Bus Advertising in Piff's Elm

Get in touch

Bus Marketing in Piff's Elm

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Piff's Elm - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Piff's Elm - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Piff's Elm- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Piff's Elm - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Piff's Elm (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
The Hacket Matson Coltham Fields Park End Elmbridge Blaisdon Hayden Bulley Ford Saintbury Colesbourne Colethrop Moorslade Whitminster Cromhall Common Batsford Winterbourne Lightpill Blackhorse Staverton Daglingworth Mayshill Bream Shaw Common Bradley Stoke Collafield Toddington Marsh Common Town Street Whitfield Acton Turville Randwick Yorkley Slade Warmley Tower Thrupp Upper Swell Littleton-upon-Severn Upper Cam Tetbury Upton Tuffley Upton St Leonards Tutnalls Newtown Fyfield Little Washbourne Upper Framilode Yate Stratfordbridge Smallbrook Oridge Street Ruardean Woodside Kemble Churchend Slad St Briavels Common Lower Hamswell Bournstream Tiltups End Rooksmoor Oakley Tilsdown Crackstone Coalway Old Bishton Leckhampton Hill Alstone Wickwar King's Green Upper Soundwell Selsley West Bromley Heath Dursley Betty's Grave Pool Meadow Highfield Northfield Coln Rogers Tillers' Green Horsley Hystfield Highnam Ryeford Aston Subedge Shortwood The Camp Upper Dowdeswell Bamfurlong Thornbury Tunley Shipton Marshfield Shadwell Longridge Abson Readings Wotton-under-Edge Gatwick Charingworth Alderton Fields Bridge Yate Upper Soudley Hatherley Newtown Greet Laverton Shapridge Westerleigh Hill Easter Compton Tirley Parkend Lower Kilcott May Hill Village Grange Village Middle Duntisbourne Elcombe Tortworth Green Preston Barnwood Edge Bath Street Wormington Bowling Green Woodmancote Clapton-on-the-Hill Stanfields Pitt Court Little Witcombe Fretherne Condicote Kendleshire Hook Street Shipton Moyne Twigworth Hewelsfield Montpellier Hambrook Trow Green Syde North Woodchester Dunkirk Purton Quarhouse Taddington Brockworth Gorsley Newent East End Heathfield Staunton Milkwall Dorn Pennsylvania Brain's Green Naunton Park Stidcot Wicks Green Tewkesbury Eastleach Martin Cirencester Silver Street Forthampton Uckington Fossebridge Everlands Frocester Far Thrupp Three Ashes Wyndbrook Cockleford Tarlton Patchway Ampney Crucis Cold Ashton Redwick Shuthonger Doynton Upleadon Court Parkend Box Sibland Beverston Bagpath Stratton Highnam Green Kilcot Hillesley The Mythe Coln St Dennis Leckhampton Gotherington Barton End Old Passage Okle Green Ram Hill Plusterwine Swindon Priding Cranham Corner Stroud Green Carterspiece Willis Elm Harleywood Natton Dyrham Charfield Hill Prior's Park Ampney St Mary Arlington Chipping Campden Hazleton Charfield Green Engine Common Shurdington Chaceley Stock Cowhill The Pound Nether Westcote Hardwicke Highfield Ewen Kingscote Blackwells End Green Owlpen Wick Rocks Lower Lode Baunton Hinchwick Preston Nibley Green Bubblewell Arlingham St Briavels Overton Park Lasborough Netherton Cadbury Heath Smart's Green Leonard Stanley Upton Cheyney Brockhollands Shepperdine Picklenash Cold Aston Petty France Lower Meend Hardeicke Temple Guiting Butterrow Puckrup Hartpury Fiddler's Green Barton Awre Norman Hill Hinton The Flat Woodcroft Longwell Green Burleigh Latteridge Nag's Head Siston Common Hudnalls Oxlynch Brookend Fairfields Redinhorne Lechlade-on-Thames Ruspidge Littledean Mount Hill Far Oakridge Brown's End Walton Cardiff Brimps Hill New Town Oakridge Lynch Caudle Green Clapton Chalford Hill Little London Earthcott Green Wallsworth Sezincote Four Oaks Little Shurdington Lower Morton Compton Greenfield Driffield Quenington Smart's Green Coln St Aldwyns Berkeley Road Willsbridge North Corner Sandhurst Barrow Wake Pamington Oxenton Staunton Shortwood Chaceley West Littleton North Nibley Brookend Slimbridge Farfield Upper Ley Great Stoke Westrip Boddington Southam Alstone Tickmorend East End Highfields Ruardean Hill Putloe Ashchurch Charlton Park Damery Broom's Green Alderton Pilley Newtown Beach Upper Oddington Allaston Elmore Tivoli Milton End Alveston The Reddings Hethelpit Cross Tredworth Stone Pillowell Hardwicke Summerhayes Warmley Bradley Green Wishanger Tirley Knowle Chaxhill Lower Rea Little Drybrook Lydney Minchinhampton Siddington Duntisbourne Rouse Snig's End Netherend Marsh Lane Fishpool Chargrove Broadwell Warden Hill Swineford Broadoak Avening Hanham Green Newland Itlay Windsoredge Lower Berry Hill Ruddle Todenham Jack's Green The Butts Stoke Gifford Bromesberrow Heath Dursley Cross Tytherington Marle Hill Stow-on-the-Wold Pilning Coleford Howley Norton Lower Chedworth Cannop St Mark's Shipton Oliffe Mount Pleasant The Eaves Southend Prescott New Cheltenham Churcham Worley Hampen Tetbury Barton Stinchcombe Ketford Tredington Tidenham Plusterrwine Poolway Milbury Heath The Haw Saul Shortstanding Cooper's Hill Henley Lower Ley Woolaston Icomb Stumps Cross Brockweir Alvington Waterlane Whelford Oldland Upthorpe Saintbridge Windrush Whitecliff Joyford Frogland Cross Linden Chedworth Emerson's Green Newton Badminton Whiteway Scowles Church Westcote Stroud Hill Down Hatherley Dumbleton Oxenhall Farmington Lassington The Pludds Prior's Norton Frampton Cotterell Staple Hill Shipton Solers Walkleywood Highleadon Five Acres Marston Hill Rendcomb Double View Daylesford Hampnett Brownshill Southrop Aylworth Poole Keynes Piff's Elm Miserden Aylburton Common Nibley Nympsfield Blakeney Cherington Homedowns Middleyard Britain Bottom Calcot Ruscombe Longford Clearwell Compton Green Filton Paganhill Brookthorpe Ham Little Herbert's Cainscross Dudbridge Over Noverton Cheltenham Tidenham Chase Aylburton Longlevens Didbrook Littleworth Prestbury Fromebridge Charlton Abbots Ozleworth North Common Green Street Poulton Brimscombe Itchington Hagloe Playley Green Upper Common Knightsbridge Ganders Green Hawcross Coombe Nupdown Coomb's End South Cerney Tickshill The Barton Apperley Crossways Upper Slaughter Oldland Common Hucclecote Nuppend Corse Rodley Sharpness Clements End Starveall Daneway Vinney Green Worrall Hill Cranham Central Lydbrook Hanham Woodfield Shepherd's Patch Longney Horwood Riding Gloucester Harnhill Baker's Hill Old Sodbury Boulsdon Drybrook Crawley Moreton Valence Hester's Way Bournside Lower Stone Greenway Ampney St Peter Chipmans Platt Rockhampton High Orchard Gatcombe Sladbrook Townwell Birdwood Malswick Hampton Green Tresham Bagstone King's Stanley Througham Ebley Stanway Hillend Green Northleach Berkeley Longridge Ready Token Moreton-in-Marsh Codrington Aston Cross Little Sodbury Palmer's Flat Holbrook Common Kingsditch Berry Hill Blockley Little Barrington Far Green Chipping Sodbury Bentham Edgeworth Aldsworth Broadrock Wanswell Rodborough Westington Dyer's Common Ablington Kempley Green Bream's Meend Great Washbourne Ebrington Barrow Rudford Viney Hill Foxcote Triangle Wyegate Green Colt's Green Theescombe Woolaston Slade Elmore Back Coaley Fairmead Yorkley Sundayshill Bridgend Perrott's Brook Lower Lemington Lower Dowdeswell Hillersland Stanley Pontlarge Yate Rocks Horcott Culkerton Bibstone Nailbridge Lower Common Old Down Horton Plump Hill Robinswood Cerney Wick Kent's Green Gillingstool The Beeches Hatherop Sandpits Abbotside Dymock Bromesberrow Winson The Twittocks Kempley Lynworth Townsend Lowbands The Folly Dodington Northwick Wyck Rissington Pittville Springbank Little Bristol Paradise Beachley Mangotsfield The Fence Ryeworth Stone Hill Duckhole Eastington Eastington Totteroak Broadwell Frampton Court Thames Head Chalford The Park Hopewell Hill Shab Hill Hinton Upleadon Adlestrop Crossways Woodhouse Down Whaddon Primrose Hill Watermoor Severn Beach St Chloe Hill Doughton Rockstowes Phipps Bottom Foss Cross Pope's Hill Tockington Woodchester Didmarton Rudgeway High Nash Rowanfield Evenlode Weston-sub-Edge Tormarton Cowley Compton Abdale Brockhampton Warmley Hill Woodford Charfield Stanley Bagendon Upper Morton Awkley Grovesend Forwood Bevington Oldbury-on-Severn Newerne Hawkesbury Inchbrook Deerhurst Taynton Symonds Yat East Salperton Park Ryton Little Rissington Lower Tuffley Hawling Sevenhampton Potterswood Teddington Whiteway Draycott Wotton Catbrain Lower Slaughter Bitton Littledean Hill Moorend Iron Acton Draycott Lower Oddington Maisemore Woodstock Hamshill Newington Bagpath Whiteshill Abbeydale Lower Wick Forest Green Kings Hill Brand Green Overton Rangeworthy North Cerney High Woolaston Wickridge Street France Lynch Netherhope Oakhunger Cowhorn Hill Mile End Twyning Syreford Duntisbourne Abbots Fairview Falfield Kingswood Stowell Lower Hazel Tutshill Hill End Newnham Hailes Great Rissington Poolhill Dunfield Cinderford High Brotheridge Bussage Pillows Green Stanton Hyde Hewelsfield Common Mobley Calmsden Fairford Alveston Down The Scarr Eggs Tump Stroat Woodmancote Aston Magna Barnsley Dixton Stanley Downton Pitchcombe Homestead Shakesfield Stoke Orchard Lower Cam Hamwell Leaze Park Hill Minsterworth Jeffries Hill Stockend Soundwell Coaley Peak Tibberton Huntley Burnt Ash Sudgrove Bishop's Cleeve Uley Farleys End Sunhill Benhall Hawkesbury Upton St Peter's Woolridge Wallow Green Battlescombe Great Witcombe Boxbush Hidcote Boyce The Quarry Elmstone Hardwicke Bisley Whaddon Stantway Nimlet Bownham Cassey Compton Synwell Somerford Keynes Highfield Bilson Green Frampton End Lynch Sheepscombe Epney Talbot's End Leathern Bottle Upper Coberley Little Sodbury End Broad Campden Watledge Leighterton Lower Cockleford Milbury Heath Lower Redbrook Paxford Cromhall Berwick Gretton Fields Cold Elm Ayleford Bencombe Mitton Stowe Little Haresfield Buckover Upper Siddington Hallwood Green Upper Rissington Winstone Quedgeley Longhope Hilcot Siston Down Ampney Parkfield Littleford Watermead Clanna Kemble Wick Kineton Pinfarthings Chavenage Green Chase Hill Chesterton Hunt's Grave Moor End Church End The Tynings Millbottom Bledington Battledown The Moat Claypits Kington Ashley Painswick Bledisloe Whitecroft Harry Stoke Breadstone Houndscroft Oldbury Naite Oldbury on the Hill Sherborne Walham Murrell's End Hilcot End Donnington Coney Hill Pucklechurch Kingshill Newleaze Preston Cross St Paul's Longborough Middle Wick Knave-in-hole Purton Cleevemount Henfield Wapley Egypt Wibdon Leddington Calcott's Green Kenton Green Churchend Steam Mills New Passage Frampton Mansell Bournes Green Podsmead The Heath Holywell Redmarley D'Abitot Eastcombe Cockshoot Meysey Hampton Framilode Chatterley Oldend Frampton on Severn St Paul's Woodmancote Watley's End Rodford Cleeve Hill Anthony's Cross Footbridge Kitlye Bourton-on-the-Hill Sapperton Coates Sedbury Forthay Haresfield Frenchay Rockness Alderley Lower Swell Chaceley Hole Littleworth Aston on Carrant Middle Street Ruardean Glasshouse Coalpit Heath Churchdown Maugersbury Wheatenhurst Lintridge Newmarket New Mills Kingswood Kingscourt Abenhall Joy's Green Stroud Hempsted Halmore Harrow Hill Badbrook Bartlett's Green Winchcombe Tumpy Green The Island Elkstone Brierley Cashes Green Swanley Moor End Cambridge Andoversford Guiting Power Amberley Duntisbourne Leer Woolaston Woodside Deerhurst Walton Turkdean Abwell Twyning Green The Leigh Bread Street Bullo Bradley Cress Green Upper Kilcott Cribbs Causeway English Bicknor Bibury Westbury-on-Severn The Purlieu Lower Soundwell Arle Boughspring Cobb's Cross Norcote Nibley Green Willersey Upper Wick Winterbourne Down Bourton-on-the-Water Olveston Buckland Postlip The Rangers Kingsholm Pancakehill Northway Beeches Green Neds Top Mork Woolstone Stonehouse Rodmarton Elberton Seven Springs Sandy Lane Huntingford Farmcote Innsworth Westonbirt Elton Notgrove Mickleton Selsley Yanworth Upper Lydbrook Cross Hill Longridge End Ball's Green Woodbridge Coldharbour Whiteshill Green Bottom Little London Westend Naas Shorncote Ellwood Aust Chedworth Laines Golden Valley Gossington Pullens Green Uplands Knockdown Ganborough Brockhampton Coberley Avening Green Birdlip Nailsworth Downend The Rocks Charlton Kings Woolaston Common Cutsdean Wood Stanway Salperton Evington Puckshole Ashleworth Stancombe Kempsford Orange End Horsepools Hidcote Bartrim Snowshill Fiddington Naunton Hampton Fields Hallen Four Mile Elm West End Northwood Green Castletump Etloe Wymans Brook Ingst Heath End Newport Lower Soudley Bowbridge Bafford Bishop's Norton Northville Ashmead Green Harescombe Botloe's Green South Woodchester Long Newnton Berkeley Heath Gaunt's Earthcott Coombe Hill Brimpsfield Oldcroft Nupend Mount Pleasant Whittington Arlebrook Hasfield Stowe Green Edge End Cam Withington Bengrove Lower Lydbrook Christchurch Badgeworth Tortworth Cockadilly Standish Over Clifford's Mesne Morton Eastleach Turville Westerleigh Sling Ham Boxwell Mitcheldean Nastend Bays Hill Great Barrington Blakeney Hill Up Hatherley Wick Bagpath Nethercote Oakle Street Upper Up Almondsbury Lower Apperley Little Badminton Gretton Flaxley Upper Hill Wortley