfield Oakridge Lynch Hasfield Highnam Green Lower Dowdeswell Blaisdon Epney Watley's End Abbeydale Woolaston Slade Cranham Abenhall Lower Chedworth Ruardean Hill The Rocks Park Hill Mobley Woodchester Lower Stone Salperton Shortwood Walham Lower Lydbrook Tormarton Cromhall Common Nupend Eastleach Martin Woodford Oridge Street Paxford Whiteway Owlpen Stroud Hill Aston Cross Upper Lydbrook Cassey Compton Highfield Nag's Head Lower Apperley Culkerton Hewelsfield Common Hawling Botloe's Green Upper Rissington Bibury English Bicknor Newerne Tunley Boughspring Cherington Forest Green Shipton Oliffe King's Green High Woolaston Greet Stroud East End Woolaston Common Grange Village Pillowell Grovesend Cainscross Brockhampton Stone Chase Hill Shortstanding Westerleigh Hill Siddington Shipton Little Badminton Northville Snowshill Swanley The Mythe Yate Rocks Bamfurlong Neds Top Stratfordbridge Uley Great Witcombe Longford Warmley Hill Prior's Norton Bencombe Engine Common Holbrook Common Cannop Hamwell Leaze Bromesberrow Heath Stockend Wotton Silver Street Hartpury Yate Bownham Upper Oddington Trow Green Coney Hill Oldland Frampton on Severn Knightsbridge Bledington Putloe Hill End St Chloe Tibberton Tredington Northwick Dyrham Kingscourt Woolaston Longridge End Primrose Hill Summerhayes Okle Green North Cerney Kingscote Cross Hill Breadstone Upper Kilcott The Rangers Cobb's Cross Dunfield Upper Common Upton Cheyney The Pludds Rooksmoor Moorslade Arlebrook Stowell Dursley Cross Clanna Bromley Heath Milbury Heath Naas Nimlet Blakeney Littleford Calcott's Green Fiddler's Green Sandy Lane Kempley Green Hatherop Readings Yorkley Leathern Bottle Upper Soundwell Colt's Green Farfield Westonbirt Bourton-on-the-Water Winterbourne Battledown Horcott Icomb Syreford The Scarr Prior's Park Lower Swell Far Oakridge Edge End Moor End Mayshill Daglingworth Waterlane Sedbury Cowhill Yanworth Down Hatherley Dunkirk Longwell Green Berkeley Gorsley Compton Abdale Littleworth Berkeley Heath Pitt Court Stanfields Boulsdon Gatwick St Peter's Ampney St Mary Brown's End Tidenham Chase Uckington Brownshill Milton End Bishop's Cleeve Tilsdown Upper Cam Sevenhampton Dumbleton Coldharbour Cockleford Cold Aston Staunton Bowbridge High Orchard Bradley Theescombe Longney Hardwicke Mount Hill Southrop Nailsworth Four Oaks Puckrup Avening Green Over Coombe Abwell Netherend Andoversford Chipping Campden Ashchurch Whaddon Old Down Hawkesbury Upton Nibley Green Colesbourne Viney Hill Alstone Bourton-on-the-Hill Coltham Fields Eastington Gretton Fields The Purlieu Upleadon Court Stanley Preston Lower Wick Ball's Green Wibdon Wheatenhurst New Mills Wick Rocks Patchway Prescott Charlton Abbots Gaunt's Earthcott Whitminster Churchend Little Herbert's Ryton New Passage Elmstone Hardwicke Warden Hill The Tynings Bishop's Norton Greenway New Town Bournside Hambrook Wallow Green Anthony's Cross Oldbury on the Hill Staverton Bentham Didmarton Moor End Birdwood Great Rissington Great Washbourne Blackhorse Driffield Drybrook Aston Subedge Bagendon Didbrook Pittville Windsoredge Tirley Smallbrook Whelford Cadbury Heath Blockley Cowhorn Hill Triangle Frogland Cross East End Southam Wyck Rissington Bridge Yate Over Middle Street Coaley Homedowns Stanley Pontlarge Brookthorpe Barrow Overton Whitfield Moreton-in-Marsh Catbrain Northway Wymans Brook The Park Rodley Kempley Sheepscombe Newport Crackstone Hailes Lynworth Itlay Hopewell Hill Kingsditch Clifford's Mesne Hawcross Hallen Tytherington Ebrington Cribbs Causeway Great Barrington Tortworth Kingswood Amberley Ashleworth Newtown Dorn Halmore Farmcote Taynton Broad Campden Brimps Hill Cinderford Shakesfield Purton Upper Wick Chesterton Hillesley Fairfields Postlip Little London Longborough Willis Elm Little Shurdington Upper Framilode Kenton Green Lower Oddington Horton Kent's Green Horwood Riding Ayleford Norton Charfield Green Badgeworth Chalford Hill Westington Maugersbury Badbrook Upper Coberley Littledean Hill Cambridge Daylesford Olveston Kitlye Alveston Henley Siston Jack's Green Draycott Tillers' Green Fairford Upper Soudley Oldend Podsmead Alderley The Island Ingst Chaxhill Blackwells End Green Tortworth Green Rangeworthy Cheltenham Stumps Cross Kingswood The Quarry Ram Hill Thrupp Alderton Norman Hill Caudle Green Sharpness Benhall Golden Valley Hystfield Winterbourne Down Cranham Corner Malswick Stanway Wishanger Woodhouse Down Rockhampton Severn Beach Westrip Elberton Whittington Baunton Cromhall Three Ashes Stinchcombe Netherton Piff's Elm Laverton Hunt's Grave Middleyard Hillersland Knockdown Henfield Siston Common Great Stoke Bullo Synwell Coalway Newington Bagpath Egypt Robinswood Falfield Plusterwine Arle Netherhope Lower Ley Ryeworth Doynton Swindon Edge Tivoli Harrow Hill North Nibley The Beeches Hazleton Long Newnton Shuthonger Preston Purton Preston Cross Butterrow Saintbury Ruardean Woodside Bubblewell Clapton-on-the-Hill Upper Hill Redinhorne Berkeley Road Sapperton Eastcombe The Hacket Lower Kilcott Chavenage Green Marshfield Pilning Cold Ashton Knave-in-hole Matson Wickwar West Littleton Wapley Awkley Christchurch Tirley Knowle May Hill Village Iron Acton Chipmans Platt Kemble Wick Whiteshill Middle Wick Kings Hill Poolway Ewen Harleywood Picklenash Marsh Lane Beverston Minchinhampton Nupdown Stone Hill Hook Street Kington Maisemore Shepperdine Ham Quarhouse Lower Lode Joyford The Butts Nastend Winson Barton Kendleshire Horsley Wickridge Street Bafford Compton Green Stantway Oxlynch Betty's Grave Sibland Aylworth Hinton Heathfield Shipton Moyne Whitecroft Buckover Puckshole Hucclecote Duntisbourne Abbots Aylburton Ganders Green Parkend Walkleywood Brockweir Adlestrop Brain's Green Brookend Condicote Foxcote Cleevemount Aston on Carrant Hinchwick Bromesberrow Glasshouse The Fence Starveall Innsworth Haresfield Churchdown Fossebridge Brimscombe Upper Ley Walton Cardiff Winstone Leddington Potterswood Bradley Stoke Rodborough Worley Cockadilly Howley Draycott Dixton Elmbridge Almondsbury Hewelsfield Slimbridge Cockshoot West End Longridge Coaley Peak Charlton Park Lowbands Staple Hill Willsbridge High Brotheridge Highnam Millbottom Lower Slaughter Stowe Kilcot Frampton Court Little Witcombe Townsend Chedworth Bledisloe Kingshill Twyning Lower Lemington Northfield Pillows Green Rockstowes Four Mile Elm Hamshill Ford Kineton Barrow Wake Bengrove Ashmead Green Donnington Pucklechurch Duckhole Buckland Upper Up Bowling Green Poulton Brockhollands Westbury-on-Severn Cam Littleworth St Paul's Rendcomb Woodstock Coln Rogers Tetbury Upton Yorkley Slade Awre Little Sodbury End Naunton Park Cashes Green Avening Hillend Green Sezincote Hempsted Sling Britain Bottom The Leigh Fyfield Mickleton Gloucester Mangotsfield Watledge Elkstone Norcote Pinfarthings Cleeve Hill Crossways Burnt Ash Syde Wortley Lower Cockleford Hester's Way Weston-sub-Edge Pitchcombe Paradise Carterspiece Berry Hill Uplands Frampton Cotterell Chargrove Chedworth Laines Highfield Prestbury Standish Stanley Downton Longhope Dymock Oldcroft Poole Keynes Murrell's End Smart's Green Joy's Green Bream's Meend Crossways Alstone Stroat Stow-on-the-Wold Rodmarton Broom's Green Latteridge Wyndbrook Ryeford Watermoor Little Barrington Forwood Arlington Highfields Rudgeway Dyer's Common Lasborough Ruardean Arlingham Phipps Bottom Meysey Hampton Wyegate Green Tarlton Collafield Symonds Yat East Pennsylvania Bussage Somerford Keynes Woodcroft Highfield Frenchay Oldland Common St Briavels Common Westend Flaxley Apperley Kingsholm Windrush Tickmorend Turkdean Longlevens Evington Winchcombe Old Bishton Berwick Lower Morton Woodmancote Gillingstool Hallwood Green Ellwood Hardeicke Eastleach Turville Twigworth Kemble Lintridge Filton Sudgrove Lightpill Natton Brockhampton Minsterworth Bilson Green Pilley Whitecliff New Cheltenham Homestead Bitton St Mark's Easter Compton Shadwell Stanton Saul Foss Cross Toddington Shab Hill Little Rissington Stroud Green Ozleworth Shapridge High Nash Milbury Heath North Common Littleton-upon-Severn Coates Charfield Fromebridge Far Green Stoke Gifford Elmore Ham Smart's Green St Briavels Cutsdean Bisley Edgeworth Sladbrook Parkend Boxwell Calcot Sherborne Whiteway Wormington Taddington Chalford Gretton Badminton Castletump Oakley Deerhurst Walton Lechlade-on-Thames The Reddings Abson Houndscroft Little Washbourne Warmley Tower Ketford Little Sodbury Moorend Linden Mount Pleasant Sunhill Rudford Elton Cress Green Painswick Charfield Hill Marle Hill Itchington Lower Soudley Hill Mitcheldean Broadwell Coombe Hill Blakeney Hill Willersey Hayden Westerleigh Gotherington Pope's Hill South Woodchester Tewkesbury Chaceley Green Street Noverton Hanham Green Aston Magna Hagloe Fishpool Rockness Upton St Leonards Bream Newmarket Fiddington Little Bristol Elcombe Dursley Stowe Green Deerhurst Harnhill Little Haresfield Boxbush Nympsfield Churchend Notgrove Pullens Green Tresham Clements End Lower Tuffley Lower Common Selsley West The Heath Aylburton Common The Twittocks Tickshill Burleigh Fretherne Woodmancote The Moat Newton Swineford Old Passage Upper Dowdeswell Teddington Oldbury Naite Churcham Broadrock Doughton Playley Green Nether Westcote Bulley Cold Elm Five Acres Cooper's Hill Nibley Green Coleford Bournes Green Ablington Crawley Montpellier Compton Greenfield Boddington Inchbrook Stidcot Woolridge Tockington Twyning Green Overton Park Clapton Alderton Fields Brockworth Ready Token Southend Coalpit Heath Coberley The Folly Nibley Palmer's Flat Allaston Redwick Morton Lower Rea Charingworth Seven Springs Clearwell Whiteshill Guiting Power Forthay Fairmead Withington Newland France Lynch Framilode Forthampton The Haw Calmsden Oakhunger Upper Swell Claypits Green Bottom Bridgend Redmarley D'Abitot Pancakehill Hilcot Dodington Sandpits Milkwall Cowley Chipping Sodbury Barton Oakle Street Lower Berry Hill Shorncote Aldsworth Soundwell Newleaze Wicks Green Sundayshill Watermead Hilcot End Longridge Ganborough Newtown Tredworth Pamington Abbotside Steam Mills Pool Meadow Mitton Hidcote Bartrim Alvington Chaceley Hole Hethelpit Cross Downend Leonard Stanley Charlton Kings King's Stanley Bevington Wallsworth Emerson's Green Barton End The Flat Elmore Back Far Thrupp Barnsley Duntisbourne Leer Temple Guiting Colethrop Hatherley Selsley Gossington Duntisbourne Rouse Mile End Tuffley Shepherd's Patch Farleys End Upper Morton The Eaves Quedgeley Aust Hampton Green Hudnalls Highleadon Leighterton Church Westcote Harry Stoke Shaw Common Upper Slaughter Priding Wood Stanway Ruspidge North Woodchester Footbridge Lower Hazel Nailbridge Shurdington Lassington Bartlett's Green Eggs Tump The Barton Tidenham Petty France Randwick Woodbridge Ashley Corse Leckhampton Hill Naunton Plusterrwine Lower Cam Tutshill Oxenton Jeffries Hill Bath Street Frocester Oldbury-on-Severn Hinton North Corner Througham Frampton End Nethercote Town Street Hyde Damery Newtown Littledean Marsh Common Brand Green South Cerney Totteroak Everlands Poolhill Bibstone Old Sodbury Huntingford Gatcombe Worrall Hill Stancombe Mork Holywell Wotton-under-Edge Coln St Aldwyns Tumpy Green Miserden Talbot's End Double View Staunton Hampton Fields The Pound Paganhill Hampen Ruscombe Broadoak Lydney Chatterley Heath End Mount Pleasant Vinney Green Brookend Hampnett Bagpath Cerney Wick Perrott's Brook Marston Hill Moreton Valence Woodmancote Tutnalls Fairview Bagpath Lower Meend Ampney St Peter Rodford Woolstone Barnwood Dudbridge St Paul's Frampton Mansell Townwell Earthcott Green Stonehouse Brierley Batsford Warmley Tiltups End Sandhurst Slad Snig's End Alveston Down Whaddon Bagstone Lower Redbrook Battlescombe Up Hatherley