Bus Advertising in Tunley

Get in touch

Bus Marketing in Tunley

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Tunley - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Tunley - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Tunley- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Tunley - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Tunley (Gloucestershire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Houndscroft Hartpury Trow Green Chargrove Snowshill The Quarry Oakle Street Gretton Fields Nailsworth Adlestrop Batsford Driffield Rooksmoor Green Bottom Kingswood Postlip Pope's Hill Farmington Alderton Fields Hampton Green Sapperton Waterlane Lower Lydbrook Old Sodbury Poolway Oldbury Naite Staunton Playley Green Bream Blakeney Hill Eastleach Martin Potterswood Ayleford Westerleigh Hill Neds Top Moor End Bitton France Lynch Woolstone Watley's End Coalpit Heath Fairford Ruscombe Stoke Gifford Fretherne Redwick Chedworth Laines Bencombe Tytherington East End Minsterworth Cold Ashton Littleworth Mork Stone Hill Hopewell Hill Cam Lassington Coln Rogers The Butts Alderley Crossways Andoversford Wibdon Oxenton Leathern Bottle Bread Street Hillesley Wheatenhurst Aston Magna Whaddon Blackhorse Seven Springs Edge Grange Village Farleys End Dudbridge King's Green Forwood Notgrove Bussage Shortstanding Ruardean Woodside Shorncote Meysey Hampton Lower Kilcott English Bicknor Knightsbridge Lightpill Deerhurst Poulton Little Sodbury Ashmead Green Highfield Kempley Purton Northleach Bromley Heath Kemble Wick Double View North Nibley Rockstowes Bowling Green St Briavels Woodcroft Hunt's Grave Breadstone Hawcross Cockshoot Hinton Abenhall Upton Cheyney Stonehouse Paradise Hook Street Kendleshire Springbank Kingscourt Littleford Northfield Chavenage Green Pillows Green Elmore Upper Up Didmarton Pilning Highnam Green Woodmancote Barnsley Tidenham Newmarket Shadwell Marsh Common Cannop Plump Hill Upper Ley Podsmead Bengrove Churchend Owlpen Cainscross Shortwood Chalford Hill Farfield Four Oaks Rowanfield Puckshole Leckhampton Hill Tortworth Green Bulley Tormarton Lower Cockleford Pillowell Sheepscombe Quenington Cromhall Common Upper Lydbrook Sezincote The Leigh Lower Stone Far Oakridge Sunhill Linden Earthcott Green Windsoredge Kempley Green Watledge Harry Stoke Forthay Draycott Nailbridge Highfield Iron Acton Churchend Upper Soundwell Whiteway Dursley Cross Cutsdean Winstone Little Badminton Charlton Park Stoke Orchard Baunton Huntingford Whittington Northville Purton Oldbury on the Hill Newton Laverton Steam Mills Down Ampney Hystfield Church End Charingworth Moreton-in-Marsh Barton Standish Lower Common Woolaston Slade Etloe Mount Pleasant Ready Token Cobb's Cross North Woodchester Smallbrook Highleadon Little Haresfield The Twittocks Brimscombe Bradley Stoke Kingswood Daneway Five Acres Blakeney Central Lydbrook Stanfields Sladbrook Matson Icomb Woolaston Lower Berry Hill Fossebridge Pilley Chipmans Platt Miserden Bartlett's Green Frampton Court Southam Mangotsfield Ebrington Stowell Bournstream Upper Common Hampnett Broadwell Pamington Filton Fairfields West Littleton High Brotheridge Bridge Yate Sedbury Lower Rea Ganders Green Oxlynch Caudle Green Shepherd's Patch Winterbourne Viney Hill Newleaze Newtown Hucclecote Broadrock Bourton-on-the-Hill Hempsted Pinfarthings Little Barrington Blackwells End Green St Peter's Woodchester The Reddings Alderton Priding Wyndbrook Charfield Norcote Gaunt's Earthcott Mount Hill The Folly Siddington Broom's Green Coaley Coldharbour Birdlip Draycott Clearwell Lower Lode Carterspiece Bentham Harrow Hill Lower Soundwell Stratton Over Ellwood Naas Berry Hill Hazleton Fyfield Flaxley Brierley Quarhouse Greenway Alvington Uley Calmsden Coln St Dennis Todenham Newtown Newnham Duntisbourne Rouse Latteridge Shipton Moyne Saintbury Twyning Talbot's End Prestbury Innsworth Norton Uckington Heath End Barrow Wapley Itlay Upper Oddington Barton Charfield Hill Alstone Boxwell Ampney St Peter Tilsdown Gloucester Oldcroft Arlingham Picklenash Over Cleeve Hill Walham Gatcombe Hatherop Badgeworth Montpellier Smart's Green Catbrain Prescott Newent Colethrop Sandhurst Syde Colesbourne Hamshill Rodmarton Nympsfield King's Stanley Cerney Wick Frampton End Selsley Kings Hill Crawley Henfield Battlescombe Pennsylvania Wicks Green Netherton Bevington Middle Duntisbourne Arle The Island Worrall Hill Ruspidge St Mark's Swineford Tiltups End Birdwood Newland Sharpness Salperton Highnam Great Stoke Mobley Buckover Little Washbourne Orange End Boulsdon Middleyard Bradley Upper Morton Oakridge Lynch Eastleach Turville Pancakehill Marle Hill Blockley Four Mile Elm Whelford Stowe Prior's Norton Beeches Green Woodford Randwick Hilcot End Chipping Sodbury Upper Soudley Plusterwine Lower Meend Beverston Townsend Cooper's Hill The Mythe Doynton Harnhill Chatterley Dyrham Tresham Boxbush Soundwell Upper Rissington Readings Robinswood Aldsworth Cowhorn Hill Smart's Green Elmbridge Coates Joy's Green Broadwell Westend Aylburton Common Snig's End The Camp Northwick Lower Wick Evington Toddington Daglingworth Longhope Chipping Campden Middle Wick The Purlieu Edgeworth St Chloe Nibley Green Abson Upper Wick Nupdown Rodborough Worley Hilcot Frogland Cross Dumbleton Leonard Stanley Lower Ley Brain's Green Harescombe Brownshill Downend Yorkley Windrush Coleford Cockadilly Chaceley Stock Woodstock Tidenham Chase Primrose Hill Upleadon Court Little Witcombe The Scarr Millbottom Withington Anthony's Cross Old Bishton Awkley Triangle Elmore Back Brimps Hill Nupend Upleadon Baker's Hill Castletump The Flat Littleton-upon-Severn Slad Hardwicke Pitt Court Brown's End Ball's Green Lynch Lower Apperley Whiteway North Common Aston Subedge Stanley Colt's Green Shortwood Marsh Lane Chaxhill Hidcote Boyce Kemble Little Rissington High Orchard Howley Kingsholm Wymans Brook Stowe Green Yate Coombe Hanham Hester's Way Cambridge Preston Parkend Norman Hill Wishanger Preston Westington Evenlode Green Street Shakesfield St Paul's Lower Dowdeswell Brand Green Coombe Hill Tetbury Codrington Culkerton Inchbrook Dixton Lower Tuffley Lower Oddington Up Hatherley Longridge End Battledown Nibley Newington Bagpath Damery Chalford Gossington Old Passage Shipton Bishop's Norton Hamwell Leaze Oldland Maugersbury Three Ashes Morton Church Westcote Moorend Whitfield Lower Hazel Epney Alveston Little London Little Shurdington North Corner Petty France Horsepools Poolhill Doughton Coln St Aldwyns Mayshill Kitlye Ashleworth Syreford Perrott's Brook Clifford's Mesne Pucklechurch Moor End Redmarley D'Abitot Gotherington Fairview Tarlton Marston Hill Upton St Leonards Wotton Brockweir Rodley Avening Green Kington Ashley Bagpath The Pludds Prior's Park Kempsford Condicote Huntley Turkdean Down Hatherley Buckland Lydney Hawkesbury Upton The Park Fairmead Bibstone Ryeford Kent's Green Noverton Stroud Green Crackstone Winson Lintridge Harleywood Bourton-on-the-Water Naunton Park Cribbs Causeway Benhall Bath Street Townwell Daylesford Highfields Milbury Heath Park End Stanton Bledington Wick Rocks South Woodchester Mile End Woodmancote Alveston Down Plusterrwine Jack's Green Hinchwick Hinton High Woolaston Churchdown Symonds Yat East Forest Green Sevenhampton Nibley Green New Passage Berkeley Heath Whitecliff Hill High Nash Dymock Hawkesbury Cranham Corner Nethercote Marshfield Tockington Ampney Crucis Murrell's End Forthampton North Cerney Hasfield Palmer's Flat Rudford Tunley Cheltenham Fishpool Uplands Chase Hill Beachley Theescombe Poole Keynes Northway Hagloe Hardwicke Awre Abbotside Little London Ryton Brookend Nimlet Woolridge Woodhouse Down The Barton Nag's Head Quedgeley Christchurch Hillersland Bledisloe Vinney Green Nastend Collafield Donnington Stanley Downton Littledean Hill Bournside Abbeydale Brookthorpe Ganborough Coney Hill Wallow Green Elton Drybrook Cadbury Heath Bridgend Warmley Hill Barrow Wake Little Herbert's Cassey Compton Lynworth New Cheltenham Heathfield Longwell Green Leddington Piff's Elm Brockhollands Staple Hill Bownham Hethelpit Cross Halmore Aylburton Woolaston Woodside Winterbourne Down The Rocks Milbury Heath Engine Common Elkstone Ryeworth Elcombe The Fence Winchcombe Stroud Sundayshill Wyck Rissington Bilson Green Foxcote Tetbury Upton Througham Bibury Brimpsfield Ashchurch Cowhill Horsley Shuthonger Ruardean Farmcote Knockdown Compton Abdale Claypits Ebley Milton End Eastcombe Leighterton Overton Park Whaddon Moorslade New Town Compton Greenfield Oridge Street Lowbands Brockworth Upthorpe Homedowns Stow-on-the-Wold Berkeley Clapton-on-the-Hill Pittville Stanley Pontlarge Stantway Cockleford Acton Turville Amberley Severn Beach Wyegate Green Whiteshill Britain Bottom Rockness Shepperdine Oakley Hallen Newerne Ewen Bullo Stidcot Olveston Lower Redbrook Far Thrupp Bagpath Westonbirt Slimbridge Emerson's Green Lower Cam Little Bristol St Paul's Oxenhall Okle Green Bisley Didbrook Leckhampton Longridge Westbury-on-Severn Pool Meadow The Tynings Rendcomb Woodbridge Walkleywood Hampen Sherborne Paxford Footbridge Lower Soudley Ham Frocester Taynton Kingshill Avening Tillers' Green Lower Morton Overton Stone Ketford Shab Hill Stroud Hill Silver Street Cherington Parkfield Longford Netherend Upper Swell Upper Coberley Warden Hill Edge End Upper Framilode Walton Cardiff Woodfield Stanway Cleevemount Aston on Carrant Gillingstool Tickshill Hill End Patchway Longborough Whitecroft Hallwood Green Ford Clements End Littledean Ingst Ablington Rodford Hewelsfield Maisemore Thrupp The Eaves Highfield Gretton Charlton Kings Bafford Bubblewell Calcott's Green Lower Slaughter Haresfield Warmley Yate Rocks Coaley Peak Everlands Woolaston Common Rockhampton Tuffley Horton The Moat Staunton Tirley Framilode Hambrook Botloe's Green Shipton Solers Kineton Brookend Golden Valley Northwood Green Hudnalls Sandy Lane Tumpy Green Warmley Tower Frampton on Severn Bromesberrow Swindon Abwell Elmstone Hardwicke Lower Hamswell Lechlade-on-Thames Great Washbourne Tewkesbury Little Drybrook Duntisbourne Leer Oldland Common Yorkley Slade Wickridge Street Mount Pleasant May Hill Village Berkeley Road Deerhurst Walton Oakhunger Broad Campden Twigworth Weston-sub-Edge Shurdington Upper Cam Wick Stratfordbridge Sudgrove Coberley Burnt Ash Watermead Ampney St Mary Mitton Easter Compton Saul Hatherley Allaston East End Tredworth Ruardean Hill Charfield Green Tivoli West End Grovesend Longlevens Milkwall Dyer's Common Eggs Tump Redinhorne Joyford Cold Aston Tibberton Homestead Dunfield Tirley Knowle Hardeicke The Heath Holbrook Common Betty's Grave Siston Upper Kilcott Frenchay Holywell Cranham Pitchcombe Gatwick Synwell Calcot Shaw Common Wotton-under-Edge Fiddler's Green Staverton Yanworth Great Barrington Tickmorend Beach Sibland Hanham Green Elberton Lower Chedworth Bradley Green Coltham Fields Swanley Hewelsfield Common Box Oldbury-on-Severn Sling Arlebrook The Rangers Badbrook Longney Egypt Charlton Abbots Long Newnton Horwood Riding Southrop Chaceley Hole Woodmancote Aston Cross Churcham Salperton Park Naunton Brockhampton Eastington Oldend Bays Hill Dunkirk Upper Dowdeswell Painswick Upper Slaughter Chesterton Cinderford Great Witcombe Middle Street Cashes Green Chedworth Stinchcombe Cross Hill Barton End Duntisbourne Abbots Almondsbury Kingsditch Somerford Keynes Stroat Tredington Bromesberrow Heath Kingscote Mitcheldean Henley Foss Cross Hailes Bamfurlong Rangeworthy Clapton Westrip Malswick Hyde Westerleigh Wanswell Tutnalls Jeffries Hill Bishop's Cleeve Fromebridge Tutshill Glasshouse Netherhope Temple Guiting Wortley Coalway Cress Green Far Green Stancombe Bagstone Selsley West Frampton Cotterell Brockhampton Putloe Arlington Wormington Greet South Cerney Wallsworth Cirencester Knave-in-hole Watermoor Mickleton Hawling Longridge Tortworth Willsbridge Thornbury Shipton Oliffe Ham Moreton Valence Nether Westcote Southend Apperley Nuppend Pullens Green Ozleworth Berwick Broadoak Compton Green Whitminster Clanna Town Street Scowles Puckrup The Haw Preston Cross Eastington Starveall Paganhill Horcott Bournes Green New Mills Barnwood Lower Lemington Falfield Boughspring Hampton Fields Cowley Badminton Natton St Briavels Common The Hacket Bowbridge Little Sodbury End Crossways Bream's Meend Sandpits Cold Elm Frampton Mansell Shapridge Corse Cromhall Rudgeway Taddington Newtown Old Down Itchington Phipps Bottom Coomb's End Wood Stanway Bagendon Hillend Green Gorsley Totteroak Ram Hill Ruddle Chaceley Boddington The Beeches Butterrow Kenton Green Burleigh Newport Great Rissington Twyning Green Whiteshill Littleworth Dorn Park Hill Duckhole Fiddington Willis Elm Kilcot Siston Common Blaisdon Parkend Lower Swell Alstone The Pound Thames Head Stumps Cross Aylworth Wickwar Willersey Dursley Upper Siddington Hidcote Bartrim Minchinhampton Upper Hill Lasborough Hayden Guiting Power Dodington Teddington Saintbridge Stockend Summerhayes Aust