Bus Advertising in Ryeford

Get in touch

Bus Marketing in Ryeford

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Ryeford - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Ryeford - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Ryeford- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Ryeford - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Ryeford (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Soundwell Purton Iron Acton The Rangers Bowbridge The Park Warmley Tower Pope's Hill Cerney Wick Shapridge Brown's End Oldbury-on-Severn Dyrham Cress Green Thames Head Pancakehill Stanley Downton Swanley Morton Hayden Upper Slaughter Culkerton Pittville Middle Wick Aston Magna Great Stoke West Littleton Blakeney Middleyard Knave-in-hole Hillersland Calmsden Ashleworth Four Oaks Hampton Green Stone Hill Little Sodbury Shab Hill Naas Sandy Lane Pamington Bencombe Temple Guiting Lower Swell Alvington Shorncote Lower Lydbrook Stidcot Cannop Five Acres Hinton Bullo Broadwell Elmore Back Everlands The Hacket Netherhope Willersey Upleadon Heathfield Windsoredge Putloe Selsley West Lower Soundwell Cirencester Milbury Heath Matson Oldbury on the Hill Gaunt's Earthcott Ham Hilcot End Duckhole Gossington Shadwell Anthony's Cross Longlevens Aldsworth Steam Mills Westend Chaceley Woolaston Common Horwood Riding Alderley Tickmorend Bream's Meend Bishop's Norton Fromebridge Postlip Colt's Green Aston on Carrant Tarlton Redwick Natton Playley Green Little Sodbury End Bread Street Daylesford Cribbs Causeway Didbrook Alderton Battlescombe Eastleach Turville Milkwall Winterbourne Cherington Sandpits Carterspiece Stroud Bussage Upper Cam Jeffries Hill Double View Ashmead Green Clements End Brookend Eggs Tump Edge End Tutshill Evenlode Barrow Town Street Hethelpit Cross Broadwell Long Newnton Ablington Stanway Leathern Bottle Bledisloe Marston Hill Hampnett Bromesberrow Heath Nethercote Lower Hazel Weston-sub-Edge New Passage Ruspidge Hartpury Shepherd's Patch Dursley Cross Fairview Hatherley Upthorpe Lower Hamswell Nag's Head Ganborough Abwell Woodford Willsbridge Saul Cam Redmarley D'Abitot Newerne Houndscroft Tortworth Green Huntley Homestead Badgeworth Ashchurch Shepperdine Lower Wick High Brotheridge Ozleworth Shuthonger Wyck Rissington Theescombe Staverton Warmley King's Stanley Chatterley Haresfield Coalway Church Westcote Greenway Maisemore Symonds Yat East Aylworth Eastleach Martin Gatcombe Holywell Halmore Ryton Painswick Mayshill Hanham Elberton Little Drybrook Dyer's Common Rangeworthy Marsh Common Snig's End Woolaston Staunton Hook Street Tirley Knowle Worley Coney Hill Upper Siddington Brockhampton Ryeford Birdwood Deerhurst Walton Marsh Lane Thornbury Colesbourne Badminton Newland Seven Springs Wood Stanway Fossebridge Moorslade Berwick Far Green Upton Cheyney Podsmead Forwood Gotherington Ampney Crucis Colethrop Northwood Green Bournstream North Nibley Highfield Littledean Hill Lower Ley Dixton Turkdean Quedgeley Scowles North Corner Teddington Parkend Watledge Milbury Heath Stow-on-the-Wold Frampton Court Oridge Street North Common Whaddon Whiteway Shipton Moyne Kington Leddington Brimps Hill Frampton Cotterell Lower Kilcott Daglingworth Shakesfield Box Westonbirt Batsford Brimpsfield Avening Green Acton Turville Hardeicke Little Rissington Aylburton Common Gloucester Crackstone Jack's Green Northway Toddington Rodmarton Moreton-in-Marsh Bubblewell Newnham Cleevemount Plusterwine Wapley Moor End Ewen Saintbridge Hampen Forest Green Coldharbour Charlton Park Arlebrook Middle Duntisbourne Drybrook Stowe Green Ellwood Lydney Wyegate Green Kingswood Eastington Smallbrook Charingworth Rudford Bream Bradley Oakridge Lynch Churcham Draycott Wyndbrook Alderton Fields Chalford Hill Alveston Hagloe Arlingham Quarhouse The Purlieu Duntisbourne Leer Lower Apperley Down Ampney Bath Street Brockweir Cold Ashton Quenington Rockhampton Old Down Littleford Pilning Whittington Brockworth St Briavels Buckland Todenham Kilcot Readings Little London Lower Redbrook Brain's Green Poole Keynes Tuffley Oldcroft Fairmead Deerhurst Pool Meadow Hallen Waterlane Cainscross Sharpness Bevington Elmore Coalpit Heath Chipping Campden The Reddings Charlton Kings Stanfields Stockend Rodborough Lasborough Great Witcombe Bradley Stoke Dunkirk Tockington Mickleton Newton Castletump Swindon Upper Rissington Compton Green Donnington Little Bristol Pillowell Coln St Aldwyns Little Badminton Doughton Doynton Down Hatherley Norman Hill Bengrove Hamwell Leaze Ganders Green Cowhorn Hill Whitecroft Nimlet Lynworth Woolridge Kineton Harry Stoke St Paul's Cobb's Cross Nastend Pitt Court Hardwicke Highfield Claypits Puckrup Overton Tumpy Green Chaceley Hole Foxcote Crossways Bagpath Upper Up Elmstone Hardwicke Perrott's Brook Little Shurdington South Woodchester Newent Burleigh Twyning Condicote Bledington Far Thrupp Coln St Dennis Laverton Kingshill Middle Street The Mythe Sezincote Preston Blackhorse Nympsfield Battledown Oxlynch Lassington Vinney Green Foss Cross Littleton-upon-Severn Aston Subedge Upper Dowdeswell Shortwood Ketford Brockhollands Itlay Trow Green Innsworth Apperley Whiteshill Mork Cleeve Hill Nupdown Standish Tetbury Upton May Hill Village Stanley Siddington Hudnalls Kings Hill Hawling Awre Plump Hill Chase Hill Daneway Overton Park Neds Top Uley Yorkley Slade Sherborne Dodington Knockdown Mitcheldean Potterswood Hill End Cashes Green Horton Longhope Bilson Green Fiddler's Green Tickshill Yate Rocks Elcombe Crossways Woodmancote Caudle Green Baunton Dorn Driffield Highnam Green Kenton Green Nuppend Kemble Wick Rocks Charlton Abbots Newmarket The Fence Smart's Green Bradley Green Wicks Green Whaddon Hucclecote Longwell Green Betty's Grave Frampton End Harleywood Wanswell Walkleywood Almondsbury Downend Tewkesbury Townwell Longney Northfield East End Woolstone High Orchard Siston Common Viney Hill Leckhampton Boughspring Lower Stone The Tynings Naunton Cross Hill Over Fairford Hillend Green Eastcombe Cromhall Frampton Mansell Church End Farmcote Lightpill Broom's Green Salperton Park Rudgeway Amberley Brimscombe Rooksmoor Little Herbert's Oxenhall Duntisbourne Rouse Hawcross Leonard Stanley Catbrain Inchbrook Sevenhampton Abbotside Uckington Hopewell Hill Fyfield Rockness Collafield Hamshill Syreford Old Sodbury Shaw Common Littleworth Shipton Aylburton Birdlip Pinfarthings Windrush The Heath Tiltups End Watermead Golden Valley Netherend Gretton Earthcott Green Lower Cam Northwick Fiddington Tetbury Sandhurst Highleadon Bourton-on-the-Water Elkstone Upper Soundwell Northleach Boddington Walham Ruscombe Broadoak Abson Hidcote Bartrim The Rocks Wibdon Egypt Dursley Leckhampton Hill Upper Soudley Bowling Green Lowbands Dymock Ruardean Beverston Hystfield Bafford Woodchester Cinderford Sheepscombe Hill Chipmans Platt Watley's End Dumbleton Kendleshire Chaceley Stock Brand Green Yorkley Kent's Green Benhall Parkfield France Lynch Allaston Broadrock Stonehouse Charfield Green Whitfield Bishop's Cleeve Picklenash Upper Kilcott Stone Lower Dowdeswell Uplands Watermoor Hidcote Boyce New Cheltenham Baker's Hill Badbrook Green Bottom Stanton Boxbush Homedowns Fishpool Swineford Dudbridge Up Hatherley Oldend Rockstowes Filton Oxenton Gillingstool Kingsditch Ryeworth Codrington Bownham Abbeydale Pitchcombe Upper Lydbrook Tutnalls Oakhunger Forthay Redinhorne Heath End Lower Slaughter Little Washbourne Lechlade-on-Thames Wortley Berkeley Heath The Quarry Blackwells End Green Chalford Hempsted Stowe Clapton Alveston Down West End Prescott Blockley Aust Alstone Talbot's End Northville Ebrington Hatherop Glasshouse Howley Rowanfield Bridgend Southam Hinton Westerleigh Hill Sunhill Upper Coberley Rodley Hyde Severn Beach Southrop Moor End Coleford Eastington Staunton Beach Starveall Cowhill Arlington Highfield Elton Bromesberrow Silver Street Synwell Stowell Alstone Hilcot Greet Selsley Mobley Taddington Kempley Primrose Hill Hewelsfield The Pound The Flat Hawkesbury Clapton-on-the-Hill Britain Bottom Upton St Leonards Flaxley Hallwood Green Beeches Green Horsepools Prestbury Longborough Damery Moreton Valence Hailes Over Harnhill Ruardean Woodside Upper Common Bulley Ruddle Butterrow Walton Cardiff Upper Ley Thrupp Leighterton Burnt Ash Pullens Green Littledean Ashley The Scarr Park End Wallow Green North Cerney Frogland Cross Chargrove Fairfields Duntisbourne Abbots Hawkesbury Upton The Island Smart's Green Robinswood Charfield Hill Millbottom Notgrove Central Lydbrook Draycott Longridge Gretton Fields Horsley Crawley Pillows Green Piff's Elm Slad Whelford Longford Brownshill Upleadon Court Barnwood Tortworth Andoversford Sedbury Pilley Framilode Newtown Whitecliff Brierley Bentham Olveston Oldbury Naite Wormington Little Barrington Nibley Green Willis Elm Norcote Westerleigh Pucklechurch Barrow Wake Tytherington Nailbridge Three Ashes Noverton Huntingford Hewelsfield Common Murrell's End The Butts Broad Campden Charfield Tredworth Tillers' Green The Twittocks Whiteshill Phipps Bottom Snowshill Hester's Way Ampney St Mary Wishanger Aston Cross Great Washbourne Arle Churchend Stroud Hill Great Barrington Beachley Upper Hill Bridge Yate Wick Plusterrwine Woodmancote Shurdington Henfield Shortstanding Taynton Cranham Churchend Edgeworth Chavenage Green Buckover Cambridge Oldland Common Shipton Oliffe Tormarton New Mills Cassey Compton Gorsley Berkeley Worrall Hill Frocester Kempley Green Frenchay Abenhall Wotton Park Hill Oakle Street Berkeley Road Minchinhampton Barnsley Hasfield Okle Green Ball's Green Palmer's Flat Barton Epney Barton End Hambrook Througham Little Witcombe Stratfordbridge Mount Pleasant Kempsford Tirley Preston Cross Townsend Breadstone Puckshole Ampney St Peter Newington Bagpath Paganhill High Nash Little London Lower Lode North Woodchester Woolaston Woodside Montpellier Farfield Saintbury Slimbridge Kitlye Blaisdon Newtown Miserden Ram Hill Chedworth Cranham Corner Cold Aston Henley Clanna Bitton Coln Rogers Lower Morton Bournside Poulton East End Green Street Shortwood Priding Old Bishton Mitton Syde Adlestrop Prior's Norton Brookthorpe Nibley The Barton Summerhayes Chesterton Far Oakridge Bays Hill Coberley Mount Pleasant St Chloe Grovesend Kemble Wick Meysey Hampton The Leigh Barton The Folly Paxford Coaley Peak Joy's Green Minsterworth Newtown Sibland Nether Westcote Tivoli Highnam Ayleford Ham Netherton Holbrook Common Lower Lemington Winchcombe Longridge Botloe's Green Woolaston Slade Hillesley Woodmancote The Beeches Tredington Avening Staple Hill Winterbourne Down Kingscote Bisley Stroud Green Upper Oddington Icomb King's Green Somerford Keynes Kingswood Newleaze Bagpath Tidenham Horcott Ford The Eaves Great Rissington Wymans Brook Winson Harescombe Farleys End Hunt's Grave Stratton Elmbridge Tidenham Chase Christchurch Joyford Awkley Lynch Farmington Shipton Solers Parkend Cockshoot Bourton-on-the-Hill Chedworth Laines Coltham Fields Cockadilly Falfield Ruardean Hill Poolhill Boulsdon Cadbury Heath Upper Wick Orange End Yate Harrow Hill Totteroak Lower Common Clifford's Mesne Lower Oddington Cowley Siston Sapperton Woodhouse Down Bibury Bournes Green Tunley Lower Tuffley Etloe St Mark's Norton Triangle Cutsdean Wotton-under-Edge Coaley Grange Village Compton Greenfield Little Haresfield Nailsworth Wickwar Cockleford Lower Berry Hill Oldland Stancombe Wheatenhurst Forthampton Kingsholm Bromley Heath Brockhampton Berry Hill Linden Whiteway Southend Longridge End Itchington Lower Chedworth Clearwell Evington Oakley Stoke Orchard Hinchwick Hampton Fields Blakeney Hill Randwick Corse Ready Token Latteridge Malswick Woodbridge Lower Cockleford Knightsbridge Upper Morton Wickridge Street Moorend Churchdown Sling Tilsdown Cold Elm Coombe Didmarton Highfields Warmley Hill Woodcroft Rodford Winstone Wallsworth Stroat Nupend Compton Abdale Maugersbury Easter Compton English Bicknor Stanley Pontlarge Old Passage Guiting Power Cheltenham Gatwick The Pludds Hazleton South Cerney Westbury-on-Severn St Briavels Common The Haw Four Mile Elm Owlpen Footbridge Coombe Hill Littleworth Milton End Yanworth Mangotsfield Pennsylvania The Moat Salperton St Peter's Sladbrook Bartlett's Green Naunton Park Chipping Sodbury Petty France Brookend Twigworth Cooper's Hill Twyning Green New Town Newport Coomb's End Stantway Bibstone Emerson's Green Lower Soudley Sudgrove Engine Common Marshfield Mount Hill Upper Framilode Mile End Westington Cromhall Common Ingst Stoke Gifford Woodstock Hanham Green The Camp Preston Lower Rea Hardwicke Fretherne Westrip Chaxhill Upper Swell Coates Edge Woodfield Lower Meend Bamfurlong Tresham Paradise Dunfield Frampton on Severn Calcot Ebley Whitminster Sundayshill Boxwell Poolway Bagendon Purton Patchway Rendcomb Withington High Woolaston Springbank Lintridge Warden Hill St Paul's Kingscourt Prior's Park Calcott's Green Nibley Green Bagstone Tibberton Stinchcombe Stumps Cross Marle Hill