Bus Advertising in Hillersland

Get in touch

Bus Marketing in Hillersland

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Hillersland - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Hillersland - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Hillersland- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Hillersland - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Hillersland (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Charingworth Kingsditch Brimscombe Hewelsfield Bagendon Coombe Overton Park Farmington Aylburton Common Bartlett's Green Knockdown Upleadon Petty France Plump Hill Bitton Newland Hampton Green Playley Green Sevenhampton Slad Pool Meadow Ayleford Vinney Green Kington Shapridge Plusterrwine Barrow Wake Little Sodbury End Cockleford Bowling Green Tredworth Ganborough Linden Kent's Green Foxcote The Camp Worrall Hill Nag's Head Frampton Court Compton Abdale Church End Toddington Engine Common Moorslade Littledean Lintridge Central Lydbrook Ruddle Greet Southend Olveston Lower Lemington Buckover Leathern Bottle Evington Moorend Alstone Long Newnton Kineton Dixton Ampney St Peter Ashleworth Woodmancote Taddington Broadrock Chargrove Forthampton Siston Common Boughspring Rockness Bagpath Stratton Perrott's Brook Old Bishton Gretton Fields Plusterwine Saintbridge Staple Hill Stone Gossington Warmley Hill Caudle Green Stoke Orchard Middle Duntisbourne Highleadon Winterbourne Down Ryeford Poulton Tidenham Ampney Crucis Berkeley Road Bath Street Aylworth Doughton Weston-sub-Edge St Mark's Sapperton Quedgeley Selsley West Littleton-upon-Severn Elberton Poole Keynes Smart's Green Woodfield Palmer's Flat Northwood Green Upper Siddington Waterlane Dunkirk Charfield Hill Severn Beach Wheatenhurst Stoke Gifford Marshfield Woodhouse Down The Quarry Tilsdown Orange End Pennsylvania Allaston Hamwell Leaze Theescombe Daneway Green Bottom Viney Hill Hailes Parkend Purton Ashchurch Putloe Drybrook Symonds Yat East Woolaston Bournstream Framilode Little Badminton Didbrook Lower Kilcott Watermoor Marsh Common Rodford Four Mile Elm Chaceley Hole Northwick Birdwood Mickleton Aston Subedge Easter Compton Poolway Hill Kingscote Marsh Lane Cutsdean Shakesfield Stone Hill Hampnett Baker's Hill Milbury Heath Bisley The Park Charfield Green Wood Stanway The Hacket Upton Cheyney East End Mount Pleasant Newleaze Cleeve Hill Yorkley Slade Cribbs Causeway Horsley Chaceley Stock North Nibley Clearwell Paxford Oakle Street Hill End Hethelpit Cross Itlay Triangle St Peter's Cress Green Horsepools Winstone Naas Hilcot End Stroud Green Ketford Salperton Northleach The Beeches Crossways Hyde Lower Swell Preston Cross St Briavels Common Frogland Cross Millbottom Cannop Tewkesbury Lower Hazel Nuppend Yorkley Charlton Kings High Brotheridge Longlevens Upper Kilcott Calcot Westerleigh Farmcote Compton Green Eastington Stancombe Arlebrook Woodcroft Heathfield Greenway Puckrup Longborough The Leigh Doynton Bulley Coldharbour Kendleshire Draycott Egypt Shadwell Lynch Aston on Carrant Newton Crawley Chesterton Patchway Churchend Primrose Hill Wicks Green Dodington Bishop's Norton Kingswood Bubblewell Wormington Chedworth Laines Rudford Prior's Norton Lower Lode Littleworth Alderton Fields Lower Oddington Henfield The Pound Oakley Hamshill Inchbrook Upper Cam Upper Dowdeswell Kingsholm Highfield Ryeworth Whaddon Chavenage Green Lower Apperley The Eaves Scowles Hook Street The Twittocks Cold Elm Syreford Parkend Dudbridge Willersey Northville Netherend Oldland Common Henley Upleadon Court Shipton Oliffe Cromhall Podsmead Horton Anthony's Cross Noverton Stanway Dumbleton Hinton Coleford Uplands Natton Ball's Green Ruscombe The Haw Blockley Sunhill Fiddington Cobb's Cross Little Haresfield Cleevemount Wymans Brook Bussage Hampton Fields Fishpool Upper Common Pullens Green Brockworth Cassey Compton Eastleach Martin Elmstone Hardwicke North Woodchester Ingst Nibley Green May Hill Village Lower Slaughter Lassington Southrop Harrow Hill Saul Kemble North Common Preston Highfield Woodbridge Coombe Hill Green Street Upper Framilode Sedbury Fossebridge Aston Magna The Butts Abwell Farleys End Amberley Coltham Fields Great Stoke Newington Bagpath Eggs Tump Longridge Whittington Edge End Berkeley Heath Duckhole Bishop's Cleeve Hidcote Boyce Windsoredge Picklenash Bibstone Blackwells End Green Pilning Elmore Back Moreton-in-Marsh Badbrook Shipton Barton End Kenton Green Heath End High Nash Homedowns Fiddler's Green Wanswell Harleywood Far Thrupp Shepherd's Patch Aylburton Bencombe Twigworth Matson Woolridge Wibdon Little Washbourne Buckland Bevington Watley's End Steam Mills Marston Hill Swanley Nailsworth South Woodchester Naunton Moor End Adlestrop Miserden Pittville Aldsworth Smart's Green Taynton Whaddon Bridgend Snig's End Hatherley Staunton Broadwell Hillend Green Chalford Cowhill Barrow Church Westcote Pamington Sandy Lane St Chloe Footbridge Edge Oridge Street Bridge Yate Wotton Cainscross Ruspidge Redmarley D'Abitot Upper Slaughter Salperton Park Breadstone Bournside Hardeicke The Mythe Flaxley Hillersland Hambrook Maisemore Clapton-on-the-Hill Windrush Wotton-under-Edge Robinswood Bentham Norcote Fromebridge Charlton Park Itchington Chalford Hill Sherborne Badgeworth Abenhall Upper Coberley Lower Stone Bradley Stoke Beachley Standish Duntisbourne Leer Tetbury Upton Grovesend Holywell Down Hatherley Carterspiece Batsford Coalway Stantway Wallsworth Whitminster Dursley Cross Sandhurst Upper Morton Bourton-on-the-Hill Chase Hill Everlands Ozleworth Norman Hill Baunton Brockhampton Milton End Hasfield Boulsdon Arle Epney Winson Stroud Hill Siston Corse Totteroak Calmsden Stonehouse Westerleigh Hill Oxlynch Postlip Knave-in-hole Stanfields Almondsbury Westend Lowbands Down Ampney Jeffries Hill Forest Green Woolaston Common Churcham Sibland Nethercote Fyfield Old Down Berry Hill Little Barrington Elmore Stowell Cross Hill Rockhampton Shipton Moyne Homestead Joyford Bowbridge Oldend Little Witcombe Edgeworth Twyning Green Mangotsfield Daglingworth Ampney St Mary Hampen Little Shurdington Whitecroft Ellwood Gaunt's Earthcott Newtown Knightsbridge Upper Ley Bagstone Foss Cross Thrupp Stockend Hinton Yate Far Oakridge Houndscroft Elton Saintbury Tortworth Potterswood Frampton Cotterell Kingscourt Latteridge Bream's Meend Lower Dowdeswell Willis Elm Mayshill Prior's Park Butterrow Quarhouse Gatwick Leckhampton Hill Longridge Upper Up Lower Common Longridge End Morton Cambridge Chaxhill Leonard Stanley Bromesberrow Emerson's Green Old Passage Whiteway Wick Rocks Harry Stoke Bromley Heath Wortley Laverton Marle Hill Tredington Christchurch Eastcombe Berkeley Coomb's End West End Coates Cashes Green Newnham Nupdown Hawkesbury Upton St Leonards Lower Lydbrook Winterbourne Coalpit Heath Shortwood Newerne Meysey Hampton Slimbridge Ashmead Green Ebrington Moreton Valence Uckington Westrip Prestbury Newport East End The Pludds Cockadilly Wyndbrook Thornbury Tormarton Mitton Great Washbourne High Woolaston Farfield St Paul's Leckhampton Swineford Wapley Tickmorend Hatherop Horcott Betty's Grave Owlpen Cockshoot Snowshill Ram Hill Stowe Green Whitecliff Hilcot Stanley Downton Talbot's End Tillers' Green Shaw Common Tidenham Chase The Purlieu Cowhorn Hill Pope's Hill Kempsford Hewelsfield Common Holbrook Common Cadbury Heath Starveall Pinfarthings Smallbrook Over Brown's End Littledean Hill Bengrove Lower Redbrook Avening Eastington Coney Hill Bibury Ham Norton Gorsley Soundwell Dunfield Pancakehill Stow-on-the-Wold Tytherington Minchinhampton Wickwar Blaisdon Whitfield Jack's Green Cirencester Hartpury Hester's Way Leighterton King's Green Frampton Mansell Brownshill Cooper's Hill Pitt Court Oldcroft Hayden Cold Ashton Tibberton Kempley Stanton The Moat Redwick Bromesberrow Heath Stroat Westington Notgrove Mount Pleasant Rodborough Tutshill Sheepscombe Stidcot Barnwood Tarlton Rowanfield Mork Hallwood Green Hardwicke Tunley Staunton Fairmead Mount Hill Alveston Bagpath Rodmarton Upper Soudley Condicote Minsterworth Moor End Woodchester Longhope Icomb Botloe's Green Gotherington Hystfield Westonbirt Hawcross Little London Whiteshill Shab Hill Tuffley Park Hill Shortstanding Burleigh The Flat Hucclecote Burnt Ash Stumps Cross Gretton Apperley Longford Somerford Keynes Hawkesbury Upton Codrington Fretherne Lower Tuffley Boxwell Brockweir Tresham The Tynings Dymock Highnam Green Parkfield Neds Top Earthcott Green Poolhill Acton Turville Shortwood Woodmancote Nastend Harnhill Willsbridge Middleyard Maugersbury Sundayshill Lasborough Newmarket The Rocks Great Rissington Rangeworthy Haresfield Thames Head Bream Milbury Heath Blackhorse Nympsfield Lydney Harescombe Forwood Newtown Evenlode Four Oaks Didmarton Pillows Green Tivoli Little Sodbury Arlingham Halmore Chipping Sodbury Great Barrington West Littleton Coln Rogers Summerhayes Boddington Silver Street Clanna Coaley Brimps Hill Purton Brookend Nailbridge Clapton Warden Hill Worley Rooksmoor Pillowell Upper Rissington Painswick Longney Lower Cam Cowley Gloucester Kemble Wick Lightpill Tumpy Green Crossways Three Ashes Brockhampton Old Sodbury Hawling Over Oakridge Lynch Kilcot Woodstock Churchdown English Bicknor High Orchard Broadwell Frampton on Severn Beeches Green Oxenhall Awkley Ford Walton Cardiff Coaley Peak Synwell Abbotside Colesbourne Little Herbert's Bledington Little Drybrook Bradley Green Eastleach Turville Chipmans Platt Lower Wick Sharpness Brookthorpe Culkerton Middle Wick Pucklechurch Abbeydale Todenham Upthorpe Bradley Shuthonger Netherton Lechlade-on-Thames Kingswood Ebley Hunt's Grave Duntisbourne Abbots Frampton End Cinderford Nupend Fairfields Chedworth Bourton-on-the-Water Shurdington Broad Campden Woolstone Great Witcombe New Cheltenham Hudnalls Driffield Broom's Green Newent Wickridge Street Wick Little London Cam North Corner Dursley Draycott Lower Morton Fairview Upper Lydbrook Birdlip Battlescombe Beach Innsworth Redinhorne Lower Soudley Hanham Green Fairford Readings Paradise Whelford Stowe Northway Temple Guiting Whiteshill Tortworth Green Catbrain Aston Cross Puckshole Up Hatherley Littleworth Wallow Green Cherington Elkstone Preston Dyer's Common Walham Far Green King's Stanley Bownham France Lynch Brierley Upper Oddington Hallen The Fence Paganhill Stroud Crackstone The Island Duntisbourne Rouse Kings Hill Colethrop Rodley Highfields Beverston Battledown Alderley Calcott's Green Selsley Bafford Frenchay Hidcote Bartrim Bays Hill Elcombe New Passage Leddington Oldbury Naite The Folly Brimpsfield Howley Yanworth Lower Chedworth Collafield Ready Token Ganders Green Hanham Huntingford Tockington Milkwall Townwell Chaceley Trow Green Hazleton Benhall Upper Hill Hillesley Ham Sling Walkleywood Frocester Alvington Overton St Briavels Wyck Rissington The Rangers Guiting Power Warmley Oldbury on the Hill Seven Springs Townsend Ablington The Reddings Arlington Boxbush Oakhunger Rendcomb Brain's Green Tiltups End Huntley Compton Greenfield Okle Green Wishanger The Barton Box Upper Wick Charlton Abbots Nibley Cromhall Common Daylesford Bullo Gillingstool Springbank Nimlet Glasshouse Five Acres Horwood Riding The Scarr Lower Rea Coln St Dennis Stanley Pontlarge Barton Oldbury-on-Severn Hopewell Hill Pitchcombe Lower Meend Broadoak Filton Warmley Tower Tirley Knowle Woolaston Slade Claypits Town Street Upper Swell Charfield Randwick Uley Cranham Kempley Green Little Rissington Coberley Woodmancote Alstone Lower Ley Phipps Bottom Woodford Tirley Little Bristol Park End Winchcombe Watermead Shepperdine Lower Berry Hill Andoversford Barnsley Avening Green Bledisloe Shorncote Littleford Northfield Tutnalls Cheltenham Westbury-on-Severn Netherhope Awre Twyning Damery Bilson Green Chatterley Deerhurst Kitlye Blakeney Hill New Mills Hardwicke Stratfordbridge Clifford's Mesne Kingshill North Cerney Grange Village Oxenton Mobley Sladbrook Swindon Througham Murrell's End Hagloe Donnington Yate Rocks The Heath Mitcheldean Oldland Sudgrove Dyrham Sandpits Lower Hamswell Malswick Alderton Pilley Castletump Blakeney Joy's Green Bournes Green Shipton Solers Golden Valley Alveston Down Churchend Ashley Iron Acton Bamfurlong Watledge Lower Soundwell Southam Naunton Park Tickshill Upper Soundwell Tetbury Downend Turkdean Priding Hinchwick Syde Nibley Green Clements End Dorn Britain Bottom Wyegate Green Prescott St Paul's Ryton Rockstowes Highfield Montpellier Brookend Quenington Ruardean Abson Hempsted Whiteway Cranham Corner Bread Street Withington Deerhurst Walton Falfield Elmbridge Mile End Chipping Campden Teddington New Town Forthay Stanley South Cerney Highnam Berwick Ruardean Hill Ewen Barton Piff's Elm Brand Green Stinchcombe Longwell Green Brockhollands Coln St Aldwyns Sezincote Staverton Woolaston Woodside Double View Lower Cockleford Gatcombe Rudgeway Aust Cerney Wick Middle Street Etloe Nether Westcote Colt's Green Ruardean Woodside Badminton Newtown Lynworth Cold Aston Siddington