Bus Advertising in Hillersland

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Bus Marketing in Hillersland

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Hillersland - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Hillersland - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Hillersland- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Hillersland - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Hillend Green Hill End Hill Saintbury Flaxley Redmarley D'Abitot The Pound Berry Hill Crawley The Flat Woodford Tormarton Bradley Green Bishop's Norton Lower Tuffley Mobley Lasborough Bromesberrow Heath Eastington Standish Warden Hill Newington Bagpath Whaddon Four Oaks Bibstone Frenchay The Park Andoversford Oldcroft Donnington Readings Deerhurst Walton Arle Harrow Hill Eastington Worley Northleach Northwood Green The Eaves Upper Soudley Frocester Bourton-on-the-Hill Sedbury Woolaston Slade Tredington Grovesend Ruddle Arlingham Chalford Stroud Green Natton New Mills Christchurch Stanley Pontlarge St Briavels Common Knightsbridge Ayleford Milbury Heath Oakhunger Evenlode Little Sodbury Clapton Hanham Mount Hill Breadstone Almondsbury Edgeworth Anthony's Cross Duntisbourne Leer Dorn Aston Cross Leckhampton Hill Whitminster Uckington Henfield Highfield Rockstowes Highfields Wick Rocks Saintbridge Prestbury Batsford Edge End Quedgeley Lower Slaughter Eggs Tump Little Badminton Kendleshire Turkdean Abbotside Bulley Doughton Broom's Green Downend Bream's Meend Colethrop Old Passage Hunt's Grave Upper Coberley Stowe Highfield Church Westcote Puckrup Emerson's Green Marshfield Uplands Maisemore Tarlton Farleys End Lower Rea Milton End Oakle Street Brimpsfield Sandpits The Mythe Bledisloe Pitchcombe Charfield Benhall Lower Lemington Aston Subedge Sunhill Great Witcombe Lower Lydbrook The Butts Tidenham Chase Shakesfield Three Ashes Hallwood Green Minsterworth Chipping Sodbury Old Down Rockness Dumbleton Netherend Stratton Barrow Wake Eastleach Martin Tidenham Hempsted Old Sodbury Stroat Engine Common Whitecliff Thornbury Highfield Kempley Green Burnt Ash Woodhouse Down Guiting Power Townwell Lower Stone Howley Triangle Parkend Yorkley Slade Dixton Shipton Shepherd's Patch Walham Staple Hill Bradley Shortstanding Hawcross Coberley Nupdown Highleadon Catbrain Siddington Southend Buckover Hudnalls Upper Slaughter Piff's Elm Yate Preston Cross Winchcombe Chipmans Platt Theescombe Nibley Green Itchington Stanley Lowbands Cerney Wick France Lynch Parkend Berkeley Heath Stowell Newtown Netherton Badminton Moreton Valence New Cheltenham Tickshill Wyck Rissington Barton Longborough Nag's Head Naunton Bourton-on-the-Water Througham Postlip Ganborough Lower Hamswell Carterspiece Watermead Upper Cam Stone Waterlane Wormington Paradise Colesbourne Dymock Central Lydbrook Longford Heathfield Poulton Hambrook Harescombe Rangeworthy Hopewell Hill Cooper's Hill Preston Siston Common Westerleigh Northway Iron Acton Forthampton Tillers' Green Badgeworth Swindon Woodbridge Patchway Smart's Green Hayden Kilcot Duckhole Milkwall Driffield Egypt Lower Morton Sezincote Ruspidge Littledean Kitlye Mitton Oridge Street Itlay Moorslade Boulsdon Wyndbrook Upper Oddington Coln Rogers Church End Pucklechurch The Heath Whiteway Littleworth Southam Bays Hill Severn Beach East End Moor End Calcott's Green Nailsworth Apperley Twyning Bengrove Cowley Neds Top Boxwell Tibberton Shadwell Cress Green Crossways Cribbs Causeway Hallen Crackstone Cobb's Cross Upper Rissington Elkstone Double View Lynworth Bamfurlong Morton Bafford Westrip The Rocks Oldland Hatherley Upper Wick Willis Elm Frampton on Severn Chaceley Hampton Fields Kingshill Bagpath Innsworth Fishpool Watledge Shipton Moyne Highnam Green Little Washbourne Bibury Woolaston Common Hystfield Coleford Matson Swineford Winterbourne Newton Whelford Stroud Symonds Yat East North Cerney Paxford Tetbury Upton Watley's End Cheltenham Whaddon Upthorpe Maugersbury Abwell Podsmead Duntisbourne Abbots Etloe Boddington Upper Morton Awre Primrose Hill Cassey Compton Churchdown Footbridge Rowanfield Harry Stoke Ebley Hyde Plusterrwine Totteroak Talbot's End Westonbirt Cannop Hucclecote Ablington Foxcote Broadrock Kenton Green Kingscourt Hasfield Staunton Hethelpit Cross Mayshill Upper Dowdeswell Hilcot End Stockend Putloe Norton Coaley Peak Clements End Frogland Cross Bowling Green Avening Green Brockhampton Cam Oldbury on the Hill Beachley Broadwell Alvington Pittville Brimscombe Easter Compton Bournstream Bilson Green Winterbourne Down Bownham Lower Oddington Bitton Painswick Harleywood Murrell's End Nastend The Barton Upper Up Prior's Park Churchend Westend Mangotsfield Coombe Winstone Sheepscombe Oxenhall Bread Street Gretton Fields Kent's Green Bromley Heath Watermoor Oakley Wapley Kingsditch Withington Elmbridge Dunfield Aston on Carrant Olveston Middle Wick Moreton-in-Marsh Lower Kilcott Mitcheldean Hidcote Bartrim Petty France Lower Cam Marston Hill Bencombe English Bicknor Mount Pleasant Newleaze Woolaston Woodside Siston Stroud Hill Nibley Everlands West Littleton Fairford Montpellier Shab Hill Thames Head Fairfields Earthcott Green The Rangers Perrott's Brook Hailes Lower Wick Haresfield Pope's Hill Wallsworth Ashleworth Nympsfield Holbrook Common Holywell Coaley Wibdon Hatherop Stinchcombe Kemble Wick Hidcote Boyce Ingst Shortwood Wymans Brook Lynch Tirley Damery Rudgeway Alveston Down Wick Barton Gorsley Horsley Park End Coney Hill Calmsden Pilley Compton Abdale Upper Hill Little Sodbury End Hampen Paganhill Selsley Windrush Tutshill Broadoak Westerleigh Hill Longhope Birdwood Golden Valley Arlebrook Newtown Upper Lydbrook Chesterton Kingswood Cutsdean Coalway The Haw Knockdown Chaxhill Duntisbourne Rouse Wotton-under-Edge Wheatenhurst St Paul's Upper Kilcott Kemble Weston-sub-Edge Lower Ley Barnwood Barnsley Cold Aston Sapperton Hartpury Hawkesbury Upton King's Stanley Down Hatherley Elton Aust Bishop's Cleeve Southrop Ryeford Ampney Crucis Picklenash Coln St Aldwyns Steam Mills Wallow Green Deerhurst Orange End Cambridge Farmington Tumpy Green Horcott Battlescombe Alstone Culkerton Kineton Far Oakridge Charlton Kings Okle Green Fiddler's Green Lower Redbrook High Woolaston Compton Greenfield Stancombe Cainscross Dunkirk Tuffley Icomb Nupend The Reddings Fiddington Coalpit Heath Hardwicke Epney Viney Hill Alderley Robinswood Claypits Shurdington Hewelsfield Common Pamington Great Rissington Lower Apperley Teddington Amberley Stratfordbridge Hamshill Gatcombe Hook Street Stantway Hampnett Upton St Leonards Abbeydale Upper Swell North Common Baker's Hill Palmer's Flat Gillingstool Hawling Mount Pleasant Long Newnton Hazleton Ewen Oakridge Lynch Cromhall Rockhampton Ham Cockleford Whittington Playley Green Chipping Campden Lechlade-on-Thames Bridge Yate Betty's Grave Framilode St Chloe Blockley Willersey Britain Bottom Oldend Baunton Hardwicke Westington Chavenage Green Stanton Codrington Chaceley Stock Marsh Lane Twyning Green Shortwood Ford Cranham Eastleach Turville Rooksmoor Draycott Cross Hill Chargrove Tetbury Brockhollands Miserden Highnam Norcote Up Hatherley Notgrove Uley Stoke Gifford Fromebridge Hilcot Sundayshill Walton Cardiff Elcombe Priding Longlevens Mickleton Shaw Common Thrupp Jeffries Hill Taynton Woodstock Bridgend Hagloe Oldbury-on-Severn Hanham Green Oxenton The Purlieu Alveston New Passage Parkfield Ready Token Buckland Five Acres Leonard Stanley Silver Street Bromesberrow Inchbrook Lower Common Condicote Leddington Ram Hill Coombe Hill Plump Hill Gloucester Cowhill Sevenhampton Park Hill New Town Sling Hawkesbury Chedworth Lower Hazel Dursley Cross Warmley Tower Upper Siddington Tickmorend Wyegate Green Great Washbourne Moor End Newport Bradley Stoke Stonehouse Charfield Green Pillowell Broad Campden Lintridge Joy's Green Four Mile Elm Scowles Pinfarthings Wanswell Tockington Chedworth Laines Ganders Green Lower Soundwell Little Barrington Whitfield Beach Gotherington Badbrook Burleigh Castletump Great Stoke Marle Hill Purton Little Haresfield Cockshoot Harnhill East End Coln St Dennis Windsoredge Snowshill Horwood Riding Fretherne Blackwells End Green Cirencester Ellwood Sudgrove Stone Hill Charlton Park Corse Hardeicke Ryeworth The Beeches Wortley Bream Fairview Linden Stanfields The Hacket May Hill Village Crossways Brown's End Clearwell Jack's Green Hester's Way Sladbrook Naas Westbury-on-Severn Chalford Hill Laverton Shepperdine Ashchurch Whiteshill Tilsdown Pullens Green Leighterton Newtown Woolstone Whiteway Cherington Kempley Newent Frampton Cotterell North Corner Charfield Hill Smart's Green Littleworth Wotton Wood Stanway Middle Duntisbourne Barton End Down Ampney Tiltups End Green Street Bledington Bisley Middle Street The Camp Upton Cheyney Nibley Green Didmarton Woodmancote Gatwick Newland Littledean Hill Minchinhampton Lower Cockleford Stowe Green Alderton Fields Dodington Hewelsfield Ampney St Peter Northville The Leigh The Fence Blakeney Boxbush Kempsford St Mark's Berkeley Road Little Witcombe Slimbridge Mile End Meysey Hampton Charingworth Rudford Tivoli Netherhope Coates Colt's Green The Twittocks Coltham Fields Brockweir Brockhampton Phipps Bottom Forthay Bournes Green Berkeley Oxlynch Huntley Upper Soundwell Elmore Back Snig's End Elmstone Hardwicke Kington Ruardean Hill Chase Hill Farfield Evington Little Herbert's Prescott Brimps Hill Malswick Over Pitt Court Sibland Tutnalls Blackhorse Frampton Mansell Nether Westcote Daglingworth Redinhorne Pool Meadow Chatterley Newnham Coldharbour Potterswood Broadwell Preston Box Todenham Kingscote Dudbridge Blakeney Hill Stumps Cross Kings Hill Pillows Green Sandy Lane Owlpen Didbrook Overton Fairmead High Nash Grange Village Mork Greet Naunton Park Stidcot Woolridge Frampton Court North Nibley Rodford Noverton Forest Green Staunton Horsepools Lassington Draycott Townsend Gossington Stoke Orchard Fyfield Salperton Little Drybrook Drybrook Daylesford Horton Aylburton Common Milbury Heath South Cerney Cleeve Hill Homestead Bowbridge Lower Dowdeswell Edge Oldland Common Cinderford Coomb's End Littleford Longwell Green Wickwar Shorncote Clanna Latteridge Smallbrook Puckshole Homedowns Stow-on-the-Wold Brookend Foss Cross Tortworth St Peter's Woolaston Daneway Redwick Ryton Rodmarton Willsbridge Springbank Allaston Wicks Green Houndscroft Frampton End Newerne Ham Green Bottom Kingswood Overton Park Temple Guiting Northfield Soundwell Cold Ashton Bentham Tredworth Sharpness Little Bristol Ashmead Green Whitecroft Boughspring Little London Rodley Bagendon The Quarry Ampney St Mary Quarhouse The Pludds Cromhall Common Bath Street Cold Elm St Paul's Sherborne Glasshouse Oldbury Naite Cadbury Heath Taddington Syde Alderton Halmore Shapridge Middleyard South Woodchester Newmarket The Moat Huntingford Whiteshill Shuthonger Staverton Worrall Hill Elberton Winson Ruardean Woodside Salperton Park Slad Plusterwine Upleadon Abson Old Bishton Pennsylvania Tewkesbury Prior's Norton Churchend The Tynings West End Joyford Hinton Far Green Bussage Wickridge Street Brookend Ketford Awkley Bagstone High Brotheridge Hampton Green Lightpill Adlestrop Little London Chaceley Hole King's Green Moorend Clifford's Mesne Butterrow The Island Upper Framilode Beeches Green Wishanger Ruscombe Lower Swell Town Street Yate Rocks Summerhayes Lower Lode Churcham Longney Bubblewell Barrow Birdlip Leathern Bottle Tunley Bournside Twigworth Collafield Beverston The Scarr Littleton-upon-Severn Berwick Swanley Woodchester Northwick Stanley Downton Gaunt's Earthcott Lydney Hamwell Leaze Warmley Hill Lower Meend Little Rissington Blaisdon St Briavels Toddington Tresham Abenhall Ozleworth Aston Magna Purton Nimlet Longridge End Charlton Abbots Poolway Vinney Green Longridge Upper Common Cranham Corner Leckhampton Gretton Poolhill Shipton Solers Falfield Sandhurst Caudle Green Ruardean Woodmancote Cleevemount The Folly Clapton-on-the-Hill Pancakehill Alstone Stanway Somerford Keynes Brookthorpe Brierley Tytherington Longridge Aylburton Calcot Woodcroft Tortworth Green Bagpath Avening Battledown Kingsholm Syreford Brockworth Ebrington Filton Botloe's Green Knave-in-hole Compton Green Upleadon Court Bevington Heath End Upper Ley Millbottom High Orchard North Woodchester Shipton Oliffe Great Barrington Acton Turville Brain's Green Aylworth Greenway Starveall Eastcombe Farmcote Nailbridge Bartlett's Green Ball's Green Little Shurdington Arlington Yorkley Synwell Lower Chedworth Quenington Woodfield Hinton Brownshill Poole Keynes Elmore Selsley West Nuppend Lower Soudley Cashes Green Yanworth Lower Berry Hill Henley Pilning Nethercote Rendcomb Aldsworth Bullo Doynton Dursley Tirley Knowle Walkleywood Randwick Far Thrupp Trow Green Brand Green Norman Hill Forwood Dyer's Common Marsh Common Saul Hinchwick Dyrham Over Warmley Fossebridge Woodmancote Cockadilly Seven Springs Rodborough Hillesley Ashley Cowhorn Hill Hillersland