Bus Advertising in Tickshill

Get in touch

Bus Marketing in Tickshill

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Tickshill - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Tickshill - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Tickshill- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Tickshill - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Tickshill (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Horsley Aston Subedge Innsworth Puckrup Middleyard Hucclecote Mickleton Cooper's Hill Tillers' Green Evenlode Dumbleton Eastington Hudnalls Sladbrook Easter Compton Moorend Ampney Crucis Eastington Nibley Green Pilley Lasborough Battlescombe Upton St Leonards Chedworth Hewelsfield Wheatenhurst Eggs Tump Upper Lydbrook Summerhayes Burnt Ash Slimbridge Dyer's Common Sherborne Poolway Bagstone Winterbourne Down Down Hatherley Bledisloe Huntingford Corse Baunton Redinhorne Breadstone Hatherley Eastleach Martin Epney Ellwood Hailes Nuppend Malswick Tiltups End Joyford Siddington Tirley Knowle Upper Swell Willis Elm Farmington Mobley Homestead Middle Wick Farfield Horcott Woodcroft North Common Westbury-on-Severn Meysey Hampton Bournside Littleford Upleadon Parkfield Coombe Hazleton Tickshill Broadwell Duckhole Boxbush Newent Fiddington Painswick Cadbury Heath Tidenham Chase Ebrington Frampton on Severn Forest Green Highleadon Milbury Heath Newtown Lowbands Lynworth Vinney Green Natton Shadwell Waterlane Coates Doughton Putloe Cold Ashton Salperton Park Lower Lemington Westonbirt Bishop's Cleeve Cranham Corner Wapley Wanswell Prestbury Didmarton Brookthorpe Castletump Frenchay Chipping Sodbury High Orchard Laverton Oxenhall Middle Street Lower Kilcott Uckington Coln St Dennis Woolaston Rockness Deerhurst Mayshill Winstone Arlebrook Ashley Christchurch Eastcombe Shortwood Shipton Solers Minsterworth Boddington North Cerney Silver Street Over Little Barrington Brockhollands Sling Old Passage Cockadilly Marsh Common Tredworth Brand Green Hill End Winchcombe Gretton High Woolaston Nibley Green Little London Stone Far Thrupp Kendleshire Arle Newington Bagpath Buckland Broadwell Birdlip Whaddon Elmbridge Kingswood Walham Bentham Lower Ley Netherton Leonard Stanley Hagloe Gaunt's Earthcott North Nibley Stumps Cross Nether Westcote Leckhampton Woodchester The Butts Chedworth Laines Cleeve Hill Churchend Hallwood Green Dursley Lower Hazel Berkeley Heath Hartpury Kings Hill Harry Stoke Oldbury Naite Halmore Longborough Bays Hill Wyegate Green Lower Chedworth Three Ashes Colethrop Littledean Notgrove Barrow Wake Hamshill Charfield Ham Hester's Way May Hill Village Starveall Hardwicke Hinton Scowles Henley The Fence Arlingham Colt's Green Huntley Norman Hill Westerleigh Neds Top Long Newnton Stanfields Kingsditch Flaxley Netherhope Baker's Hill Cowhill Yate Rocks Highfield Marsh Lane Ashchurch Noverton Bream Donnington New Town Warden Hill Tunley Lassington Hamwell Leaze Elmore Back Chalford Alstone Norton Worrall Hill Ewen Cainscross Harrow Hill The Hacket Wortley Westrip Brockworth Park Hill Hewelsfield Common Upper Dowdeswell Dixton Shipton Oliffe Upper Slaughter Wicks Green Duntisbourne Abbots Bourton-on-the-Hill Woolstone Lightpill Fairmead Hampnett Woodmancote Eastleach Turville Woodbridge Aylburton Common Fairford Morton Newnham Owlpen Picklenash Collafield Oldbury-on-Severn Brownshill Ford Saintbury Coldharbour Yate Kent's Green Priding Crackstone Tarlton St Paul's King's Stanley Charingworth Teddington Great Stoke Smart's Green Wyndbrook Little Rissington St Briavels Blackhorse Kilcot Pucklechurch Batsford Puckshole Coalpit Heath Ryton Littleworth Whiteway Upper Common Yorkley Clanna Lechlade-on-Thames Tibberton Windrush Pullens Green Amberley Newland Upthorpe Fromebridge Churcham Sunhill Gorsley Townwell Wormington Pilning Frocester South Cerney Badminton Dymock Winterbourne Hystfield Ruspidge Hilcot End Berwick Kineton Prior's Norton Ram Hill Avening Sapperton Willersey Dyrham Northwick Woodford Ryeford Turkdean North Woodchester Bussage Dursley Cross Ampney St Mary Great Barrington Itlay Charfield Hill Poole Keynes Coaley Peak Hasfield Bath Street New Cheltenham Shuthonger Brimps Hill Pitt Court Hethelpit Cross Ozleworth Little Bristol Upper Framilode Alderton Fields Redwick Wick The Leigh Woolaston Slade Bromesberrow Whiteshill Randwick Hyde Trow Green Harescombe Lynch Nibley Town Street Great Washbourne Glasshouse The Heath Perrott's Brook Ham Cockshoot Bagpath Bridgend Shepherd's Patch Ruardean Hill Hilcot Synwell Pinfarthings Wibdon Cobb's Cross Leddington Cockleford Whiteway Longwell Green Moorslade Ashleworth Howley Inchbrook Pillows Green Andoversford Hillesley Mount Pleasant Hatherop Wyck Rissington Hidcote Boyce Forthay Warmley Tower Shipton Lower Meend Wishanger Tortworth Battledown St Peter's Deerhurst Walton Frampton Court Rodford Cromhall Common Footbridge Central Lydbrook Hinton Okle Green Quenington Bubblewell Prescott Hook Street Fishpool The Reddings Ruscombe Shaw Common Petty France Gloucester Cashes Green Coalway Kingswood Cleevemount Marle Hill Awkley Four Mile Elm Anthony's Cross Alderley Symonds Yat East Tytherington Bartlett's Green Gatcombe Bevington Calcott's Green Frampton End Sharpness Park End Littleworth Bream's Meend Horwood Riding Overton Worley Gretton Fields Tredington Old Sodbury Britain Bottom Cam Four Oaks Hill Butterrow Shortstanding Heath End Sibland Joy's Green Watermead Saintbridge Lower Rea Holywell Watledge Stone Hill The Flat Upper Morton Saul Ingst Westington Egypt Swineford Clements End Lower Apperley Little Herbert's Tetbury Broadrock Shortwood Highnam Green Doynton St Paul's Uley Barton Condicote Chatterley Ganders Green Coaley Woodmancote Ayleford Prior's Park Aylworth Barton End Pennsylvania Preston Stoke Orchard Compton Green Temple Guiting Fairview Little Sodbury Stowe Green Wood Stanway Lower Slaughter Church End Duntisbourne Leer Coberley Kingscourt Northville Wotton Lower Lode Marston Hill Northleach Viney Hill Siston Cambridge Elmstone Hardwicke Longlevens Hardeicke Didbrook Icomb Stanley Etloe Whiteshill Little Badminton Boxwell Horsepools Tutshill Montpellier Thrupp Walkleywood Avening Green Ready Token Ampney St Peter Townsend Farleys End Rockstowes Cribbs Causeway Uplands Whittington Tidenham Brockhampton Tresham Chesterton Maisemore Willsbridge Aston Cross Upper Rissington Hillend Green Frampton Cotterell Robinswood Falfield High Nash Springbank Sundayshill Fyfield Little London Severn Beach Allaston Newerne Chase Hill Barrow Pillowell The Folly Somerford Keynes Farmcote Bournstream Duntisbourne Rouse Brierley Bridge Yate Nethercote Lower Soundwell Longridge Nupdown Southend Bafford Weston-sub-Edge Bibury Calmsden Snig's End Stanton Bowbridge New Passage Drybrook Lydney Elcombe Newtown Oakle Street Edge End Upper Soudley Marshfield Upper Kilcott Green Bottom Dunfield Emerson's Green Alveston Down Syde Hanham Bledington Blakeney Hill The Scarr Upper Siddington Little Washbourne Smallbrook Elmore Little Haresfield Lower Redbrook Brain's Green Betty's Grave Wotton-under-Edge Cirencester Bibstone Todenham Harleywood Daneway Highnam Mount Hill Abwell Oldland Hampton Green Bulley Kitlye Awre Stidcot Draycott Wickridge Street Crossways Plusterwine Syreford Stratfordbridge Cowley Piff's Elm Grovesend Moreton-in-Marsh Purton Arlington Rooksmoor Edge Bradley Green Stroat Daglingworth Dunkirk Whaddon Guiting Power Upper Up Lower Soudley Charfield Green Sevenhampton Old Down Cranham Whitecliff Upton Cheyney Ashmead Green Milkwall Elton Nympsfield Hempsted Olveston Ganborough Aylburton Hardwicke Stowell Henfield Matson Lower Morton Maugersbury Broom's Green Bencombe Podsmead Hawcross Upper Wick Palmer's Flat Buckover The Haw Taynton Downend Paxford Kington Stow-on-the-Wold Sandhurst Forwood Earthcott Green Brown's End Norcote Nimlet Paganhill Brookend Snowshill Pope's Hill Claypits Thornbury Shepperdine Nastend Longney Alveston Kingshill Ablington Miserden Stroud Hill Stonehouse Naunton Codrington Soundwell Twigworth Parkend Berkeley Road Frogland Cross Northwood Green Coln St Aldwyns Cold Aston Kempley Oridge Street Shakesfield Southam Nag's Head The Tynings Quarhouse Bournes Green Whitecroft Longford Berry Hill Ryeworth Paradise Great Rissington Mitton Little Sodbury End King's Green Hopewell Hill Bourton-on-the-Water Stratton Aston Magna Wallsworth Tockington Jeffries Hill Stroud Green Oakley Damery Bisley Chipmans Platt Stanley Downton The Beeches Oakhunger Lower Swell Oldend Box Stancombe Chavenage Green Smart's Green Kempsford Bowling Green Blockley Tewkesbury Beach Whitminster Shipton Moyne Homedowns Acton Turville Kingscote Bamfurlong Oakridge Lynch Aust Withington Gatwick The Eaves Hayden Stoke Gifford Botloe's Green Filton Brimscombe Coln Rogers Broadoak Longhope West Littleton Orange End Sedbury Culkerton Cheltenham Adlestrop Coomb's End Linden Caudle Green Carterspiece Sandy Lane Northfield Bromley Heath Abson Longridge Bagendon Horton Overton Park Crossways Rodmarton Hawkesbury Upton Slad Southrop Oldbury on the Hill Boulsdon The Barton Dorn Highfield Sheepscombe Evington East End Lower Cockleford Lintridge Sandpits Upper Coberley Mitcheldean Blakeney Warmley Taddington Moreton Valence Pamington Clapton Coltham Fields Kempley Green Lower Cam Rockhampton West End Plusterrwine Charlton Abbots Jack's Green Rowanfield Shurdington Cutsdean St Mark's Coleford Yorkley Slade Abbeydale Newmarket Northway Berkeley Leathern Bottle Elkstone Bownham Watermoor Forthampton Moor End Oldcroft St Chloe Almondsbury Potterswood The Purlieu Preston Cross Kenton Green Gossington Lower Lydbrook Whelford Readings Upper Cam Lower Tuffley Rangeworthy Compton Greenfield Barnwood Hawling Up Hatherley Barnsley Daylesford Clapton-on-the-Hill Lower Wick Wymans Brook Everlands Pancakehill Oldland Common High Brotheridge Blackwells End Green Heathfield Over Gillingstool Poolhill Woodhouse Down Moor End Chaceley Stock Hampen Chalford Hill Lower Dowdeswell Twyning Greet Playley Green Alvington Murrell's End Tivoli Wick Rocks Woolaston Woodside Winson Dodington Nailbridge Hunt's Grave Tuffley Churchend Tetbury Upton Coombe Hill Staverton Aston on Carrant Cress Green Westend Cerney Wick Naas Holbrook Common Lower Berry Hill Abbotside Iron Acton Bishop's Norton Wickwar Beachley Westerleigh Hill Clearwell Beverston Compton Abdale Wallow Green Abenhall Cinderford Siston Common Selsley Preston Kemble Calcot Walton Cardiff Kemble Wick Naunton Park Chipping Campden Tortworth Green East End Church Westcote Crawley Cold Elm Tilsdown Milbury Heath The Camp Charlton Kings Cowhorn Hill Newton Standish Driffield Lower Oddington Middle Duntisbourne Lower Stone Chargrove Gotherington Fossebridge Double View The Quarry Seven Springs Theescombe Little Shurdington Leighterton Bitton Foxcote Bradley Stoke The Twittocks Swindon Hampton Fields Chaceley Cassey Compton Alstone Badbrook Ball's Green Patchway Frampton Mansell Dudbridge Quedgeley Old Bishton Tirley Hambrook Shapridge Stowe Rudgeway Apperley Chaceley Hole Watley's End The Island Five Acres Pool Meadow Stroud Colesbourne Oxenton Pitchcombe Coney Hill Tutnalls Mork Stinchcombe Talbot's End Far Oakridge Hallen Phipps Bottom Bread Street France Lynch Bagpath Newport Sezincote Longridge End New Mills Golden Valley Woodstock Rendcomb Hinchwick Aldsworth Staunton Greenway Lower Hamswell Littleton-upon-Severn Staunton Stanley Pontlarge Littledean Hill Green Street Upper Hill Hawkesbury Toddington Warmley Hill Alderton Redmarley D'Abitot Newtown Ruardean St Briavels Common Stantway Sudgrove Cherington Woodmancote Great Witcombe Haresfield Woodfield Parkend Newleaze Houndscroft Engine Common Brockhampton Birdwood South Woodchester Tumpy Green Woolridge Postlip Highfield Poulton Windsoredge Knave-in-hole Mangotsfield Bullo Nupend Edgeworth Upper Ley Brockweir Fretherne Upper Soundwell Bromesberrow Heath Foss Cross The Rocks Thames Head Clifford's Mesne Twyning Green Swanley Millbottom Bilson Green Woolaston Common Far Green Itchington Barton Boughspring The Pound Pittville Stanway Whitfield Netherend Upper Oddington Knightsbridge Kingsholm Shab Hill Steam Mills Triangle Latteridge Rodborough Purton Little Drybrook Cromhall Elberton Hillersland Ebley Bengrove Cross Hill Rodley Shorncote English Bicknor Brimpsfield Burleigh Draycott Leckhampton Hill Grange Village Salperton Milton End Stockend Harnhill Highfields Badgeworth Mile End Lower Common Little Witcombe Broad Campden Rudford Knockdown Fairfields Tickmorend The Rangers Down Ampney Totteroak Bradley North Corner Oxlynch Fiddler's Green The Pludds Brookend Nailsworth The Moat Througham Blaisdon Charlton Park The Mythe The Park Mount Pleasant Tormarton Selsley West Upleadon Court Beeches Green Ketford Churchdown Ruddle Chaxhill Yanworth Framilode Cannop Staple Hill Catbrain Primrose Hill Plump Hill Benhall Minchinhampton Hanham Green Hidcote Bartrim Ruardean Woodside