Bus Advertising in Knightsbridge

Get in touch

Bus Marketing in Knightsbridge

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Knightsbridge - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Knightsbridge - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Knightsbridge- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Knightsbridge - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

Other locations available for bus advertising
Upper Siddington Hill End Nuppend Hewelsfield Common Cerney Wick Fairford Bledington Ruardean Woodside Glasshouse Oldcroft Hampnett Marle Hill Westend Willsbridge Fairview The Camp Norton Bourton-on-the-Water Daneway Bagpath Frampton Mansell Upton Cheyney Jack's Green Westington Cromhall Common Little Barrington Windrush Tumpy Green Tutshill Cribbs Causeway Evington Charfield Greenway Mitcheldean Bradley Stoke Ganders Green Priding Downend Cranham Corner Nupdown Buckover Dursley Jeffries Hill Cowhorn Hill Bamfurlong Almondsbury Shab Hill Siston Chedworth Vinney Green Woodmancote Newerne Upton St Leonards Parkend Mount Pleasant The Tynings Lower Oddington Shuthonger Broadwell Nimlet Old Down Arlingham Fromebridge Little Haresfield Kempley Newington Bagpath Wheatenhurst Wood Stanway Snowshill Lower Tuffley Hillersland Cockadilly Upper Soundwell Ingst Shurdington Lower Swell Coberley Lasborough Marston Hill Oxlynch Little London Stroud Sibland Tarlton Coltham Fields Upper Common Wicks Green Purton Dursley Cross Holywell Halmore Pennsylvania Smart's Green Chaceley Britain Bottom Knockdown Upper Rissington Yanworth Park Hill Theescombe Aust Coln St Aldwyns Eggs Tump Howley Longridge Totteroak Brookthorpe Frampton on Severn Little Rissington Elcombe Pillows Green Horton Slimbridge Lower Stone Puckshole Patchway Brookend Twigworth Ham Everlands Horcott Ruscombe Woodford Longlevens Marsh Common Bromley Heath Hallwood Green Middleyard Baunton Coaley Peak Nether Westcote Batsford Tilsdown Lassington Lower Soudley Hampen Stancombe Woodcroft Tirley Parkfield Oldland Common Lower Common Bisley Olveston Rendcomb Upper Swell Alderton Fields Homedowns Lower Kilcott High Woolaston Moreton Valence Woolaston Slade Littleton-upon-Severn Lintridge Frenchay Lower Wick Hazleton Cockleford Brockhampton Steam Mills Woodmancote Cambridge Hucclecote The Heath Lower Cam Nastend Brierley Potterswood Norman Hill Chaxhill Blakeney Hill Brockhampton Southend Alvington Little Sodbury End Broadrock Lynch Hatherley Ebley Blaisdon Gorsley Chaceley Stock Awkley Northwick Kineton Catbrain Hidcote Bartrim Fossebridge Townwell St Briavels Newmarket Highnam Tidenham Hayden Codrington North Cerney Teddington Golden Valley Selsley West Castletump Tortworth Damery Ruardean Hill Hyde Stockend Pope's Hill Littledean Hardeicke Park End Brockweir Moor End Newland Mount Pleasant Crossways Broom's Green Nailbridge Overton Charlton Abbots East End Joyford Poolway Hinton Gatcombe Moor End Tickshill Pilley Cranham Coalway Prior's Norton Nibley Chalford Hill Calcot Northville Farleys End Warmley Tower Hambrook Chase Hill Kington Cirencester Little Sodbury Burnt Ash Willis Elm The Butts Stowell Hempsted Milkwall Turkdean Cromhall Upper Ley New Cheltenham Easter Compton Whitecroft Lynworth Wishanger Compton Green The Fence Butterrow Gloucester Stanley Pontlarge Littleworth Leighterton Watledge Whitminster Oxenhall Upper Framilode Little Washbourne Siddington Chatterley Whiteway Kingscote Moreton-in-Marsh Naunton Stoke Gifford Viney Hill Heath End Lower Lemington Shepperdine Itchington Northwood Green Bromesberrow Elton Elmore Back Tidenham Chase Littleford Rodley Sunhill Tunley Fretherne Cadbury Heath Calcott's Green Up Hatherley Gillingstool Bradley Green Bowbridge Horsepools Sundayshill Northfield Shorncote Battledown Pool Meadow The Scarr Bourton-on-the-Hill Woodbridge Parkend Coombe Sevenhampton Aldsworth Hinton Rooksmoor Ebrington Coates Linden Wotton Milbury Heath Farfield Coln St Dennis Forest Green Badbrook Bournes Green Gossington Buckland Paxford Twyning Green Caudle Green Blackwells End Green Cold Ashton Clapton Toddington Bowling Green Lower Berry Hill Aylworth Daglingworth Aston Subedge Meysey Hampton Tiltups End Upper Dowdeswell Hawkesbury Grovesend Mount Hill English Bicknor Picklenash Winstone Hampton Green Draycott Little Shurdington Upper Hill Barrow Wake Neds Top Chargrove Ham Knave-in-hole Church Westcote Wick Rocks Wortley Prescott Oldend Hilcot End Fiddler's Green Notgrove Brockhollands Mickleton Frampton End The Quarry Hasfield Dyer's Common Whelford Cherington Puckrup Nethercote Adlestrop Tutnalls St Paul's Chalford Wyck Rissington Ram Hill Okle Green Prestbury Postlip Ellwood Nag's Head Pilning Paradise Aston Magna Great Washbourne Alstone Wallow Green Ozleworth Didbrook Itlay Winterbourne Northway Willersey West Littleton Stone Hill Cowley Oxenton Moorslade Summerhayes Trow Green Dunkirk Phipps Bottom Abson Lower Meend Brain's Green Ryton Longridge Leckhampton St Chloe Corse Bromesberrow Heath Tredington Sladbrook Tredworth Bagpath Whiteshill Bulley Lower Slaughter Robinswood Bridge Yate The Pound Bread Street Sandhurst Dymock Latteridge Duntisbourne Rouse Longney Wyegate Green Maugersbury Taddington Shortwood Severn Beach Pinfarthings Beeches Green Bencombe Winson Podsmead Barnsley Thornbury Homestead Plusterwine North Common Abwell Longborough Awre Southrop Fairmead Little Drybrook Apperley Naunton Park Yate Rocks The Pludds Winchcombe Bream's Meend Temple Guiting Old Passage The Barton Cooper's Hill Barton Siston Common Wibdon Boddington Clearwell Oldland Ready Token Woolaston Common Oldbury Naite Piff's Elm Over Birdlip Upper Soudley Hanham Lower Rea Staverton Prior's Park Aston Cross Nupend Kendleshire Rudford The Eaves Rockness Upleadon Playley Green Andoversford Redwick Wotton-under-Edge Blackhorse The Haw Upper Up Berkeley Heath Morton Worrall Hill Harescombe Sling Uplands Whitecliff Tivoli Sheepscombe Syde Sezincote Flaxley Lechlade-on-Thames New Town Stratton Woolaston Woodside Whaddon Highfield Little Bristol Bournstream Hudnalls Cross Hill Chipping Sodbury Lower Lode Bilson Green Shortwood Preston Cross Beverston Kings Hill Emerson's Green Oakley The Island Cashes Green Amberley Berry Hill Warmley Hystfield Eastleach Martin Worley Bubblewell Aylburton Common Aston on Carrant King's Stanley Clifford's Mesne Netherton Painswick Chipping Campden Stantway Four Oaks King's Green Hailes Upper Morton Whiteway Coombe Hill Inchbrook Bafford Dorn Highfields Newport Ablington Taynton Swanley Ruddle Old Bishton Town Street Chaceley Hole Over Leonard Stanley Barton Synwell North Corner Ketford France Lynch Ryeford St Peter's Brookend Stowe Green Tetbury Upton Montpellier Lower Soundwell Sapperton Paganhill Upper Oddington Charlton Kings Earthcott Green Overton Park Westbury-on-Severn Hallen Eastleach Turville Naas Rockhampton Shepherd's Patch Elmbridge Uckington Lydney Pucklechurch Pitt Court Newnham Cockshoot Green Street Newtown Culkerton Miserden Wickwar Boxwell Kilcot Twyning Milbury Heath Frogland Cross Framilode West End Green Bottom Charfield Green Badgeworth Shakesfield Box Engine Common Aylburton Cleevemount Lowbands Leckhampton Hill Plusterrwine Daylesford Selsley Hawcross Sandy Lane Hester's Way Tetbury Hamshill Longridge End Longford South Woodchester Walham Longhope Laverton Down Ampney Farmington Berkeley Road Springbank Down Hatherley Rowanfield Pancakehill Saintbridge Elmore Hillesley Symonds Yat East North Nibley Highfield Kingsholm Bledisloe Purton Marsh Lane Coomb's End Leddington Hawling Bishop's Norton Driffield Ruspidge Bishop's Cleeve Broad Campden Kingshill Broadoak Stanfields St Briavels Common Chavenage Green Hinchwick The Rangers Charfield Hill Gretton Fields Donnington Pullens Green High Orchard Westerleigh Hill Church End Kenton Green Marshfield Kemble Wick Clanna Woodchester Mitton Alstone Wyndbrook Kitlye Greet Littledean Hill Withington Boulsdon Hook Street Stow-on-the-Wold Cainscross Little Herbert's Oakhunger Walkleywood Elmstone Hardwicke Rockstowes New Mills Barton End Noverton Eastington Rodmarton Minchinhampton Tickmorend Elberton Weston-sub-Edge Kempley Green Hillend Green Colt's Green Harleywood Wick Quarhouse Harry Stoke Crossways Crawley Leathern Bottle Kemble Tibberton Avening Bevington Tuffley Boxbush Ball's Green Horwood Riding Wapley Upper Lydbrook Perrott's Brook Botloe's Green Coney Hill Iron Acton Footbridge Brimpsfield Cowhill Arlington Westerleigh Lower Morton Longwell Green Farmcote Cam Somerford Keynes Huntley Stidcot Brimscombe Mangotsfield Shipton Oliffe Kingswood Lower Hamswell Kent's Green Newtown Oldbury-on-Severn Talbot's End Brown's End Staunton Berwick Orange End Deerhurst Crackstone The Folly Tormarton Draycott Bournside Bentham Stroud Hill Deerhurst Walton Hampton Fields Doynton Bays Hill Swindon Dumbleton Double View Ganborough Dunfield Old Sodbury Millbottom Great Stoke Redmarley D'Abitot Newtown High Brotheridge Rudgeway Great Rissington Stone Upper Slaughter The Hacket The Mythe Upthorpe Stoke Orchard Foss Cross Bownham Calmsden Whaddon Bartlett's Green Brownshill Maisemore Highnam Green Nibley Green Saintbury Abenhall Hanham Green The Beeches Baker's Hill Forthay Frampton Cotterell Sharpness The Purlieu Starveall Far Thrupp Middle Wick Burleigh Sherborne Rangeworthy Readings Coldharbour Brimps Hill Todenham Bream Edge End Claypits Great Witcombe Henfield Nympsfield Clapton-on-the-Hill Harnhill Warmley Hill Upper Coberley Poolhill Highleadon Walton Cardiff Milton End Mayshill Etloe Matson Salperton Park Kingscourt Compton Greenfield Elkstone Triangle Westonbirt Sandpits Breadstone Murrell's End Malswick Ayleford Anthony's Cross Ashley Rodborough Preston Yate Netherhope Oakridge Lynch Eastcombe Pillowell Lower Lydbrook Newent North Woodchester Abbeydale Coln Rogers Netherend Newleaze Lightpill Forwood Preston Quedgeley Harrow Hill Middle Duntisbourne Poulton Salperton Wanswell Stowe Bibstone Townsend East End Stinchcombe Plump Hill Stonehouse Birdwood Tirley Knowle Bullo Bradley Brand Green Ryeworth Guiting Power Syreford Icomb Tresham Cutsdean Little London Didmarton Alveston Down Gaunt's Earthcott Fyfield Tillers' Green May Hill Village Putloe Hopewell Hill Poole Keynes Lower Apperley Shipton Cobb's Cross Stroud Green Holbrook Common Stratfordbridge Watermoor Woolstone Stanley Downton Bath Street Haresfield Heathfield Ewen Little Witcombe Middle Street Whitfield Chesterton Coleford Hill Four Mile Elm South Cerney Thames Head Houndscroft Shipton Moyne The Rocks Huntingford Bengrove Pittville Upper Wick Carterspiece Alderton Hatherop Avening Green Ampney St Peter Knightsbridge Three Ashes Far Green Lower Dowdeswell Mile End New Passage Benhall Duntisbourne Abbots Dodington Hamwell Leaze Whiteshill Hardwicke Clements End Lower Hazel Badminton Compton Abdale Pamington Hunt's Grave Littleworth Blockley Yorkley Nibley Green Upleadon Court Arle Woolridge Charingworth Chedworth Laines Dixton Whittington Barnwood Kingswood Upper Kilcott Cinderford Wickridge Street Thrupp Hidcote Boyce Ford Stanton Hartpury Upper Cam Lower Ley Shipton Solers Shortstanding The Moat Smart's Green Joy's Green Seven Springs The Leigh Sedbury Woodstock Palmer's Flat Watley's End Edgeworth Christchurch Staple Hill Petty France Oakle Street Througham Woodmancote Ampney Crucis Cannop Stanway Sudgrove Mobley Colesbourne Kempsford Westrip Tewkesbury Eastington Shapridge Winterbourne Down Evenlode Frocester Beachley Falfield Primrose Hill Five Acres Warden Hill Broadwell Minsterworth Churchend Norcote Gretton Ampney St Mary The Flat Far Oakridge Northleach Gatwick Hardwicke Fairfields Oridge Street Saul Tytherington Collafield Betty's Grave Frampton Court Lower Chedworth Fiddington Berkeley Stroat Smallbrook Colethrop Little Badminton Swineford The Park Churcham Windsoredge Dudbridge St Mark's Scowles Hawkesbury Upton Rodford Yorkley Slade Boughspring Highfield Watermead St Paul's Stanley Woodhouse Down Woodfield Shaw Common Coaley The Reddings Waterlane Forthampton Edge Acton Turville Alveston Arlebrook Great Barrington Doughton Cassey Compton Coalpit Heath Cold Elm Hethelpit Cross Quenington Churchdown Snig's End Bridgend Churchend Slad Tockington Ashleworth Blakeney High Nash Epney Drybrook Ashmead Green Tortworth Green Lower Redbrook Dyrham Kingsditch Duckhole Moorend Henley Shadwell Pitchcombe Southam Natton Randwick Charlton Park Bibury Hilcot Nailsworth Bagstone Hewelsfield Staunton Long Newnton Owlpen Wymans Brook Wallsworth Lower Cockleford Silver Street Hagloe Cleeve Hill Barrow Cold Aston Grange Village Alderley Cheltenham Duntisbourne Leer Uley Bagendon Brockworth Gotherington Ashchurch Condicote Fishpool Wormington Stumps Cross Bitton Chipmans Platt Ruardean Mork Soundwell Beach Innsworth Allaston The Twittocks Central Lydbrook Bussage Cress Green Horsley Egypt Abbotside Redinhorne Battlescombe Filton Foxcote Woolaston Oldbury on the Hill Standish Newton