Bus Advertising in Hilton Park

Get in touch

Bus Marketing in Hilton Park

Bus advertising is a very popular form of outdoor marketing, and with 4.53 billion bus journeys made every year, you can see why - particularly as those travelling represent a captive audience for advertisers.

Household names and local brands alike, therefore, favour advertising inside buses, seat advertising and advertising on bus sides and can be used for both commercial and public service messages to hit a variety of target markets. It is a high-frequency form of advertising. 

If you are interested in bus advertising, contact us today, and one of our friendly media planning teams will call you to discuss the various options available.

Most bus campaigns require a minimum of £3000 to have a successful impact, but this depends on your aims. 

Contact Us

What is Bus Advertising?

Bus Advertising refers to marketing on bus vehicles and their travel infrastructure. This allows bus users to be exposed to advertising messages as they travel and, perhaps more importantly, the public who sees the buses and their adverts on the street. These adverts allow brands to communicate with various consumers across the socio-economic scale, with buses travelling to all corners of the country every day.

So, whoever you’re marketing to, it’s likely you’ll be able to hit your target audience using this popular form of out-of-home advertising and the various options available. As many million people use this popular form of transport, it is easy to see why it is so popular with many clients we deal with at PromoMedia, offering affordable options and a great return on investment. 

What are The Main Types of Bus Advertising Available? 

There are numerous ways that buses can be used for advertising. The most popular types of bus advertising are:

  • Bus back advertising and adverts on the exterior of buses - these are great and mainly target drivers of other vehicles who are stuck behind buses in traffic, at traffic lights or crossings. More detailed advertising messages can, therefore, be placed on the rears (as dwell time is high): a rarity for transport marketing. Again, these are a relatively cheap form of outdoor advertising and popular with lots of companies.

  • Bus side advertising in Hilton Park - (the main strip on the side) is also very effective - as well as T-side bus advertising, which is a larger version of this. These essentially operate as a moving billboard and are mainly seen by pedestrians walking on pavements, they are particularly effective in areas of high footfall in places such as town and city centres. This type of advertising is very popular in the retail sector.

  • Bus T-side advertising in Hilton Park - this is the large T-side poster available on the side of some buses. 

  • Bus wrap advertising in Hilton Park- is the most effective but also the most expensive form of bus advert. This is essentially branding the whole of a bus; front, back and sides. It basically allows your product to become a travelling advert! With bus warp advertising, the artwork is even placed over windows with the usage of self-adhesive perforated graphics, allowing passengers within to still see out whilst those outside are presented with a bright and seamless poster.

  • Bus seat advertising and panel adverts - inside of the vehicles are the most common form of advertising, these sit above the seats, fixed to either the walls, windows or ceilings. These are hired for set time periods and can be rotated between vehicles to ensure there aren’t too many repeat messages on one bus (these ads are sometimes known as cove adverts or bus seat advertising). These are obviously great as they are seen by the travellers for the duration of their journey and they are a popular form of bus ads with all types of industry sectors particularly finance and healthcare.

  • Bus bench advertising - advertising with stickers and vinyl on the actual seats at bus stops.

  • Bus shelter advertising (including interactive bus shelter advertising) - having posters on or inside the bus stops. Bus stop advertising (a typical bus stop poster size is a 6 sheet) can be used to reinforce other messaging whilst adding a clever and creative twist to really create something memorable and shareable. Examples of this include Norwegian Airlines, who converted bus stop seats into faux-wooden sauna benches, Wonderbra who created the illusion of glass broken by large breasts, and Apple’s Macbook Air who installed swings into bus shelters!

  • Bus ticket advertising in Hilton Park - advertising on the rear of tickets. Advertising across bus travel infrastructure such as the back of tickets is a high-frequency method that can also be used for both commercial and public service messages. The blank space on the back of tickets makes for a marketing opportunity that people tend to keep in their wallet or purse – so is a popular choice for coupons or point-of-purchase usage.

Free Quote

What Are The Costs of Bus Advertising?

The three main factors which determine the costs of advertising on a bus are below:

  1. location – some areas of the country are more expensive than others. Areas with a denser population mean that they are more expensive as they are seen by more people. For example, London bus stop advertising and London bus ads, in general, are more expensive than more rural areas and regional campaigns. 

  2. Size of fleet – the number of buses you choose to advertise on will impact the overall costs; the more buses you want your bus ads on the higher the costs.

  3. Type of advert – as mentioned there are lots of bus advertising options in very simple terms the bigger the ad the higher the cost. That said, the bigger ads have more impact and a better return on investment, so the higher outlay is often a sound investment.

  4. Length of campaign – the longer you want your bus ads to run the more expensive, again, however, it is proven that the longer the ads are up the better the return on investment.

As you can see the costs of advertising on buses varies, for more information or a free quote drop us a message today.

What are The Benefits of Bus Advertising for My Company?

Many million people travel by bus every day, and many people prefer buses to other forms of public transport, for advertisers this offers great benefits, the main ones are: 

  • Captive audience -  it is a period in which we’re seated and often not really focusing on anything specific. Unless a bus passenger is new to a location, in which case they’re more inclined to be looking out of the window, their focus is easily drawn to advertising – particularly if it is bright, eye-catching or clever. A captive audience of this type is more likely than those ‘on the move’ to enter a URL into their device or take an action stipulated on an advert. Keeping your advertising interesting and clear but intriguing enough to encourage further activity can be extremely beneficial and successful.

  • A varied social target audience can be reached - bus users can be identified and broken down into several socio-economic groups, including some that can be hard to reach. For example, older people are likely to use bus travel in the UK over other methods of transport due to their free usage but are often not easily reached using online or television advertising. Generally, as buses drive through all areas most social and economic groups are likely to see these ads. 

  • Wide geographical reach - another benefit is that even those who don’t use buses themselves are still prone to seeing bus advertising: 90% of the British population live within 5 minutes of a bus route. It’s important therefore not to discount it from your marketing campaigns, even if you think your target audience aren’t regularly using the bus, as they will still be exposed to marketing messages on the side of vehicles, as well as at bus stops.

  • Works as part of a broader campaign - bus advertising can also reinforce brand messages as part of your overall marketing mix, even if you don’t use it as a primary advertising channel. With high levels of brand awareness in recall tests, bus advertising can enhance your existing offering and become an invaluable part of your communications strategy. PromoMedia are able to advise, create and manage your bus advertising campaigns – whether they’re a reinforcement of other messaging or the fundamental marketing channel for your brand.

Enquire Today

Some Fun Facts and Stats About Bus Advert- Did You Know...?

  • Almost 20% of buses in the UK run late: an inconvenience for passengers but a bonus for marketers as bored commuters have nowhere else to go and often nothing else to look at!

  • 33% of all bus journeys made in the UK in the last week are commutes.

  • 43% in the last week for shopping trips.

  • 21% in the last week for social visits.

Targeting Demographics with Bus Advertising

All adverts on buses can be targeted; right down to set routes. For example, public service messages aimed at children can be placed on school buses, event messaging can be placed on routes near to where an event is happening (eg. a concert, stage show), and national product messages can be plastered over all routes (London bus advertising typically carrying large national campaigns), whilst local companies can be very specific. The best bus stop advertising methods, therefore, vary depending on what you are promoting. Whether this is a local product or something with a national appeal (many people prefer buses and many million use them every week). It can be managed by contacting the bus travel provider directly, however, this can be complicated as there are hundreds of them across the country and in approaching media owners directly potential advertisers (such as yourselves) end up paying rate card costs. At PromoMedia we manage these relationships for you and have existing relationships in place, so we can successfully place your bus advert across various bus fleets at the best advertising rates, no matter where they are in the UK.

Combination Marketing Options - What Other Options Does It Work Well With?

It is also commonly combined with other forms of outdoor advertising. Typically successful combinations include other general forms of outdoor advertising, targeted local television advertising and train station advertising.

Frequently Asked Questions About Bus Advertising & Bus Stop Options

Here are the most popular questions we get asked about bus advertising.

"How much is it to advertise on a bus?" 

As discussed in the guide, these vary depending on a number of factors such as location, time of year, number of buses you want to advertise on and type of bus advert. 

"Is bus advertising effective?" 

Yes, many people prefer buses as their daily form of travel and it is surprisingly used by many million passengers across the UK every day (and bus advertising is seen by a million people not using them). The beauty of this form of outdoor advertising is that it is not just seen by passengers but by passersby and other travellers and drivers.  

Contact Us

If bus advertising is of interest to your company, whether it’s any of the options listed on this page from bus stops ads to bus shelters or tickets, please do not hesitate to contact us today.

We look forward to hearing from you and getting the wheels in motion! 

Contact Us

We cover Hilton Park (Greater Manchester)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for bus advertising
Gidlow Winstanleys County End Unsworth Kirkhams Monton Kitt Green Clifton Junction Goats St George's Shevington Moses Gate Dangerous Corner Bank Top Clarksfield Greenacres Wallness Hattersley Middleton Junction Middle Healey Delph Lydgate Burymewick Audenshaw Stubshaw Cross Seedfield Gorton Brownlow Roundthorn Far Souracre Bunkers Timbercliffe Heaton Mersey Winton Walshaw Dobcross Crompton Fold Spring Gardens Sudden Cherry Tree Smallshaw Fern Bank Horwich Whitley Rusholme Brinnington Middleton Top of Moor Openshaw Tunshill Kitt's Moss Markland Hill Smithy Bridge Tonge Fold New Delph Chapel Fields Moorside Manchester Nangreaves Urmston Lower Ince Hey Mill Brow Portwood Red Lumb Town Green Hurst Brook Ringley Johnson Fold Hag Fold Bank Lane Sharston Buckley Wells Hill Top Adswood Lower Bredbury New Springs Well Green Blackrod Ridge Hill Marland Delph Greave Ringley Fold North Moor Pleasant View Higher Barrowshaw Alt Hill Platt Bridge Lower Roe Cross Four Lane Ends Wood End Oaken Bottom Spindle Point Woodhouse Park Egerton Park Springfield Infirmary Willows Longshaw Horrocks Fold Over Hulton Bagslate Moor Astley Green Alder Root Crowhill Clover Hall Gigg Hindsford Highfield Higher Ogden Marsh Green Bank Heath Holcombe Brook Wilderswood Little Moor Heaton Moor Tottington Birks Mossley Cross Woodgate Hill Bowlee Mellor Hodgefold Stand Thatch Leach Bryn Gates Bramhall Moor Swinton Park New Houses Strines Old Tame Firswood Cockey Moor Windlehurst Marpleridge Ainsworth Withington Summerseat Sinderland Green Primrose Bank Heyheads Hatherlow Broadbottom Top of Lane Mitchell Hey Oozewood Haugh Holt Lane End Woolfold Toppings Greenmount Tang Moss Nook Topping Fold Westwood Hopwood Water's Nook Town of Lowton Harrop Green Brushes Higher Green Old Birtle Pobgreen High Lane Roebuck Low Wigan Dunham Town Ardwick Clough Droylsden Walmersley Cowhill Bentgate Carrington Bowdon Brooklands The Bell Pemberton Holly Grove Partington Town Lane Reddish Green Ramsbottom Dog Hill Marple Bridge Marsland Green Oldfield Brow Uppermill New Moston Lakes Terrace Newtown Levenshulme Bedford Lower Rushcroft Luzley Brook Hollingworth Jericho Langley Fallowfield Timperley Shaw Edge Newall Green Newtown Stockport Rhodes Farnworth Cope Bank Lower Ogden Higher Ince Hulton Lane Ends Grotton Cox Green Ashton-under-Lyne East Didsbury Lady House Rain Shore Stock Brook Hooley Bridge Bottom o' the Moor South Reddish Glodwick Woodhouse Green Roaches Norbury Moor Trafford Park Hanging Chadder Greave Stanycliffe Taunton Roe Green Free Town Lane Head Shaw Heath Wardley Lowton Common Brindle Heath Heap Bridge Whittle Brook Cote Green Rowlands Royley Hollins Clifton Green Hale Lostock Worsley Mesnes Hale Barns Bevis Green Besses o' th' Barn Frank Hill Flixton Walkden Knott Lanes Town Head Newton Wood Roundthorn Newbold Hollingworth Abram Egerton The Edge Diggle Watersheddings Barlow Fold Shaw Warhill Foggbrook Marple Hathershaw Rhodes Bank Fitton Hill Spring Hill Honresfeld Thurston Clough Black Clough Holcombe Boothstown Abbey Hey Firs Lane Moorclose Bradshaw Chapel Woolroad Kirklees Castleton Rough Bank Leesbrook Hazel Grove Back o' th' Moss Kearsley Torkington Norley Crankwood Braeside Harper Green Broadley Fold Buckton Vale Wallgate New Manchester Cheesden Debdale Hazelhurst Lowton Higher Woodhill Sholver Catley Lane Head Hooley Brow Rose Bridge Lowton Heath Charlestown Parr Brow Cale Green Howe Bridge Lostock Junction Lower Arthurs Wardle Birtle Top of Cragg Littleborough Long Sight Greengate Swinley Mossley Hindley Hollywood End Higher Hurst Northern Moor Deans Harrop Dale Busk Carr Stalybridge Greenheys Woolley Bridge Dove Bank Longshoot Reddish Eagley Greenacres Fold Haigh Luzley Brook Bottom Aspull Common Sale Bottom of Woodhouses Hazelhurst Gatley Burnage Sharples Broadheath North Ashton Daisy Nook Whalley Range Shaw Side Barrow Bridge Kingston Far Moor Limehurst Woodhill Fold Stake Hill Rosehill Laithwaite Lime Field Shore Edge Bamford Shevington Vale Sun Hill Backbower Peel Hall Daubhill Marylebone Bramhall Park Little Scotland Bolholt Carr Irlam Stone Breaks Brooksbottoms Werneth Salford Gathurst North Reddish Howarth Cross Street Gate Lower Broughton Windy Arbour Norden Middle Hulton Stockport Great Moor Broad Carr Delph Hill Castle Hill Romiley Lydgate Fenny Hill Breightmet Dales Brow Woods End Moss Side Scot Lane End Scouthead Chadkirk Top O Th' Knowl Hawk Green Bramhall Green Moorside Weakey Woodley Compstall Offerton Heaton Bottom o' th' Moor Bradford Edgeley Alkrington Garden Village Standish Lower Ground Pickley Green Caldermoor Broughton Park Hartshead Pike Hulme Leigh Dixon Green Taylor Green Chadderton Heights Cold Hurst Hollow Bottling Wood Broadbent Dimple Newhey Mile End Calder Bank Roughtown Street End Fur Lane Barton upon Irwell Bottom o' th' Brow Shore Barrack Hill Sandbed Pennington Green Slattocks Siddow Common Longsight Hyde Pendleton Woods Moor Kersal Heyside Kearsley Moss Austerlands Abram Brow HIgher Broughton Spout Green Passmonds Thorp Springfield Buckley Worsley Back o' th' Bank Harwood Lee Tentersfield New Windsor Lane Ends Moss Grove Cooper Turning Chadderton Fold Oldham Higher Folds Near Barrowshaw Blackford Bridge Redvales Haggate Heaton Park Hurst Bury Cadishead Buersil Head Mossbrow Broad Oak Hillend Crooke Doctor Lane Head Seedley Shuttleworth Fishpool Belle Vue Starling Cross Bank Narrow Gate Brow Royton Red Rock Coppice Tamer Lane End Wood Road Great Howarth Crofts Bank Woodlands Chequerbent Water Hayes Hollinwood Worsley Hall Greave Rakewood Woodhill Doffcocker Higher Boarshaw Benchill Clayton Bredbury Hall i' th' Wood Collyhurst Gale Wharfside Spotland Fold Mills Hill Chesham Little Lever Woodend High Crompton Scholes Cutgate Cheadle Grange Hurst Nook Quickwood The Cliff Hollins Fernhill Gate Cold Hurst Warburton Great Lever Cheadle Hulme Moorend Stoneyfield Pownall Green Hooten Gardens Hartshead Green Heaton Norris Acres Failsworth Top of Hebers Poolstock Tagg Wood Slackcote Peel Green Shakerley Heyrod Fletcher Fold Mumps University Four Gates Linfitts Carr Bank Castle Hall Top Lock Lower Kersal Mayfield Davyhulme Baguley Tonge Moor Acre Park Lane Orrell Post Nob End Broadfield Bredbury Green Gee Cross Nook Pocket Flowery Field Quick Shaws Deane Lily Hill Pitses Swinton Miles Platting Summit Rose Hill Wallsuches Outwood Gate White Gate Gillbent Strangeways Lees Stamford Park Moston Broadoak Park Wingates Smallbridge Copley West Didsbury Owler Barrow Goose Green Burnley Brow Ellenbrook Marslands Bromley Cross Black Lane Dunham Woodhouses Heaton Chapel Barlow Moor Beech Hill Wolstenholme Martland Mill Hollins Land Gate Stretford Heywood Weaste Affetside Ashton upon Mersey Bramhall Aspull Yew Tree Leesfield Irlams o' th' Height Whelley Rough Knarr Wash End Grasscroft Stubley Oak Bank Westleigh Townfield Quick Edge Fernhill Victory Outwood Bolton Chadderton Baldingstone Salem Charlestown Bottoms Chew Moor Balderstone Prestolee Sunny Bank Mosley Common Waterhead Woodford Belfield Jubilee Ashley Heath Westhoughton Eccles Ince-in-Makerfield Alder Forest Souracre Fox Platt Butler Green Worthington The Hague Prettywood Cocker Hill Brunswick Gravel Hole Lever Edge Darn Hill Heights Grains Bar New Earth Lark Hill Thornham Fold Simister Bryn Newton Heath Holden Fold Whitefield Linnyshaw Newbold Brow Summit Arden Park Light Bourne Green Bowgreen Greenside Darcy Lever Hawkshaw Lime Side Glodwick Lows Bradshaw Lane Ends Top-o-th' Hill Dumplington Mottram Rise Sun Green Landslow Green Stoneclough Holts Chadderton Park Lower Place Boarshurst Trub West Hulme Godley Wythenshawe Higher Blackley Calderbrook Woodhouses Standish Lilford Werneth Low Spotland Bridge Blackley Brownlow Westwood Park Smithy Green Birch Copster Hill Top o' th' Brow Burnden Haughton Green Nuttall Prestwich Carr Green Bank Top Dunscar Clifton Ordsall Turf Hill Radcliffe Firwood Fold Pimhole Davenport Gorse Hill Hurst Knoll Millbrook Summit Lower Summerseat Rhodes Green Spring Bank Wall Hill Davenport Green Orrell Small Brook Newton Higher End Burnedge Plank Lane Astley Lane Side Woodfields Hurstead Syke Bleak Hey Nook Lower Moor Hawkley Waterside Brownlow Fold Firgrove Greenacres Moor Prestwich Bank Warburton Green Pendlebury Bradley Fold Daisy Hill Cockbrook Beswick Hart Common Edge Fold Chorlton-cum-hardy Godley Hill Highfield Nimble Nook Golborne Altrincham Healds Green Denshaw Lower Fold Gilnow Hindley Green Side of the Moor Bottom o' th' Moor Mossley Brow Smithills Ealees Parr Fold Ancoats Ashton-in-Makerfield Hilton House Broadhalgh Heathfields Hunger Hill Peel Brow Hollins Green New Bury Spring View Heaviley Limefield Rainsough Cheadle Heath Brook Bottom Sedgley Park Bamfurlong Kirkholt Dukinfield Bower Fold Harpurhey Chapel Field Low Crompton Lowton St Mary's Atherton Lancashire Hill Patricroft Dobb Brow Dearnley Shevington Moor Green Gate Captain Fold Waterloo Blackmoor Springhead Micklehurst Tontine Alt Hazelhurst Top o' th' Meadows Northenden Montcliffe Peel Denton Mid Reddish Fletcher Bank Burrs Offerton Green Engine Fold Buersil Lamberhead Green Astley Bridge Crimble Little Hulton Dacres Cheetham Hill Hosker's Nook Lower Healey Little Bolton Park Bridge Buckley Wood Hooley Hill Carrbrook Bury Ground Wood Brook Royton Moss Bull Hey Old Trafford Stanley Green Higginshaw Bickershaw Top of Heap Stepping Hill Bardsley West Gorton Caldershaw Oldham Edge Reddish Vale Mottram in Longdendale Clough Salford Quays Higher Summerseat Durn Tanners Mill Hill Nether Lees Greenfield Redwood Matley Littlemoss Heald Green Guide Bridge Tame Water Running Hill Head Moorhey Rose Hill Cowlishaw Roe Cross Lately Common Fern Grove Kersal Dale Milnrow Mudd Elton Moss Hey Hilton Park Edge Green Ley Hey Park Eagley Bank Crumpsall Little Clegg Winstanley Pennington Rochdale Heady Hill Halliwell Ellesmere Park Tunstead White Gate End Tyldesley Ashton Heath Didsbury