Bus Advertising in Pitchcombe

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Bus Marketing in Pitchcombe

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

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What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Pitchcombe - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Pitchcombe - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Pitchcombe- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Pitchcombe - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

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What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

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Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

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If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

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Other locations available for bus advertising
Bridge Yate Woodstock Churcham West Littleton Broadoak Coln St Aldwyns Hampton Fields Nethercote Parkfield Coleford English Bicknor Woodbridge Snowshill Brookthorpe St Paul's Tirley Eggs Tump Sudgrove Bownham Iron Acton Wick Rocks Lower Hazel Kingsditch Hinchwick Hill Badminton Bencombe Tickmorend Shipton Solers Duntisbourne Rouse Marston Hill Highnam Double View Alveston Down Watledge Beachley Stratfordbridge Littledean Hill Baunton Stow-on-the-Wold Woolstone Stockend Upper Common Everlands Winterbourne Down Ketford Pitchcombe Dumbleton Somerford Keynes Wyck Rissington Naunton Park Prior's Park Gretton Sundayshill Rockhampton Througham Upper Dowdeswell Farleys End Drybrook Aylworth Bitton Stowell Noverton Lower Morton Upper Swell Westbury-on-Severn Kington Lower Lode Chase Hill Kempley Green Stancombe Bream Andoversford Wallow Green Avening Wick Matson Deerhurst Walton Frampton Mansell Northway Cold Aston Moor End Littleworth Hayden Badgeworth Mayshill Central Lydbrook Cranham Corner Awkley Barnsley Severn Beach Fairford Fossebridge Wyegate Green Buckover Woolridge Battledown Park End Tetbury Upton Broom's Green Foxcote Chedworth Laines Swindon Grovesend Pennsylvania Pamington Northleach Highfields Sherborne Siston Staverton Little London Upper Lydbrook Whiteway Ford Wyndbrook Nether Westcote Cowhorn Hill Wood Stanway Engine Common Brockweir New Cheltenham High Orchard Kemble Wick Phipps Bottom Burnt Ash Box Syreford Hill End Innsworth Joy's Green Claypits Siston Common Whiteshill Forwood Stanley Culkerton Upper Framilode Whitecroft Bagpath Selsley Charlton Park Britain Bottom Thrupp Ryeworth Westington Lower Meend Hempsted Mork Lasborough Yate Rocks Churchend Ruardean Hill Lower Ley Wapley Hethelpit Cross Preston Toddington Oldbury Naite Whiteway Rooksmoor Crossways Moorend Murrell's End Sladbrook Over Gossington Hidcote Bartrim Wortley Stanfields Gaunt's Earthcott Warmley Hill Northville Boulsdon Prior's Norton Aust Benhall Salperton Park Oxenton Alstone Upper Siddington Soundwell Bullo Kineton Bromesberrow Waterlane Bevington Purton Newton Twyning Green Hillersland Barton Amberley Wicks Green Upper Ley Saintbridge Lower Wick Stanley Downton Sevenhampton Adlestrop Ham Lower Swell Colt's Green Windrush Gorsley Oldend Draycott Bream's Meend Sharpness Far Thrupp Compton Abdale Fishpool Quenington Cress Green Edgeworth Tytherington Gotherington Hatherley Oxenhall Oxlynch Charlton Kings Northfield Hook Street Pitt Court Lower Hamswell Dorn Haresfield Sibland Hartpury Hinton Dyer's Common Tumpy Green Nupdown Sandy Lane Little Sodbury End Triangle Icomb Five Acres Shurdington Arle New Town Lower Rea Newleaze Twyning Hidcote Boyce Newmarket Clifford's Mesne Winstone Lower Apperley Vinney Green Stowe The Beeches Shortstanding Linden Huntingford Hagloe Farmcote Farfield Cashes Green Saul Berwick Moreton Valence Wibdon Tutnalls Charfield Green Coltham Fields Sezincote Malswick Horwood Riding Henley Rockness Maugersbury Norton Filton Olveston Newent Millbottom Moorslade Bilson Green Alderton Golden Valley Bishop's Norton Hopewell Hill Frampton Cotterell Birdlip Eastcombe Boxwell Bengrove Ganborough Nimlet Uplands Hallwood Green Perrott's Brook Kingshill Gillingstool Teddington Fairfields Kings Hill Weston-sub-Edge Staunton Ready Token Battlescombe North Woodchester Yate Bagpath Shorncote Naunton Longborough Coombe Breadstone Hamwell Leaze Ayleford Readings New Passage Elcombe Carterspiece Wymans Brook Mangotsfield Aston Cross Plusterwine Willis Elm Siddington Bath Street Leckhampton Hill Upton St Leonards Cassey Compton Shakesfield Ram Hill Longwell Green Dunfield Dunkirk Coberley Mobley Hallen Warden Hill Mickleton The Flat Ablington Maisemore Shipton Oliffe Eastington Winchcombe Westrip Rodborough Shortwood Old Bishton Littleworth Tidenham Clapton Allaston St Briavels Common Framilode Slad The Park Dursley Kitlye Sedbury Plump Hill Hillesley Dudbridge Buckland Heathfield Bartlett's Green Bowbridge Frampton Court Huntley Cold Ashton Hanham Lower Dowdeswell Ryton Mile End Willersey Great Stoke Burleigh Orange End Aston Magna Barrow Brookend Hilcot Tortworth Little Shurdington Bournside Chavenage Green Upton Cheyney Draycott Nibley Green Puckshole Ellwood Little Barrington The Eaves St Chloe Longhope Robinswood Houndscroft Pinfarthings Dodington Hazleton Lower Tuffley Hawling Knave-in-hole Hamshill Ashchurch Compton Greenfield Far Green Gloucester Snig's End Green Street Over Whittington Calmsden The Scarr Woodhouse Down Little Witcombe Shipton Harnhill Notgrove Hasfield Nailbridge Marsh Lane Rangeworthy Woodcroft Latteridge Whitecliff Shepperdine Brown's End Three Ashes Bread Street Four Oaks Cannop Cockshoot Theescombe Tresham Mount Pleasant Blockley Compton Green Church End Upper Coberley Stroud Green Tillers' Green Blackhorse Batsford Oldland Common Little Haresfield Halmore Whitfield Harrow Hill Cromhall Common Longlevens Hailes Ebley Berkeley Road Little Rissington Bagendon Bays Hill Boddington Chipping Campden Poole Keynes Ewen Preston Cross Woolaston Slade Paxford Swineford Lynworth Broadrock Lower Slaughter Kingswood Highfield Charfield Lower Redbrook Symonds Yat East Ruardean The Heath Viney Hill Cherington Cold Elm Upper Slaughter Nag's Head Minsterworth Littledean Natton Littleford Dursley Cross Newtown Willsbridge Forest Green Longford Pullens Green Uckington Potterswood Neds Top Poolhill Poulton Watley's End New Mills Preston Elmore Back Little Sodbury Frenchay Tivoli Winson Upleadon Okle Green Upper Rissington France Lynch Badbrook Temple Guiting Ruardean Woodside Lower Common Longridge Redwick Highfield Barrow Wake Colethrop Southrop Leonard Stanley Woolaston Woodside Ball's Green Upper Hill Upleadon Court Tidenham Chase Brimpsfield Highleadon Coaley Coln Rogers Flaxley Cribbs Causeway Stanley Pontlarge Heath End Rodley Parkend Shipton Moyne Tredington Redinhorne Rodford Mitton Lower Cam Cutsdean Netherton Longney Tarlton Springbank Thames Head Hyde Hardwicke Hampton Green Talbot's End Doynton Elton Ozleworth Horsley Kingscourt Berry Hill Lower Chedworth Bulley Ganders Green Kempley The Butts St Mark's Tibberton Horsepools Leddington Crawley Codrington Tetbury Foss Cross Grange Village Duckhole Charingworth Newington Bagpath Purton Bledisloe Alveston Birdwood Southend Whiteshill Town Street Colesbourne Tirley Knowle Hewelsfield Common Whitminster Meysey Hampton Pilley Hillend Green Woolaston Common Mount Hill Lower Stone Ampney St Peter Kenton Green Cleeve Hill Emerson's Green Quarhouse Kingsholm Walkleywood Bourton-on-the-Water Kent's Green Newnham North Common Lightpill Poolway Upper Wick Marsh Common Smallbrook Boxbush Ingst Lower Kilcott Westerleigh Egypt Tiltups End Tutshill Lintridge Longridge End The Barton Cockadilly Clements End Almondsbury High Woolaston Tilsdown Nailsworth The Moat Little London Damery North Cerney Westerleigh Hill Rendcomb Lower Lemington Alderton Fields Quedgeley Nympsfield Hardwicke Totteroak Priding Abson Stone Hill Oldcroft Woodmancote Alderley Brockhampton Wormington Cainscross Whaddon Tredworth Playley Green Duntisbourne Abbots Primrose Hill Great Washbourne Chedworth Shuthonger Homestead Condicote Smart's Green Doughton Berkeley Naas Elberton East End Lynch Watermoor Redmarley D'Abitot Clearwell Eastington Bradley Green Longridge Ruspidge Stoke Orchard Uley Didbrook Mount Pleasant Stroud Hill Falfield Calcott's Green Shepherd's Patch Brimscombe Deerhurst Leighterton Green Bottom Arlington The Twittocks Marshfield The Mythe Brownshill Sling Etloe Nibley Middleyard Hudnalls Corse Owlpen Brimps Hill Oldbury on the Hill Townwell Up Hatherley Thornbury Northwood Green Upper Soudley Cowley Blaisdon Nastend Watermead Todenham Abbotside Newtown Nuppend Brockhollands Walton Cardiff High Brotheridge Church Westcote Old Sodbury Lower Berry Hill Beeches Green Bussage Abenhall Itlay Fairmead Southam Beverston Elkstone Joyford Cranham Townsend Tormarton Churchdown Rudgeway Donnington Wickridge Street Horcott Cerney Wick Picklenash Brand Green Little Herbert's Coln St Dennis Alvington Frogland Cross Gatcombe Painswick Kingswood Kilcot Stone Cooper's Hill Brockhampton Westonbirt Brain's Green Betty's Grave The Rangers Cross Hill East End Highfield Bradley King's Green Bromesberrow Heath Marle Hill Coaley Peak Overton Jeffries Hill High Nash Tickshill South Cerney Swanley Ashmead Green Dixton Pillows Green Oakle Street Little Bristol Stantway Woodchester Didmarton Milton End The Haw Down Hatherley Whaddon West End Mitcheldean Crackstone Upper Oddington Pope's Hill Tockington Tunley Kemble Minchinhampton Norcote Middle Street Ham Brockworth Moor End Footbridge Bledington Woodmancote Littleton-upon-Severn Ruscombe The Leigh Broadwell Forthay Tortworth Green Ashley Woolaston Wotton-under-Edge Eastleach Turville Crossways Selsley West Bridgend Apperley Barnwood Daneway The Rocks Hawcross Wheatenhurst Eastleach Martin Yanworth Warmley Tower Seven Springs St Briavels Dymock Syde Staunton Harescombe Henfield Norman Hill Epney Hystfield Puckrup Woodford Staple Hill Castletump Elmore Cheltenham Middle Wick Milbury Heath Winterbourne Hanham Green Down Ampney Itchington Coalway Stoke Gifford Stowe Green The Reddings Elmbridge Bournstream Sandpits The Pludds Parkend Bishop's Cleeve Alstone Netherhope Bourton-on-the-Hill Chalford Blackwells End Green Hardeicke Stumps Cross Highnam Green Paradise Leathern Bottle Hampen The Camp Churchend Cromhall Netherend Aylburton Common Wallsworth Evenlode Wickwar Blakeney Sunhill Steam Mills Woodfield Collafield Acton Turville Sapperton Tuffley South Woodchester Butterrow Aston on Carrant Ryeford Pucklechurch The Folly Upper Soundwell Stroud Stonehouse Fromebridge Upthorpe Anthony's Cross Lower Soundwell Hewelsfield Knightsbridge Silver Street Starveall Stratton Harleywood Kingscote Stinchcombe St Peter's King's Stanley Greet Baker's Hill Coney Hill Scowles Cockleford Newport Withington Shadwell Forthampton Frampton End Wanswell Park Hill Lower Soudley Christchurch Oldbury-on-Severn Oakley Slimbridge Abbeydale Ebrington Palmer's Flat Cleevemount Lowbands Newtown Bubblewell Lydney Awre Stanton Stidcot Paganhill Shortwood Berkeley Heath Summerhayes Botloe's Green Glasshouse Ampney St Mary The Pound Gatwick Catbrain Smart's Green Inchbrook Stroat Pittville Fretherne Clanna Frocester Wotton Walham Rudford Bagstone Coates Milkwall Kempsford Ruddle Plusterrwine Pillowell Sandhurst Randwick Beach Aylburton Newerne Woodmancote Chargrove Podsmead Sheepscombe Gretton Fields Chesterton Nibley Green Nupend Lechlade-on-Thames Coldharbour Calcot The Quarry Earthcott Green Avening Green Great Witcombe Arlingham Hatherop Hampnett Easter Compton Oridge Street Prescott Lower Lydbrook Turkdean Oakhunger The Purlieu Ampney Crucis Bromley Heath Standish Cambridge Synwell The Tynings Hawkesbury Upton Harry Stoke Lower Oddington Homedowns Trow Green Pilning Yorkley Bradley Stoke Shaw Common Broad Campden Hunt's Grave Edge The Fence Abwell North Nibley Bamfurlong Piff's Elm Little Washbourne Bibstone Northwick Bafford Fairview Aston Subedge Saintbury Coomb's End Arlebrook Great Barrington Brierley Shab Hill Guiting Power Knockdown Chatterley Barton Postlip Evington Little Drybrook Whelford Hinton Milbury Heath Charfield Hill Chaxhill Upper Kilcott Fiddington Rodmarton Hucclecote Caudle Green Middle Duntisbourne Jack's Green Fyfield Driffield Overton Park Boughspring Four Mile Elm Long Newnton Frampton on Severn Farmington Holbrook Common Chalford Hill Horton Worley Holywell Charlton Abbots Taynton Upper Up Chaceley Stock Coombe Hill Newland Duntisbourne Leer Cirencester Ashleworth Daylesford Tewkesbury North Corner Coalpit Heath Upper Cam Bournes Green Lassington May Hill Village Old Passage Elmstone Hardwicke Bisley Stanway Cobb's Cross Twigworth Patchway Pool Meadow Worrall Hill Cinderford Leckhampton Greenway Taddington Hester's Way Rowanfield Edge End Old Down Salperton St Paul's Westend Hambrook Oakridge Lynch Laverton Petty France Cadbury Heath Cowhill Chaceley Hole Lower Cockleford Morton Downend Cam Chaceley Little Badminton Broadwell Howley Wishanger Bibury Oldland Yorkley Slade Chipmans Platt The Island Aldsworth Miserden Bowling Green Moreton-in-Marsh Fiddler's Green Daglingworth Windsoredge Far Oakridge Barton End Brookend Chipping Sodbury Rockstowes Hilcot End Montpellier Upper Morton Blakeney Hill Putloe Warmley The Hacket Great Rissington Prestbury Clapton-on-the-Hill Kendleshire Dyrham Shapridge Bentham Hawkesbury Pancakehill